FOOD & BEVERAGE EQUIPMENT

ENVIRONMENTALLY FRIENDLY
MATERIAL OF BAMBOO

Nature for better future

 TABLE OF CONTENTS

01
EXECUTIVE SUMMARY
02
PROBLEM & SOLUTION
03
BUSINESS MODEL

04
COMPETITION
05
FUNDRAISING
06
FOUNDING TEAM
07
CONCLUSION
 EXECUTIVE SUMMARY
● The BOOBOO Business Unit is a startup that processes bamboo as an easily available commodity into
everyday products that are environmentally friendly and self-melting. BOOBOO business unit in cooperation
with PT. Indo Tekno Bambu as a holding company and collaborate with local communities to produce quality
and highly competitive bamboo processed products.

● We offer solutions to environmental problems, especially the accumulation of plastic waste in Bandung. The
products we offer are drinking and eating utensils that use natural ingredients and are Indonesian local wisdom,
namely bamboo. These products include: bamboo cups, bamboo tumblers, humpers and bamboo straws. The
marketing strategies we use include Word-of-Mouth, product exhibitions in collaboration with relevant
departments and technology Business Incubators, promotions using social media and websites, etc.

● For the production process supported by design studies, using workshops in PT. Indo Tekno Bambu, production
development in collaboration with Lab. POLMAN Bandung Technology Business Incubator Production.

● After conducting a financial analysis to carry out the development of the BOOBOO business unit, an additional
capital of Rp. 150.000.000,-,total projected revenue of Rp. 719.022,000,- net profit plan for 3 (three) years of Rp.
202.741.083,-.

01
 MARKET
VALIDATION
PROBLEM
1. Tourists don’t want to visit
tourist attractions because
there is a lot of garbage.
2. The amount of inorganic waste
in tourism places, especially
waste caused by the tourism
industry.
3. The tourism industry still uses
beverage and food containers
made from plastic that is
difficult to decompose.
SOLUTION
1. Apply the 3R concept
(Refuse ,Reduce, Refine.)
2. Replace plastic food and
beverage containers with
environmentally friendly
containers.
3. Making products made from
bamboo.
02
MARKET SIZE

Target who will buy

bamboo products 2%
x 7.5 million = 150.000
customer

• The number of tourist visits to

Bandung in 2020 is 7.5 million
MODEL BISNIS CANVAS (BM

Mercury is the closest planet to the Sun and

the smallest one in the Solar System—it’s

03
only a bit larger than the Moon

03
OUR PRODUCT

BAMBOO TUMBLER BAMBOO CUP

OUR PRODUCT

BAMBOO STRAW BAMBOO HAMPERS

 DEVELOPMENT STRATEGY

1. Portofolio Strategy : Bamboo-based food and

beverage products business
2. Cooperative Strategy : Community, Customer,
Company
3. Functional Strategy : Marketing, Financial,
Operational, HR
 COMPETITION LANDSCAPE
Company Based on Bandung, West Java

Competitors
NO Abilities and Advantages BOOBOO
Souvenirku.id DC furniture

1 The use of bamboo as a base material x v v

2 Utilization of the Website as Marketing v x v
3 Support mass production (bulk order) v x v
4 Have other products besides tumbler x v v
5 Event organizer channel x x v
6 Photographer channel x x v
7 Market Network National National National
8 Selling price Relatively Expensive Relatively Cheap Relatively Cheap
9 Product Quality Good Middle Good

04
COMPETITIVE ADVANTAGES
1. The main advantage of our products is that we use
bamboo as environmental care material that is easy
to decompose.
2. Products are designed attractively with carvings of
typical regional culture in Indonesia.
3. Through the manufacturing process so as to be able
to make products that have high quality standards.
4. Competitive price.
5. Providing satisfactory service for consumers.
 MARKETING PLAN
Positioning
 Local and foreign visitors who are looking for merchandise products that
have an environmental care and local wisdom.
Differentiating
 Provide food and beverage bamboo-based containers that featuring local
culture of Indonesia.
Branding
 BOOBOO because the products are made from bamboo and also
campaign the green tourism.
FINANCIAL PLAN
REVENUE
719M
IDR Sales of 86,558 units of products for
3 years

EXPENSES
150M
IDR Working capital

NET PROFIT
202M
IDR Presentation (%) Profit :
30 % 05
 USE OF FUNDS

Num Us e of funds Amount

1 Product s urvey a nd tri a l fee (3%) Rp4,500,000.00
2 Ma teri a l purcha s es (52%) Rp78,000,000.00
3 Res erve wa ges (20%) Rp30,000,000.00
4 Ma rketi ng fee (10%) Rp15,000,000.00
5 Opera ti ona l res erve (15%) Rp22,500,000.00
TOTAL Rp150,000,000.00
ORGANIZATION
Num Position Name
Holding Company
1 Komisaris : Agus Riyanto M.M
2 Dir. Utama : Nico Ardian, S. Kom
3 Dir. Markom : Dudi Darma Bakti
4 Dir. Keuangan & SDM : Dhani Kurniawan, M.Ds
5 Dir. Operasional : Cecep Mahmudin, S.T
Staf Ahli : Ir. Edy Moelyadi

Business Unit (Partnership)

1 Manajer : Haidar Dhiyaulhaq
2 Operational : Hendy Xaverius
3 Marketing : M. Fadhil
06
 CONCLUSION
1. To provide solutions to environmental problems in Indonesia, especially Bandung and
opportunities and need to be followed up by finding creative solutions that can be applied,
namely making food and beverage equipment from environmentally friendly bamboo
materials.

2. Its business model uses the Business Model Canvas (BMC) with a value proposition that
focuses on the community, customers, and company with revenue streams, among others,
that will be derived from the sale of cups, tumblers, humpers, and bamboo straws.

3. Our competitors have shortcomings where from production that do not use environmentally
friendly bamboo, we have raw materials that care for the environment, namely bamboo, go
through a manufacturing process, and also have Indonesian cultural destination.

4. This business is feasible to run because it is based on financial, marketing, operational, and
HR analysis so that it is feasible to run because it fulfills rational, feasible, and profitable

07
aspects.