Marketing

Management

Assignment
on
Product Mix

Submitted By Submitted To

Toufique Hasan – 182051042 Moynak Kanungo

Ashrafull Islam Khan Ratul - 173051058 Lecturer
Md. Nahid Hasan – 172051095
Mirza Mahmudul Hasan - 173051084
 EXTREME ENERGY
PRODUCT MIX DRINK
“Discover Your Hidden
Energy”

The full set of products offered for sale by an organization. The product
mix includes all product lines and categories. It may be defined more
narrowly in specific cases to mean only that set of products in a particular
product line or a particular market.
Every company’s product mix has a certain width, length, depth. Our product is only beverage there will be
no width of the product. However the rest will look as follows:

Extreme Energy
Drink

Energy Drink Colas

Regular Sugar Free Zero Calory Special Edition Natural Colas

 Product Hierarchy EXTREME ENERGY DRINK
“Discover Your Hidden
Energy”

Need Family Revitalizing drink

Product Family Beverages

Product Class/sub category Caffeine Drinks

Product Line Energy Drinks

Product Type/ Variants Energy drinks and cola

Items 250ml, 500ml, 700ml

 PRODUCT MIX

Variety : Our product consists of 4 different products –

1. Energy Drink
2. Sugar Free
3. Cola
4. Energy Shot
Design : Design of our product is very simple. It is a cylindrical shaped can light in weight and
very sturdy. A can is easy to transport because of its form and low weight.
 PRODUCT MIX

Ingredients :
Taurine: Amino acid that supports the heart, brain, and nerves system. Reduce stress levels and
improve athletic performances.
Inositol: It have similar vitamin properties to treat various health issues such as diabetic nerve
pain, high cholesterol, insomnia, cancer, depression and more.
Caffeine: 70mg of caffeine is in our drinks. Caffeine can definitely increase metabolism and
attentiveness.
Features: Our drinks has a unique taste. It one whole can makes a person highly energetic and
revitalises the body.
Packaging: Packaging the finished mix is packaged into cans, bundled into cartons and sent to
distribution. This is a highly capital intensive operation that requires specialized high-speed lines.