IGNITE

Pitch
Deck
Milestone 1
Who we are
Name of your venture:coconut co.
Why ?
Explain why do you want to pursue this Business Idea.

Environmental Impact: By repurposing coconut waste, you're contributing to environmental

sustainability.
nnovation Opportunity: Creating new objects from coconut waste presents an opportunity for
innovation.

What ?
Provide a brief on what does your venture do.
Social Responsibility
Our venture transforms coconut waste into eco-friendly products for various industries,
including packaging, home goods, agriculture, and construction. Through innovative
processes, we repurpose discarded coconut parts to create high-quality, sustainable items,
contributing to environmental conservation and providing economic opportunities for
coconut-producing communities.

How ?
Explain how your venture solves the problem and make its revenue.
Our venture addresses environmental problems by repurposing coconut waste into eco-friendly products, reducing pollution and
waste. By utilizing innovative processes, we create high-quality items for various industries, such as packaging and construction,
contributing to environmental conservation.

Revenue is generated through the sale of our sustainable products to consumers, businesses, and industries. Additionally, we offer
consulting services on sustainable practices and collaborate with partners to develop customized solutions. Through these revenue
streams, we ensure the financial sustainability of our venture while advancing our mission of environmental stewardship.
Problem/Opportunity
CONTEXT
When does the problem occur?
The problem of coconut waste occurs primarily in
regions where coconut production is prevalent, such as
tropical and subtropical areas. This waste typically
accumulates during the processing of coconuts for their
meat, water, and oil. It arises throughout the year as a
byproduct of coconut-related industries, including food
processing, cosmetics, and agriculture. Therefore, the
issue of coconut waste persists year-round and requires
ongoing attention and innovative solutions to mitigate
its environmental impact.
CUSTOMERS
Who has the problem most often?
The coconut waste problem primarily affects
regions where coconut production is prevalent,
typically tropical and subtropical areas. Within
these regions, individuals and industries
involved in coconut processing, such as food
manufacturers, cosmetics producers, and
agricultural operations, face the challenge of
managing large quantities of coconut waste.
Additionally, communities reliant on coconut-
based economies may be particularly impacted
by inefficient waste management practices, as
they contribute to environmental degradation
and resource inefficiency.
PROBLEM
What is the root cause of the problem?
The root cause of the coconut waste problem is the lack
of efficient waste management practices within coconut-
related industries, resulting in the accumulation of
unused byproducts such as husks, shells, and fibers.
EMOTIONAL IMPACT
How does the customer feel?
Customers may feel frustrated or concerned about the
environmental impact of coconut waste. They might
also feel a sense of helplessness due to the lack of
efficient solutions to address the problem.
QUANTIFIABLE IMPACT
3
What is the measurable impact (include units)?
The measurable impact of the coconut waste
problem includes metrics such as the volume of
coconut waste generated annually (measured in
tons), the area of landfills occupied by coconut
waste (measured in square meters), and the
greenhouse gas emissions associated with its
decomposition (measured in CO2 equivalents).
ALTERNATIVES
What do customers do now to fix the problem?
Customers currently have limited options to address the
coconut waste problem. Some may attempt to compost
or dispose of coconut waste in landfills, while others
may use it for gardening or crafts on a small scale.
However, there are no widespread or efficient solutions
available for effectively managing coconut waste.
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternatives?
The disadvantages of alternatives for managing
coconut waste include limited scalability, higher
costs, and potential environmental risks associated
with certain disposal methods like landfilling or
incineration. Additionally, alternatives such as
composting may require significant time and
resources without fully addressing the volume of
coconut waste generated.
Problem Interviews And Surveys Results
• How many customers did you interview?
• 20

• What was the interview mode?

• online

• How many of them agree this is a problem and wants a

solution?
• 17

• How many of them said they don't need a new solution?

• 3
Market Size Estimation

TAM $4.31
How to calculate market size?
billion by 2027,
1. Start with Total Addressable market- $4.31 billion by 2027,

TAM refers to the total market demand for a product or service.

If you’re entering a pre-existing space (like small business banking) you can research it and
SAM20 to 34 % provide credible sources or reference points on how you arrived at the TAM. If you’re
creating a new product or space (like Slack), you can estimate the number of customers that
would want your product and approximate how much you could charge them.

. 2. Take your target market (SAM), within that TAM, which varies depending on geography
and other logistical factors. Determine the penetration potential of your target market. This
is the portion of the market you can reasonably compete with……………………………..
SOM 10%
3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate………………….

4. Multiply target market by penetration rate to find your market size2.231

billion………………….
Customer Persona
Motivations
Target environmentally conscious consumers by customizing eco-friendly coconut shell utensils and
messaging.
Understand customer preferences, optimize marketing efforts, and drive acquisition and retention
Photo strategies.
Leverage segmentation to differentiate the brand, enhance product development, and gain a
competitive advantage.

Target environmentally conscious consumers with tailored

products and messaging.
Understand preferences, optimize marketing, and drive
acquisition and retention.
Age: 18
Occupation: Students
Leverage segmentation for brand differentiation, product
Location: India Sawthi is a passionate
development, environmentalist
and competitive advantage.with a keen interest in
sustainable living. She holds a master's degree in
Personality environmental science and has been working in the field for
over few years. She actively seeks out eco-friendly products
and initiatives to integrate into her lifestyle. She is always on
the lookout for innovative solutions that minimize waste and
contribute to a greener planet.
Value Proposition Canvas .

I would LOVE it if:

What do you offer that makes the customers happy? ? What would make the customer happy?
Offering high-quality products or services that ? What do the clients want when facing the problem?
consistently meet or exceed customer expectations is a
key factor in making customers happy. This refers to the feeling/action of customers before he
gets in contact with your solution.

What is the product or service that you are I would WANT:

offering?
GAIN CREATORS GAINS What do the clients do (actions) when facing
FIT the problem?
Coconut shells can be transformed into eco-friendly PRODUCT/
products like kitchenware, home decor items, SERVICE JOBS This refers to the feeling/action of customers
jewelry, crafts, and garden accessories, offering before he gets in contact with your solution.
sustainable alternatives for consumers PAIN KILLERS PAINS

I would HATE it if:

Which features of your offering relieve the
customer's pains? What are the pains of the clients when facing the
problem?
The features of our offering that relieve
customer pains include eco-friendly This refers to the feeling/action of customers before he gets
in contact with your solution.
materials, durability, functionality, and
versatility, addressing concerns about
environmental impact, product longevity,
usability, and practicality.
Solution
Describe your Solution:
We offer …………………………………………
List the Benefits of Your solutions
The details of our offering consist of:
1.Environment conservation
1. We offer innovative solutions for coconut waste
management, repurposing it into eco-friendly 2.biodegradeable
products for various industries. Our offerings include
biodegradable packaging materials, organic fertilizers,
natural fibers for textiles, and sustainable 3.Cost effective
construction materials. Through our proprietary
processes, we transform coconut waste into high-
quality, functional items, contributing to
environmental conservation and creating economic
opportunities for coconut-producing communities.
Team Composition
Team member 1 Team member 2
Picture
CEO Role/Position:
COO/CTO
Key Strengths and abilities
Key Strengths and abilities
Member 1 demonstrates
brings strong expertise in
strong leadership abilities
waste management and
and is adept at fostering
environmental science. With
collaboration within teams.
a background in research
Their passion for
and practical experience in
environmental conservation
sustainable solutions, they
and their innovative
excel in identifying
approach to problem-
opportunities for innovation
solving make them a
and implementing effective
valuable asset to our team.
strategies to address
environmental challenges.
Team member 3 Team member 4
Picture
Role/Position:
CFO
Role/Position:
Md/GMWhat makes us a good team to solve the problem we chose?
Our team possesses a diverse skill set and expertise in areas such
Key Strengths and abilities as waste management, environmental science, product
development, and business strategy. We are passionate about
Member 2 brings strong
sustainability and have a track record of implementing innovative
expertise in waste
solutions to complex problems. With our collective knowledge,
management and
creativity, and determination, we are well-equipped to address the
environmental science.
challenges of coconut waste management and drive meaningful
With a background in impact.
research and practical
experience in sustainable
solutions, they excel in
identifying opportunities
for innovation
Thank You!