1.

What are the Resources, Capabilities, and Core Competencies require to compete in the
street food market segment?
 Resources
 Food to sell
 Brand name
 material
 Employees
 Strategic location
 Capability
 Marketing
 Cooking
 Understanding the local supply chain
 Find supplier for the bussiness
 Core competencies
 Special ability(specially)
 Great relationship between employees
 Using the technology to improve the business and for marketing.
2. What are the Strengths, Weaknesses, Opportunities, and Threats for Wil’s Grill?
 Strengths
- Wil’s Grill uses the trend about healthy lifestyle and focuses on selling “clean
food”
- They have a mobile app, a website, and a social media presence through
facebook
- They increases their exposure

 Weakness
 Opportunities
 Threats
3. How do the necessary competencies, resources, and capabilities compare
between the street market segment, and the new market segment, catering?

a. What is required to effectively compete in the catering market segment?

b. Which ones are transferable from the street food segment to the catering segment?
- Clean food : Wil's grill focus on clean food at affordable prices
- Suppliers : John's relationship with local suppliers has an external advantage
- Brand equity : The catering business needs a brand name to get a survey
- Pricing Strategy : Since the catering segment is not too sensitive, the pricing
strategy can be transferred to the catering industry by slightly incrasing the prices to
increase profit margins
c. What gaps exist if John decides to enter into the catering segment?
Employee involvement
 d. How might John acquire and/or develop the missing core competencies, resources
and/or capabilities if he enters into the catering segment?

4. Using the comparison of the two segments in question 3, make an argument for the
strategic decision John Christ should make for his business – expand in the current
street food market, add a new market segment, catering, or do something else?
We think that john Christ better to maintain his street food and adding catering business.