Ayush Bhatia

Roll No. 220103046

Date of Birth: 02nd March, 2001
PGDM - Marketing

EDUCATIONAL QUALIFICATIONS
Qualification College, University/ School, Board Year % of marks
PGDM - Marketing IMT Ghaziabad 2024 -
B.Tech (CE) VIT Vellore, VIT University 2022 86.70
XII KC Public School, CBSE 2018 80.08
X KC Public School, CBSE 2016 85.50

OTHER PROFESSIONAL QUALIFICATIONS/ CERTIFICATION COURSES

 Certified by LinkedIn Learning in Consumer Behavior Trends: Meet the Postmodern Consumer, 2022
 Certified by Coursera in Brand and Product Management, 2022
 Certification by Udemy in Microsoft Excel from Beginner to Advance, 2022
 Certified by Google Academy in The Fundamentals of Digital marketing, 2022
 Certified by LinkedIn learning in Project Management Foundations: Teams, 2022
 Certified by LinkedIn Learning in Create a Go-to-Market Plan, 2022
 Certified by University of Amsterdam in Basic Statistics, 2019

SUMMER INTERNSHIPS/ INDUSTRIAL TRAININGS/ PART TIME WORK/ OTHER PROJECTS UNDERTAKEN

 Internship with VKC Nuts as Marketing and Sales intern from May, 2022 to Jul, 2022
o Rebranded “Nutraj” to reach out to national audience
o Devised new campaigns for better brand positioning in a team of 15+
o Conducted market research which showed that 16% customers were willing to spend a 10% premium fees for
bacteria free dry fruits
o Improved the b2b supply model leading to faster deliveries which resulted in increased dry fruit sales
o Supervised packaging and distribution of walnuts from factory and changed the channels of distribution
 Project, Design of a traffic signal, Jammu city from Jan, 2022 to May, 2022
o Engaged in understanding driving pattern of drivers & behaviour at traffic signals for the city of Jammu
o Compiled the data for efficient use by the state government
o Strategized an efficient structure to prevent traffic congestion and time loss of 49 minute
 Internship with M/S New Kissan Milk Foods as Sales trainee from Oct, 2021 to Dec, 2021
o Devised a sales strategy leading to a 43% growth in sales
o Identified 7 new customers and increased engagement; catered to different category of wholesalers

ACHIEVEMENTS & AWARDS

 1st position, City Snooker Tournament, 2022

 3rd position, Management Consulting Olympiad, Think Five Analytics Inc., 2022
 1st position, Brand-a-Thon: The marketing and branding quiz competition, High Tech Solutions Ltd., 2022
 1st position, The National Design Hack-a-Thon, Autodesk, 2021
 2nd position, Crepido – The design competition, VIT Vellore, 2019
 1st position, Intra-College Cricket tournament, VIT Vellore, 2018
 Roll of Honour, National Swimming Championship, KC Public, 2010

POSITIONS OF RESPONSIBILITIES

 Member, Placement Committee, IMT Ghaziabad, 2022

 Design Head, Ayuda Ngo, VIT Vellore, 2022 – Headed a team of 44 members and guided them in learning Adobe
 Organized, vaccination drives for poor and special children, Jigar NGO, 2021 – Getting a team for testing, contacting
hospitals for beds availability inquiry
 Design and technical head, Legalphile India, 2021 – Designed logo, posters and website for awareness
 Organized, Robowars Competition, GraviTas, VIT Vellore, 2019 – Supervised all the teams and handled the opening event
 Organizer, Social Entrepreneurship Event, Ayuda NGO, 2019 – Collected a sum of INR 47K for specially abled orphans
 Organizer, Riviera 19’, VIT Vellore, 2019 – Managed hospitality and the logistics for food and gaming stalls
 Head Boy, KC Public School, 2018 – Handling multiple events, Addressing the school on multiple occasions
 Organizer, Blood donation camp, Pahal NGO, 2022 – Camp for children suffering from Thalasemia

EXTRA CURRICULAR ACTIVITIES

 Participated in Enigmatic: A Marketing Case Competition, Backslash Model United Nations Conference, 2022
 Participated in National Service Scheme (NSS) camp, 2020
 Participated in a Regional level swimming competition in Delhi, 2013