WASTE &

WELFARE
PROJECT
Proposed by Cassandra Kennedy
WHAT KIND OF IMPACT DO YOU HAVE?

Environmental Social
Where you source your products How you use your voice

● Transportation, packaging, ● Supporting social justice

materials sourcing movements on social media

The resources you use How you treat your employees

● Energy Efficiency ● Diversity in hiring
● Fossil Fuels ● Livable wages, benefits

How you manage your waste How you serve your community
● Reusing/Repurposing habits ● Interacting with customers
● Recycling Programs ● Participating in local events
● Contributions to landfill ● Philanthropy
 THE ISSUE WITH STYROFOAM

● Second largest form of beach debris & litter

● It never really leaves our environment
● Dangerous for marine animals and wildlife
● New health risks are being found every year
PROPOSED SOLUTION | WASTE & WELFARE PROJECT

Simple Eliminate our styrofoam waste.

Unexpected Support local small businesses in the process.

Emotional Customers take comfort in knowing their purchases support the

welfare of the environment and their local community.
What’s the first step? Bring back MOMMA Pots

● We are already an approved retailer and are familiar with the ordering
and shipping processes

● From carrying MOMMA pots in our Bay Area locations during the summer of
2020, we already know that:
○ Our customers love them!
○ Many are already aware of the brand &
their sustainability commitments
○ Designs fit the desired “Leafy Look”
COST ANALYSIS
Qualitative Impacts

● 400+ dumpsters worth of

styrofoam saved from landfills
every year
● Estimated 1.5 metric tons of
CO2 emissions reduced (from
transportation) by supplying
locally.
● Supporting social values
○ women-owned
○ black-owned
○ handmade
○ zero waste
Additional Brands to Consider
● Rosebud Home Goods - based in Costa Mesa, planters
made from upcycled plant based materials and
ocean-gathered plastic waste.
● Goodsmith - based in Los Angeles, planters made from
reclaimed wood, and a new tree is planted for every
planter purchased.
● Soul of the Party - based in Irvine, eco-friendly
macrame plant hangers made from hand-dyed yarns.
● Uno Atelier - based in Los Angeles, woman owned and
handmade in small batches.
ASSESSMENT STRATEGY
Goals
Build a stronger company culture
around sustainability and the local
community.
Become a credible, established
brand known for its environmental
and social values.
Phase out industrial distributors
like Bloomingville in favor of
specialty manufacturers, small
businesses, and local artists.
Outcomes
Noticeable difference in cost
savings (28% decrease)
Immediate decrease of non
compostable, non recyclable waste
(35 dumpsters worth of styrofoam
per month)
significant & positive
environmental and social impact.
Responsibilities
Employee Surveys - overall sense of
community, connectedness, and
work satisfaction
Conduct regular analysis of views
and engagement on sustainability
and community oriented social
media posts.
Analyze sales patterns: Are
customers more likely to buy
planters if they know they are
sustainably sourced?
CONCLUSION

“WE'RE HERE TO HELP BRING THAT JOY TO OUR CUSTOMERS' LIVES - ONE LEAFY PLANT AT A TIME.”
The Waste & Welfare Project hones in on our very mission, and aims to establish our brand into one that will
sustain itself and the surrounding environment. Our efforts impact Leafy as a growing company, our customers
and community, and hopes to foster growth in our environment (indoor and out).