HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION

FACULTY FOR HIGH QUALITY TRAINING FOOD TECHNOLOGY

FOOD TECHNOLOGY

FOOD RESEARCH AND DEVELOPMENT

EXERCISE FOR WEEK 1

GROUP MEMBERS

1. Trần Thị Bảo Châu 18116005

2. Đồng Thảo Duyên 18116007
3. Đặng Hoàng Đức 18116009
4. Tô Quế Phụng 18116028
5. Lê Hoàng Quân 18116032
6. Trần Bảo Thanh Trúc 18116040

HO CHI MINH CITY, JUNE 29th, 2021

 Special need Market segment Food solution
Weight reduction Obese people Low fat food, ‘lite’ foods
Caffein-free diet Dieter Caffeine- free beverages
People who celebrate Tet
Food as gift for Tet holiday Traditional foods, beverages
holiday
Food that can minimise Low fat food, Dash diet, low
Heart attack person
heart attack risk salt food, Plant-based diet
Alpha-gal syndrome, Meat
Meat-free meals Plant-based protein diet
Allergy, Vegetarian
Conservation of forests People who love environment Using organic foods
Reduce heavy metal in food ,
Safety of baby food Baby
Consider homemade baby food
Ready-to-eat foods,refrigerated
Microwave food Workers, students, the elders
foods
Healthy fast food Dieter, vegetarian Low calories fast food
Teenager, people who like to
Party food Fast foods, beverages
celebrate party
Low/non- fat food, low/non -
People who want to lose weight
carbohydared food, (Example:
Diet food or who have diabetes, obesity or
Diet Coke, Coke Zero, nonfat
heart problems
milk)

Type of Food Product Main target

Name of food product
Developmet, why? segment
1. Powerade Pineapple Storm ION4
+ Coconut Water New to the world
(Australia, 13 March 2018: Coca-Cola
South Pacific announced the launch of this Explain: The product is
product) not released in the market.
It has the new recipe
Teenagers,
(offers a refreshing twist
athletes, gymers
on hydration, combining
the fruity flavour of
pineapple and the
refreshing taste of coconut
water).

2. CoYo Hemp & Blueberry New-to-the-world Aldults,

Yoghurt Explain: Using new Vegetarian
 Released in 2017
material: hemp
Hemp's compatibility with
major lifestyle trends such
as plant-based, free-from
and high protein dieting,
gives it a unique selling
point above other common
types of protein like dairy,
soy or wheat.

New-to-the-world
3. Unmuddled Pepsico Cocktail Explain: This is an
Released in Septemper, 2021 nonalcoholic cocktail
mixers with new recipe
and haven’t released to the
Teenagers, young
market.
people
A non-alcoholic beverage
with functional
ingredients for relaxation
and stress reduction

New-to-the-world
4. Plant Milk Cheddar Sticks Explain: Convenient
Released in August, 2021 stick-type shape that can
be eaten immediately,
easy to carry
New recipe: use soy milk
to make. This is the first Children
vegan cheese stick without
added flavors. Proudly
lactose, soy and gluten-
free, the sticks are allergen
friendly, with two grams
of plant protein.
5. Chili Sauce of Chinsu Me-too product Adults except
They take the ideas from those who can't
Cholimex chili sauce eat spicy
 Me-too product
6. Cal- cheese waffer Because Cal – cheese take
the ideas from Nabati
waffer
Children and
young people

7. Sprite of Coca - cola

Me-too product
They take the ideas from 7 Young people
–up of Pepsi

8. AFC cracker Line extensions product Adults and the

They have many flavor of elder
AFC cracker like sea
weed, vegetable, beefsteak
and so on
 9. Bentagen

Line extensions product

They have many flavor
such as: organge,
pinapple, original,
Young, teenagers
strawberry. They have
many size

10. Chocopie of Orion

Line extensions product

They have many flavor: Children and
original, banana, matcha, young
cacao