COCO

PEAT
BRICKS
FROM
TEAM 6

A multi purpose growing

medium made out of
coconut husk
Executive Summary
Vision
Don’t ever pass by a wilting plant
Get water on it right away

Mission

For the Enhancement of

green nature
 ELEMENTS

COIR PLANTS WEATHER

Reason behind
Strengths of our product
 Pollachi is the Coconut / Coir capital of Tamil Nadu
 Sufficient availability of coconut husk (basic raw material)
 Huge production of Coir Fiber , which has wide scope for value addition
 Existence of knowledgeable and entrepreneurial cluster members.
The investment potential
 Existence of engineering infrastructure.
Method of
manufacturing
Sourcing
coconut husks

Retailing Pre washing

Compressing
and block
making
Manufacturing cost
S.No Machinery Description Quantity Total Price (Rs. in
Lakhs)
1 Coco Pith disc Machine 1 10.30
with 3 moulds

Capital : 15 Lakhs
Monthly expenses : 1.2
Lakhs
Cost Estimation
Type of cost Amount in RS
Operating cost and Maintenance 12,000
Raw material cost 50,000
Labour cost 22,000 (for 4 persons)
Rent 14,000

Overall cost 1,00,000

Marketing Strategy

 Target Audience
Awareness
Real time demonstrations
Advertising online and offline
 Showing up in the right places
Conclusion
Home gardening enthusiasts see coco peat as a sustainable
alternative to soil. Hydroponic plants grown in coco peat
grow fifty per cent faster than they would in soil. It also
eliminates the need for fertilizers, herbicides and pesticides
as peat itself carries ample nutrients.
CONTACT US
TEAM 6