FACTORS INFLUNCING PURCHASE OF CONSUMER DURABELS

RESPONDENTS BRAND LOSATISFACTAFTER SALES SERVICE

A 5 4 2
B 3 5 4
C 2 3 3
D 4 4 5
E 2 2 4
F 3 1 3
G 5 4 5
H 3 3 2
I 2 4 1
J 5 5 4

INTERPRETATION :
From the correlation results obatined it can be sa
but, after sales service cannot be positively correlated
ation results obatined it can be said that Satisfaction and brand loyalty are closely realted
e cannot be positively correlated with satisfaction and brand loyalty beacsue it is geater than 180 degree
Correlation: BRAND LOYALTY, SATISFACTION, AFTER SALES SERVICE v5.40.2

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Descriptives
N 10

Correlation

Analyse-it®
BRAND SATISFACTION AFTER SALES
Pearson's r LOYALTY SERVICE
BRAND LOYALTY - 0.484 0.381
SATISFACTION 0.484 - 0.164
AFTER SALES SERVICE 0.381 0.164 -

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Correlation: BRAND LOYALTY, SATISFACTION, AFTER SALES SERVICE v5.40.2

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Principal Components
Correlation monoplot (84.8%)

3
2

2
PC 2 (28.1%)

1
1
Correlation: BRAND LOYALTY, SATISFACTION, AFTER SALES SERVICE v5.40.2

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3
2

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2
PC 2 (28.1%)

1
1
 1

PC 2 (28.
1
Correlation: BRAND LOYALTY, SATISFACTION, AFTER SALES SERVICE v5.40.2

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2
3

PC 1 (56.7%)
Correlation: PRICE, BRAND, QUALITY v5.40.2

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Descriptives
N 10

Correlation

Analyse-it®
Pearson's r PRICE BRAND QUALITY
PRICE - 0.484 0.381
BRAND 0.484 - 0.164
QUALITY 0.381 0.164 -

Evaluation Copy
Correlation: PRICE, BRAND, QUALITY v5.40.2

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Principal Components
Correlation monoplot (84.8%)

3
2

Analyse-it®
2

Evaluation Copy
PC 2 (28.1%)

1
1
Correlation: PRICE, BRAND, QUALITY v5.40.2

2
PC 2 (28.1%)
Sheet1 C4:F14
1
1
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2
3

PC 1 (56.7%)