Walmart’s Mission Statement

An organization’s mission is the purpose or reason for the organization’s existence.

Walmart Inc.’s corporate mission is “to save people money so they can live
better.”

Based on this statement, it is clear that Walmart’s business strategies involve using price as
a selling point to attract target consumers.

Walmart’s Vision Statement

vision describes what the organization would like to become.

Walmart Inc.’s corporate vision is to “Be THE destination for customers to save
money, no matter how they want to shop.”

For example, the “no matter how they want to shop” component indicates the
company’s strategic objective of achieving leadership in traditional brick-and-mortar
transactions and in online retail transactions.

Core Values
Walmart’s core values are “customer first, frontline focused, innovative
& agile, listen, inclusive, high performance, accountable, honesty, and
fairness” They outline the elements that guide Walmart operations.

 Customer first: Listen to, anticipate and serve customer wants and
needs
 Frontline focused: Support and empower associates to serve customers
every day
 Listen: Be visible and available, collaborate with others and be open to
feedback
 Innovative & agile: Be creative, take smart risks and move with speed
 Inclusive: Seek and embrace differences in people, ideas and
experiences
 High performance: Set and achieve aggressive goals
 Accountable: Take ownership, celebrate successes and be responsible
for results

https://lisparc.wordpress.com/2010/09/07/3-basic-beliefs-values-in-walmart/
Whole Foods Market’s Mission Statement
Whole Foods Market’s mission statement addresses a number of key factors in the
business. This mission statement reads: “Whole Foods Market is a dynamic
leader in the quality food business. We are a mission-driven company that
aims to set the standards of excellence for food retailers. We are building a
business in which high standards permeate all aspects of our company.
Quality is a state of mind at Whole Foods Market.”

Whole Foods Market emphasizes high quality in these points of its mission statement. The
company offers quality food products. The “standards of excellence for food retailers”
component of the mission statement shows that Whole Foods Market aims to become the
industry leader in excellence standards.

Whole Foods Market’s Vision Statement

“Whole Foods, Whole People, Whole Planet”.
Whole Foods Market’s vision statement is effective in showing the desired future state of the
business. For instance, the “whole people” component of the vision statement shows that
the company wants to be successful in supporting healthy lifestyles. In addition, the “whole
planet” component of Whole Foods Market’s vision statement indicates that the firm aims for
global leadership in the industry. The company also aims to achieve leadership in supporting
people’s healthful diets.

Core Values
The following list of Whole Foods Market “core values reflect what is truly important to us as an
organization. These are not values that change from time to time, situation to situation or person
to person, but rather they are the underpinning of our company culture:”

 Selling the Highest Quality Natural and Organic Products Available

 Satisfying and Delighting Our Customers
 Supporting Team Member Happiness and Excellence
 Creating Wealth Through Profits & Growth
 Caring about our Communities & Our Environment
 Creating ongoing win-win partnerships with our suppliers
Nike Mision Statement
The Nike mission is "to bring inspiration and innovation to every athlete in the world
and if you have a body you are an athlete,"(Nike, 2010) and refers to the fact that Nike
exists to supply everyone in the world with the shoes, equipment, or apparel that if anyone
has a body then anyone has the potential of becoming an athlete.