SWOT

OVERVIEW OF
INDIAN COSMETIC
INDUSTRY

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INDIAN COSMETIC INDUSTY — AN OVERVIEW

Indian Cosmetic Industry is set to grow at a pace of

6.3% CAGR annually between 2020-2023.
As per the Statistica, the revenue in the cosmetic
segment is estimated to be over $6200 million in the
year 2020. And it is projected to grow exponentially
and forecast estimates over $7500 million in the year
2023

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INDIAN COSMETIC INDUSTY — STRENGTHS

• Indian Cosmetic Industry is at a rapid growth rate

and is to be forecasted to be $20 billion market by
2020
• Technology has helped entrepreneurs to create
brands which are solely sold online.
• Young demographics and improving standard of
life makes cosmetic industry promising.

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INDIAN COSMETIC INDUSTY — WEAKNESS

• Fierce competition. New brands are entering the

market on a daily basis.
• Very price conscious consumers.
• One of the industries to suffer the most in case of
inflation and depression.

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INDIAN COSMETIC INDUSTY — OPPURTUNITIES

• Huge population of Millennials and Gen Z.

• Emerging market. Still there are unexplored areas.
No fierce competition among products which
cater to darker skins.
• Oppurtunities to promote the brand on the web
and enter into new and less accessible markets.

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INDIAN COSMETIC INDUSTY — THREATS

• Competition from global brands (So many cheap

brands & products from China)
• Uncertain regulations and political climate
• Consumers concerned about environmental
impacts.

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THANK YOU

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