1.

0 BUSINESS CONCEPT AND BUSINESS MODEL

1.1 INTRODUCTION

“CASSA-WRAPPED” is a unique product that has a good taste that can boost your

feelings and appetite. It is an inspired-food that fully made of mashed cassava and then the

cassava will be wrapped. This is affordable to every consumer who like to consume and

willing to taste Cassa-wrapped.

This is not just a food that can afford the hungriness of your stomach but you can also

get the nutrients of it like; it can give you an amount of carbohydrates, an amount of glucose

from the sugar, and an amount of fibers from the cassava. Even this is cooked by oil, the

business proponents are sure that the consumers will only take a little amount of oil for

their health. Cassava is a good source of vitamin C, thiamine, riboflavin, and niacin.

Cassava is a source of resistant starch, which scientists suggest can boost a person's gut

health by helping nurture beneficial gut bacteria. Resistant starches remain relatively

unchanged as they pass through the digestive tract. Cassava contains only small amounts

of proteins and fats. As a result, people who use cassava as a primary dietary staple may

need to eat extra protein or take protein supplements to avoid becoming malnourished.

The business proponents came up with this product because it is a very natural food

and this is a comfort food. From its title, the proponents can even imagine the word

‘kasarap’ from the product which is the Cassa-wrapped. This product wants to be

recognized not only by its taste, flavor, dressings, nutrients and its benefits but by giving

the customers a very worthy food.

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 The proposed business aims to produce Cassa-wrapped franchise in different parts of

San Jose, Occidental Mindoro.

1.1 BUSINESS GOALS: VISION, MISSION, OBJECTIVES AND

PERFORMANCE TARGETS

1.1.1 VISION

The Cassa-wrapped is committed to give joyful and meaningful taste that

the consumers want. It brings values such as excellence, passion, quality, integrity

and leadership which allow its management to see challenges and provides future

opportunities. The Cassa-wrapped aims to build strong business and secure future.

1.1.2 MISSION

The business proponents’ mission is to be one of the best comfort foods in

San Jose, which brings high class quality and gives satisfaction to the consumer

needs. Cassa-wrapped will open opportunities and secure future for the future

investors.

1.1.3 OBJECTIVES

These are the following objective of this study:

1. To promote and advertise the reliability and the uniqueness of the product

in San Jose, Occidental Mindoro;

2. to have a good profit as the outcome of this business; and

3. to recognize the product all over the business industry.

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1.1.4 GOAL

The proponent’s main goal is to serve delicious and affordable food inside and

outside of the business industry.

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 2.0 EXECUTIVE SUMMARY

2.1 Business Overview

The “CASSA-WRAPPED” is a unique product that has a good taste that can boost

your feelings and appetite. It is an inspired-food that fully made of mashed cassava and

wrapped with cheese. This is affordable to every consumer who like to consume and

willing to taste Cassa-wrapped. The Cassa-wrapped is committed to give joyful and

meaningful taste that exact to consumers want. It aims to build strong business, open

opportunities and secure future for the future investors.

The Cassa-wrapped will be located at Andros Patrick building, Bagong Silang, San

Jose, Occidental Mindoro specifically in the front of the Philippine Central Islands College.

The Cassa-wrapped offers a variety of sweet cassava that has chocolate toppings.

The Cassa-wrapped is owned and operated by Joseph e. Alog, Darwin s. Eguia.

Denise Bianca M. Aguilo, Cyrel Gnn Goot, Dlyren Paul Pascual and Jewel Klien B.

Obispo. The Cassa-wrapped will be open for business every day from 6:00 am to 6:00 pm.

The Cassa-wrapped will cater to people who want to get their daily delicious Cassa-

wrapped in a relaxing atmosphere. The target customers of Cassa-wrapped is comprised of

five groups including local residents, tourists, local business people, students, travelers

passing through.

While developing this business, the supplier is one of the most important agent that

will supply the ingredients that the stakeholders need. Cassava is a very common root crop

that can be found either in the market or in the farm. The proponents can deal with the

farmers who planted cassava in their farmland that can be their supplier contractually.

4
 With the capital of ₱130,052.00, there will be ₱10,000.00 pre operating cost,

₱20,062.00 for the acquisition of fixed assets and ₱99,990.00 for working capital for two

months. Through this capital the proponents can produce 550 pieces of Cassa-wrapped per

day.

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 3.0 BUSINESS PROPONENTS

3.1 COMPANY DESCRIPTION

The Cassa-wrapped is located at Andros Patrick Building, Bagong Silang, San Jose,

Occidental Mindoro specifically in the front of the Philippine Central Islands College. The

cassa-wrapped offers a variety of sweet cassava that has chocolate toppings.

The Cassa-wrapped is owned and operated by Engr.Joseph E. Alog, Engr.Darwin S.

Eguia. Denise Bianca M. Aguilo, Cyrel Ann Goot, Dlyren Paul Pascual and Jewel Klien

B. Obispo. The Cassa-Wrapped will be open for business every day from 6:00 AM to 6:00

PM.

3.2 OWNERSHIP

The Cassa-Wrapped will be owned by Engr.Joseph E. Alog, Engr.Darwin S. Eguia.

Denise Bianca M. Aguilo, Cyrel Ann Goot, Dlyren Paul Pascual and Jewel Klien B.

Obispo. They are all graduates from Philippine Central Islands College and they used

Cassa-wrapped first for their Feasibility Study during Grade 12. They are all successful in

their chosen field, Joseph E. Alog and Darwin S. Eguia are graduates of Engineering

Courses and Denise Bianca M. Aguilo, Cyrel Ann Goot, Dlyren Paul Pascual and Jewel

Klien B. Obispo have a degree in Business Administration.

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 3.3 LEGAL FORM

The Cassa-wrapped will be a partnership between Engr.Joseph E. Alog,

Engr.Darwin S. Eguia. Denise Bianca M. Aguilo, Cyrel Ann Goot, Dlyren Paul S. Pascual

and Jewel Klien B. Obispo.

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 4.0 TARGETS CUSTOMER AND MAIN VALUE PROPOSITIONS

The Cassa-wrapped will cater people who want to get their daily delicious cassa-

wrapped in a relaxing atmosphere. The target customers of Cassa-wrapped is comprised of

five groups:

- Local Residents

- Tourists

- Local business people

- Students

- Travelers passing through

These groups are all potentially strong customer segments. They will help to maintain

consistent business throughout the year. For example, while the student’s interest is

becoming strong all year long in San Jose, it peaks during the school days.

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 5.0 MARKET DEMAND AND SUPPLY, INDUSTRY DYNAMICS, AND

MACRO ENVIRONMENTAL FACTORS

Cassa-wrapped will position itself as a unique food destination located at Andros

Patrick Building, Bagong Silang, San Jose Occidental Mindoro near at Philippine Central

Islands College so that the students will easily see the products.

Cassa-wrapped is unique product here in San Jose that you can sell in the market

or anywhere that can serve as snacks or comfort food. The proponents will make sure that

this product is affordable so that the customers can afford to buy Cassa-wrapped. This kind

of business can have its progress and development someday that can also open

opportunities to the future proponents and employees.

While developing this business, the supplier is one of the most important agents

that will supply the ingredients that the stakeholders need. Cassava is a very common root

crop that can be found either in the market or in the farm. The proponents can deal with

the farmers who planted cassava in their farmland that can be their supplier contractually.

These are the following factors of bargaining power of suppliers;

1. Industry firms are not a significant customer for the supplier group.

2. Supplier’s goods are critical to consumer’s marketplace success.

3. Effectiveness of suppliers’ products has created high switching cost.

4. Suppliers are a credible threat to integrate forward into the buyer’s industry.

5. The supplier group is not obliged to contend with substitute products for sale to the

industry

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6.0 PRODUCT/ SERVICE OFFERING: JUSTIFICATION, DEFINITION AND

CONTIGENCIES TECHNICAL STUDY

6.1 PRODUCT DISCRIPTION

“CASSA-WRAPPED” is a unique product that has a good taste that can

boost your feelings and appetite. It is an inspired-food that fully made of mashed

cassava and wrapped with cheese for extra taste and flavor. For the price of ₱5.00

each, this is affordable to every consumer who like to consume and willing to taste

Cassa-wrapped.

Figure 1. Shows the actual photo of Cassa-wrapped.

FIGURE 1

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6.2 PRODUCTION PROCESS

The following are the materials and ingredients needed in processing Cassa-Wrap.

 2 Large mixing bowl.  ¼ kilo margarine

 2 big plate  1 bottle cooking oil (350ml)

 2 grinder  3 bundle Wrapper (big)

 Filling knife  1 box cheese

 Frying pan  1 can syrup (Chocolate or

 2 kilo boiled cassava Condense)

 ¼ kilo sugar

The proportion above can produce 110 pieces of Cassa-Wrapped.

Procedure:
a. Boil the cassava until it is cooked.

b. Mush the boiled cassava and put it on the large bowl.

c. Smelt the margarine on the heated pan.

d. Put the sugar and the melted margarine into the greated cassava

and mix it well.

e. Cut the cheese into small rectangular shape.

f. Cut the wrapper into 2 small pieces to make 2 pieces of cassa-

wrapped on each wrapper.

g. Wrapped the greated cassava together with the cheese. Make sure

that the cheese is covered with cassava.

h. Heat the frying pan and put the cooking oil.

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 i. Deep fry the Casaa-wrapped until its color resembles to golden

brown.

j. Drain the excess oil.

k. Put the chocolate syrup on the cassa-wrapped and serve it well.

6.3 ORGANIZATIONAL CHART

The organizational chart of Cass-wrapped is shown below.

FIGURE 1

PPARTNERS

COOK SALESLADY

6.4 QUALIFICATION STANDARD

 At least senior high school

 At least senior high school graduate
graduate,
( any strand)
 With pleasing personality
 20 – 30 years old
 Approachable
 Hardworking

The following are the standard set by the proponents in hiring of the personnel for the

business.

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6.5 COMPENSATION PACKAGE

The salaries of the personnel’s are shown below.

TABLE 1

PERSONEL MONTHLY OTHER ANNUAL SALARY

SALARY BENEFITS

Cook ₱6,000.00 ₱1,800.00 ₱73,800.00

Sales Man 5,500.00 1,440.00 67,440.00

TOTAL ₱11,500.00 ₱3,240.00 ₱141,240.00

6.6 COST OF OFFICE EQUIPMENT

The total cost of Office Equipment’s is presented below.

TABLE 2

QUANTITY ITEM UNIT COST TOTAL COST

1 unit Celling fan ₱1,000.00 ₱1,000.00

1 unit Calculator 170.00 170.00

2 Unit Monobloc 300.00 600.00

TOTAL COST OF OFFICE EQUIPMENT ₱1,770.00

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6.7 RENT EXPENCES

The proposed business will rent a space at Andros Patrick Building, Bagong

Silang, San Jose, Occidental Mindoro for ₱3,500 a month.

TABLE 3

DESCRIPTION MONTHLY RENT ANNUALLY RENT

RENT SPACE P 1,750.00 ₱21, 000.00

6.8 UTILITIES

The total cost of utilities to be incurred per month is presented below.

TABLE 4

DESCRIPTION MONTHLY ANNUALLY

Water Supply ₱125.00 ₱1,500.00

Power Supply 300.00 3,600.00

TOTAL ₱425.00 ₱5,100.00

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7.0 ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM

ORANIZATIONAL AND MANAGEMENT STUDY

7.1 LOCATION

The Cassa-wrapped will found at the ground floor of Andros Patrick Building

Bagong Silang, San Jose, Occidental Mindoro.

The figure below shows the location of Caassa-wrapped.

7.1.1 VICINITY MAP

FIGURE 2

Figure 2. The vicinity map of cassa-wrapped.

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 7.1.2 FLOOR PLAN/LAYOUT
FIGURE 3

Figure 3. The Floor Plan of Cassa-wrapped.

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 7.2 ESTIMATED COST OF RENOVATION

TABLE 5
Description Unit Price Quantity Total Cost

Plywood ₱430.00 4 pcs. ₱1, 720.00

Lumber 163.00 4 pcs. 652.00

Nail 70.00 1 kg. 70.00

Paint 550.00 4L 2,200.00

Paint Brush 28.00 2 pcs. 56.00

Thinner 44.00 1 bottle 44.00

Total Cost of Materials 4,742.00

Labor (2 workers 300 /day for 3 days) 300.00 1,800.00

TOTAL COST OF RENOVATION ₱6,542.00

7.3 TOTAL COST OF FURNITURE AND FIXTURES

TABLE 6

Quantity Item Unit Cost Total Cost

1 Working Table ₱1,000.00 ₱1,000.00

2 Table 300.00 600.00

1 Cabinet 1,500.00 1,500.00

1 Display Cabinet 2,500.00 2,500.00

10 pcs. Chair 300.00 3,000.00

TOTAL COST OF FURNITURE AND FIXTURES ₱8,600.00

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7.4 COST OF PRODUCTION EQUIPMENT

TABLE 7

Quantity Item Unit Cost Total Cost

2 Pcs. Large bowl ₱150.00 ₱300.00

1 Unit Scale 500.00 500.00

1 Unit Large Casserole 1200.00 1200.00

1 Unit Large Frying Pan 500.00 500.00

1 unit Filling Knife 300.00 300.00

1 Unit LPG Tank 1500.00 1500.00

1 Unit Single Gas Stove 800.00 800.00

TOTAL COST OF PRODUCTION EQUIPMENT ₱5,100.00

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 7.5 PRODUCTION COST

TABLE 8

Raw Materials Quantity Unit Cost Total Cost Total Cost

Per Day Per Month

Cassava 10 kilograms ₱15.00 ₱150.00 ₱4,500.00

Sugar 1¼ kilograms 50.00 62.50 1,875.00

Butter 1¼ kilograms 80.00 100.00 3,000.00

Cooking Oil 5 bottles 20.00 100.00 3,000.00

Cheese 5 box 45.00 225.00 6,750.00

Syrup 5 can 44.00 220.00 6,600.00

Total Raw Materials 857.50 25,725.00

FACTORY OVERHEAD
Wrapper 15 bundles 20.00 300.00 ₱9,000.00

Paper Plate 4 15.00 60.00 1,800.00

LPG 850.00

Depreciation-Prod.
100.00
Equipt

Benefit of Cook 150.00

Total Overhead 11,900.00

TOTAL PRODUCTION COST PER MONTH ₱37,625.00

The total production cost of 16,500 pieces of Cassa-wrapped per month is estimated

at ₱37,625.00.

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8.0 FINANCIAL FORECAST: EXPECTEDRETURN: RISK AND

CONTIGENCIES.

8.1 MAJOR ASSUMPTIONS

1. All cash operating expenses except salaries and benefits are assumed to be

increased by 2% a year.

2. Pre operating cost will be expense during the first year of operation except

Registration and Licensing.

3. Provision for income tax is 30%

4. Cost of Goods Sold will increase by 5% every year.

5. Sales in unit are expected to be increase by 5% every year. Selling price is

₱5 per unit for year 1 to year 3 and is to be increased to ₱6 per unit in year

4 and year 5.

8.2 CAPITAL REQUIREMENT

The proponents have calculated that the starting capital requirements of the

proposed business will range to ₱134,652. There will be ₱10,000 pre operating cost,

₱22,012 for the acquisition of fixed assets and ₱102,640 for working capital.

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The detail of estimated capital are shown below.

8.3 PROJECT COST

PRE-OPERATING EXPENSES

Preparation of Feasibility Study ₱5,000.00

Registration and Licensing 5,000.00

₱10,000.00

ACQUISITION OF FIXED ASSETS

Leasehold Improvements 6,542.00

Production Equipment 5,100.00

Furniture and Fixture 8,600.00

Office Equipment 1,770.00

22,012.00

WORKING CAPITAL (2 MONTHS)

Raw Material Purchases 51,450.00

Production Supplies 23,300.00

Utilities 850.00

Rent 3,500.00

Salaries and Benefits 23,540.00

102,640.00
TOTAL PROJECT COST ₱134,652.00

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8.4 SOURCES OF FINANCING

The required capital to start a new business is ₱130,052. The amount will

come from contributions of the partners.

8.5 PROJECTED FINANCIAL STATEMENTS

The financial statement compost of Income Statement that projected for

the first five (5) years of operation.

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 8.6 INCOME STATEMENT

Y1 Y2 Y3 Y4 Y5

Sales ₱990,000.00 ₱1,038,600.00 ₱1,089,000.00 ₱1,371,600.00 ₱1,438,560.00

Cost of Goods Sold 448,500.00 470,925.00 494,471.00 519,195.00 545,154.00

Gross Profit 541,500.00 567,675.00 594,529.00 852,405.00 893,406.00

Pre Operating

Preparation of 5,000.00
Feasibility Study

Permits and 5,000.00 5,100.00 5,202.00 5,306.00 5,412.00

License

Operating
Expenses

Production 5100.00 5,202.00 5,306.00 5,412.00 5,520.00

Equipment

Office Equipment 1,770.00 1,805.00 1,842.00 1,878.00 1,916.00

Salaries and 141,240.00 141,240.00 141,240.00 141,240.00 141,240.00

Benefits

Rent 21,000.00 21,420.00 21,848.00 22,285.00 22,731.00

Depreciation 1,200.00 1200.00 1200.00 1200.00 1200.00

Utilities 5100.00 5,202.00 5,306.00 5,412.00 5,520.00

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Total Pre Operating
and Operating 185,410.00 181,169.00 181,944.00 182,733.00 183,539.00
Expenses

Income before tax 356,090.00 386,506.00 412,585.00 669,672.00 709,867.00

Income taxes 106,827.00 115,952.00 123,776.00 200,902.00 212,960.00

NET INCOME ₱249,263.00 ₱270,554.00 ₱288,810.00 ₱468,770.00 ₱496,907.00

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 BIBLIOGRAPHY

A. UNPUBLISHED
Cyrel Ann E. Goot sweetened cassava dish.

B. INTERNET

https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.h
ealthline.com/nutrition/cassava&ved=2ahUKEwiU87KkkKXhAhVJto8K
HSr6AwAQFjAiegQIAxAB&usg=AOvVaw0JVbaktuSkab7n0qT9-U6O

https://www.medicalnewstoday.com/articles/323756.php

https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.v
erywellhealth.com/the-benefits-of-cassava-88619&ved=2ahUKEwiWn-
yNkaXhAhUPknAKHdsnDjMQFjARegQIBhAB&usg=AOvVaw3l0C5b
OpO9VDhDybeLBfeJ&cshid=1553786561374

25
 CURRICULUM VITAE

Personal Data

Name : Denise Bianca M. Aguilo

Birthday : July 4, 2001

Address : Aguas, Rizal, Occidental Mindoro

Father’s Name : Rolando C. Aguilo

Mother’s Name : Ma. Trinidad M. Aguilo

Education Attainment Year Graduated

Primary : Buhay Na Tubig Elementary School 2013

Junior High School : Aguas National High School 2017

Senior High School : Philippine Central Island Colleg 2019

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 CURRICULUM VITAE

Personal Data

Name : Joseph E. Alog

Birthday : October 14, 2000

Address : Bubog, San Jose, Occidental Mindoro

Father’s Name : Danilo Alog

Mother’s Name : Lolita Alog

Education Attainment Year Graduated

Primary : Bubog II Elementary School 2013

Junior High School : San Jose National High School 2017

Senior High School : Philippine Central Island College 2019

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 CURRICULUM VITAE

Personal Data

Name : Darwin S. Eguia

Birthday : January 7, 2001

Address : Malvar St. Pag-asa Occidental Mindoro

Father’s Name : Monchito Eguia

Mother’s Name : Medina Eguia

Education Attainment Year Graduated

Primary : Pag-asa Central School 2013

Junior High School : San Jose National High School 2017

Senior High School : Philippine Central Island College 2019

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 CURRICULUM VITAE

Personal Data

Name : Cyril Ann E. Goot

Birthday : December 15, 1998

Address : Tagumpay 2 San Jose Occidental Mindoro

Father’s Name : Ronelson S. Goot

Mother’s Name : Luz E. Goot

Education Attainment Year Graduated

Primary : San Jose Pilot Elementary School 2013

Junior High School : Philippine Central Island College 2017

Senior High School : Philippine Central Island College 2019

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 CURRICULUM VITAE

Personal Data

Name : Jewel Klien B. Obispo

Birthday : February 2, 2001

Address : Poblacion Calintaan, Occidental Mindoro

Father’s Name : Julios A. Obispo

Mother’s Name : Levimor B. Obispo

Education Attainment Year Graduated

Primary : Calitaan Central School 2013

Junior High School : Calitaan National High School 2017

Senior High School : Philippine Central Island College 2019

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 CURRICULUM VITAE

Personal Data

Name : Dlyren Paul S. Pascual

Birthday : January 14, 2001

Address : Poblacion Calintaan, Occidental Mindoro

Father’s Name : Reneo V. Pascual

Mother’s Name : Dulce Corazon S. Pascual

Education Attainment Year Graduated

Primary : Filomino Jimenez Memorial School 2013

Junior High School : Calitaan National High School 2017

Senior High School : Philippine Central Island College 2019

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