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The Leadership Quarterly 30 (2019) 233–242

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The Leadership Quarterly


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Full Length Article

Strategic Shared Leadership and Organizational Dynamic Capabilities T


a,b,⁎ c
Christos N. Pitelis , Joachim D. Wagner
a
Brunel University London, Uxbridge UB8 3PH, United Kingdom
b
Queens’ College, Cambridge, United Kingdom
c
Downing College, University of Cambridge CB2 1AG, United Kingdom

A R T I C LE I N FO A B S T R A C T

Keywords: We propose that the purposeful sharing of strategic decisions and the process of making and taking those be-
Strategic Shared Leadership tween the dominant coalition of an organization (Strategic Shared Leadership or SSL thereafter), initiated and
Cognition supported by a focal strategic leader or small team, engenders Organizational Dynamic Capabilities (ODCs)
Organizational Dynamic Capabilities though the transfer of individually-residing DCs within the SSL team, the transformation -co-creation of novel
ones and their embeddedness-institutionalization within the organization. It also enhances organizational cog-
nition which mediates the relationship by enriching co-created ODCs and their capacity to deliver reliably
change through sensing, seizing and reconfiguring. Accordingly, SSL serves as a co-creator and key predictor of
the emergence of ODCs. This helps address the challenges of DCs to marry stability with change, be predictable
and to be capable of predicting.

Introduction showed how routines can impact upon, as well as being shaped and
adapted, through human interaction.
The concept of Dynamic Capabilities (DCs thereafter) is said to refer Another question-challenge in the DCV is how to engender change
to firms' capacity to create, extend, or modify their resource base in a reliably. Early research on DCs proposed that organizational routines
reliable manner (Helfat, Finkelstein, Mitchell, & Peteraf, 2007, emphasis and processes can serve this purpose (e.g., Eisenhardt, Furr, & Bingham,
added). Despite a voluminous literature, the DCs view (DCV) has been 2010; Winter, 2003). It is arguable however, that while change can take
criticized for its numerous and sometimes inconsistent definitions of the place within and through routines in their interaction with humans, this
key terms, their nature, scope and ability to be operationalized, to be type of change involves mostly adaptation, updating and incremental
predicted and to help predict (Barreto, 2010; Wilden, Devinney, & improvement, as opposed to the sometimes required wholesale sub-
Dowling, 2016). Our aim in this paper is to help address such limita- stitution of extant routines with entirely new practices and new direc-
tions. tion. The latter is likely to require higher level constructs, such as Dy-
Capabilities are said to reside within the organization's human re- namic Capabilities (Katkalo, Pitelis, & Teece, 2010). These can reside in
sources, notably managers (Penrose, 1959). With few exceptions, the key human resources such as organizational leaders and managers, and
role of a firm's key individuals such as entrepreneurs and en- also in organizations as a whole.
trepreneurial managers in positions of leadership has been under-ex- However, the link between individual and organizational DCs re-
plored in the DCV (Teece, 2016). Moreover, in strategy literature, there mains largely under-explored. In this context, below we advance the
has historically been a focus on organizational level constructs. A debate on these matters by conceptualizing the co-creation of ODCs that
number of scholars have called for digging deeper into the micro- can bring about change reliably through a particular form of individual
foundations of strategy constructs (e.g., Coleman, 1990; Felin & Foss, human agency, that of Strategic Leadership that is purposefully shared
2009; Gavetti, 2005). Salvato and Rerup (2010) had called for a multi- between the organization's dominant coalition.
level analysis that goes beyond collective entities. Others have been To do so, we draw upon the leadership literature and employ the
more skeptical of the need for, and value added of, digging deeper. extant concepts of Shared Leadership and of Strategic Leadership. The
Winter (2011) argued that organizational routines, namely collective, former is said to refer to leadership acts that are shared between or-
patterned and recurring actions, are already adequately micro-founded ganizational actors within subparts of the organization, while the latter
in that they are the outcome of human interaction. Feldman (2000) refers to leadership of the organization as a whole (Copland, 2003). We


Corresponding author at: Brunel University London, Uxbridge UB8 3PH, United Kingdom.
E-mail address: chris.pitelis@brunel.ac.uk (C.N. Pitelis).

https://doi.org/10.1016/j.leaqua.2018.08.002
Received 30 June 2018; Received in revised form 7 August 2018; Accepted 16 August 2018
Available online 24 August 2018
1048-9843/ © 2018 Published by Elsevier Inc.
C.N. Pitelis, J.D. Wagner The Leadership Quarterly 30 (2019) 233–242

also draw on ‘upper echelons’ and strategic leadership theory and cross-
fertilize this with strategy literature. These literatures help explicate the
key question who shares what.
According to strategic leadership theory, strategic leaders are an
organization's dominant coalition which usually involves the Top
Management Team (TMT), notably the Board, the CEO and high level
managers (typically those directly reporting to the CEO or the Board)
(Finkelstein, Hambrick, & Cannella, 2009; Hambrick & Mason, 1984). Fig. 1. SSL and Organizational DCs; Conceptual framework and propositions.
Strategic management helps articulate what is being shared, namely
strategic decisions and the process of making and taking such decisions.
presence of, SSL can serve as a key predictor of the existence, mani-
Specifically, and going back to one of its founders, Chandler (1962)
festation and performance effects of ODCs.
emphasized that strategic leaders are (or should be) dealing with the
In terms of levels of analysis, we employ a multi-level (individual,
strategic decisions of the enterprise, not the operational or day to day
group, organization), approach whereby the individual (focal leader),
ones. Strategic decisions are those that answer the questions about the
institutes the SSL process, transfers her/his individualized DCs to the
organization's mission, which activities the company should be in-
team/group, and the team/group interactions transform and co-create
volved in, in which locations, at what time frame and scale and what
novel ODCs, enhance organizational cognition that helps enrich the co-
the requisite organizational structure and business model are that will
created ODCs, and also helps embed-institutionalize the DCs within the
help deliver the strategy and sustained performance. Operational day to
organization.
day running decisions in this literature are delegated to the operational
In terms of structure, below we first revisit current debates about
managers who have to deliver on what was decided by others. Hence
the DCV. We then show how the purposeful sharing of strategic decision
according to strategy literature, sharing strategic leadership function is
making and taking by the dominant coalition enables the transfer of
all about sharing the process of strategic decision making and taking.
individually residing within the group, the transformation-co-creation
In the above context we define Strategic Shared Leadership (SSL
of new ODCs, and their embeddedness into the organization. Next, we
thereafter) as leadership of the firm, involving the purposeful sharing of
argue that SSL helps enhance organizational cognition, enriching ODCs
strategic decisions, and the process of making and taking these, between the
and their capacity to deliver change through sensing, seizing and re-
dominant coalition that is initiated and implemented by a focal strategic
configuring more reliably. We conclude by discussing overall implica-
leader or a small group of strategic leaders such as the CEO and Chair of the
tions and potential for future research.
Board.
We also draw on the focus of the aforementioned and related lit-
erature on the role of cognition (Mathieu, Heffner, Goodwin, Salas, & Dynamic Capabilities and Reliable change
Cannon-Bowers, 2000), organizational and the concept of ‘productive
opportunity’ (ProP) proposed by Edith Penrose (1959)1 to help ex- Dynamic Capabilities (DCs) have been defined by a group of leading
plicate the co-creation and reliable exercise of ODCs. Penrose defined proponents as “the capacity of an organization to purposefully create,
PrOp as the dynamic interaction between an organization's internal re- extend, or modify its resource base in a reliable manner” (Helfat et al.,
sources and capabilities and the external environment to the organization, as 2007:4). DCs are said to involve the sensing and shaping of opportu-
perceived by its managers. We propose that SSL enhances cognition, nities and threats, seizing opportunities, and managing threats and re-
hence PrOp. This mediates the process of co-creating ODCs and helps configuring the organization to maintain sustainable advantage (Teece,
enrich them, hence enabling them to deliver change more reliably. 2007). In contrast to ordinary capabilities that enable firms to create
We summarize our argument in Fig. 1. In the Figure, SSL creates and capture value through extant good or best practices, DCs enable
ODCs by transferring individually-residing within the SSL team to the firms to change their way of creating and capturing value through
organization, transforming-co-creating novel organization-wide ones foresight, agility, business model innovation and forward looking
and by embedding-institutionalizing them into the organization. In strategy. The sensing, seizing and reconfiguring aspects of DCs are di-
addition, through enhanced cognition, SSL helps enrich co-created rectly related to the acquisition and maintenance of Sustainable Com-
ODCs and their capacity to deliver change through sensing, seizing and petitive Advantage (SCA), especially in non-static environments
transforming more reliably. As explained under ‘evidence, oper- (Eisenhardt et al., 2010; Teece, 2007).
ationalization and testing’ below, these can be tested-falsified through Despite a rapid publication rate (Di Stefano, Peteraf, & Verona,
case studies and econometrically. 2010; Wilden et al., 2016) important questions pertaining to the DCV
Our intended contribution is fourfold. First, we cross-fertilize the remain unresolved. A fundamental one concerns the relationship be-
DCs, strategy and leadership literatures. Second, we articulate how the tween individual leaders DCs and organizational level DCs. Another
purposeful sharing of strategic decisions co-creates ODCs by transfer- relates to how DCs can engender requisite change in a reliable fashion.
ring, transforming-co-creating novel ones and embedding-in- Radical path-breaking change is meant to be part and parcel of the very
dividualizing DCs. Third we demonstrate how a SSL-engendered shared need for DCs as opposed to ordinary capabilities. On the other hand, in
cognition mediates the relationship and fosters the co-creation of en- order for firms to achieve change in a reliable manner more is required
riched ODCs that can deliver change more reliably. Last, we address the than assertion.
challenge of the limited ability of DCs to predict and to be predicted In line with the two seemingly antithetical characteristics of the
through the introduction of the observable and operationalizable con- definition of DCs, two contrasting views have emerged. In the tradition
struct of SSL and by deriving testable propositions that link the con- of evolutionary economics, the concept of organizational routines, have
struct with ODCs. We submit that putting in place, and hence the been proposed to form the basis of DCs (e.g., Winter, 2003). Routines
are defined as collective, patterned and recurring actions (Becker,
2004). Feldman (2000) and Feldman and Pentland (2003) argued that
1 the processual nature of routines was inherently capable of change by
We note that the related notions of shared cognition and shared mental
models have been widely employed in literature (Mathieu et al., 2010), but they offering opportunities for variation, selection and retention, while their
have not been linked to the DCs literature. In particular, with few exceptions patterned and recurring nature could enable firms to achieve this
such as Cepeda and Vera (2007) who looked at how knowledge impacts on the change in a reliable manner.
interaction between ordinary and dynamic capabilities, the relation between However, routinization arguably conflicts with the notion of path-
knowledge and DCs has been underexplored. breaking change. The later implies the ability to adapt to, and/or

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C.N. Pitelis, J.D. Wagner The Leadership Quarterly 30 (2019) 233–242

institute radical transformations that may for example involve dispen- 2012). It has been defined as “the process of influencing others to un-
sing altogether with extant routines (Katkalo et al., 2010). Such beha- derstand and agree about what needs to be done and how to do it, and
vior is a purposeful creative act that consists of often non-routine ac- the process of facilitating individual and collective efforts to accomplish
tions and must not necessarily be recurrent at all (MacLean, MacIntosh, shared objectives” (Yukl, 2006).2
& Seidl, 2015; Teece, 2012). Another stream of literature has focused on Research on Strategic Leadership has linked the leadership litera-
psychological concepts such as insight, imagination and intuition to ture with strategic management by emphasizing the leadership of firms,
explain how DCs can bring forth firm level outcomes (e.g., Pandza & rather than leadership in firms (Boal, 2000). Strategic Leadership refers
Thorpe, 2009). While important (see for example Jones & Pitelis, 2015), to leaders' “ability to anticipate, envision, maintain flexibility, think
individual-level traits may not suffice to explicate the presence of ODCs strategically, and work with others to initiate changes that will create a
especially as by definition there is no guarantee that actions that reside viable future for the organization” (Ireland & Hitt, 2005). In other
within individuals will be replicable in the absence of these individuals words, strategic leadership aims to engender improved and viable or-
(Winter, 2011). With the average tenure of a CEO at an all-time low, it ganizational performance (Mackey, 2008) or in strategy parlance on
would appear that relying on individual DCs may not be adequate. Sustainable CA. But as we have already noted, the aforementioned are
Hence the process of creation and co-creation of ODCs needs to be precisely the objectives of DCs and the DCV (and strategic management
better understood. as a whole). This renders cross fertilization between the two of the
By way of a historical example consider Mr. Toyoda, the founder of essence. At the same time this observation begs the question what types
Toyota motors. Having spent many years automating and perfecting the of strategic leadership and how these relate to ODCs.
(originally hand) loom, he sold the patent of the improved design back Strategic Leadership can be exercised vertically or in a more hor-
to the British from whom he had bought the original and used the izontal and distributed manner. Vertical Leadership is top-down. It in-
proceeds to diversify into the automotive sector. While some en- volves powerful and sometimes charismatic individuals who take stra-
trepreneurial skills and capabilities involved in activities such as tex- tegic decisions mostly on their own and influence others to implement
tiles are fungible and of potential applicability to other sectors, we those decisions (Northouse, 2004). Vertical leadership can facilitate
cannot readily think of a way in which extant routines in the textile organizational change (e.g., Beyer, 1999; Conger & Kanungo, 1998;
sector can explicate such a radical change of path. Similarly, that ar- Ladkin, 2006) speedily (Fiol, Harris, & House, 1999; Seyranian & Bligh,
guably archetypical case of individual-residing DCs exercised in prac- 2008).
tice tells us very little about ODCs. Kuratko and Audretsch (2009) cite Rowe's (2001) contention that
In sum, neither the routine-level nor the purely individual traits- ‘strategic’ leaders often embrace the best characteristics of ‘visionary’
based view can by itself explain how ODCs come about, let alone how leaders and ‘managerial’ leaders and Ireland and Hitt's (1999) attributes
can these engender at the same time path-breaking change in a reliable of effective Strategic Leadership, including leveraging and maintaining
way. More is entailed. Pryor, Webb, Ireland, and Ketchen Jr (2016) the core competencies of the organization (Kuratko, 2007). Jansen,
have more recently looked at the roles of key organizational actors and Vera, and Crossan (2009), Rosing, Frese, and Bausch (2011) and Bass
their interactions, and how these can help form organizational cap- and Avolio (1994), have shown how Strategic Leadership and a trans-
abilities. formational leadership style can support entrepreneurial activity within
Identifying the role of strategic leaders and their interactions within the firm. Boal and Schultz (2007) have further detailed how strategic
the DCV is important in that it could enable managers to understand leaders can be instrumental in engendering requisite adaptation in
where these “capabilities come from and what kind of investment […] complex environments. In dynamic environments, Crossan, Vera, and
and managerial effort is required in building them” (Ethiraj, Kale, Nanjad (2008) demonstrated the importance of exhibiting both lea-
Krishnan, & Singh, 2005). Key individuals in firms like founders, CEOs dership in, and leadership of, the firm.
and top managers have previously already been associated with a At the same time, there is no guarantee that strategic leaders will
central role in the DCV (Teece, 2016; Zahra, Sapienza, & Davidsson, always possess these positive attributes. Levay (2010) showed that in-
2006). Zahra et al. (2006) had proposed that leadership plays a central dividual charismatic leaders can also be powerful inhibitors of organi-
role in the development of ODCs. Adner and Helfat (2003) further ar- zational change. They can sometimes misuse their strong influence over
gued that differences in managerial DCs which arise from the interplay followers to foster resistance to organizational change in situations in
between leaders' human and social capital and their cognition would which strategic change threatens their own position or influence, see
influence ODCs. In a single industry study, the authors found that lea- also Van Knippenberg and Sitkin (2013).
ders in different firms made different decisions when facing the same In addition to the above, research on decision making behavior has
market situation and that these diverging decisions had a significant shown that individuals can deviate systematically from deciding ra-
impact on the firms' long-term performance. In an in-depth case study tionally especially under conditions of uncertainty (Kahneman &
of the National Cash Registry (NCR), moreover, Rosenbloom (2000) Tversky, 1979). Decision biases including the status quo bias and loss
had shown how the survival of NCR in the hypercompetitive computer aversion (Kahneman & Knetsch, 1991) can deter firms from seizing
industry was closely linked with the installation of new leadership that opportunities. For example, the endowment effect, which refers to the
was able to transform the company's manufacturing and sales processes tendency to overestimate the value of one's own resources, can keep a
as well as to reconfigure its human resources. firm from renewing its resource bases even though its resources are in
The above shows that leadership matters. Useful as it is, however, fact becoming inferior vis-á-vis its competitors. Loss aversion can also
this observation fails to explain what type and how leadership is linked have a negative effect on firms' DCs, if firms are overly cautious about
to ODCs. While an organization's key individuals and their leadership the risks involved in entrepreneurial activities and therefore refrain
are a good starting point of explaining ODCs, more is entailed. In par-
ticular, below we show how a particular type of strategic leadership
sharing helps co-create ODCs that can deliver change reliably. 2
Substantial progress has been made in areas such as understanding leaders'
typical traits (e.g., Judge, Ilies, Bono, & Gerhardt, 2002), the contingency of
Strategic Shared Leadership (SSL) and Organizational DCs
leadership effectiveness on situational factors (e.g., Fiedler, 1976), the re-
lationship between leaders and followers (e.g., Schyns & Day, 2010), differ-
Strategic leadership and strategic management ences between leadership styles (e.g., Burns, 1978), the function of authenticity
(e.g., Gardner, Cogliser, Davis, & Dickens, 2011), the role of ethical behavior
Over the past decades, leadership has been one of the most ex- (e.g., Brown & Treviño, 2006) and inter-cultural differences in leadership styles
tensively studied subjects in management research (Day & Antonakis, (e.g., House et al., 2002).

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from seizing new opportunities. In addition, the status quo bias, which articulation of effective visions (e.g., House, Javidan, Hanges, &
causes decision makers to discriminate against options that threaten the Dorfman, 2002; Seyranian & Bligh, 2008), it was soon recognized that
current status quo, can inhibit firms from adapting to changes in their the formulation and articulation of visions in firms has to be a shared
changing environment. process, not least in order for visions to be implemented. Kohles, Bligh,
Campbell, Whitehead, and Finkelstein (2009) discussed safeguards and Carsten (2012) found that the effect of visions on followers' com-
strategic leaders should employ to counter decision biases. These in- mitment is fully explained by the extent to which a vision has been
clude injecting fresh experience or analysis, introducing further debate implemented, requiring strong bidirectional communication between
and challenge and imposing stronger governance. By injecting fresh leaders and followers. A wide range of organizational members need to
experience or analysis, leaders can alleviate the endowment effect. The be involved in order for visions to be ‘claimed’ and ‘owned’ by all re-
overestimation of the value of one's own resources is balanced by ac- levant stakeholders (Dvir, Kass, & Shamir, 2004). For example, man-
tively seeking contradicting opinions from individuals, who are not agers at lower hierarchical levels often possess more detailed knowl-
subject to endowment effects like colleagues from other units or ex- edge about current developments, while managers at higher
ternal sources. Leadership can further counter the status quo bias by hierarchical levels often have a better understanding of the situation of
introducing debate and challenge. The status quo bias is rooted in in- the firm as a whole (Gavetti, 2005). Sharing the formulation of visions
dividuals' experience of psychological discomfort when faced with the can therefore result in visions that include multiple vantage points and
uncertainty of new situations. It causes them to discard information specify the role and responsibilities of all stakeholders in the process of
that challenges the firm's status quo. Further debate and challenge achieving the vision. Hence, by sharing the formulation and articula-
compels individuals to justify their emotional resistance and to examine tion, visions become claimed and owned by all relevant stakeholders
their own arguments in a rational manner. Imposing stronger govern- and can serve as a mean for motivating and coordinating en-
ance can act as a safeguard against loss aversion. Under stronger gov- trepreneurial activity.
ernance, strategic leaders are called upon to settle disagreements. Research on social networks has shown that the acquisition of dif-
It is apparent from the above that individual strategic decision ferent types of knowledge requires different types of external ties
biases can be attenuated in a number of ways, most of which involve (Hansen, 2002; Hansen, Mors, & Løvås, 2005). Strong ties to external
sharing of the leadership function that is shared leadership (SL). SL has knowledge sources have been found to enable the transfer of complex
been defined as the “dynamic, interactive influence process among in- knowledge, which is necessary for gaining a comprehensive under-
dividuals in groups for which the objective is to lead one another to the standing of external developments. However, weak ties can provide
achievement of group or organizational goals or both” (Pearce & access to more distant knowledge sources, which might provide in-
Conger, 2003:1). It is characterized by complementing and overlapping formation that competitors in the same industry are not able to acquire.
leadership influences (Gronn, 2002) and requires that individuals In the majority of cases, one individual leader does not have the ability
switch between leading and following depending on the requirements to manage both strong and weak ties with all relevant stakeholders or
of the current situation (Copland, 2003). A related concept is that of even to entertain them on his or her own. By sharing the responsibility
distributed leadership, namely leadership that is spread or distributed for establishing and entertaining ties to external knowledge sources,
between multitudes of organizational actors (Bolden, 2011). firms gain access to a broader range of external sources and thus ac-
In contrast to vertical leadership, Shared or Distributed Leadership quire a greater scope of external information. Similarly, one individual
engenders interdependencies that can lead to a partial de-personaliza- leader does often not have access to or even possess the knowledge that
tion of Strategic Leadership. Complementary Strategic Leadership be- is necessary for interpreting all relevant information that has been
haviors can be carried out by different individuals hence become em- sought. Complementing responsibilities for the interpretation of in-
bedded within the organization. Thereby, SL is de-coupled from any formation broaden the pool of available knowledge resources, pro-
one person, and can survive the absence of any one individual. In part viding a better assessment of the relevance of new developments.
this can be achieved through the switching of leadership responsibilities Hence, sharing the leadership function matters. It is therefore worth
between different individuals according to the requirements of the si- delving deeper into leadership sharing, particularly as regards the
tuation (Copland, 2003). Overlapping creates a degree of mutual creation of ODCs.
monitoring and checks and balances, less present in vertical leadership.
This also helps the preservation of good practices over a longer period Sharing Strategic Leadership purposefully and ODCs
of time. Sharing also signals to newcomers an organizational culture
that privileges sharing behaviors. Though this process, decision making In this subsection we propose a specific type of sharing, that of
can become embedded, be passed on to the next leadership generation Strategic Shared Leadership (SSL) as a key source of ODCs. SSL involves
and be sustained beyond the presence of any particular individual. the purposeful sharing of strategic decisions and the process of making
Thus, sharing can help counter the personalized and transient nature and taking these between the dominant coalition of an organization. By
often related to vertical Strategic Leadership. Sharing Leadership was taking advantage of, and leveraging the collective knowledge and
found to enhance the growth of new ventures, which is almost in- wisdom of the strategic team (and when possible and necessary other
variably accompanied by adjustments of leadership responsibilities organizational and external players), SSL can utilize and co-create
(Ensley, Hmieleski, & Pearce, 2006). (often dispersed) knowledge (Hayek, 1945) and engender better-in-
The importance of sharing is further supported by research on vi- formed strategic decisions, which moreover are subject more to checks
sions and social networks. Such research suggested that strategic lea- and balances and mutual monitoring than top-down decisions. The
ders can formulate and articulate compelling visions to win stake- sharing process is often initiated by a focal strategic leader (or a small
holders and to coordinate their actions. By bridging the current state cohesive team such as the CEO and the Chair of the Board) who also
and the desired future state, effective visions show internal and external take requisite steps to ensure SSL is both genuine and effective.
actors their role in the future and what they need to do to achieve it It is worth noting that in the case of a charismatic strategic leader
(Ensley, Carland, & Carland, 2000; Jones & Pitelis, 2015). Empirical with strong personal DCs who does not exercise any form of sharing
studies have found that leaders' visions enhance the growth of ventures with regards to strategic decision making and taking, there is no clear
(Baum & Locke, 2004) and the performance of new ventures (Ruvio, distinction between individual DCs and ODCs. On the other hand,
Rosenblatt, & Hertz-Lazarowitz, 2010). sharing can be more apparent than real and/or be ineffective, when
While early research on visions has predominantly focused on ex- there is no commitment and no requisite steps and measures are taken
ceptional individuals such as American Presidents in order to demon- to support it. Such steps and measures are both quantitative and qua-
strate the importance of charismatic individuals for the formulation and litative. For instance, regular and substantive meetings are of the

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C.N. Pitelis, J.D. Wagner The Leadership Quarterly 30 (2019) 233–242

essence. Clear lines of authority, job descriptions and even appropriate opportunity’ introduced in literature by Edith Penrose (1959, 1960)
titles can be important. TMTs can often function more as groups of helps operationalize this idea in the form of a construct. In particular
individual managers with own aims and agendas than a team Penrose claimed that there was a dynamic interplay between the ex-
(Hambrick, 1994; Hambrick, 1995; Hambrick, Humphrey, & Gupta, ternal and internal organizational environments as perceived by en-
2015). Conflicts between the CEO and the Board for example can often trepreneurial managers, that she called ‘Productive Opportunity’ (PrOp
make headlines-consider the recent case of WPP below. In this context, thereafter). Penrose (1960) employed the concept in a case study of the
the selection of the strategic leadership team should be such that Hercules Powder company to analyze the company's expansion and
creative dissent is valued and fostered, in order to avoid groupthink diversification strategy. A spin-off of Du Pont following an anti-trust
(Janis, 1972) and timid yes person behavior to the CEO, while a degree decision, Hercules Powder was involved in explosives and chemicals. In
of cohesiveness is sought so as to reduce conflicts and destructive (as the normal course of its operations it came up with a new chemical
opposed to creative) dissent (Samba, Van Knippenberg, & Miller, 2018). substance with many potential applications, not all of which were ob-
Diversity too is valued, subject to not being excessive enough to hinder vious to its management who chose to advertise in national press the
communication (Miller, Burke, & Glick, 1998). All these require com- chemical characteristics of the substance (called CMC) asking the
mitment to the idea and pursuit of SSL. question ‘what do you see in CMC’. The managers' understanding of the
In practical terms, in an organization that exercises SSL we would internal and external environments of the company, assisted by its
expect to observe the following characteristics appeal to external knowledge sources, led the company to identify
‘naval stores’ (wood products) as an area of diversification that could
a) A primus inter pares focal leader, or small cohesive team, who or- make use of the new substance. That led Penrose to claim that what
chestrates, supports and enables the Strategic Leadership sharing might appear as unrelated diversification from the point of view of the
process. product, was in fact related diversification from the point of view of the
b) A clear focus on sharing strategic decisions, not day to day running resource (CMC) in its link to and the external environmental opportu-
or operational ones. nities (‘naval stores’).
c) A careful and meticulous selection of the team so as to minimize Despite attributing importance to managers, leaders and internal
group think, engender creative dissent and leverage cognitive di- entrepreneurs, Penrose did not look at the role of Shared Strategic
versity in regular and meaningful meetings. Leadership and/or shared PrOp. We submit that doing so is important.
d) The existence of complementary Strategic Leadership processes with While SSL can be a key way through which ODCs can emerge, a shared
strategic leaders involved in strategic decision making and taking, PrOp can help enrich the co-created ODCs through enhanced cognition.
functions and actions. ODCs relate by definition to actions taken in anticipation of shifts in the
e) Brain storming and mutual monitoring practices being a constituent internal and external environment and involve positioning the organi-
part of the operations of the strategic leaders of the organization. zation to take advantage of these. In this sense a superior appreciation
of the internal and external environments and their links, engendered
While such requisite steps and characteristics are not part of our through the shared and enhanced PrOp, aids the co-creation of enriched
analysis proper as in practice they are moderating variables, our point is ODCs which help deliver change through sensing and seizing oppor-
that the effective employment of SSL requires commitment and steps tunities and reconfiguring the organization more reliably. Below we
which in turn can serve as a delineating factor between SSL and alter- explain how, noting that as the three functions cover in effect most
natives. A key outcome of the process of sharing strategic decisions is facets of strategic management, entrepreneurship and leadership
that in this way any individually residing DCs within the dominant (Katkalo et al., 2010; Pitelis, 2009), rendering it important to focus on
coalition are transferred from individuals to the other individuals hence key aspects.
the organization as whole. In addition, the information sharing, Starting first from sensing, the discovery and creation of opportu-
knowledge exchange and co-learning involved in SSL helps transform nities (and threats) have been examined mainly in the entrepreneurship
and co-create novel organization-wide ones. These are also become literature and has been presented as two distinct albeit interrelated
more embedded-institutionalized (Crossan, Lane, & White, 1999) entrepreneurial activities (Alvarez & Barney, 2007). Entrepreneurial
within in the organization as they are shared by the dominant coalition. firms can discover opportunities, if exogenous changes take place that
While it might be tempting to claim that SSL serves as a micro or more “form competitive imperfections in preexisting markets that hold the
appropriately in this context (meso) foundation of ODCs, as the micro- potential to generate economic wealth” (Alvarez & Barney, 2010). To
foundations literature might propose, more is implicated. Besides avoid falling behind, it is necessary for firms to be at least as effective as
transferring individually-residing DCs to the organization, in practice their competitors at sensing existing opportunities.
and ontologically SSL helps integrate, transform, embed-institutionalize Organizations require the means to make sense of existing oppor-
and hence co-create novel ODCs, which are by definition different to tunities. One such means is the organization's ‘absorptive capacity’,
any individually-residing DCs. Accordingly, they are newly co-created namely the ability of firms to absorb new knowledge. This is a function
ODCs. The sharing of the strategic decision making and taking process of a firm's means to acquire new knowledge and its prior related
is deliberate, but the resultant ODCs per se are emergent (Mintzberg & knowledge (Cohen & Levinthal, 1990). Strategic leaders can contribute
Waters, 1985). Hence the very act of sharing strategic decision making to absorptive capacity by helping to foster and manage relationships
and taking helps co-create ODCs. Only rarely a vertical leader may with the external knowledge sources and supply of related knowledge.
merely pass her individually residing DCs to the others and even in such Leaders can engage with a variety of ties to external knowledge sources,
isolated cases the resulting ODCs are likely to differ due to adaptation including research institutions, customers, suppliers, competitors,
processes. complementors etc., in order to seek information about existing op-
Accordingly, and based on the above, we propose that. portunities. Information that is obtained from external sources then
P1. Strategic Shared Leadership is positively related with the co- needs to be analyzed and interpreted to assess its relation to the firm's
creation of ODCs. own business and to prompt purposeful action (Pandza & Thorpe,
2009).
SSL, organizational cognition and ‘productive opportunity’ Strategic leaders can also create new opportunities, in part, by
shaping their internal and external environments. Opportunity creation
The role of cognition in anticipating and assessing an organization's refers to the process through which opportunities “are formed by the
internal and external environments is important in the strategic lea- actions of entrepreneurs themselves” (Alvarez & Barney, 2010). In
dership literature (Finkelstein et al., 2009). The concept of ‘productive comparison to existing opportunities, which can be discovered by

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C.N. Pitelis, J.D. Wagner The Leadership Quarterly 30 (2019) 233–242

competitors as well, firms obtain a first mover advantage through the are avoided and corrected (Pearce, Manz, & Sims, 2008). For example,
creation of new opportunities. Moreover, firms can create opportunities ethnographic research of medical teams in an emergency trauma center
that build closely on their own resource portfolio and that are thus showed that sharing leadership among senior and junior medical staff
more difficult to imitate for competitors. This simultaneously entails the did not compromise the quality of patient care (Klein, Ziegert, Knight, &
shaping of opportunities. The expansion of Hercules Powder to wood Yan, 2006). For the medical team's junior members to gather hands-on
products (‘naval stores’) discussed earlier is a good case in point. experience, senior medical staff often, explicitly or implicitly, delegated
As already noted, a limitation of strategic leadership which is not leadership responsibilities, and only stepped in to coach or to assume
purposefully shared is that the aforementioned cannot be guaranteed to responsibility in critical situations. They functioned as primus inter
happen, let alone to be exercised reliably. SSL and the enhanced cog- pares, sharing leadership albeit in a purposeful top-down-bottom-up
nition it brings about help do exactly that in a superior and more re- (and not merely bottom-up) manner.
liable fashion, for the reasons we have already discussed. In fact, SSL- Eisenhardt et al. (2010) proposed that leadership needs to actively
engendered ODCs are the more than the sum total and qualitatively promote structural flexibility due to the evolutionary trend toward
superior the individual ones. And so is SSL-engendered cognition. operational efficiency and inertia. The authors showed how simplifi-
Together SSL helps engender ODCs to sense opportunities and threats cation cycling and flexibility-injecting structures can be promoted by
and exercise the function of sensing and shaping in a more reliable leadership to increase organizational flexibility. Leaders can instill
manner than alternatives, such as strategic leadership exercised verti- flexibility by shedding obsolete structures and routines. Simplification
cally. cycling refers to the process of deliberately reviewing the justification
Moving on to seizing, a key way for organizations to seize oppor- of existing structures and revamping them if necessary. Through
tunities and capture value in strategy literature involves the designing shedding obsolete structures and routines, strategic leadership releases
of innovative, relevant and effective business models. Business models resources that can then be redeployed for the purpose of transforming
entail “the benefit the enterprise will deliver to customers, how it will and reconfiguring. For example, the technological diversity of alliance
organize to do so, and how it will capture a proportion of the value it partners was found to enhance firms' explorative innovation (Phelps,
delivers” (Teece, 2010). For the last mentioned, business model in- 2010).
novation is a key way for firms to differentiate and capture value. A SSL-enhanced cognition is critical in this context because the very
second important way for firms to capture value involves the man- act of anticipating, being prepared and acting in advance requires a
agement of complementarities between products and more widely into strong productive opportunity. While a charismatic leader may in some
the business ecosystem (Pitelis & Teece, 2010). Lee, Venkatraman, cases achieve extraordinary results, this cannot be relied upon as al-
Tanriverdi, and Iyer (2010) for example showed that firms' ability to ready explained. Hence SSL helps achieve this more reliably.
manage complementary products both within and outside the firm Proposition 3 implies that if one compares two firms, one with SSL
enhanced firm's relative performance over time in the hypercompetitive in place and the other without it, one should be able to predict that only
environment of the software industry. Another way for firms to capture the former will possess ODCs that can engender change more reliably.
value effectively, involves the need for the organizational structure to On the basis of the above, and going further, we would propose that
be aligned and support the value capture strategy (Chandler, 1962). A when properly pursued and supported SSL can serve as a predictor of
value capture strategy that fosters scale for example can be prejudiced the existence of organizational DCs.3
by a structure that hinders growth and scale. In summary, our theorizing suggests that SSL engenders ODCs, and
The very identification of innovative business models, com- an enhanced PrOp. The latter helps co-create ODCs, which can be ex-
plementarities and structure-strategy mis-alignments, requires high pected to engender change more reliably.
degrees of cognition. Properly supported and implemented SSL helps The above leads to our second proposition.
organizations seize opportunities and capture value in a more reliable P2. The relationship between SSL and ODCs is mediated by SSL-
fashion than vertical leadership, as a result of the enhanced cognition/ engendered enhanced cognition.
Productive Opportunity.
The above is highlighted in two case examples. First, in the case of
Hercules Powder the decision to diversify, the adaptation of the orga- Evidence, operationalisation and testing
nizational form to assist this and the leveraging of resource com-
plementarities, were all motivated by the collective PrOp of the stra- The importance and insight of our propositions, is exemplified and
tegic leadership team working together (Penrose, 1960). On the other receiving support through a least obvious of all cases, that of Apple and
hand, in the case of EMI and its diversification to medical equipment, Steve Jobs. Despite perceptions to the contrary, Isaacson (2013) sug-
the strong influence by a strategic leader alongside the failure to ap- gests that Jobs was the focal orchestrator of a dream team of excellent
preciate the role of complementarities and difficulties in aligning the strategic leaders, with complementary and overlapping personalized
organizational structure to strategy, have led to a spectacular failure to capabilities, whom he selected, valued, promoted and shared with, and
seize the huge opportunity presented by the invention by EMI of the CT who as a result stayed with him for the long haul. This apparently gave
scanner (Teece, 1986). him confidence that Apple would remain an innovative powerhouse in
Transforming and re-configuring in turn, is about the anticipation, his absence, too. Jobs himself emphasized the importance of co-
preparedness and adoptions of requisite actions as regards the resource working only with the very best, in the famous ‘lost interview’. Whether
base of an organization for the future sensing, shaping and seizing of that will be the case with Apple now that he has gone, one may never
new opportunities (Teece, 2007). Among others this requires firms to know. Important for our purposes are that the case shows that the
acquire and develop human resources in line with future demands benefits of SSL are recognized even by the person that is often perceived
(Ireland & Hitt, 2005; Jones & Pitelis, 2015) and to keep their organi-
zational structures flexible and updated (Eisenhardt et al., 2010). 3
For this to happen it could be necessary for one or a few focal leaders to help
Through its impact on the organization's PrOp, SSL can be an in-
put these conditions in place. This raises the apparent paradox that enlightened
tegral element of preparing firms for reconfiguring. By supporting
top-down leadership may be necessary for more bottom-up SSL to be instituted
human resource development, shared leadership ensures that a firm has and maintained. However, the paradox is more apparent than real. Many if not
the necessary resource base to address new opportunities. Followers all leaders, especially entrepreneurs/founders care about the company outliving
gradually acquire leadership experience by switching between fol- them and aim to put in place requisite structures, processes, individuals and
lowing and leading. Experienced leaders let others assume leadership training/mentoring schemes in order to achieve this. In our schema at least
responsibilities, while their presence and support ensures that mistakes some of these are humanly devised.

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C.N. Pitelis, J.D. Wagner The Leadership Quarterly 30 (2019) 233–242

as the ultimate lone wolf and that this case supports both our propo- These are both testable and supportable by existing case examples.
sitions. The first in that the SSL in place would allow the prediction of They can serve as a basis for in depth case studies aimed at testing
the existence and manifestation of ODCs, the second in that these in them.
turn would imply that post Jobs Apple would keep doing comparably In addition to such case examples, grounded-theory approach,
well, while a similar company without SSL in place would not. For Martin (2011) found that general managers supported their firm's DCs
example the recent news that Apple has become the first one trillion best, when they shared strategic responsibilities at more or less eye-
dollar capitalisation company and/as compared to the troubles of ad- level, collaborating temporarily as quasi-teams across different business
vertising behemoth WPP are interesting cases in point (see about WPP units.
below). Concerning PrOp, research on shared cognition and mental models
A clearer case of SSL in practice comes from Apple's tech rival by Mathieu et al. (2000) have shown that the concept of shared mental
Alphabet. In contrast to Apple, Google was led from 2001 to 2017 by a models (that is quite akin to that of shared productive opportunity) in
troika consisting of the two co-founders Larry Page and Sergey Brin, teams (our focus here), can be measured and be shown to impact po-
and Eric Schmidt. Eric's role was to manage the company's strong sitively on organizational performance contributing over and above the
growth as the company's CEO. The visionary product and technology performance attributable to teams that did not exhibit shared mental
leadership of the company rested in the hands of the two co-founders. models. Our analysis of the ODC co-creation process is also supported
Eric sometimes used the term of ‘adult-supervision’ to describe the by Crossan et al. (1999) who delved into the process by which orga-
guiding influence he exerted to manage the ideas generated by Larry nizational learning is co-created through the interplay of individual,
and Brin. The leadership team was therefore originally built on the idea group and institutional levels.
of complementary leadership skills. However, the three were more than In addition to cases and extant evidence, our propositions are op-
the sum of each individual's separate skill set. As a shared leadership erationalisable, testable and falsifiable, also econometrically. As both
team their development trajectory was enriched by overlapping key variables, however, refer to the reduced form relationship that is
learning experiences. While the co-founders were learning from Eric the direct effect between Strategic Shared Leadership (SSL), and co-
how to run a large enterprise, also to a significant extent Eric was created ODCs, and also to an indirect effect of SSL via the enhanced
learning from the co-founders how to run a large enterprise in the in- cognition mediator and given the requirements for causal identification
ternet age (Schmidt & Rosenberg, 2014). In this way through SSL each and that SSL is not exogenous, to empirically test the model upstream
one's individually residing DCs were becoming ODCs. causes-proxies (i.e., instrumental variables) for SSL must be found,
Semco Partners, a Brazil-based manufacturing and services com- which are excluded from the downstream equations. In addition, the
pany also demonstrates the successful implementation of SSL on a system of equations must be estimated with an instrumental variable
smaller corporate scale. The company's CEO Ricardo Semler trans- estimator (cf. Shaver, 2005). Also, because organizational cognition is
formed the organizational structure and culture after he took over the also endogenous and may share an omitted cause with ODC, the med-
company from his father in 1982, significantly growing its revenue in iation path of SSL via enhanced cognition on ODC and the direct effect
the process. Based on the three values of employee participation, profit of SSL on ODC cannot be simultaneously tested as doing so would
sharing and free-flow of information he intentionally established a violate the rank and order condition (Wooldridge, 2002). In order test
democratic regime with five members, called counsellors, sharing the both the direct effect and the mediation effect simultaneously, unique
company's leadership responsibility as the top management team. In instruments for SSL and enhanced cognotion (which are excluded from
this case moreover, strategic decision making is also shared with em- the downstream equations) must be modeled.
ployees who are allowed to vote on important strategic decisions, and In conclusion, we have proposed and explained how the adoption of
who are on record of outvoting the CEO on important business deci- Strategic Shared Leadership between the dominant coalition of an or-
sions such as M&As (Semler, 1989). This case study again demonstrates ganization, that is initiated and appropriately supported and im-
the case of a focal leader committed to SSL and putting in in practice to plemented by focal strategic leaders, helps co-create ODCs that can
organizational advantage. deliver change through sensing, seizing and reconfiguring more re-
Nearly 200 years old company Jardine Matheson is a good case of liably. As reliable change is a definitional aspect of ODCs, we submit
SSL. Throughout its history the company has relied on training and that SSL can serve as a co-creator and key predictor of the emergence of
mentoring the next generation of leaders by sharing knowledge and on ODCs. Hence it can help address the challenge of the DCV to marry
the job learning by doing, sharing and indeed learning (Jones & Pitelis, stability with change, be predictable and be capable of predicting.
2015). Creating the new generation of strategic leaders and relatedly
succession planning is a key consideration for companies and share- Discussion, limitations and future research opportunities
holders (Ma, Seidl, & Guérard, 2014). In a case of practice-theory in-
teraction and with the exercise of a degree of indulgence, the frame- A number of limitations offer promising areas for further research.
work presented here has also been applied with evident success by one Even though we argued that SSL could be more effective than vertical
of the co-authors in his capacity as Business School Head. leadership in co-creating ODCs with enhanced reliability, the link be-
The above can be usefully compared to the recent concerns and tween vertical leadership and SSL is more nuanced. As noted, some
events surrounding communications behemoth WPP over alleged form of enlightened vertical leadership, is required for the very adop-
failure to make succession plans for Sir Martin Sorrell, its founder and tion of SSL by focal leaders. Additional positive leadership attributes
CEO for over 30 years, which help lead to his recent exit. This led many such as charismatic, and/or ‘caring’ one (Tomkins & Simpson, 2015),
a commentator to suggest that WPP is Sir Martin (its ODCs being in can lead to different and hopefully better organizational outcomes.
effect personalized ones), hence doubt its post-Sorrell future. This is Moral and ethical decisions can foster sustainability and in cases such as
despite acknowledging a decline in performance in recent years at- PepsiCo marry help sustainability with performance. In this context,
tributed by many to an apparently dated business model and a related enlightened caring focal strategic leaders and appreciative of the po-
failure to address competitive challenges in a new global landscape, tential benefits of sharing, can employ SSL in order to help co-create
including competition by tech giants such as Google and Facebook, and ODCs. This and the steps required for effective SSL are moderating
other entrants. Not all cases lead to such dramatic events, yet one can variables that can serve as opportunities for further research.
safely state that when focal leaders put in place arrangements for SSL, Despite its advantages, issues such as higher coordination/transac-
one could predict that DCs will be more organizational than individual, tion costs (Williamson, 1999), intra-organizational conflict (Cyert &
and hence effective in delivering post succession, or post CEO exit, March, 1963), destructive strategic dissent (Samba et al., 2018), group
sustainable performance. think (Janis, 1972), overly diverse cognition (Miller et al., 1998)

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C.N. Pitelis, J.D. Wagner The Leadership Quarterly 30 (2019) 233–242

diffusion (and confusion) of responsibility and the organization's pro- such as how types of leadership, leadership styles and/or en-
ductive opportunity, free riding in case of large numbers of strategic trepreneurial traits can impact on team and/or organizational perfor-
leaders (Olson, 1971) and halfhearted not adequately supported and mance (Dionne, Yammarino, Atwater, & Spangler, 2004), but rather to
effective implementation, can compromise the benefits of SSL. In this suggest that the above plus specialization and division of labor con-
context, we would suggest that SSL involves its own costs; hence it is siderations suggest that SSL is good for purpose-it can serve as a par-
more likely to lead to SCA in cases where the long term benefits more simonious basis for co-creation and prediction of ODCs.
than offset the costs of putting SSL in place and exercising it in a Our theorizing gives rise to clear and important implications for
meaningful and effective way. This in turn may be more likely in case of managerial practice; namely that strategic leaders interested in devel-
fast changing environments with dispersed knowledge and high degrees oping ODCs to address a complex and shifting landscape, should take
of uncertainty. This is the very context in which DCs were originally steps to ensure that SSL is put in place, supported vigorously and im-
proposed. plemented effectively so that its downsides are minimized and its ad-
In the DCs literature at present, the consensus seems to be that DCs vantages strengthened.
can be valuable under most levels of environmental dynamism but that In sum, we have cross fertilized the strategy, strategic leadership
they are relatively more valuable under high environmental dynamism and DCs literature, and suggested that SSL can serve as a generator and
(Pavlou & El Sawy, 2011). Our theorizing supports this idea.4 In more predictor of ODCs that can engender change through sensing, seizing
mature industries where the rules of the game are reasonably well and reconfiguring more reliably. This helps address major limitations of
known and there is limited interest in diversifying to new opportunities the DCV. More research is required to advance the DCs literature fur-
outside the sector, it is arguable that the benefits from SSL might not ther. We think we have taken an important step in the right direction
exceed its costs. However, considering that in most large firms' di- and will motivate others to follow this up, not least by testing the
versification (especially related one) is the norm (Penrose, 1959) we propositions developed in our paper.
might expect SSL to trump vertical leadership in terms of SCA in many
cases. Acknowledgements
A further challenge relates to the very concept of sharing and what
exactly is being shared. As noted by Cannon-Bowers and Salas (2001) a We are particularly grateful to the Editor John Antonakis, Associate
precise definition of shared cognition and hence related concepts such Editor Dusya Vera, and two anonymous reviewers of this journal for
as shared mental models and shared PrOp, care is needed in clarifying useful feedback and advice. Thanks are also due to Peter Klein, Anita
what and how it is being shared, how to measure it and what are the McGahan, Joe Mahoney, Margie Peteraf, David Teece, Hari Tsoukas,
expected results. Our own focus was on the sharing of strategic deci- and participants at DRUID, Process Organization Studies and EGOS and
sions by the dominant coalition, through purposeful interaction (for the December 2016 Industrial and Corporate Change conferences where
example in the context of regular and meaningful meetings), measured earlier versions of this paper were presented. Errors are ours.
in terms of the divergence between original individual and finally
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