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  • Wil's Grill - Questions

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    Aniket Kale
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    Wil's Grill is considering expanding into the catering market segment from its current street food business. The document asks questions to analyze the core competencies, resources, and capabilities required for each segment. It asks what is needed to compete in catering, what can transfer from street food, and how to address any gaps if entering catering. Finally, it asks for the strategic decision John Christ should make - expand in street food, add catering, or consider another option.

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    Wil's Grill is considering expanding into the catering market segment from its current street food business. The document asks questions to analyze the core competencies, resources, and capabilities required for each segment. It asks what is needed to compete in catering, what can transfer from street food, and how to address any gaps if entering catering. Finally, it asks for the strategic decision John Christ should make - expand in street food, add catering, or consider another option.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    179 views1 page

    Wil's Grill - Questions

    Uploaded by

    Aniket Kale
    Wil's Grill is considering expanding into the catering market segment from its current street food business. The document asks questions to analyze the core competencies, resources, and capabilities required for each segment. It asks what is needed to compete in catering, what can transfer from street food, and how to address any gaps if entering catering. Finally, it asks for the strategic decision John Christ should make - expand in street food, add catering, or consider another option.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Questions for Wil’s Grill

    1. What are the resources, capabilities and core competencies required to compete in the
    street food market segment?
    2. What are the strengths, weaknesses, opportunities and threats for Wil’s Grill?
    3. How do the necessary core competencies, resources and capabilities compare between the
    street market segment, and the new market segment, catering?
    a. What is required to effectively compete in the catering market segment?
    b. Which ones are transferable from the street food segment to the catering segment?
    c. What gaps exist if John decides to enter into the catering segment?
    d. How might John acquire and/or develop the missing core competencies, resources
    and/or capabilities if he enters into the catering segment?
    4. Which strategic decision John Christ should make for his business- expand in the current
    street food market segment, add a new market segment, catering, or do something else?

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