Production Log

Date Action taken

Day 1 I began planning the advert by watching other clothing adverts to see
what camera movements and edits that are typically used in adverts. I also
done target audience research to see what they would want to see in the
advert and what type of clothing is suitable for them. I began my
storyboard to plan out what the advert will look like and here i used
independant skills to work out what would be an effective advert to
convince my target audience to purchase it.
Day 2 I continued working with storyboard and began filling in location recce,
enterprise skills portfolio and production schedule
Day 3 Began filling in call sheet and equipment list
Day 4 Completed the location recce
Day 5 Completed call sheet and storyboard
Day 6 Gathered people to model my product and signed talent release forms. I
showed use of enterprise skills by communicating with different people
and asking them if they can feature in my advert.
Day 7 Filled in risk assessment and added pictures of the scenes.
Day 8 Finished up enterprise skills portfolio and statement of intention
Day 9 Completed pre-production documents
Day 10 Finished off enterprise skills portfolio
Day 11