1.

Brand Image
CRISIL is seen as a brand reflecting ‘Trust’, ‘Intellect’, and ‘Advice’. CRISIL is India’s leading rating,
research, risk and policy advisory services company.
a) CRISIL provides services to-
 17 of the top 20 global investment banks
 19 of 35 bank holding companies
 4 of the top 10 asset managers
 4 of the top 15 global insurers
b) CRISIL has won prestigious ‘Information Mastermind’ award more than once.
c) CRISIL ratings won best CRA award by ASSOCHAM and NISM in 2017.
d) 2018- CRISIL has been among the top 100 best companies for women for fourth time in
a row
e) 2018- CRISIL foundation bagged National CSR award.
f) It has extended its offerings in the areas of ratings, SME solutions, Market Research,
Analytics, Business Intelligence, and Risk Management.
g) It caters to sectors such as Financial, Automobile, Industrial, Energy, IT, Telecom, Travel,
Health, Retail, Media, Infrastructure, and Consumption Products.
h) With more than 33 years of industry experience CRISIL has been able to maintain its
industry leadership position and establish its presence globally to as many as 12
countries.
i) Durability score for CRISIL is 70 (55 is considered good and more is better) which depicts
that the company has grown consistently.
j) P/E ratio for CRISIL is 36.6 while for ICRA is 30.3, while P/B for them is 16.5 and 4.4
respectively.
k) It has served solutions to 100,000 customers and has a client base of more than 1000.
l) It has rated more than 28000 medium and large financial institutions.

2. Brand Heritage
For CRISIL, it always has been about providing right information in the best possible way to catalyze
the growth prospects of economy participants. The company has been in constant pursuit of making
markets function better by providing independent opinions, actionable insights and efficient
solutions.

1. The company has graded and assessed over 144,000 micro, small and medium enterprises
(MSMEs) in India.
2. It has developed and utilized 91 standard and more than 100 indices to best assess and
rate institutions and corporations.

3. Strength
 1. Innovation culture in the organization has enabled CRISIL to stay ahead in the industry with
innovative products and services. CRISILCARD, CRISIL500 equity index, RAM (Risk
Assessment Model – becomes banking industry standards), CRISIL-CPR(Composite
Performance Ranking), CRISIL MarketWire, CRISIL SME ratings, CRISIL IER, CREST, CRISIL
INCUSIX, SMAT, SMEFIRST are some of the indices and products/services that CRISIL
developed since its inception.
2. CRISIL launches the CRISIL Young Thought Leader (CYTL) Award to attract outstanding talent.
3. CRISIL has developed Centre for Economic Research (CCER) to apply economic principles to
live business situations.
4. 2009 - CRISIL captures about half of India's bank loan rating market share.
5. CRISIL sets up subsidiary, Global Data Services of India Ltd. to standardize published financial
data for analysis.
6. CRISIL launches Small and Medium Enterprise (SME) Ratings to serve the specialized needs
of the SME sector.
7. Over a period of time CRISIL has built excellent analytical capabilities both in-house and with
the acquisitions and alliances such as –
 Business alliance with S&P providing it exposure to international rating markets.
 Acquisition of business and brand INFAC of Information Products and Research
Services (India) Pvt. Ltd. strengthened CRISIL's research business, and made it leader
in integrated research in India.
 Acquisition of EconoMatters Ltd,a London-based company providing natural gas
related consulting, information and training, and conference-organizing services.
 Acquisition of Irevna, a leading global equity research and analytics company which
has been ranked as no. 1 Investment Research and Analytics Outsourcing Firm.
 Acquisition of Pipal Research, boosting its leadership in KPO industry.
 Coalition, which provides high-end analytics to global investment banks.
8. It has more than half of India’s bank loan ratings market.
9. CRISIL has had developed first of its kind indices/ratings such as – FPI (Foreign Portfolio
Index), CriSidEx (MSE sentiment index), BLR (Bank Loan Rating), Hybrid Issuance Rating in
insurance sector, Infrastructure Ratings, and Infrastructure Inevitability Index.
10. It developed smefirst for SME ratings and have rated more than 30000 SMEs as of now.
11. It has developed innovative transformational platforms such as –
 Quantix: Data analytics platform
 SMART: Cognitive automation platform
 FULKRUM: Enterprise data platform
 SPARC: Credit risk assessment platform

4. Organizational Value

The values lying at the core of CRISIL are ‘Integrity’ and ‘Excellence’. The information and
advisory provided by the company is credible, unbiased and uninfluenced by any government,
company or market. Excellence in quality standards are sought for to make insights objective,
consistent, distinct, and reliable. Other values embedded in the organization are accountability
of work done for clients, teamwork to leverage expertise of each team member, and respect
and trust for each stakeholder.

Threats:

1. As a part of regulatory constraints, the major customer segment i.e. banking, might migrate
to internal rating based approach. This will have an adverse impact on CRISIL’s ratings
business which constitutes 36% of their revenues currently.
2. Too much dependence on acquisitions to build capabilities.
3. Trading shopping is one major threat for CRISIL
4.
 1. https://www.indiamart.com/crisil/awards-and-memberships.html
2. https://trendlyne.com/
3. https://www.business-standard.com/company/crisil-3265/information/company-history
4. https://www.equitymaster.com/stock-research/financial-data/CRISIL/CRISIL-INDIA-LIMITED-
Detailed-Share-Analysis
5. http://www.capitalmarket.com/Company-Information/Overview/CRISIL-Ltd/3265
6. https://www.crisil.com/en/home.html
7. https://www.moneycontrol.com/

Exibhit:

Exhibit: