QUESTIONNARE

SURVEY ON COSMETICS OF WOMEN

I am HARMANPREET KAUR student of CGCTC, Jhanjeri doing my MBA

2nd Sem. As a part of curriculum, I am conducting a SURVEY ON
COSMETICS OF WOMEN. I request you to kindly gave me your valuable
feedback. I assure you that data given by you will be kept confidential.

NAME ……………………………………………………………

GENDER …………………………………………………………

AGE ………………………………………………………………

PLACE ……………………………………………………………

CONTACT NO. ………………………………………………

Q1. Have you ever used Face Foundation at all? (If No Jump to Question number 6)

Yes............................................................................

No ............................................................................

Q2. How frequently do you Use Face Foundation?

Daily .........................................................................

2-3 times a week .....................................................

Once a week ............................................................

2-3 times a month ...................................................

Once or twice a year ................................................

Q3. Which of the following Face Foundation have you used mostly?

Lakme.......................................................................

L'Oreal ......................................................................

Avon .........................................................................
 Mark Kay ..................................................................

Jordana ....................................................................

Other........................................................................

Q4. How many brands of face foundation have you used in past weeks?

Single brand .............................................................

2 brands ...................................................................

3 brands ...................................................................

More than 3 brands .................................................

Q5. Which is your favorite Face Foundation?

Lakme.......................................................................

L'Oreal ......................................................................

Avon .........................................................................

Mark Kay ..................................................................

Jordana ....................................................................

Other (PLEASE WRITE IN) _______

Q6. Do you have any allergic problem?

Yes............................................................................

No ............................................................................

Don’t Know……………………………………………………………

Q7. How often do you use moisturizers or facial creams, including night creams?
 Once a Day ...............................................................

Twice a day ..............................................................

Twice in a week .......................................................

Three time in a week ...............................................

Q8. How often do you use shampoo?

Once a Day…………………………………………………………….

Twice a day ..............................................................

Twice in a week .......................................................

Three time in a week ...............................................

Q9. How do you describe your Skin Tone?

Fair Moderate Dark

White = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Black

10 20 30 40 50 60 70 80 90 100

Q10. When do you wear makeup? (E.g. eye liner, mashkara, facial creams)

At the parties………………………………………………………..

Always ......................................................................

Outside home ..........................................................

When I want to ........................................................

Q11. What is your Skin Type?

Rough --:--:--:--:--:--:--:-- smooth

 Dry --:--:--:--:--:--:--:-- Oily

Clean and fair --:--:--:--:--:--:--:-- Spotted

Q12. In dealing with make up like face foundation, Will you take chances with your skin for
experimenting the product?

Agree strongly……………………………………………………

Agree a little ............................................................

Neither Agree nor Disagree .....................................

Disagree a little ........................................................

Disagree strongly .....................................................

Q13. Suppose you are a face foundation developer, what attributes you will prefer while making
the product?

……………………………………………………………………………………………………………………………………………………………

Q14. Mark your opinion on the statements below:

Strongly Agree Neutral Disagree Strongly

Agree Disagree

    

Cheapest products are as     

good as expensive

    

I spend too much money     

on cosmetics
     

I find the range of     

products and brands
available confusing

    

The only guaranty of     

quality is a recognizable
brand

    

I always the same brands     

out of habit

    

I love trying new     

products
 Strongly Agree Neutral Disagree Strongly
Agree Disagree

I tend to make a routine     

of balanced diet

Herbal Products are best     

for any kind of skin

    

Every Cosmetics harm     

your skin

    

Cosmetics makes you     

originally beautiful

Q15. In selecting a make-up foundation, how important is its smoothness with the skin?

Extremely important --:--:--:--:--:--:--:-- Less Important

Q16. And, in selecting a make-up foundation, how important is its colour mixing perfectly with your
skin tone?

Extremely important --:--:--:--:--:--:--:-- Less Important

Q17. Where do you tend to buy your Face Foundation or other make up products?
 Shopping Mall ..........................................................

Super stores (Agora, Almas, PQS etc.) .....................

Specialist Stores (Body Shop, Spa center) ...............

Beauty salon ...........................................................

Local Stores ..............................................................

Others ......................................................................

Q18. In this Question, there are eight attributes of face foundation. Please allocate 100 points
among the attributes so that your allocation reflects the relative importance you attach to each
attribute. The more points an attribute receives the more important the attribute is. If an attribute
is not at all important to you please assign zero points. If an attribute is twice as important as other
it will have twice pointed than others.

Attributes Points

Technologically advanced/latest formula

Special offer or promotion

Contains extra benefits (e.g. UV filters, lift effect)

Well-known brand name, Attractive packaging

 Hypo-allergenic

Original features (e.g. colors, fragrance, consistency)

Price

Availability

Sum 100

About Yourself
This section asks for some details on yourself which will help us classify your answers.
Q19. How old are you?

15-19 ........................................................................

20-24 ........................................................................

25-34 ........................................................................

35-44 ........................................................................

45-54 ........................................................................

Q20. Which of these bests describes your job?

Full Time ..................................................................

Part Time .................................................................

Housewife ................................................................

Temporarily Unemployed ........................................

Student ....................................................................

Q21. Which describes best of your monthly income?

Less than Tk. 10,000 ................................................

10,000 – 15,000 .......................................................

15,000 – 20,000 .......................................................

20,000 – 25,000 .......................................................

More than 25,000 ....................................................

Q22. Which of these bests describes you?

Married ....................................................................

Single .......................................................................

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