ECO FRIENDLY MARKET BOOM

INTRODUCTION
• Firstly the green marketing emerged because of the environmental
problems we are facing in the world today.
• According to AMA eco-friendly marketing is marketing of products that
are presumed to be environmentally safe.
• Eco-friendly marketing incorporates a wide rage of activities including
product modification, changes to the production process, packaging
process etc…….
• Many people believe that eco-friendly marketing refers solely to the
promotion and advertising of products and services.
 WHAT IS ECO-FRIENDLY MARKETING

• Eco-friendly marketing focuses on using earth-

friendly practices and materials when
producing, promoting and packaging goods and
services.
• It encourages companies to use eco-friendly
business practices and establish relationships with
vendors who are environmentally responsible and
use earth-friendly products.

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Characteristics of green products
1.Products those are originally grown.

2.Products those are recyclable ,reusable and biodegradable.

3.Products with natural ingredients

4.Products containing recycled contents and non toxic chemical

5. Products contents under approved chemicals

6.Products that do not harm or pollute the environment

7.Products that will not be tested on animals

8. Products that have eco friendly packaging i.e. reusable,refillable containers etc..

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 EVOLUTION OF ECO-FRIENDLY
MARKETING
• Eco-friendly marketing term was first discussed on a seminar on
ecological marketing organised by AMA organised in 1975 and took its
place in the literature.
• The first wave of green marketing occurred in1980.
• According to Peattie, the evolution of eco- friendly marketing has 3
phases
• First phase – ecological
• Second phase- environmental
• Third phase- sustainable
 ECO FRIENDLY MARKETING
STRATEGIES
1. Adopt digital marketing
• Digital marketing is one such way, and one of its biggest perks is that it gives you
the opportunity to minimize our carbon foot.
2. Make your logo green
• By including the color green in logo, consumers will start associating your brand
with eco-friendliness.
• Investing in logo rebranding will eventually make your brand more noticeable,
which will help to increase your profit.

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3. Use sustainable products
• Promoting and producing sustainable products is one of the best ways
to promote your business in the best eco-friendly way. It could be
notepads, shopping bags, or pens.
• It is an excellent way to encourage a sustainable-based work culture,
enhancing the consciousness of your employees regarding how to treat the
environment.

4. Recycle
• It a critical part of any green marketing strategy. It is also easy to implement
if you are just starting out with eco-friendly marketing.

5. Support environmental organizations

• Green marketing should not end with self-promotion. You can take actions that
support local environmental causes or make donations to such initiatives.
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SWOT ANALYSIS ON MAMAEARTH
STRENGTHS:-
1. NATURAL PRODUCTS:- MamaEarth offers a wide range of products
that are natural and toxic free.
2. PRODUCT PORTFOLIO:- MamaEarth has very diversified product
portfolio with products ranging from baby care to skincare and hair care
which help them to cater to various segments of the society.
3. PACKAGING:-MamaEarth offers innovative,easy to use packaging in
different sizes,which provide flexibility to the product.
.
TRADITIONAL MARKETING
• Goals- customer satisfaction
• Decision making frame of
reference- fragmented thinking
• Philosophical basis-
anthropocentric
• Ecological accountability \
responsibility –limited product
risk
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ECO-FRIENDLY MARKETING
• Goals-ecosystem compatibility
• Decision making frame of
reference- integrated thinking
• Philosophical basis-biocentric
• Ecological accounting
/responsibility- product risk
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ECO-FRIENDLY BUSINESS IDEAS IN
INDIA
• Solar energy trade
• Biofuel plant
• Rain water harvesting projects
• Organic store business
• Recycled items
• Eco friendly furniture business
• Industry composting business
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 ECO- FRIENDLY MARKETING INDIA

• The eco-friendly market has increased by 73 percent with new

products and companies entering the market.
• And this clearly shows that the demand for eco- friendly
products is really high and india is no different
• Around 25 percent of the consumers prefer environment
friendly products, and around 28 percent may be considered
health conscious
• According to these census may companies in india today are
behaving in an environmentally friendly fashion.
ECO-FRIENDLY MARKETING COMPANIES IN
INDIA
1 ArEco Green
2 Dinearth

3 Greenport Fashion Export

4 Grenove Services

5 Innovative EWE Solutions

6 Just Green Leaf

7 MKV Enterprise
8 Senanye Bio Products
9 Signature Roses
10 Sri Lakshmi Polypack
 THANK YOU

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