Jkj<jjskksjksajkjkjajkjdskjjPositivo Tecnologia (formerly known as Postivo

Informática)[5] is a Brazilian technology company headquartered in Curitiba, Paraná. It

is the Information Technology arm of the larger organization Grupo Positivo.[6] It is the
largest computer manufacturer in Latin America and the tenth largest in the world.

In addition to computers, produces educational software, electronic games and set-top

box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.[7]

It is listed on the Novo Mercado of B3.

Contents
 1 Market
o 1.1 Brazil market share
o 1.2 Target market
 2 Products/Services
 3 References

Market
Brazil market share

 16.1% total PC sales (2009)

 24.7% official market sales (2009)
 29.9% retail market share[8]

Target market

In 2004, Positivo began actively targeting the retail market.[9] Positivo was primarily
focused on middle-class families who likely had never been able to purchase a home
personal computer previously. Positivo creates lower-cost computers which are more
accessible to the growing middle class in Brazil given their low cost: with financing, the
cheapest of these PCs can be paid off for $30/month, making it possible to reach
families making ~$270/month.[10] These computers are designed to serve both as a TV
and a personal computer.

Now, Positivo makes a wider range of computers costing up to $2000 targeted toward
higher-income customers.

Products/Services
According to Grupo Positivo, Positivo Informática:[11]

 Manufactures microcomputers
 Manufactures mobile phones, including smartphones.
 Develops education software
  Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal
Positivo and Portal Universitário)
 Provides teacher training and educational and technical support for Grupo
Positivo partner schools

References
1.

 "Positivo Tecnologia SA". Financial Times. Retrieved 20 May 2018.

  "Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre" (in
Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
  "History and Corporate Profile". Investor Relations. Positivo Tecnologia.
Retrieved 20 May 2018.
  Douglas Ciriaco (15 May 2018). "Positivo se torna representante oficial da Anker
no Brasil" (in Portuguese). TecMundo. Retrieved 20 May 2018.
  Jéssica Sant’Ana (10 April 2017). "Positivo Informática muda de nome para dar
ênfase à tecnologia" (in Portuguese). Gazeta do Povo. Retrieved 16 May 2018.
  See Grupo Positivo website
  http://www.eweek.com/c/a/Desktops-and-Notebooks/Intel-Classmate-PCs-Gain-
New-Atom-Chips-Increased-Ruggedness-563338/
  Company History & Corporate Profile
  Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007 [1]
  CNET, "In Brazil, PC Buyers Accentuate Positivo," April 17, 2008

11.  See Grupo Positivo website

 v
 t
 e

Electronics industry in Brazil

Categories:

 Companies based in Curitiba

 Companies established in 1989
 Computer hardware companies
 Software companies of Brazil
 Electronics companies of Brazil
 Companies listed on the São Paulo Stock Exchange
 Brazilian brands
 Mobile phone manufacturers
 Mobile phone companies of Brazil

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 This page was last edited on 13 January 2020, at 22:17 (UTC).

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