Annexure–I

B.Com
Semester VI
Business Management (DSE 7B )
BRAND MANAGEMENT
(100 marks; 60 Hours)

Course Objective: To understand the methods of managing brands and strategies for brand
Management.

UNIT I : INTRODUCTION TO BRAND ( 25 Marks, 15 Lectures )

Meaning and Definitions of Brand – Branding- Concepts – Brand Evolution– Factors shaping a
brand over its life cycle- Features of good brand name-Functions of Brand - Significance of
Brands – Different Types of Brands – Co branding – Store brands-Branding Challenges and
Opportunities, Brand Choice decision and models, Launching a new brand,
Building brand in Indian Market,

UNIT II: BRAND STRATEGIES ( 25 Marks; 13 Lectures)

Strategic Brand Management process – Identifying and establishing brand positioning and
values- Brand building, brand positioning and values brand repositioning- designing and
implementing brand strategies, brand extension, brand transfer, brand hierarchy – Branding
for Global Markets – Competing with foreign brands, Digital branding, Global branding,
Corporate Branding, Service branding, B2B branding

UNIT III: BRAND COMMUNICATIONS, BRAND EXTENSION AND BRAND EQUITY (30 Marks 16
Lectures)

BRAND COMMUNICATION - Brand image Building – Brand Loyalty programmes– Brand

Promotion Methods – Role of Brand ambassadors, celebrities – On line Brand Promotions.

BRAND EXTENSION – Naming new brand and extension, Advantages of extension,

disadvantages of extension, Brand Adoption Practices – Different type of brand extension
– Factors influencing Decision for extension – Re-branding and re-launching.

BRAND EQUITY -Customer based brand equity, Concept of brand equity, sources of brand
equity, benefits of brand equity, choosing brand elements to build brand equity, Brand element
choice criteria, Brand element option, brand element tactics

UNIT IV: BRAND VALUATION AND PERFORMANCE ( 20 marks , 16 lectures)

Measuring sources of brand equity, qualitative research techniques, quantitative research
techniques, measuring outcomes of brand equity, Comparative methods, Holistic methods,
Brand equity measurement systems, Brand audit, establishing brand equity management
system, Measuring Brand Performance – Brand Equity Management –Global Branding
strategies - -Role of Brand Managers- Managing brand crisis, ethics and brands, managing brand
overtime
TEXT BOOKS:
1. Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing, Prentice
Hall, 4rd Edition, 2012.
2 Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2012
3. Lan Batey, Asain Branding – A Great way to fly, PHI, Singapore, 2002.
4. Paul Tmepoal, Branding in Asia, John Willy, 2000.
5. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.
6. Jagdeep Kapoor, Brandex, Biztranza, India, 2005.
7. Mahim Sagar, Deepali Singh, D.P.Agarwal, Achintya Gupta.–Brand Management Ane Books
Pvt.Ltd – (2009).
8 Gulnar Sharma and Karan Singh Khundia , Brand Management, Himalaya Publishing House (
2012 )
9) Aaker, David A: Building a Strong Brands, Free Press, New York
10)Joel Kapfferrer: Strategic Brand Management, Kogen Page

Annexure–II
B. COM
SEMESTER VI
BANKING AND FINANCIAL SERVICES (DSE 7B)
CREDIT & RISK MANAGEMENT IN BANKING
(100 Marks – 60 Lectures)
Objectives: To develop an understanding of bank credits, different types of bank credits, basic
principles and lending process. To familiarize the students with the concept of corporate
finance and NPAs in banks.

UNIT-I Bank credit (25 Marks – 15 Lectures)

Bank credit – Basic Principles and Approach – Three C’s – Purpose of lending – Security aspects
– business experience/Management – Market – Purpose Trading – Manufacturing Service,
Agriculture, Personal – Security : Primary – Collateral – Stock, Machinery, Land and Building –
Guarantee – Different types of Mortgages – Management/Experience : Business Experience –
Technical Qualification – Professional Management – Market : Local – National – Global – Types
of Credit (in brief) – Demand Loan – Cash Credit – Overdraft – Term Loan – Basic Characteristics
and difference between the four.

UNIT –II Lending to Different Customers and Regulation (20 Marks – 10 Lectures
Lending to Different Customers – Individuals – Partnership – Limited companies – Trust –
Association – Legal and Regulatory Aspect – Legal Documents – Loan Documents – RBI
Directives – Various Committees – Tandon – Chore, Nayak and such other committees – Brief
details.

UNIT –III Loan Processing (30 Marks – 20 Lectures)

Loan Processing – Sanctioning – Monitoring – Recovering Commercial Loans (Activity Based) –
Government Sponsored Loans (mostly agricultural, Rural and Weaver section) – Trading : small
– Retail – Wholesale – Chain/Supermarket – Manufacturing: Industrial Advances – Service
Transport – Telecommunication – Hospital – Hotel. Infrastructure: Power – Petrol – Port –
Agriculture: Crop – Plantation – Well – Motor Pump set – Tractor etc. Miscellaneous: Self –
Employed. Business loan (Borrower Based) – Small Business :Self Employed – Transport – Trade
– Hotel – Others – Approach – Assessment – Supervision – Recovery Medium and Large Scale:
Small Scale Industries – Corporate – Approach – Assessment – Sanction –Disbursement – Follow
Up – Recovery Agriculture : Small, Medium and Big Farmers – Short term and Medium term
Loans – Corporate Borrowers. Government sponsored: Priority sector lending – Lead Bank
Scheme – Government sponsored loan to Weaver section – Subsidy.

UNIT- IV Corporate Finance and NPA (25 Marks – 15 Lectures)

Corporate Finance – Project Finance – Appraisal – Assessment – Documentation –
Disbursement – Monitoring – Follow Up – Review – Creation of Charge. NPA – Causes and
Remedial Measures – Management of NPA’s – Debt Recovery Tribunals – Asset Reconstruction
Fund.

REFERENCE BOOKS:
1. Indian Financial System and Commercial Banking – IIB
2. Special and preferred sector Finance – IIB
3. Management and Accounting and Financial Management – IIB
4. Prudential Accounting Norms and Audit of Banks – Naganatham M. and Jayaraman.
5. Annual Reports of RBI
6. Advanced Bank Management – IIBF, Macmillan
7. Bhattacharya K.M; Agarwal O.P. ‘Basics of Banking and Finance’ (2018), Himalaya Publishing
House, Mumbai.
8. Varshney P.N ‘Banking Law and Practice’, Sultan Chand and Sons, New Delhi.
9. Mishra Sukhvinder ‘Banking Law and Practice’, S. Chand & Company Ltd, New Delhi.
10. Bankers’ Handbook on Credit Management’ _IIBF, Macmillan
11. Dr. Iyengar Vijayaraghavan G. ‘Corporate Banking’ (2018), Himalaya Publishing House,
Mumbai.
12. Vijayaraghavan G. (2009) ‘Bank Credit Management: Text & Cases, Himalaya Publishing
House, Mumbai.

Websites:-
1. Reserve Bank of India www.rbi.com
2. Indian Institute of Banking and Finance www.iibg.org.in
3. Indian Bankers Association www.iba.org.in
4. Institute of Finance, Banking and Insurance www.ifbi.com
5. Institute of Banking Personal Selection www.ibps.com

Annexure–III
B.COM
SEMESTER VI
COST AND MANAGEMENT ACCOUNTING (DSE 7 B)
Advanced Management Accounting
(100 Marks, 60 Lectures)
Objective: To familiarize students with the application of management accounting in decision
making.
Unit I :Marginal Costing (25 Marks, 15 lectures)
Practical application of Marginal Costing in Decision Making- Profit Planning, Pricing decision,
Market decision, Introduction of a new product, Accept/reject special offer and sub-
contracting. (Advanced problems on marginal costing)
Unit II : Cost Management for service sectors (25 Marks, 15 lectures)
Meaning of service sector, features of service sector, collection of costing data in service sector,
Service sector costing – Power House costing and Hotel Costing.
(Practical Problems on both )

Unit III :Strategic Cost Management (25 Marks, 15 lectures)

a) Introduction and Concept of Strategic Cost Management, Meaning, Traditional v/s
strategic cost management, Tools.
b) Activity Based Costing (ABC): Definition & Meaning, Merits, Demerits, Developing and
implementing Activity Based Costing , Decisions using Activity Based Costing. (Practical
Problems

Unit IV: Recent Trends in Management Accounting (25 Marks, 15 lectures)

a) Developments in Business Environment
Introduction, Characteristics of modern business environment, Impact of
developments in business environment on management accounting, Environmental
Management Accounting, Kaizen Costing.
b) Quality Management
Definition of quality, Classification of quality costs, Analysis of quality costs, Total
Quality Management (TQM).
c) Just in Time (JIT)
Introduction and Meaning, Objectives, Features, Benefits, Techniques used in
implementation of JIT, Impact of JIT on costing system.

References
1. Jain, Narang & Agarwal , Advanced Cost & Management Accounting . Kalyani
Publishers. New Delhi.
2. Kishore. R.M. Cost & Management Accounting. Taxmann Publications Pvt Ltd. New
Delhi.
3. Rao M.E. Advanced Cost and Management Accounting. New Age International Publisher
Co.
4. Khan,M.Y. & P.K. Jain Theory and Problems of Management and Cost Accounting Tata
Mc Graw Hill Publishing Co.Ltd. New Delhi.
5. Hingorani, Ramnathan & Grewal . Management Accounting .

Annexure–IV
B.Com.
SEMESTER VI
ACCOUNTING (DSE 7 B)
CORPORATE ACCOUNTING AND TAX PLANNING
(100 Marks, 60 Lectures)
Objective: (i) To provide exposure to students on advanced topics in corporate accounting
related to specific circumstances of consolidations, incorporation and declaration of
employee benefits in the form of stock options. (ii) To familiarize students with tax planning
provisions and mechanisms available for corporate entities under varied circumstances.

Unit I Holding Companies (40 Marks, 20 Lectures)

Concept of holding company, Wholly owned and partly owned subsidiaries, Provisions of
Companies Act 2013 with reference to holding companies, Consolidated financial statements –
Meaning and procedure for preparation of consolidated financial statements. Concepts of
minority interest (non-controlling interest) and cost of control. Practical problems on
preparation of consolidated balance sheet as per AS 21 (including inter-company transactions).
Introduction to IND AS 110 on consolidated financial statements, Difference between AS 21 and
IND AS 110.

Unit II Profit (Loss) Prior to Incorporation (20 Marks, 15 Lectures)

Meaning, Cut-off date for profit (loss) prior to incorporation, Basis of apportionment of profits
between pre and post incorporation, Practical problems on determination of profit (loss) prior
to incorporation and preparation of columnar statement of profit and loss.

Unit III Accounting for Employee Stock Option Plan (20 Marks, 10 Lectures)
Meaning of ESOP, Terminology of ESOP transaction, Provisions of ICAI guidance note on
employee share-based payments, Accounting procedure – Equity settled payment plans, Cash
settled payment plans, Shares-based payment plans with cash alternatives, Journal entries.

Unit IV Corporate Tax Planning (20 Marks, 15 Lectures)

Meaning and objectives, Tax planning with reference to setting up of new business, Tax
planning in financing and investment decisions, Tax planning with reference to managerial
decisions – Purchase of assets out of owned or borrowed funds, Own or lease, Make or buy,
Shutdown or continue, replace or repair.

References:
1. Maheshwari, S. N., Maheshwari, S. K. and Maheshwari S. K. (2018), Advanced
Accountancy (Volume II), Vikas Publishing House, Noida.
2. Arulanandam, M. A. and Raman, K. S. (2006), Advanced Accountancy (Vol.II)-Corporate
Accounting, Himalaya Publishing House, Mumbai.
3. Mehrotra, H. C. and Goyal, S. P. (2019), Corporate Tax Planning and Management,
Sahitya Bhawan Publication, Agra.
4. Singhania V. K. and Singhania, M. (2017), Corporate Tax Planning and Business Tax
Procedures with Case Studies, 21st Edn., Taxmann,
5. Hanif M., Mukherjee, A (2018), Modern Accountancy Volume II, 3rd Edn., McGraw Hill,
New Delhi.