Project title:

Material flow synchronization in trim PMHV

line feeding
COMPANY PROFILE:
LOGO:

TYPE subsidiary

Industry automotive

Founded October 1995(as Mahindra ford India limited)

Headquarters maraimalai nagar Chennai

Products automobiles

No of employees 10,000

Parent ford motors company 49%

Mahindra &Mahindra 51%

Website India.ford.com.

Ford has been making in India, for India and the world, with its integrated
manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat. The company,
since its entry in India in 1995, has invested more than US$ 2 billion and is
committed to building a sustainable, profitable business in one of the world's fastest-
growing auto markets.

Today, Ford India’s integrated manufacturing facility at Maraimalai Nagar,

near Chennai, produces its award-winning range of products including the Ford
EcoSport and Ford Endeavour. The world-class manufacturing plant in Sanand
manufactures Ford Figo, New Ford Aspire and Ford Freestyle.
 Committed to bringing products that Indian customers want and value, Ford’s
biggest-ever product line-up today offers a vehicle to suit the need of nearly every
consumer – Ranging from Entry level hatchback and sedan in Figo and Aspire – to –
CUVs/SUVs in Freestyle, EcoSport & Endeavour and not to miss, a supercar in Ford
Mustang. The power of choice provided by Ford also extends to powertrains – with
1L Ecoboost to the 5L V8 Engine.

Ford remains committed to India as a centre of excellence for small cars and
low displacement engines for both the domestic market and exports. Following an
accelerated export plan, Ford exports Figo, Aspire, and EcoSport to over 70 markets
around the world. With Sanand being operational, Ford India has also doubled its
annual installed manufacturing capacity to 610,000 engines and 440,000 vehicles.

Along-side new product introduction, Ford continues to grow closer to

customers with the continued expansion of its nationwide dealership network as well
as world-class after-sales offerings. Till April 2019, Ford has 541 sales and service
touchpoints in 292 cities across India.

To enhance affordability, Ford has introduced many pioneering initiatives

such as Service Price Promise, which allows customers to calculate the vehicles’
periodic maintenance costs even before booking the service at the dealership.
Ensuring customer convenience, Ford has appointed Retail distributors to sell Ford
Genuine parts across the country. The retail distribution has led to Ford Genuine parts
today being available across 3,500 touchpoints -- 2000 of those are independent repair
shops.

Ford’s presence in India includes Ford Credit India, which started wholesale
dealer inventory and retail financing in 2015 as a non-banking financial company.
Ford Credit is known for its reliable and transparent loan products at competitive
rates, flexible terms, and outstanding customer service. With five decades of global
experience, Ford Credit’s operations span in as many as 100 countries where it has
emerged as a preferred automotive financier for both Ford customers as well as
dealers.

Ford’s operations currently employ more than 14,000 hard-working, dedicated

men and women across its operations in India which also include Global Business
Services, with offices in Chennai, New Delhi, and Coimbatore.
 Driving innovation from India, Ford has set up a new Global Technology &
Business Center in Chennai with an investment of over US$200 million. The centre
creates additional employment of 3,000 people over the next five years, making
Chennai become Ford’s second-largest centre of employment globally after Dearborn,
United States. The Global Technology and Business Center in Chennai will host
Ford’s third global product development centre in the Asia Pacific and employ Indian
engineers, scientists and skilled workers. It also will feature a wide range of
laboratories and testing facilities for both full vehicles and components, enabling Ford
to conduct extensive testing of future vehicles in India.

With the company’s global focus on Smart Mobility, Ford envisions to be the
most trusted mobility brand in India too and has invested in Zoomcar as its first foray
into the mobility services space. The partnership supports the company’s vision to
develop services that will make it easier for people to move to cities using multiple
modes of transportation.

Ford with its Smart Mobility LLC setup has been working with the cities of
Indore, Hyderabad and Mumbai to find innovative mobility solutions. While in
Mumbai and Hyderabad, Ford is helping design an integrated mobility solution for
multimodal transport and in Indore Ford is working to support the city authorities in
encouraging the use of the public transit system and improving general road safety.

Ford’s commitment to India is not just business-centric. At the heart of our

business plans are people and communities. Going further with its CSR philosophy,
Ford continues to play a significant role in addressing issues in the areas of Education,
Sustainability and Auto Safety – with campaigns like Happy Schools, Sujal and
Cartesy in India.

Ford India Private Limited is a collaboration between Ford Motor

Company(49%) and Mahindra & Mahindra Motor Company(51%). Ford India Private
Limited's headquarters are in Maraimalai Nagar, Chennai, Tamil Nadu. It currently is
the sixth largest car maker in India after Maruti Suzuki, Hyundai, Honda, Tata, and
Mahindra

Ford India Private Limited began production in 1926 as a subsidiary of the

Ford Motor Company of Canada, but was shut down in 1954 as the company was in
loss. Ford re-entered the market in October 1995 as Mahindra Ford India Limited
(MFIL), a 50-50 joint venture with Mahindra & Mahindra Limited. Ford increased its
interest to 72% in March 1998 and renamed the company Ford India Private
Limited.The total investments made by Ford Motor Company since it set shop in 1995
stands at $2 billion as of April 2012.

Ford launched several models in India, including the sixth generation

European Ford Escort and the Ford Ikon, later followed by the Ford Mondeo (second
generation). The Ford Ikon was a successful model, but Escort and Mondeo couldn't
do much well in the market. Escort was a bit too pricey for what it offered while
Mondeo couldn't survive the Asian competitors like Honda Accord and Hyundai
Sonata.[citation needed]. In late 2004 Ford launched the European Ford Fusion[5],
which brought a totally new segment to India - the crossover which the company
called as an Urban Activity Vehicle & marketed in India as The-No-Nonsense-Car;
going by its name, it was a very practical car way ahead of its time, and was popular
mostly among enthusiasts.

Ford launched the Ford Fiesta in its sedan guise which was widely received in
the market and was a sales success. Ford also launched the Ford Figo, based on the
sixth generation Ford Fiesta hatchback in the Indian market.

Ford was one of the first companies to exploit government's sub 4 metre
policy to develop an SUV for Indian market named Ford EcoSport which is again a
successful model for Ford in Indian market. Ford also exports the EcoSport from
India to EU and US markets. Ford then launched the second generation Ford Figo,
first in its sedan guise as the Ford Figo Aspire, which now remains Ford's only sedan
in the Indian market after discontinuation of the sixth generation Ford Fiesta. The
Figo hatchback was launched at a later date. To fill the gap between the Ford Figo and
Ford EcoSport, the company launched the Ford Freestyle, in 2018 which is essentially
a crossover version of the face-lifted Ford Figo hatchback. It is a quite successful
model, it came with class leading safety features and eventually won Gaadify car of
the year award 2018.

To compete with SUV rivals like Toyota Fortuner Ford sells Ford Everest with
the name of Ford Endeavour in India.
 Corporate governance
The management team of Ford India comprises - President, Anurag Mehrotra.
Vinay Raina - Executive Director of Marketing, Sales & Service, Rahul Gautam -
Vice President, Marketing, N. Prabhu - Vice President, Service, Lakshmi Ram Kumar
S - Vice President, Sales, George Elisseou - HR Director, David Schock - Chief
Financial Officer

Manufacturing facilities
FIPL's main manufacturing plant located in Maraimalai Nagar, 45 km from
Chennai has a capacity to produce 150,000 cars on a two-shift basis and 200,000 with
three shifts. In 2010-11, the company's yearly production crossed the 100,000 mark.

As its new hatchback Figo was launched in March 2010, Ford Motor
Company has invested $500 million to double capacity of the plant to 200,000
vehicles annually and setting up a facility to make 250,000 engines annually. The
engine plant opened for operations in January 2010.

To meet the growing domestic demand and with an eye on engine exports, the
company has invested $72 million to raise engine production capacity to 330,000
units.

The company rolled out the urban SUV Ford EcoSport in June 2013. It had
announced a $142-million investment in the EcoSport. With the Ford EcoSport, the
Chennai plant will ramp up to full capacity (200,000 units). In 2010, production hit
127,000 units.

As part of its plan to launch 8 new vehicles by 2015, the car maker is pumping
in an investment of $1 billion for a new state-of-the-art manufacturing plant at
Sanand, Gujarat. The plant is coming up on a 460-acre site. It will have an initial
installed capacity to manufacture 270,000 engines and 240,000 vehicles a year.
Coming up alongside the plant is the supplier park, spread across 150 acres. The
company has attracted 19 world-class supplier manufacturers as of March 2012. The
plant commenced production in 2014.
 Once the Sanand plant is fully operational, Ford India will have a cumulative
capacity to make 440,000 cars and 610,000 engines annually.

Industry profile:
The automotive industry comprises a wide range of companies and
organizations involved in the design, development, manufacturing, marketing, and
selling of motor vehicles. It is one of the world's largest economic sectors by revenue.

The automotive industry in India is one of the largest in the world. In 1897, the
first car ran on an Indian road. Through the 1930s, cars were imports only, and in
small numbers.

HISTORY:
An embryonic automotive industry emerged in India in the 1940s. Hindustan
Motors was launched in 1942, long-time competitor Premier in 1944, building
Chrysler, Dodge, and Fiat products respectively.[3] Mahindra & Mahindra was
established by two brothers in 1945, and began assembly of Jeep CJ-3A utility
vehicles. Following independence in 1947, the Government of India and the private
sector launched efforts to create an automotive-component manufacturing industry to
supply to the automobile industry. In 1953, an import substitution programme was
launched, and the import of fully built-up cars began to be restricted. In 1952, the
government appointed the first Tariff Commission, one of whose purposes was to
come out with a feasibility plan for the indigenization of the Indian automobile
industry. In 1953, the commission submitted their report, which recommended
categorizing existing Indian car companies according to their manufacturing
infrastructure, with licensed capacity to manufacture a certain number of vehicles,
with capacity increases allowable, as per demands, in the future. The Tariff
Commission recommendations were implemented with new policies that would
eventually exclude companies that only imported parts for assembly, as well as those
with no Indian partner. In 1954, following the Tariff Commission implementation,
General Motors, Ford, and Rootes Group, which had assembly-only plants in
Mumbai, decided to move out of India.

The Tariff commission policies, including similar restrictions that applied to

other industries, came to be known as the "license raj", which proved to be the
greatest undoing of the Indian automotive industry, where bureaucratic red tape ended
up causing demand to outstrip supply, with month-long waiting periods for cars,
scooters, and motorcycles.

Safety is a state that implies to be protected from any risk, danger, damage or
cause of injury. In the automotive industry, safety means that users, operators or
manufacturers do not face any risk or danger coming from the motor vehicle or its
spare parts. Safety for the automobiles themselves, implies that there is no risk of
damage.

Safety in the automotive industry is particularly important and therefore highly

regulated. Automobiles and other motor vehicles have to comply with a certain
number of norms and regulations, whether local or international, in order to be
accepted on the market. The standard ISO 26262 , is considered as one of the best
practice framework for achieving automotive functional safety.

In case of safety issues, danger, product defect or faulty procedure during the
manufacturing of the motor vehicle, the maker can request to return either a batch or
the entire production run. This procedure is called product recall. Product recalls
happen in every industry and can be production-related or stem from the raw material.

Product and operation tests and inspections at different stages of the value
chain are made to avoid these product recalls by ensuring end-user security and safety
and compliance with the automotive industry requirements. However, the automotive
industry is still particularly concerned about product recalls, which cause considerable
financial consequences.

Around the world, there were about 806 million cars and light trucks on the
road in 2007, consuming over 980 billion litres (980,000,000 m3) of gasoline and
diesel fuel yearly. The automobile is a primary mode of transportation for many
developed economies. The Detroit branch of Boston Consulting Group predicted that,
by 2014, one-third of world demand would be in the four BRIC markets (Brazil,
Russia, India and China). Meanwhile, in the developed countries, the automotive
industry has slowed down. It is also expected that this trend will continue, especially
as the younger generations of people (in highly urbanized countries) no longer want to
own a car anymore, and prefer other modes of transport .Other potentially powerful
automotive markets are Iran and Indonesia. Emerging auto markets already buy more
cars than established markets. According to a J.D. Power study, emerging markets
accounted for 51 percent of the global light-vehicle sales in 2010. The study,
performed in 2010 expected this trend to accelerate. However, more recent reports
(2012) confirmed the opposite; namely that the automotive industry was slowing
down even in BRIC countries. In the United States, vehicle sales peaked in 2000, at
17.8 million units.