Chapter 1 : Introduction

1. Name: Ultra Tech Cement Ltd

Mainstreaming CSR into our businesses and delivering societal value has given UltraTech
tremendous returns, albeit of a different kind – the turnaround of human lives, lifting tens of
thousands of people out of stark poverty. UltraTech works with numerous rural and tribal
communities across India. It has already turned many villages into model villages that are
completely self-sufficient.

In the last two decades, India as a nation has been successful in pulling up a significant number
of people from below the poverty line. Unfortunately, we still have a large number of our
people living below the poverty line – that is less than US $ 1.25 a day. This is a problem. The
Government of India has an ambitious vision for inclusive growth.

There is the overwhelming challenge to improve the lives of the poor. However much it hurts,
it is a fact that we have the largest concentration of the poor in the world. Today, more than
ever it is necessary to look into societal issues and it behoves corporates to proactively partner
with the government to see that inclusive growth happens.

UltraTech Cement is proud to be part of a legacy of the Aditya Birla Group, where caring for
the underserved is an unwritten edict that has been followed generation after generation.

UltraTech's endeavours to bring in inclusive growth are channelized through the Aditya Birla
Centre for Community Initiatives and Rural Development, of which, Mrs. Rajashree Birla is
the Chairperson. This year the coveted Asian CSR Award was conferred on Vikram Cement
for its excellent work in healthcare at their awards ceremony held in Malaysia. Likewise, the
prestigious Golden Peacock Award (India) for CSR was conferred on Birla White.

Above all this year the President of India bestowed the Padma Bhushan Award on Mrs. Birla
in recognition of her exemplary social work. She was also the recipient of the Golden Peacock
Life Time Achievement Award for Community Development, which she received in Portugal
at the hands of the honorable former Prime Minister of Sweden, Mr. Ola Ullsten.

The Company’s CSR activities are concentrated in 407 villages, in proximity to its 22 plants,
across the country.
2. Reason for Selection of the Topic

As the era of liberalization, privatization and globalization set in India in 1991, many of the
companies which were already established and the companies which were established later
saw tremendous growth in terms of size as well as profits. Some of the companies looked
beyond profits and started doing something good for the cause of the society. Now it is
mandatory for those companies whose net profit is Rs. 5 crore or turnover is Rs. 1000 crore
or net worth of Rs. 500 crore has to spend 2% of its profit according to Companies Act
because of which all the companies are spending on CSR projects. This project focuses on the
fundamentals of CSR and specifically emphasizes about the CSR activities being carried out
by Ultra Tech Cement Ltd.
3. Research Objectives
1. To Study the Corporate Social responsibility of Ultra Tech Cement Ltd
2. To understand the concept of CSR
3. To know how the Ultra Tech Cement Ltd has fulfilled its responsibility towards all
stakeholders; what specific activities, programs and strategies it has set, devised and
implemented.

According to Frederick (1960) Social responsibility means, that businessman should

overseethe operation of an economic system that fulfills the expectations of the people Belal
(2001) Hardly a few studies have looked at CSR practice in India. Different researches at
different points of time and classical Indian literature have emphasized the CSR practice of
corporate entities.
An ideal CSR has both ethical and philosophical dimensions, particularly in India where there
exists a wide gap between sections of people in terms of income and standards as well socio
economic status (Bajpai, 2001) Goyder (2003)argue: ―Industry in the 20th century can no
longer be regarded as a private arrangement for enriching shareholders. It has become a
joint enterprise in which workers, management, consumers, the locality, govt. and trade
union officials all play a part. If the system which we know by the name private
enterprise is to continue, some way must be found to embrace many interests whom we go
to make up industry in a common purpose. CSR implies some sort of commitment, through
corporate policies and action. This operational view of CSR is reflected in a firm„s social
performance, which canassessed by how a firm manages its societal relationships, its social
impact and the outcomes of its CSR policies and actions (Wood, 1991).Khan and
Atkinson (1987)conducted a comparative study on the managerial attitudes to social
responsibility in India and Britain. The study shows that most of the Indian executives agreed
CSR as relevant to business and felt that business has responsibilities not only to the
shareholders and employees but also to customers, suppliers, society and to the state.
4. Method of data
1. Research Approach
Exhaustive literature survey regarding the topic and related concepts has been done. For the
purpose of study secondary data was collected from various sources including books,
research papers, newspapers, magazines, and websites.
Chapter: 2

6. Ultra Tech Cement Ltd

UltraTech Cement Ltd. is the largest manufacturer of grey cement, Ready Mix Concrete (RMC)
and white cement in India. It is also one of the leading cement producers globally. UltraTech
as a brand embodies 'strength', 'reliability' and 'innovation'. Together, these attributes inspire
engineers to stretch the limits of their imagination to create homes, buildings and structures
that define the new India.

The company has a consolidated capacity of 117.35 Million (including Bara) Tonnes Per
Annum (MTPA) of grey cement. UltraTech Cement has 23 integrated plants, 1 clinkerisation
plant, 27 grinding units and 7 bulk terminals, post the Century merger. Its operations span
across India, UAE, Bahrain, Bangladesh and Sri Lanka. UltraTech Cement is also India's
largest exporter of cement reaching out to meet the demand in countries around the Indian
Ocean and the Middle East.

In the white cement segment, UltraTech goes to market under the brand name of Birla White.
It has a white cement plant with a capacity of 0.56 MTPA and 2 WallCare putty plants with a
combined capacity of 0.8 MTPA.

With 100+ Ready Mix Concrete (RMC) plants in 35 cities, UltraTech is the largest
manufacturer of concrete in India. It also has a slew of speciality concretes that meet specific
needs of discerning customers.

Our Building Products business is an innovation hub that offers an array of scientifically
engineered products to cater to new-age constructions. Aerated Autoclaved Concrete (AAC)
blocks are economical, light-weight blocks ideal for high-rise buildings, while Dry Mix
Products include waterproofing, grouting and plastering solutions designed for faster
completion of projects. The retail format of UltraTech Building Solutions offers a wide range
of construction products to the end customers under one roof.

With a significant presence in the grey and white cement, concrete and building products
segments as well as providing 360 degree building solutions, UltraTech is the one-stop shop
for every primary construction need. Its meteoric rise as India’s largest cement brand reflects
on the organisation's focus on cutting edge technology, research and technical services.

UltraTech Cement provides a range of products that cater to the various aspects of construction,
from foundation to finish. These include:

 Ordinary Portland Cement, Portland Blast Furnace Slag Cement and Portland
Pozzalana Cement under grey cement
  White cement, WallCare putty and white cement based products under Birla White
 Ready Mix Concrete and a range of specialty concretes with specific functional
properties under UltraTech Concrete
 AAC blocks, waterproofing solutions, grouting solutions and plastering solutions
under UltraTech Building Products

UltraTech’s subsidiaries are Dakshin Cements Limited, Harish Cement Limited, Gotan
Limestone Khauj Udyog Private Limited, Bhagwati Limestone Company Private Limited,
UltraTech Cement Lanka (Pvt.) Ltd., UltraTech Cement Middle East Investments Limited, PT
UltraTech Mining Indonesia and PT UltraTech Investments Indonesia.

UltraTech’s parent company, the Aditya Birla Group, is in the league of Fortune 500
companies. It employs a diverse workforce comprising of 120,000 employees, belonging to 42
different nationalities across 36 countries. The Group has been ranked number 4 in the global
'Top Companies for Leaders' survey and ranked number 1 in Asia Pacific for 2011. 'Top
Companies for Leaders' is the most comprehensive study of organisational leadership in the
world conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and Leadership
Advisory firm). The Group has topped the Nielsen's Corporate Image Monitor three years in a
row -- 2012-13, 2013-14 and 2014-15 as the number 1 corporate, the 'Best in Class'.
*Including 4 MTPA commissioning by June 2019.

UltraTech Cement has a consolidated capacity* of 117.35 Million Tonnes Per Annum
(including 4 MTPA to be commissioned) of grey cement. It has 23 integrated plants, 1 white
cement plant, 2 Wall Care putty plants, 23 grinding units, 7 bulk terminals, 5 jetties and more
than 100 RMC plants spanning the length and breadth of the country.

Environment

UltraTech strives to adopt an eco-friendly approach across all areas of its business operations.
We are one of the earliest proponents of alternative fuel usage, waste heat recovery and other
environment friendly practices in the country.

Highlights
Our business has been certified 2.18 times water positive for 2016-17 operations. We
continue to reduce the water footprint of our operations, and promote responsible water
management in partnership with various government bodies and other local stakeholders.

 We have signed up for EP100 with ‘The Climate Group’, with a commitment to double
our energy productivity in 25 years.
 We utilise waste heat from our manufacturing process in the waste heat recovery system
(WHRS) to generate electricity. We have currently an installed capacity of 59 MW, with
an aim to more than double it to 121 MW in 2020.

 There is a clear focus to increase the share of renewable energy (solar and wind) in the
electricity mix. Currently, we have more than 50 MW of contracted capacity of solar
project supplying clean energy to our manufacturing locations

 We have conducted detailed biodiversity assessment and development management plan

for our Sewagram Cement Works unit in Gujarat. We are implementing the
recommendation of the management plan as proposed by International Union for
Conservation of Nature (IUCN)

Our Focus Areas

UltraTech's social projects are designed with the long-term goal of creating sustainability and
self-reliance. Hence, the projects focus on factors that will lead to empowerment and capacity
building. Though UltraTech operates in five focus areas, its major emphasis has been on
providing quality education and healthcare facilities. Importance is also given to building
infrastructure, as ultimately it is the tool that fuels growth. The results of these projects will not
only benefit their respective communities but also the nation at large.

The company's CSR activities are concentrated in 407 villages, in proximity to its 22 plants,
across the country.

Healthcare and Family Welfare

Through our medical camps, we reached out to 48,398 villagers for general health check-ups.
Those afflicted with serious ailments were taken to our company's hospitals for treatment. Over
42,000 patients were treated in the Out Patient Department. Additionally, we organized medical
camps to treat orthopaedic, cardiac, skin and ENT related ailments. We treated 9,749 patients
at these camps.

At the eye camps organized by us 11,474 patients were under our care. Of these 4,058 patients
were operated for cataract and were provided with intraocular lens. Alongside 850 persons
were given spectacles for better sight. These eye camps have been conducted at Khor,
Sambhupura, Hirmi, Kotputli, Rawan, Arakkonam and Kharia Khangar.
At Malkhed, we held cleft lip plastic surgery camps where 25 patients were operated upon. At
the medical camp organized for the physically challenged at Hirmi, 50 patients were provided
with artificial limbs that enabled them to reduce their dependency on others.

Additionally, 3,400 people were sensitized on HIV/AIDS at educative programmes held in

Reddipalyam, Khor, Hirmi, Awarpur, Tadipatri, Jharsuguda, Kovaya, Malkhed and Jafrabad.
Sessions on tuberculosis and its related problems held at Hirmi, Awarpur and Jharsuguda were
attended by 2,811 persons.

Mother and Child Healthcare

Over 1,62,843 children were immunized against polio and 2,019 children against tuberculosis,
diphtheria, tetanus and measles.

Around 5,000 expectant mothers took advantage of the anti-natal, post-natal, mass
immunization, nutrition and escort services for institutional delivery. These form part of our
Reproductive and Child Healthcare programmes.

At sessions on adolescent healthcare and nutrition awareness, over 2,068 girls and mothers
were actively engaged. As a result of our intensive motivation drive towards responsible family
raising, 2,254 villagers opted for planned families. These programmes spanned Awarpur,
Hirmi, Jafrabad, Khor, Kharia Khangar, Jharsuguda, Tadipatri, Malkhed, Sambhupura, Rawan
and Kovaya.

Safe Drinking Water and Sanitation

Through our Safe Drinking Water Programmes at Sambhupura, Khor, Malkhed, Reddipalyam,
Tadipatri, Hirmi, Awarpur, Kovaya, Ratnagiri, Durgapur and Jafrabad 40,000 people access
clean drinking water.

More than 1,000 families have benefited from improved sanitation facilities at Malkhed,
Reddipalyam, Khor, Sambhupura, Kovaya, Kharia Khangar, Jharsuguda, Tadipatri and
Awarpur.
Education

To foster the girl child, our units support the cause of Girl Child education through their
engagement with the Kasturba Gandhi Balika Vidhyalayas (KGBV) – residential schools for
girls. So far, 532 girls who had dropped out from their schools in the villages were re-enrolled
in schools in Awarpur, Hirmi, Malkhed and Kharia Khangar.

Uniforms, books and bags have been distributed to 14,546 children in the rural areas. Visual
educational aids and lab equipment were given to the schools in Awarpur, Hirmi, Kovaya,
Tadipatri, Jharsuguda, Jafrabad, Khor, Rawan, Durgapur, Ratnagiri, Sambhupura, Arakkonam
and Magdalla.

The school enrollment programmes covering 1,735 beginners at Hirmi, Kovaya, Jharsuguda,
Jaffrabad and Awarpur have been a great help to students. At our balwadis, 520 children learn
the basics of pre-primary education.

Our talent search programs and Pratibha Protshahan Samaroha drew 963 students from
Reddipalyam, Rawan, Malkhed, Hirmi, Tadipatri, Awarpur and Kovaya.

Free coaching classes at Rawan, Kotputli, Hirmi, Tadipatri, Kovaya, Sambhura and Awarpur
proved a boon to 1,849 students.

We also provided career counseling services to 841 students in Jafrabad, Hirmi, Awarpur and
Kovaya.

Our computer education programmes attracted 341 participants at Khor, Kharia Khangar,
Awarpur and Arakkonam.

Our support to sports in schools encouraged 9,107 students to participate in sporting events at
Rawan, Tadipatri, Hirmi and Kovaya.

At Malkhed, we also began yoga classes which were attended by 2,498 students.

Infrastructure, Watershed Management & Environment

To conserve water for agriculture and domestic uses, 12 ponds and 19 check dams were
repaired/built at Jafrabad, Awarpur, Hirmi, Malkhed, Kovaya, Rawan, Khor and Kharia
Khangar.

Approach roads were built in three villages at Tadipatri and repaired in 12 villages at other
locations. At Malkhed,Tadipatri, Khor, Sambhupura, Reddipalyam, Hirmi and Awarpur 12
School buildings were repaired and boundary walls constructed. A community hall was
instituted in Awarpur.

A plantation drive for enlarging the green belt cover has been taken up at Reddipalyam,
Sambhupura, Kovaya, Jaffrabad, Awarpur, Khor, Hirmi, Rawan, Jharsuguda, Ratnagiri,
Kotputli, Tadipatri and Kharia Khangar.

Sustainable Livelihood

At the skill development centres at Hirmi, Sambhupura, Kharia Khangar, Khor, Rawan,
Awarpur and Malkhed 1112 youngsters received training in electrical repair, photography,
videography, motor driving, food processing, sewing and dressmaking.

A training course on basic tailoring was imparted to 2,032 women at Tadipatri, Hirmi,
Reddipalyam, Khor, Sambhupura, Malkhed, Arakkonam and Rawan. Alongside, 19 widows
were rehabilitated at Awarpur through training in tailoring and provision of sewing machines.

To promote sustainable agriculture, organic farming units have been set up by 115 farmers
from Ratnagiri and Jaffrabad.

At Hirmi, Khor, Sambhupura, Malkhed, Awarpur, Jafrabad, Kovaya and Ratnagiri 1,770
farmers have been trained in the latest agricultural techniques of grafting, soil health, crop
protection and post harvesting techniques. This was done in collaboration with the local
agricultural technology management centres. Exposure visits to Centres of Agricultural
Technology were organized for 314 farmer club members of Jafrabad, Hirmi and Kovaya,
besides conducting the Krishak Khet Pathsala programme.

As part of our endeavour towards renewable energy, 27 bio-gas units have been set up in Rawan
and Khor.

We immunized 32,760 animals at animal husbandry and other veterinary camps at all our units.
The Navjeevan Gaushala at Kharia Khangar houses 740 cows and oxen. Additionally, our dairy
programme at Reddipalyam and Sambhupura caters to the health of 1,068 farm animals.

The integrated fodder management programme at Kovaya and Hirmi supplies abundant
nutrition to 2644 milch cattle.

Self Help Groups and Income Generation

Our 293 self-help groups empower 3,626 women financially and socially.

The Kagina Industrial Trade centre at Malkhed is a centre of excellence and self-reliance. Up
until now the 440 students who have been trained here have well placed jobs.
Social Welfare

Under the mass marriage programme, 721 couples at Jafrabad, Kovaya and Khor were married.

Our street plays (nukkad natak) espousing the fostering of the girl child, anti-alcoholism and
responsible families have been well received by village communities.

UltraTech Building Solutions (UBS)

Is a novel concept in the Indian Construction Industry. It is a one-stop shop designed on the
"plan, build and support" philosophy, which offers home building solutions right from planning
to completion. UBS is based on a franchise model that caters to the building and construction
needs of the individual home builders as well as the building and construction fraternity.

UBS retail outlets offer a wide range of rudimentary construction products and value-added
services that include technical advice during construction, construction cost calculator, vaastu
consultancy, product training in all categories and technical meets for customers.

This concept uplifts the entire shopping experience of customers and strengthens the existing
trade partnerships, by upgrading the service proposition. UltraTech Building Solutions' major
focus is on quality and customer service.

The last decade has seen a major shift in market dynamics, especially when it comes to
distribution channels. Companies relying solely on traditional modes of distribution (agents,
stockists and dealers) have increasingly forayed into retail to actively engage with the end
consumer. UltraTech also felt the need to truly connect with the end consumer. Also, the
company felt that from the consumer's perspective there was a genuine need for a one-stop
shop that could meet all their primary construction needs. To meet these dual objectives,
UltraTech came up with a retail format that caters to the end consumer while involving the
existing dealers as partners in this initiative.

The format was launched in Rajkot in September, 2007 and since then more than 1900+ outlets
have been opened across urban, semi-urban and rural locations all over India. The outlets
typically range from 300 to 400 sq. ft. in size with additional godown space for storage.
UltraTech assists the chosen partners in outlet renovation as per laid down norms. A similar
look and feel of the outlets is maintained all over India.

We understand that the promise of end-to-end support during construction extends beyond
providing quality products. Which is why we offer our customers value added services like
Vaastu Advisory, Cost Calculator, How to Videos, Technical Assistance, etc.
7. Registration Details

Ultratech Cement Ltd. - Compliance Under Regulation 23(9) Of The Securities And

Exchange Board Of India (Listing Obligations And Disclosure Requirements)

Regulations, 2015

In terms of Regulation 23(9) of the Securities and Exchange Board of India (Listing
Obligations and Disclosure Requirements) Regulations, 2015, we enclose disclosure of

Related Party Transactions on a consolidated basis, in the format specified in the accounting
standards for the half year ended 31st March, 2019.

Pdf Link: Ultratech Cement Ltd. - Compliance Under Regulation 23(9) Of The Securities

And Exchange Board Of India (Listing Obligations And Disclosure Requirements)

Regulations, 2015
8. MOA

The Board Members and Senior Managers shall observe the highest standards of ethical
conduct and integrity and shall work to the best of their ability and judgement.

 Shall maintain and help the Company in maintaining highest degree of Corporate
Governance practices.
 Shall act in utmost good faith and exercise due care, diligence and integrity in
performing their office duties.
 Shall ensure that they use the Company's assets, properties, information and
intellectual rights for official purpose only or as per the terms of their appointment.
 Shall not seek, accept or receive, directly or indirectly, any gift, payments or favour in
whatsoever form from Company's business associates, which can be perceived as
being given to gain favour or dealing with the Company and shall ensure that the
Company's interests are never compromised.
 Shall maintain confidentiality of information entrusted by the Company or acquired
during performance of their duties and shall not use it for personal gain or advantage.
 Shall not commit any offences involving moral turpitude or any act contrary to law or
opposed to the public policy.
 Shall not communicate with any member of the press or publicity media or any other
outside agency on matters concerning the Company, except through the designated
spokespersons or authorized otherwise.
 Shall not, without the prior approval of the Board or Senior Management, as the case
may be, accept employment or a position of responsibility with any other organization
for remuneration or otherwise that are prejudicial to the interests of the Company and
shall not allow personal interest to conflict with the interest of the Company.
 Shall in conformity with applicable legal provisions disclose personal and/or financial
interest in any business dealings concerning the Company and shall declare
information about their relatives (spouse, dependent children and dependent parents)
including transactions, if any, entered into with them.
 Shall ensure compliance of the prescribed safety and environment related norms and
other applicable codes, laws, rules, regulations and statutes, which if not complied
with may, otherwise, disqualify him/her from his/her association with the Company.
 Shall ensure compliance with SEBI (Prohibition of Insider Trading) Regulations,
1992 as also other regulations as may become applicable to them from time to time.
 In addition to the above, independent directors shall abide with the duties of
Independent Director as mentioned under the Companies Act, 2013, the Schedules
and the Rules made thereunder.
9. Mission , Vision , Goal

Our Values

Integrity : Acting and taking decisions in a manner that is fair and honest. Following the
highest standards of professionalism and being recognised for doing so.
Commitment :Delivery on the Promise.
Passion : Energized Action.
Seamlessness: Boundary less in letter And Acton.
Speed : One Step Ahead Always.

Our Vision

To be a premium global conglomerate with a clear focus on each of the businesses.

Our Mission

To deliver superior value to our customers, shareholders, employees and society at

large.
10. Activities Completed in Past

UltraTech Community Welfare Foundation

Headquarter and Plant/Office Locations

Headquarter: Mumbai-Maharashtra

Plant/Office Locations: Anantapur-Andhra Pradesh, Chhattisgarh, Amreli-Gujarat,

Karnataka, Maharashtra, Ratnagiri-Maharashtra, Surat-Gujarat, Neemuch-Madhya Pradesh,

Jharsuguda-Odisha, Rajasthan, Jodhpur-Rajasthan, Udaipur-Rajasthan, Tamil Nadu, Vellore-

Tamil Nadu, West Bengal,

CSR projects of the company

Project Description

The Company has contributed some amount toward Disaster Relief Program.

Project Location:
Jaipur-Rajasthan, Bhuj-Gujarat, Solapur-Maharashtra, Ariyalur-Tamil Nadu, Gulbarga-
Karnataka,

Project

Contribution to Animal Welfare (2018 -19)

Project

Contribution to Animal Welfare (2018-19)

11. Ongoing Activities

Mother and Child Healthcare

Over 1,62,843 children were immunized against polio and 2,019 children against tuberculosis,
diphtheria, tetanus and measles.

Around 5,000 expectant mothers took advantage of the anti-natal, post-natal, mass
immunization, nutrition and escort services for institutional delivery. These form part of our
Reproductive and Child Healthcare programmes.

At sessions on adolescent healthcare and nutrition awareness, over 2,068 girls and mothers
were actively engaged. As a result of our intensive motivation drive towards responsible family
raising, 2,254 villagers opted for planned families. These programmes spanned Awarpur,
Hirmi, Jafrabad, Khor, Kharia Khangar, Jharsuguda, Tadipatri, Malkhed, Sambhupura, Rawan
and Kovaya.

Safe Drinking Water and Sanitation

Through our Safe Drinking Water Programmes at Sambhupura, Khor, Malkhed, Reddipalyam,
Tadipatri, Hirmi, Awarpur, Kovaya, Ratnagiri, Durgapur and Jafrabad 40,000 people access
clean drinking water.

More than 1,000 families have benefited from improved sanitation facilities at Malkhed,
Reddipalyam, Khor, Sambhupura, Kovaya, Kharia Khangar, Jharsuguda, Tadipatri and
Awarpur.

Education

To foster the girl child, our units support the cause of Girl Child education through their
engagement with the Kasturba Gandhi Balika Vidhyalayas (KGBV) – residential schools for
girls. So far, 532 girls who had dropped out from their schools in the villages were re-enrolled
in schools in Awarpur, Hirmi, Malkhed and Kharia Khangar.

Uniforms, books and bags have been distributed to 14,546 children in the rural areas. Visual
educational aids and lab equipment were given to the schools in Awarpur, Hirmi, Kovaya,
Tadipatri, Jharsuguda, Jafrabad, Khor, Rawan, Durgapur, Ratnagiri, Sambhupura, Arakkonam
and Magdalla.
The school enrollment programmes covering 1,735 beginners at Hirmi, Kovaya, Jharsuguda,
Jaffrabad and Awarpur have been a great help to students. At our balwadis, 520 children learn
the basics of pre-primary education.

Our talent search programs and Pratibha Protshahan Samaroha drew 963 students from
Reddipalyam, Rawan, Malkhed, Hirmi, Tadipatri, Awarpur and Kovaya.

Free coaching classes at Rawan, Kotputli, Hirmi, Tadipatri, Kovaya, Sambhura and Awarpur
proved a boon to 1,849 students.

We also provided career counseling services to 841 students in Jafrabad, Hirmi, Awarpur and
Kovaya.

Our computer education programmes attracted 341 participants at Khor, Kharia Khangar,
Awarpur and Arakkonam.

Our support to sports in schools encouraged 9,107 students to participate in sporting events at
Rawan, Tadipatri, Hirmi and Kovaya.

At Malkhed, we also began yoga classes which were attended by 2,498 students.

Infrastructure, Watershed Management & Environment

To conserve water for agriculture and domestic uses, 12 ponds and 19 check dams were
repaired/built at Jafrabad, Awarpur, Hirmi, Malkhed, Kovaya, Rawan, Khor and Kharia
Khangar.

Approach roads were built in three villages at Tadipatri and repaired in 12 villages at other
locations. At Malkhed,Tadipatri, Khor, Sambhupura, Reddipalyam, Hirmi and Awarpur 12
School buildings were repaired and boundary walls constructed. A community hall was
instituted in Awarpur.

A plantation drive for enlarging the green belt cover has been taken up at Reddipalyam,
Sambhupura, Kovaya, Jaffrabad, Awarpur, Khor, Hirmi, Rawan, Jharsuguda, Ratnagiri,
Kotputli, Tadipatri and Kharia Khangar.

Sustainable Livelihood

At the skill development centres at Hirmi, Sambhupura, Kharia Khangar, Khor, Rawan,
Awarpur and Malkhed 1112 youngsters received training in electrical repair, photography,
videography, motor driving, food processing, sewing and dressmaking.
A training course on basic tailoring was imparted to 2,032 women at Tadipatri, Hirmi,
Reddipalyam, Khor, Sambhupura, Malkhed, Arakkonam and Rawan. Alongside, 19 widows
were rehabilitated at Awarpur through training in tailoring and provision of sewing machines.

To promote sustainable agriculture, organic farming units have been set up by 115 farmers
from Ratnagiri and Jaffrabad.

At Hirmi, Khor, Sambhupura, Malkhed, Awarpur, Jafrabad, Kovaya and Ratnagiri 1,770
farmers have been trained in the latest agricultural techniques of grafting, soil health, crop
protection and post harvesting techniques. This was done in collaboration with the local
agricultural technology management centres. Exposure visits to Centres of Agricultural
Technology were organized for 314 farmer club members of Jafrabad, Hirmi and Kovaya,
besides conducting the Krishak Khet Pathsala programme.

As part of our endeavour towards renewable energy, 27 bio-gas units have been set up in Rawan
and Khor.

We immunized 32,760 animals at animal husbandry and other veterinary camps at all our units.
The Navjeevan Gaushala at Kharia Khangar houses 740 cows and oxen. Additionally, our dairy
programme at Reddipalyam and Sambhupura caters to the health of 1,068 farm animals.

The integrated fodder management programme at Kovaya and Hirmi supplies abundant
nutrition to 2644 milch cattle.

Self Help Groups and Income Generation

Our 293 self-help groups empower 3,626 women financially and socially.

The Kagina Industrial Trade centre at Malkhed is a centre of excellence and self-reliance. Up
until now the 440 students who have been trained here have well placed jobs.

Social Welfare

Under the mass marriage programme, 721 couples at Jafrabad, Kovaya and Khor were married.

Our street plays (nukkad natak) espousing the fostering of the girl child, anti-alcoholism and
responsible families have been well received by village communities.
Chapter 3

Planning for the Assignment / Activity

12. Information Sources for getting the Assignment

Background In accordance with the notification issued by the Ministry of Corporate Affairs
dated 27th February 2014 under Section 135 of the Companies Act 2013, the Company’s
Corporate Social Responsibility (CSR) was enunciated. Our Corporate Social Responsibility
policy also conforms to the National voluntary Guidelines on Social, Environment and
Economic Responsibilities of Business released by the Ministry of Corporate Affairs,
Government of India in collaboration with FICCI Aditya Birla CSR Centre for Excellence (July
2011). The Company CSR policy was outlined in 2010 in the Companies’ Annual Reports and
on its website. Ultra Tech Cement Limited is a part of Aditya Birla Group. For every Company
in the Aditya Birla Group, reaching out to underserved communities is part of our DNA. They
believe in the trusteeship concept. This entails transcending business interests and grappling
with the “quality of life” challenges that underserved communities face, and working towards
making a meaningful difference.
 13. Designing the Schedule

1. Build your strategy around your company's core competencies. ...

2. Recognize issues that matter to your customers. ...
3. Develop CSR initiatives that make your employees proud. ...
4. Measure the ROI of your CSR efforts for the C-suite and your investors. ...
5. Expand your company's definition of CSR.
14. Process of getting The Assignment

The unit builds upon specific discussions on corporate social responsibility (CSR), the practice
by which the organizations acknowledge the effect of their activities in the economic, the social
and the environmental terms. The study examines the CSR theories and the discussions
regarding why organizations around the world are increasingly moving to reduce the
conflicting effects of business operations. It focuses on some of the most common practices
that are associated with CSR and examines the link between social responsibility and the
corporate governance

The unit introduces the concept of triple bottom line reporting, before exploring the ideas of
the corporate philanthropies, communicating the organisational CSR messages and the way in
which CSR can help them in developing the brand of an organization. The unit makes an
extensive use of the case study, thus encouraging the students in successfully researching and
assessing the ways in which the organizations conduct themselves as corporate and global
citizens. The unit aims to conduct an evaluation of the strategic CSR policies implementation
in the organization named The BODY SHOP, and critically examine the impact of these
policies and also how it helps this organization, The BODY SHOP, in achieving its goals and
objectives.

1. Background of the company

2. The CSR strategies or practices

3. The CSR strategies benefits

4. The Challenges of the CSR

5. Need to Build Local Capacities:

6. Issues of Transparency:

7. Non-availability of Well Organized Non-governmental Organizations

8. Visibility Factor

9. Narrow Perception towards CSR Initiatives

10. Non-availability of Clear CSR Guidelines

11. Lack of Consensus on Implementing CSR Issues

12. Recommendations
Chapter 4

Literature Review

15. Literature Review for knowing the Best practices of Execution

Are as follows.
1
According to Frederick (1960) Social responsibility means, that businessman should oversee
the operation of an economic system that fulfills the expectations of the people. Belal (2001)
Hardly a few studies have looked at CSR practice in India. Different researches at different
points of time and classical Indian literature have emphasized the CSR practice of corporate
entities society. In ancient India, such responsibilities were voluntary and not mandatory.
.

1. XEROX – Community Involvement Program

In 2018, XEROX made it to the “100 Best Corporate Citizens List” by Corporate
Responsibility Magazine for the twelfth consecutive time.

And no surprise. The company engages in numerous CSR initiatives, from the Green World
Alliance to participation in the Electronic Industry Citizen Coalition.

But we want to highlight another of their social responsibility activities – the XEROX
Community Involvement Program (XCIP).The XCIP is the company’s longest running
program of its kind and it takes a "glocal" approach to CSR. Xerox uses this initiative to fund
employees in their local communities to make a difference on projects of their choosing.
Since 2012, they have sponsored over 18,000 projects with more than 400,000 employee
participants!

Xerox is a global company, but giving their employees control over the program on the
ground makes a lot of sense. They are able to identify real needs in their communities
because they live in them.

Like the time they built shelving units at a Maui food bank or when they helped with disaster
relief from tornadoes in Alabama and sponsored breast and cervical cancer awareness in
small towns across Poland.
And what’s more, as part of the program, employees could take a paid leave of absence to be
able to focus entirely on the social project under their Social Service Leave Program.

Learn more about Xerox’s commitment to CSR in their Corporate Citizenship reports.

2. Chipotle and Intermarché – The Inglorious Fruit and Vegetable

Food waste statistics are nothing but shocking.

According to the data from Food and Agricultural Organization of the United Nations:

 Approximately one-third of food produced in the world gets lost or wasted every year.

 Food losses and waste amount to roughly $680 billion in industrialized countries and
$310 billion in developing countries.

 Fruits and vegetables have the highest wastage rates.

Luckily, some food companies have begun taking action to tackle that problem.

Take Chipotle’s and Intermarché’s ingenious “The Inglorious Fruit and Vegetable”
campaign, aimed at reducing waste of less-than-perfect-looking food.

How? By selling the “inglorious” produce at a 30% discount, and heavily publicizing the
initiative. They even ran an ugly fruit and vegetable contest on their Instagram page.

And the results? According to the information published by Intermarche:

This initiative is a complete success because it’s a win–win–win campaign: consumers get
the same quality products for cheaper, the growers get money for products that are usually
thrown away and Intermarché increase its business by selling a brand new line of products.

3. TOMS Shoes – One for One Campaign

TOMS founder, Blake Mycoskie’s story must be widely known by now.

Touched by witnessing the hardships of Argentinian children having to grow up without
shoes, Mycoskie launched TOMS with a simple idea - to match every pair of shoes sold with
a new pair for a child in need.

But what started as just a shoe company has grown into an amazing, socially responsible
organization that, as the company describes themselves:

“[...] helps address need and advance health, education and economic opportunity for
children and their communities around the world.”

Since their launch, TOMS has given 60 million shoes to children. But Mycoskie hasn’t
stopped there. He continuously launches new initiatives to address other challenges faced by
communities around the world.

Source: Toms.com

Some examples of these non-shoe initiatives include:

 Through TOMS Eyewear they helped restore sight to over 400,000 people.

 TOMS Roasting Co. provided over 335,000 weeks of safe water in 6 countries.

 And TOMS Bag Collection helps support safe birth services by providing training for
skilled birth attendants and distributing birth kits containing items that help a woman
safely deliver her baby.
Chapter 5

16. Details of the Assignment.

 17. Problems And Difficulties

CSR therefore covers a broad spectrum of issues that must be taken into account in business
conduct. This includes working conditions, human rights, the environment, preventing
corruption, corporate governance, gender equality, occupational integration, consumer
interests and taxes.
Some of the drivers pushing business towards CSR include:
 The shrinking role of government. ...
 Demands for greater disclosure. ...
 Increased customer interest. ...
 Growing investor pressure. ...
 Competitive labour markets. ...
 Supplier relations. ...
 Company benefits: ...
 Benefits to the community and the general public:

CHALLENGES OF CSR

1. Lack of Community Participation in CSR Activities: There is a lack of interest of the

local community in participating and contributing to CSR activities of companies. This is
largely attributable to the fact that there exists little or no knowledge about. CSR within the
local communities as no serious efforts have been made to spread awareness about CSR and in
still confidence in the local communities about such initiatives. The situation is further
aggravated by a lack of communication between the company and the community at the
grassroots.

2. Need to Build Local Capacities: There is a need for capacity building of the local
nongovernmental organizations as there is serious dearth of trained and efficient organizations
that can effectively contribute to the ongoing CSR activities initiated by companies. This
seriously compromises scaling up of CSR initiatives and subsequently limits the scope of such
activities.

3. Issues of Transparency: Lack of transparency is one of the key issues brought forth by the
survey. There is an expression by the companies that there exists lack of transparency on the
part of the local implementing agencies as they do not make adequate efforts to disclose
information on their programs, audit issues, impact assessment and utilization of funds. This
reported lack of transparency negatively impacts the process of trust building between
companies and local communities, which is a key to the success of any CSR initiative at the
local level.
 4. Non-availability of Well Organized Non-governmental Organizations: It is also
reported that there is non availability of well organized nongovernmental organizations in
remote and rural areas that can assess and identify real needs of the community and work along
with companies to ensure successful implementation of CSR activities. This also builds the
case for investing in local communities by way of building their capacities to undertake
development projects at local levels.

5. Visibility Factor: The role of media in highlighting good cases of successful CSR initiatives
is welcomed as it spreads good stories and sensitizes the local population about various ongoing
CSR initiatives of companies. This apparent influence of gaining visibility and branding
exercise often leads many nongovernmental organizations to involve themselves in event-
based programs; in the process, they often miss out on meaningful grassroots interventions.

6. Narrow Perception towards CSR Initiatives: Non-governmental organizations and

Government agencies usually possess a narrow outlook towards the CSR initiatives of
companies, often defining CSR initiatives more donor-driven than local in approach. As a
result, they find it hard to decide whether they should participate in such activities at all in
medium and long run.

7. Non-availability of Clear CSR Guidelines: There are no clear cut statutory guidelines or
policy directives to give a definitive direction to CSR initiatives of companies. It is found that
the scale of CSR initiatives of companies should depend upon their business size and profile.
In other words, the bigger the company, the bigger is its CSR program. 8. Lack of Consensus
on Implementing CSR Issues:
 18. Methods of Evaluation.

Companies can demonstrate CSR in lots of different ways, including donations, employee
volunteering, implementing environmentally safe processes, and more.
...
4 benefits of corporate social responsibility.
 Increased employee satisfaction. ...
 Improved public image. ...
 Increased customer loyalty. ...
 Increased creativity.

From our perspective, embedding corporate social responsibility is a no brainer. Here are our
top five reasons why:

Benefit 1: The ability to have positive impact in the community

Keeping social responsibility front of mind encourages businesses to act ethically and to
consider the social and environmental impacts of their business. In doing so, organisations
can avoid or mitigate detrimental impacts of their business on the community. In some cases,
organisations will find ways to make changes in their services or value chain that actually
delivers benefits for the community, where they once didn’t.

Benefit 2: It supports public value outcomes

Put simply, public value is about the value that an organisation contributes to society. A
sound, robust corporate social responsibility framework and organisational mindset can
genuinely help organisations deliver public value outcomes by focussing on how their
services can make a difference in the community. This might happen indirectly, where an
organisation’s services enable others to contribute to the community, or directly through the
organisation’s own activities, such as volunteerism and philanthropy.

Benefit 3: It supports being an employer of choice

Being an employer of choice typically translates into the company’s ability to attract and
retain high calibre staff. There are ways to approach being an employer of choice, including
offering work life balance, positive working conditions and work place flexibility. Studies
have shown that a robust corporate social responsibility framework can also help a company
become more attractive to potential future employees who are looking for workplaces with
socially responsible practices, community mindedness and sound ethics.

Benefit 4: It encourages both professional and personal development

Providing employees with the opportunity to be involved in a company’s socially responsible
activities can have the benefit of teaching new skills to staff, which can in turn be applied in
the workplace. By undertaking activities outside of their usual work responsibilities,
employees have the chance to contribute to work and causes that they might feel passionate
about, or learn something entirely new which can help enrich their own perspectives. By
supporting these activities, organisations encourage growth and support for employees.
Benefit 5: It enhances relationships with clients
A strong corporate social responsibility framework is essential to building and maintaining
trust between the company and clients. It can strengthen ties, build alliances and foster strong
working relationships with both existing and new clients. One way this can be achieved is by
offering pro-bono or similar services where a company can partner with not-for-profit
organisations to support their public value outcomes, where funds or resources may be
limited. In turn, this helps deliver public value outcomes that may not have been delivered
otherwise.
19. Analysis of the impact on Assignment.

Why Corporate Social Responsibility?

An Analysis of Drivers of CSR in India

Many communication scholars have explored why corporations engage in corporate social
responsibility (CSR). However, most of this work has focused on either functional is
approaches that argue for strategic reasons for engaging in CSR (e.g., Chaudhri &
Wang,2007; Kim, Kim, & Cameron, 2009) or critical approaches that interrogate
corporations Õulterior motives in engaging in CSR (e.g., Cloud, 2007). Although an
interpretive approach is particularly important because the practice of CSR has been
characterized by fiercely competing tensions and contradictions (May, Cheney, & Roper,
2007), there is a dearth of interpretive research to add fine-grained texture and depth to our
understanding (May, 2011).This argues that an interpretive approach, with its ability to
unearth nuances and finer layers of understanding by delving deeper into the norms and
beliefs of organizational and social actors who communicatively construct and enact CSR, is
better suited for examining the complex web of factors that drive CSR.

First, India’s unbroken commercial history has been characterized by deep traditions of
social responsibility since the Vedic periods, circa 1500-600 BCE (Sundar, 2000). Further,
Indian society has had an ethos of giving, instilled through cultural and religious traditions
and practices, with concepts of dharma and sustainability ingrained in the collective psyche
of Indian commercial communities (Mitra, 2007). Further, Indian corporations have been\
making their mark on the global arena across industries, from steel to software and, Indian
corporations such as the Tata group are well known for their social and philanthropic work in
India and abroad. All these factors make it imperative to understand key drivers of CSR in
India.
Chapter 6

20. Reporting The Activities of Ultra tech Cement

CORPORATE SOCIAL RESPONSIBILITY (CSR)

OUR CSR VISION

To actively contribute to the social and economic development of the communities in which
we operate and beyond. In so doing, build a better, sustainable way of life for the weaker
sections of society and raise the country's Human Development Index.

In education, our endeavour is to spark the desire for learning and knowledge at every stage
through:

1. Balwadis

2. Quality elementary education

3. Aditya Bal Vidya Mandirs

4. Girl child education

In healthcare, our goal is to render quality healthcare facilities to people living in villages and
elsewhere through:

Hospitals

Mother and child care projects

Non-communicable diseases

In sustainable livelihood, our programmes aim at providing livelihood in a locally appropriate

and environmentally sustainable manner through:

Animal husbandry

Formation of self-help groups for women empowerment

Watershed development
Chapter 7

Conclusion.
Today the competition is so much that majority of the companies are fully concentrating on
how to out-beat their competitor, when to come up with a new product, how much is to be
spent on R&D, whether to diversify or not and which new market to enter. Ultra tech Cement
has lend its helping had in various spheres of the problems in the society. Ultra tech Cement
should not become complacent in what it is doing with respect to the corporate social
responsibility, but should continue to serve still better so that Ultra tech Cement becomes a
household name throughout the company, bringing lights in the life of the people who have
suffered because of man and nature created problems.
Chapter 8

Suggestions

The following are the suggestions:

1. Identification of reasons and benefits of practicing Corporate Social Responsibility in

different sectors of business can have a scope for further research along with development of
company ethics programme, integration of business ethics and ethics training to the staff.

2. A study involving other independent variables such as Corporate Reputation, Organizational

Climate, and Sustainability can be undertaken to find out its effect on Corporate Social
Responsibility.

3. Further study may focus on identifying and comparing the perception of line managers, staff
managers, and employees on Corporate Social Responsibility practices of the company.

4. Future study can look into Corporate Social Responsibility practices and Business
performance of product oriented or services oriented companies in Manipur.

5. Identification of programs and policies to enhance Corporate Social Responsibility practices

is also a relevant area of research.

6. Companies and organisations should integrate social entrepreneurship into their core culture
by actively channelizing their research and development capabilities in the direction of socially
innovative products and services
Chapter 9

References

1. WWW.Ultratechcement.com

2. CSRBOX.com

3. WWW.Economics.com