TOMMY HILFIGER UNVEILS FIRST CURATED CAPSULE

WITH ACTOR SHAWN YUE FOR SPRING 2020

Shawn Yue will continue as global brand ambassador for ‘TOMMY HILFIGER’ menswear and feature in the
seasonal campaign for Spring 2020.

AMSTERDAM, THE NETHERLANDS (JANUARY 2020) – Tommy Hilfiger, which is owned

by PVH Corp. [NYSE: PVH], announces that actor, Shawn Yue, will continue as the global brand
ambassador for TOMMY HILFIGER menswear for Spring 2020. In addition to featuring in the dynamic Spring
2020 campaign, Shawn will curate his first ever capsule to inspire the next generation with a unique
TOMMY HILFIGER assortment. The partnership expands on Shawn Yue’s ongoing collaboration with the
brand, which began in Fall 2017 and continued henceforth. The ambassadorship further underscores
Tommy Hilfiger’s strategic vision to expand its men’s business in Asia – one of its most rapidly growing
markets.

“It is always inspiring to take our partnerships with brand ambassadors to the next level,” said Tommy
Hilfiger. “As a member of our ambassador family, Shawn embodies so many of our brand values, and he
continues to translate and exemplify them for our fans. Shawn’s curated capsule is a true reflection of his
personal style, which puts an international, pop culture twist on our American cool DNA. I’m so excited
to see how the capsule resonates with fans around the world,”

The integrated TOMMY HILFIGER menswear campaign celebrates Shawn Yue’s desire to always move
forward as a pioneer of change. He is captured in motion atop a body of water, symbolizing his passion
for pioneering progress. Shot by Lachlan Bailey, the integrated campaign will include a behind-the-scenes
look into the campaign shoot, which will be shared digitally.

“I am so proud of the Spring 2020 campaign and curated capsule, which truly capture my personal sense
of style as a global citizen,” said Shawn Yue. “It’s about being authentic to who you are and where you
come from, but always venturing beyond to make a positive impact on the rest of the world.”

The Spring 2020 TOMMY HILFIGER menswear collection fuses versatile outerwear with elevated American
prep. The nautical influences at the heart of the brand’s heritage can be seen in the icon sail parka, chunky
boat shoe and mix-and-match stripe shirt. Everyday essentials including the pleated short are reimagined
with the HILFIGER COLLECTION crest.

The brand heritage of TOMMY HILFIGER is closely linked to collaborating with pop culture icons from the
worlds of fashion, music, art and entertainment. In the ‘90s, Tommy Hilfiger was one of the first designers
to blend fashion and celebrity. He became a pioneer in the industry by dressing young artists such as
Aaliyah, Mark Ronson, and Usher; and featuring musicians such as David Bowie and Beyoncé in his
advertising campaigns. More recently, he has partnered with six-time FIA Formula OneTM World Drivers’
Champion, Lewis Hamilton, for the TommyXLewis menswear collaborative collections.

Friends and followers of the brand are invited to join the conversation on social media using
#TommyHilfiger, @TommyHilfiger and #TommyHilfiger.

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About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the
world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-
quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear,


denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear,
watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS
product line consists of jeanswear and footwear for men and women, accessories, and fragrance.
Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide
through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and
department stores, select online retailers, and at tommy.com.

About PVH Corp.

PVH sets the standard of style as one of the most admired fashion and lifestyle company in the world. We
power brands that drive fashion forward – for good. Our iconic portfolio includes TOMMY HILFIGER,
CALVIN KLEIN, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as
the digital-centric True & Co. intimates brand. We market a variety of goods under these and other
nationally and internationally known owned and licensed brands. PVH has over 38,000 associates operating
in over 40 countries and nearly $9.7 billion in annual revenues. That’s the power of PVH.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.