CASE STUDY 10~ RECRUITMENT

AT CISCO

ALMUHAIMIN BIN MOHD ZAHRIN

SHAIRAZI AIMAN BIN ABDUL WAHID

Company
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 Contents

CASE STUDY REVIEW

BACKGROUND

QUESTION 1

QUESTION 2
 CASE STUDY REVIEW

RECRUITMENT AT CISCO

 Cisco sources revealed company policy of

attracting top 10-15% people in networking
industry
 Vision statement “attracting, growing, and
retaining the great talent is critical to
sustaining Cisco’s competitive advantage.
 BACKGROUND

 Cisco was founded in 1984 by a group of

computer scientists at Stanford, who designed
operating software called IOS (Internet Operating
System).
 This software could send streams of data from
one computer to another, which was loaded into
box containing microprocessors specially
designed for routing.
 In 1993, Cisco installed an Internet-based system
for large multinational corporate customers.
 By 1995, it introduced applications for selling
products or services on its website.
 Question

RECRUITMENT
AT CISCO

QUESTION 1 QUESTION 2
Discuss various tools Evaluate the
adapted by the emergence of e-
company to attract the recruitment as a
best talent and how the strategic tool for IT
company benefited companies in the
from them changing business
environment
 Question 1

 Various tools – friends program (online

recruitments), Make a Friend @ Cisco online
program and buddy
 Internet era on 1990’s
 Only 10% for the first round of layoffs
 Cisco’s management use revolutionary
techniques like “build the buzz”
 After the first attempt to attract best talent at
competitive level
 Use wanted advertisements in newspapers.
 Listing job openings
 Featured internet address
 Attract happily employed people through focus
groups ( professional like to watch movie in their
free time
 Also hired in house for manager candidates
through Amazing People Program
 External recruitment techniques which is give
new ideas(new blood), large pool available,
unbiased and talented easily brought
 Benefited

 Job page hits 500,000 hits per month by late

1999
 Generated stream of reports who visited website
 Management impressed with high fine-tuned
strategy
 New recruitments initiatives established
 Approximately between 8000 people a year was
hiring by Cisco’s
 Cisco’s Diagram

81%
Resumes from Website

66%
Website resumes sender

45%
Recruits from Amazing People
 Question 2

 E-recruitment become new methods

 Related with internet
 No needed budget(decrease budget)
 Faster and more cheaper than many traditional
methods.
 Internet rapidly becoming methods of everything
 E-recruitment can even speed up the hiring
process such as faster posting job, faster
received the resumes and faster received
applicant response
 Also promote organization
 E-recruitment

Low cost More

faster

Quality
candidates advantages

Timeline

No
budget
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