use of iPads/digital campaigns incorporating a ‘closed loop’ element

The interaction of doctors and sales reps is still important,” explains Rickwood.
“But it’s not the only choice. Getting the choice right for engagement is more
important now than in the past.”

Convenience and relevance – get these right and you’ll get the engagement
part’

his essentially allows the doctor to have a rep call online at a time convenient
for them, with access to additional information via digital links. Murray says a
majority of companies are exploring this, adding that it makes sense given that
the doctor/rep relationship is already well-established, it’s something pharma
knows and it’s something doctors consistently want.

starting to talk about digital marketing capability now.

patient-centricity is the key between bland, same-old marketing and innovative

marketing

embrace digital engagement and a patient-centric approach simultaneously.

putting the patient and patient experience at the heart of the decisions they are
making, both in product development and commercial support.

Developing a strong and trustworthy brand image through digital pharma techniques has
never been more important.

can soon start building a strong digital-first presence and engage with consumers to drive
greater business results.

doctor convincing and sales

many companies
believe wrongly
that a nattily cla
d medicalrepres
entative or lite
rature printed
on glossy paper
makes for imp
ressivecommuni
catio