Investor

Presentation
Private & Confidential
Problem Statement Our Solution

The Demanding corporate lifestyle and

Hectic and unforgiving competitive
environment ask today’s generation to
push themselves beyond there limits
and with limited time in had this
millennial generation dwells into what
ever is available at ease and can help
them get that extra edge.
We are developing new age food and
beverages which millennials can have
without compromising on the fun
factor, on their health and is affordable
too.

Energy drinks can give you a boost when Monday morning hits you hard and the
growing affinity of Indian youngsters towards the energy drinks have certainly
spiked the energy drinks sales in the country. But that fizzy beverage isn't doing
much for youngsters body beyond their temporary pep, harmful physical
consequences, including central nervous system, cardiovascular, gastrointestinal,
and renal dysfunction according to a new review published in the journal Frontiers
in Public Health.
NOCD is trying to not only solve the problems and risk associated with the
most preferred drinks of young India. NOCD provides a comprehensive
formula for stronger immune system, stronger muscles, active brain and
quality skin and hair. The presence of BCAA and different vitamins and
minerals along with effective levels of antioxidants provides a complete
synergistic immune therapy to the body. These elements of the drink help
protect against the damage caused by free radicals. Other nutrients like
biotin, folic acid protect DNA and cells from within. It has goodness of green
coffee bean extract and l-carnetine which helps in weight management
Gap Analysis - Indian Energy drinks

GAP
27 tea
spoon
Zero
of sugar sugar

Heavy quantity of synthetic caffeine Natural caffeine from Green Coffee Beans

High Dose of Stimulants like Taurine, Inositol, Zero Stimulants but has beneficial ingredients like
Glucuronolactone Folic acid, Biotin, L-carnitine, Multivitamins

As per one of the journal published by EFSA (European Food NOCD provides a comprehensive formula for stronger
Safety Authority) in 2015 present energy drink concoction
immune system, stronger muscles, active brain and quality
which is high on Caffeine and other stimulants pose a skin and hair. The presence of BCAA and different vitamins
cardiovascular health risk to healthy children and adults and minerals along with effective levels of antioxidants
provides a complete synergistic immune therapy to the body.
Uniquely positioned in Market

Uniquely positioned with zero

competition in the market.

HEALTHY
Healthy drink without
compromising on the Fun Factor
for the young population.
Natural Ingredients with
OTHER BEVERAGES ENERGY DRINKS immunity boosters.
2 Refreshing flavours and 16
UNHEALTHY
more flavours in pipeline!!
Healthy only option – NOCD
Brand will only have healthy
beverages & food items.
Competitive Analysis

NOCD RedBull Monster Sting

3 Amino Acids (BCAAs) No Amino Acids No Amino Acids No Amino Acids

Added Sugar /
Natural Sweetening Added Sugar Added Sugar
Artificial Sweeteners
Natural Caffeine Artificial/Synthetic Caffeine Artificial/Synthetic Caffeine Artificial/Synthetic Caffeine

Natural Colours & Flavours Artificial Colours & Flavours Artificial Colours & Flavours Artificial Colours & Flavours

No artificial stimulants such

Contains Taurine Contains Taurine Contains Taurine
as Taurine
Multivitamins, Biotin, Folic Acid,
4 Vitamins & No Minerals 4 Vitamins & No Minerals 4 Vitamins & No Minerals
L-carnitine & Added Minerals
Led by Passionate Team

Siddharth Mishra Prajwal Mathias Utkarsh Tewari

Founder
An industry veteran with 15+ years strong
experience in CPG and healthcare industry in
global Marketing and Brand Development.
Head – New Products
A Gold medalist in Chemistry and An industry
veteran with 20+ years of strong experience in
research and development in agriculture and
healthcare industry.
Head – Operations
A Serial Entrepreneur and an alumnus of
IIM-Lucknow, a Consumer durable
industry veteran with exceptional
leadership acumen

Prior Experience Prior Experience

Prior Experience
Joules Product Range
New launch

Patented Formulation
 Winning awards and receiving recognition is a great accomplishment
that can help boost your company's reputation and credibility. It can also
help attract new customers who are looking for high-quality and award-
winning products. To continue this success, it's important to maintain a
focus on innovation and quality. By continually pushing the boundaries
of what's possible and staying up to date with the latest trends and
consumer preferences, your company can continue to create exceptional
products that stand out in the marketplace.

Facebook Grant in Dec 2020

for most innovative product in
Food and Beverage Category First Beverage Brand showcased in
Shark Tank India in 2021
Our Humble Beginning – Traction & Key Metrics
NO. OF CANS AND BOTTLES SOLD
Revenue
386,813
18000000
16000000
Note:
214,896 348,132
176,000
175,824 193,406
14000000
YEAR1- (6 MONTHS 200,000 180,513
12000000 OPERATION ONLY ) 180,000 158,400 149,184 195,360
164,102
10000000 (2019-2020) 112,000

8000000
6000000 YEAR 2 –(6 MONTHS 134,400 136,752 150,427
124,320
OPERATION ONLY )
4000000
(2020 – 2021) - -
2000000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
0
YEAR 3 –
2019 2020 2021 2022
2022 2019 2020 2021 2022 2023
(2021 -2022)

Key Metrics

Projected ARR of Shipping across India High Gross Margins – MRP Markup of Market expansion

>10.75 Crore* 75000 orders ~3x of COGS UAE, G C C, Canada

* Gross turn over

Roadmap Ahead

WIP June-2023 Sep -2023 Feb -2024 DEC -2025

• 6 Cities Expansion Launching Launch of Snacks Launch of - 2 • Move to in-house

Hydration Drink Category in 10, 20, and flavors of manufacturing
• International 30 Rupee range Milkshake
Launch

Present Energy Drink brands in the market lack new flavours. The same flavour has been selling since a few decades.
Once the NOCD Brand is established, New Products in the same vertical such as healthy chocolates, Millets snacks,
Protein Coffee, Alkaline water, Energy bars, Fusion ice tea, ORS will be launched with the same core value – Zero Sugar,
No Carbs, Healthier for consumption.
We will be initiating the process for obtaining necessary approvals for international launch by Feb’ 24 and be ready for
the launch by Mar 2024.
Canada will be the first target followed by GCC countries and UAE respectively.
Financials: Revenues, Expenses, Bottom line
Revenue - Projections: 2023 - 2027
200.00

180.00 174.44

160.00

140.00

120.00 114.90

100.00
90.14
85.11
80.00

58.62
60.00
46.86 45.91

40.00
28.72 29.93 28.51 29.79

17.23 18.25 18.04

20.00 10.70 11.06 12.71

0.21 1.41
0.00
2023-24 -0.36 2024-25 2025-26 2026-27 2027-28
-20.00

Sales Gross Margin Indirect Expenses EBITDA

 MISCELLANEOUS R&D
COSTS

Use of funds 5%

WORKING CAPITAL
INVENTORY( RM &
FG)
30%
10%

BUSINESS
INSURANCE
2%
MARKETING
38%
BUSINESS
DEVELOPMENT
12%

R&D and Product Geographical Marketing Vertical

Development Expansion Communication Growth

ATL /BTL Digital Packaged food, Packaged

Protein Coffee, Alkaline
Pan India and Gulf Campaigns, Consumer Drinking water, Amino
water, Energy bars,
countries contact programs and Vodka
Fusion ice tea, ORS
Events

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