Over the last decade and half the mad rush to India for business opportunities has intensified

and elevated
country side cottage room rates and occupancy levels in India. Even budget hotels are charging USD 250 per
day. The successful growth story of 'Hotel Industry in India' seconds only to China in Asia Pacific

Hotels in India' have supply of 110,000 rooms. According to the tourism ministry, 4.4 million tourists
visited India last year and at current trend, demand will soar to 10 million in 2010 - to accommodate 350
million domestic travelers. 'Hotels in India' has a shortage of 150,000 rooms fueling hotel room rates across
India. With tremendous pull of opportunity, India is a destination for hotel chains looking for growth. The
World Travel and Tourism Council, India, data says, India ranks 18th in business travel and will be among the
top 5 in this decade. Sources estimate, demand is going to exceed supply by at least 100% over the next 2
years. Five-star hotels in metro cities allot same room, more than once a day to different guests, receiving
almost 24-hour rates from both guests against 6-8 hours usage. With demand-supply disparity, 'Hotel India'
room rates are most likely to rise 25% annually and occupancy to rise by 80%, over the next two years. 'Hotel
Industry in India' is eroding its competitiveness as a cost effective destination.

India Hotel Industry' is adding about 60,000 quality rooms, currently in different stages of planning and
development and should be ready by 2012. MNC Hotel Industry giants are flocking India and forging Joint
Ventures to earn their share of pie in the race. Government has approved 300 hotel projects, nearly half of
which are in the luxury range. Sources said, the manpower requirements of the hotel industry will increase
from 7 million in 2002 to 15 million by 2010.

Cottage Industry is a concentrated form of small scale industry where the productivity of the goods takes place
in the houses of the laborers and the workforce include the members of the family. The equipments used to
generate products are not the hi-tech ones but generally those which are used at homes.

Cottage industry is generally unorganized in character and falls under the category of small scale industry.
They produce consumable products through the use of conventional methods. These types of industries
originate in the country sides where unemployment and under-employment are widespread. In this way,
cottage industries help the economy by engrossing a massive amount of remaining workforce of the rural
areas. But on the flip side Cottage Industry cannot be considered as the mass producer of products. It faces
major risks from medium or large industries which demand huge amount of capital investment for all types of
hi-end technologies

1. Background of the business

2. Customer's profile
3. Long and short term Corporate Objectives
o To perform a viability assessment of the proposed new business ideas in terms of marketability, technical
feasibility, financing and authorities
o To be able to prepare a relevant business plan
o To recognize fundamental startup issues
4. Market Analysis
 o Brief discussion on the type of market, chief influencers, players, etc
o Market description
o Reasons for starting business in a particular market
o Target clients
o Advantages of the services offered by the new business
o Market consumption patterns
o Past and existing supply location
o Production prospects and limitations
o Exports and Imports
o Price structure
o Flexibility of demand
o Client behavior, purposes, intentions, impetus, approaches, inclinations and needs
o Supply network and marketing rules formulated by the government
o Government and technical limitations imposed on the promotion of the product
5. Financial Assessment
o Investment expenditure and value of the entire project
o Methods of investment
o Anticipated productivity
o Money flows of the project report
o Investment value evaluated in context of different points of merit
o Estimated financial ranking
6. Marketing Assessment
o Product
o Price
o Place
o Promotion
7. Operational Plan
o Business models
o Production of goods and services
8. Financial Plan
9. Management Structure
10. Business structure (Ownership, staff, etc)
11. SWOT Analysis
o Significant Success aspects depending on Strengths, Weaknesses, Opportunities and Threats to be faced by
the firm in future
12. Appendices
o Break-Even Assessment
o Profit and Loss Synopsis
o Fund Flow Summary

We all have our Shillims - those precious landscapes that have formed us, nurtured
us and possibly saved us. We need to safeguard not only the landscapes, but the role
all of our Shillims play in the lives of the human species. We are increasingly
distanced from wild places, where we connect with who we are as part of a larger
natural system. Shillim as a concept is that place where we can reconnect. As a
practice it is the ability to move beyond the chatter and exhaustion of our everyday
lives, to tap into the deep sense of renewal that a place like Shillim provides and
come back to ourselves. As a promise it is this: that for our children and our
grandchildren landscapes like Shillim will still exist

There is an inherent need for a racing mind to feel steadiness and a quiet strength that
holds it together for an overall peace of mind. Dhāraṇā is the sixth stage, step or limb
of eight elucidated by Patanjali's Ashtanga Yoga or Raja Yoga – a Yogic path, which
entails forgetting oneself in the object of his or her meditation. It is a state of feeling
relaxed and at ease, which in turn allows for deeper forms of contemplation and
meditation.
It is the stable sense of sacredness that is achieved when one aligns the inner core to
the outer environment. Any form of healing needs to start with the state of Dharana. It
is with this grounded focus, that we trigger the longer journey of healing for you.

Working with a focused approach, Dharana wellness experts integrate the essential
philosophical, spiritual and artistic wisdom of past civilizations with contemporary,
life enhancing practices and modern diagnostics; paving the way towards a
wholesome holistic and preventive healing experience by understanding each and
every guest and what they aim to achieve.

Dharana Life
Dharana-MINBOS The De-stress
Sustainable Weight Management
Art Of Detox
Ayurvedic Panchakarma
The Dharana Yogic Life
Healing Holiday
EGA – AGE Reversal Rejuvenation Program
Dharana Endurance

Superfoods that boost your health

We live in a world of unbridled abundance bursting with implausible opportunities
demanding speed and efficiency. In this fast-moving life, a strong immune system is
necessary and that can only be derived out of nutritious food-intake on a regular basis.
It is essential to maintain a healthy lifestyle for which you need food that is rich in
vitamins, minerals and antioxidants. Science says nutrient-dense foods will not only
make you feel good, but also reduce the risk for chronic health diseases whilst helping
you achieve a healthier lifestyle.
Superfood, a recently coined term by nutrition experts, entails high density nutrients
packed in a single food item. These entities in combination with your regular food
provide a complete power-packed meal that nourishes and sustains your being.
Superfoods are a must-include as they provide multiple benefits to your health in the
long run.
Most superfoods are plant-based; however, a few of these are dairy products. While
fish, eggs make the cut, a few of these foods can be singled out for special
recognition, like berries, nuts, broccoli, eggs, avocados, flax seeds and many more.
Simply, by adding some of these highly ennobled and extremely nutrient dense foods,
the system naturally flows and reconnects with the body’s own innate healing
intelligence. For a complete body, mind and spirit rejuvenation, one must visit
Dharana at Shillim, a retreat centre in India, that is nutrition conscious and offers
programmes that help you align to your best self. This eco-retreat has an in-house
expert that guides you throughout the holistic wellness journey. The location of
this holistic retreat centre is amidst nature’s beauty rendering a jejune experience.

Eating a well-balanced diet:

Superfoods are known to protect your organs from toxins, reduce inflammation,
regulate metabolism and help lower your cholesterol. It is essential to remember that
superfoods are good for health as they provide proteins and vitamins daily but
superfoods alone do not contribute to a healthy diet. Sometimes an excessive quantity
of one type of nutrient can be detrimental for your body. It can prevent you from
consuming the other nutrients that your body requires daily. Therefore, superfoods
should be added as an aid to a well-balanced diet, and not a replacement. A well-
balanced and nutritious diet includes fruits, vegetables, whole grains, nuts and
legumes with a healthy addition of superfoods that will nourish your being
completely. Besides, if you can limit your intake of sodium, bad fats and refined sugar
while indulging in a regular physical activity, it can work wonders for your health. A
nutrition expert can guide you towards a well-balanced diet or you can get a
customized nutritious diet drawn for you, based on your body tendency at Dharana.
How superfoods and supplements can work together:
Superfoods and supplements go together, they help you optimize overall health and
entail more benefits than any other diet form. A few components from these provide
nutrients like proteins, healthy fats, and antioxidants that can help you in weight-loss
and excess fat-burning. There needs to be a perfect balance of supplements and
superfoods to make your food healthy and tasty at the same time.
“Too many of us live in a state of poor health, lethargy and moderate obesity.” In that
case, a dash of superfoods with a healthy diet coupled with physical activity can help
us live life to its complete capacity.
Great experience. Relax n walk n swim n meditate n do yoga, tea testing n
wine lab n everything at this resort.
Watch sunrise and sunset. Go through organic gardening. Bird watching. Cooking sessions by
their well experienced chefs.
Devdoot
It is located in a beautiful hill on a large area. It has got beautiful cottages
inside dense foliage. The cottages have everything required for a nice
holiday.
You have various amenities available at different hillocks. There is availability of Nano cars on
call for taking to various locations. It has got very lively swimming pool, a separate pool for
kids. A very good SPA. A good library. Facilities for learning umbrella painting & clay pottery.
Cycling tracks. Yoga classes & bird watching activity is also available. Nice and sumptuous food
available. Had Fun & enjoyed our stay.
Dr. Vivek K
Had a great time. The Best part is the Meditation Centre. It is so serene.
The staff and food quality is excellent. It's a great experience. I recommend one must visit this
place amidst forests at least once and experience the natural beauty.
Sumit
The stay was excellent, such a wonderful mental peace of mind in the
nature
Really enjoyed every moment of our stay and the excellent hospitality extended by very member
of the resort. we definitely wish to stay again.
Vishal K
It is a place to purely relax, relax & relax. An ever-green location is very
pleasant to your eyes.
A superb spa makes the body very light. A well planned & huge estate with extra-large, clean,
loaded with good amenity rooms are mind refreshing. The most important is service for which I
can say it’s difficult to count how many times you have been greeted in a day by the staff. A
superb place to relax.
Ankit K
Great experience. Relax n walk n swim n meditate n do yoga, tea testing n
wine lab n everything at this resort.
Watch sunrise and sunset. Go through organic gardening. Bird watching. Cooking sessions by
their well experienced chefs.
Devdoot
It is located in a beautiful hill on a large area. It has got beautiful cottages
inside dense foliage. The cottages have everything required for a nice
holiday.
You have various amenities available at different hillocks. There is availability of Nano cars on
call for taking to various locations. It has got very lively swimming pool, a separate pool for
kids. A very good SPA. A good library. Facilities for learning umbrella painting & clay pottery.
Cycling tracks. Yoga classes & bird watching activity is also available. Nice and sumptuous food
available. Had Fun & enjoyed our stay.
Dr. Vivek K
Had a great time. The Best part is the Meditation Centre. It is so serene.
The staff and food quality is excellent. It's a great experience. I recommend one must visit this
place amidst forests at least once and experience the natural beauty.
Sumit
The stay was excellent, such a wonderful mental peace of mind in the
nature
 THE TRADITIONAL AYURVEDA
PANCHAKARMA AT ATMANTAN IS THE JOURNEY OF
DISCOVERY, CLEANSING AND AWAKENING OF YOUR HEALING ENERGIES AND
SENSES

The Ayurveda Panchakarma treatment in India is age-old…Honouring this ancient

Vedic practice of healing, this traditional AYURVEDA PANCHAKARMA retreat at
Atmantan is a journey of discovery, cleansing and awakening of your healing energies
and senses.
PERSONALIZED TREATMENT
Under the care of a highly-skilled Ayurvedic Doctor at your initial consultation, your
personality type or your Dosha will be diagnosed from whereon a personalized daily
treatment schedule will be formulated for you. Even the nutrition shall be prescribed
from our exclusive Ayurvedic Spa Cuisine and will be Dosha specific to enhance your
remedial inception. Hence, the cuisine and the Ayurvedic treatments together deepen
the effects of this healing tradition.
PANCHAKARMA TREATMENT
THERAPIES
At Atmantan, the panchakarma treatment oils are freshly prepared and follow the
traditional method of use and prescription to the exact precision so as to extract the
most potent therapeutic results for you. While therapies would include the varied forms
of Shirodara, Kativasti, Januvasti, choorna swedana as well as Yoga, herbal and
steam baths to compliment the purification processes of the body, all these therapies
would be prescribed, monitored and changed daily depending on individual
receptiveness and tolerance.

Besides its temple festivals, exotic birds, and delicately spiced, taste-bud-tingling cuisine, Kerala
is a great place to unwind and find your inner peace. As one of the most popular destinations in
India, we bet vibrant Kerala meditation holidays will blow your mind. Besides meditation
sessions, you can do everything from living the local village life to going on Shikara rides! The
choice is all up to you. We guarantee that this Kerala meditation retreat will be in your memory
forever
If you are feeling in need of a sudden escape that will wash away all bad substance
inside your body, look no more. Cleanse your body with a juice detox holiday program
 in Vilamoura, Algarve! In this holiday, you will boost your health with a mild detoxifying
diet or juice fasting, cleansing spa treatments, and energizing daily group activities.
Come back home feeling purer than ever!
Highlights
 Mild detoxifying diet
 Longevity detox infusion
 Spa and wellness program
 Longevity Vitality Plan activities
 The Detox and Relax Wet Area Circuit access
 Supplement and aromatherapy oil
 Shakes, juices, and soups
 7 nights' lodging

Styles
 Juice Fasting
 Alkaline
 Vegetarian
 Massage
 Mindfulness & Detox

The AYURVEDA PANCHAKARMA treatment in India, is a ritual that unfolds as you are
anointed with individually selected, hand mixed and customised medicated herbal oils that
are freshly prepared daily to restore the crucial inner harmony of the body and the senses.
As you soak in these self-healing oils that cleanse and purify, daily practice Yoga to realign
movement, partake in breath and mind meditation to find that sacred space within… you
experience the sacred harmonising of your Dosha and the restoration of your health and
wellbeing.
The age old miraculous ritual of PANCHAKARMA treatment is a deeply nourishing,
enriching and purifying practice that ultimately delivers you with a stronger body, clearer
mind and heightened intuition.
 Atmantan is a luxury wellness resort that offers panchakarma treatment near Mumbai and is
a panchakarama treatment center in India.

Your treatment plan will be prescribed by the consulting doctor based on your health conditions and
symptoms. The inclusions mentioned below are indicative.

ALL THE AYURVEDA PANCHAKARMA RETREATS INCLUDE:

 YOGIC KRIYAS
(Including

NETI,

DHOUTI,

GARGLING,

LAGHU SHANKH PRAKSHALAN,

TRATAK & EYE CLEANSING,

As per Wellness Consultant’s Prescription)

 DAILY FITNESS AND LEISURE ACTIVITIES

(Such as TRX, Stretch, Yoga, Spinning, Dance, Laughter Therapy, Pranayama Breathing, Meditation,
cooking* and other Group Classes)
 UNLIMITED USE OF WATER THERAPY SUITES
(

STEAM
 & INFRA-RED SAUNAS),

INDOOR (TEMPERATURE CONTROLLED WITH VITALITY SHOWER) & OUTDOOR

SALT POOLS

\Facilities

 Gym
 Sauna
 Spa
 Steam room
 Swimming pool (outdoor)
 Tennis court
 Air-conditioned rooms
 Café
 Concierge desk
 Dining area
 Garden
 Lobby
 Luggage room / storage
 Terrace
 Bicycle rental
 Free parking
 Free Wi-Fi
 Patio
Longevity Cegonha Country Club is a charming hotel with spa and wellness facilities and
services, nestled in a tranquil and green area of Vilamoura, yet surrounded by the
amazing Vilamoura lifestyle all within four kilometers away.

The hotel features 32 comfortable and spacious rooms and suites, with air conditioning,
TV, Wi-Fi, safe, line telephone, and a garden patio or a private terrace with outdoor
furniture. The Longevity amenities (shampoo, soap, conditioner, body gel, and body
lotion) are made of 100% natural products.

Body and mind, fitness and sports, and leisure activities are the main focus at Longevity
Cegonha Country Club as it features a Longevity Vitality Plan including an indulgent
array of daily group activities, such as yoga, Pilates, stretching, meditation, cardio, tone
and fit, dance, walks, jogging, among others.
 Longevity Cegonha Country Club also features a beautiful outdoor swimming pool
facing the surrounding nature and a wide variety of spa and wellness facilities, such as
the Detox and Relax Wet Area Circuit (infrared sauna, steam room, ice fountain, Epsom
salt room, sensations showers tunnel experience, relaxing room, and outdoor heated
multijet pool), Premium Detox and Wellness area, spa area, fitness and gym area, Body
and Mind activities room, relaxation areas, and tennis court.

With 14 spacious and comfortable treatment rooms, the Feel Spa by Longevity features
a selected quality range of spa services, such as premium detox and weight loss
treatments, gym and fitness sessions, floatation sessions, nutrition and wellbeing
services, massages, body wraps and scrubs, and a host of facial and body treatments.

At the Pure Cafe by Longevity, you may enjoy healthy and tasty meals and drinks
sourced from local fresh products or embrace the wellness and detox meal plan. Free
outdoor private parking is available, and the property offers a free shuttle service from
the hotel to Vilamoura beach and marina (the frequency of the shuttle service varies
depending on the season). The Longevity Cegonha Country Club is located near a
number of popular golf courses, including Laguna, Millennium, Old Course, Pinhal, and
Victoria.

Please note that guests under 14 years old are only allowed in this retreat during Easter
school holidays (April 18, 2019, to April 29, 2019) and between July 15 and August 31.
Program
During your full stay, you will have complimentary access to Longevity Vitality Plan daily
group activities. Examples of activities consist of yoga, Pilates, stretching, meditation,
core training, tone and fit, jump, fitball, walks, among others. These are examples of
daily group activities and are subject to changes and seasonal adjustments.

Activities
 Gym
 Massage
 Pilates
 Sauna
 Spa
 Steam room
 Swimming pool (outdoor)
 Tennis court
General
 Air-conditioned rooms
 Café
 Concierge desk
 Dining area
 Garden
 In-room safe
 Lobby
 Luggage room / storage
 Special menu request
 Terrace
 Patio
Services
 Bicycle rental
 Free bottled water
 Free parking
 Free toiletries
 Free Wi-Fi
 Hair dryer
 Room cleaning

Things to do (optional)
 Balloon flight
 Biking and walking tours
 Birdwatching
 Boat and cruise experiences
 Cooking show
 Exploring caves, coastline, and islands
 Golf course
 Hand and paragliding
 Horse riding
 Karts and GT car experience
 Nature and off-road tours
 Scuba and snorkeling
 Sightseeing tours
 Skydiving
 SUP and canoeing
 Surfing, windsurfing, and kitesurfing
 Thematic exhibitions
 Thematic wellness workshops
 Traditions and culture tours
 Water and themed parks visit
 Water sports
 Wine tasting

Spa treatments
During your stay, you will enjoy 1 wellness evaluation, 1 nutrition and wellbeing
consultation, 1 body scrub, 1 pure and detox body treatment, and 1 detox massage. The
spa program will be scheduled according to the available days or times at the time of
reservation. Upon arrival, you will be welcomed by a member of the wellness team and
will receive your program schedule with all necessary information.

You will also have an access to the Detox and Relax Wet Area Circuit includes infrared
sauna, steam room, ice fountain, Epsom salt room, sensations shower rooms, relaxing
room, and outdoor heated multijet pool, as well as full use of the gym.

Wellness evaluation
It aims to identify and understand your lifestyle and the elements that contribute to
disrupting your overall wellbeing. It includes an evaluation of the body composition and
a wellbeing evaluation.

Nutrition and wellbeing consultation

This nutrition and wellbeing consultation aims to identify and prevent unbalances that
could lead to the occurrence of illnesses. During the consultation, a personalized meal
plan is established in order to increase the self-defense capacity of your body and to
optimize health and quality of life.
 Pure and detox body treatment
Pure and detox body treatment includes seaweed body wrap that helps you in body
detox, finishing with a draining massage.
What's included
 Mild detoxifying diet or liquid / juice fasting diet
 Longevity detox infusion and alkaline water pH 9.5
 Detox supplement and aromatherapy essential oil
 1 wellness evaluation
 1 nutrition and wellbeing consultation
 1 body scrub
 1 pure and detox body treatment
 1 detox massage
 Complimentary access to the Longevity Vitality Plan daily group activities
 Complimentary access to The Detox and Relax Wet Area Circuit
 Complimentary access to the gym
 7 nights' accommodation
 Earlier this year a brand new eco retreat, Rasa Gurukul, opened its doors for the
first time in the South Indian state of Kerala. Its mission is to teach the art of living
well.

 Its idyllic location on an organic farm amid coconut trees and spice groves is edged
by the beautiful banks of the Chalakudy river – the place perfect to relax and to
connect with the earth.

Visitors can learn to how to cook Keralan dishes, and muck in with the farming in the
fields and orchards, learn yoga, enjoy various types of Ayurvedic massages, meditate,
eat well and come home full of the joys of life.

This out-of-the way haven is the brainchild of Das Sreedharan. Das was born in a small
village in Kerala where he would follow his mother around the vegetable plot and into
the kitchen.

When you arrive at the edge of the farm your final approach with your luggage is on
the back of a bullock cart pulled sedately by a slow-going bullock through the scenic
lanes.

As you notch down a gear or two, the surroundings come into focus and it’s tempting to
stop along the way, to watch the potter at his wheel, or the jaggery (traditional cane
suger) maker stirring vats of cane sugar.

Mornings on the farm start with energy raising yoga and meditation so you can tackle
the challenges of the day. Everyone joins in including staff and students from the local
village. You learn, quickly, that your mental and physical wellbeing are intimately
entwined, and unless you can rest your mind and relax, sooner or later your body will
suffer.

This concept is at the heart of what Keralans know as Ayruveda – a Sanskrit word made
of two parts: life and science. Ayurveda is, therefore, the science of life itself. The
knowledge is said to have been passed down from the gods.

Ayurveda has been used for at least 2,000 years, and the doctors at Rasa Gurukul are
the fourth generation to practice this ancient form of healing. Key tenets are universal
inter-connectedness, and the body’s five elements — space, air, water, fire, and earth
— as when these fall out of balance, we fall sick. Restoring your balance requires the
right food, the right physical treatments, and the right state of mind.

The kitchen is used as a workshop and underprivileged teens come here to develop
their culinary skills cooking alongside experienced chefs and an experience guests can
have too.

Learn how to layer the spices, build up the flavour of each dish, and sample as you go
to make sure the taste is perfect. In effect you can learn how to maximise flavours and
put together a fantastic meal.

There are a range of massages too. The Abhyangam massage relieves stiff joins and
relaxes the muscles, Thalapothichil head massage releases tension in the scalp, and
Swedana, a combination of steam and warm oils, opens up the pores in your skin. Mud
packs help release toxins and Tarpanam, a herbal poultice placed on the eye lids and
surrounding area, is said to refresh the optical nerves and reduce the appearance of
wrinkles.

There’s a lot of joy to be had in feeling part of a community who gardens, cooks, and
eats together. Learning a new skill gives a sense of accomplishment and sharing
experiences together can lead to a deep sense of fulfillment.

India is full of spiritual retreats, but often they focus on self-denial, as though depriving
the body of food, of comfort, will enable you to better focus your mind and obtain
peace. Rasa Gurukul takes an entirely different approach. Das knows that when you eat
well, when you’re breathing clean air, and when you’re relaxed and happy, your
physical and mental wellbeing soars. You can’t have one without the other, and Rasa
Gurukul is the embodiment of that philosophy.

Perfectly crafted wellness treatments executed in nature’s lap. A complete Wellness Centre for
your Physical, Emotional, Mental and Spiritual.

Health in God’s own country Kerala.

Ayurveda is an ancient knowledge that indicates the very measure of life. The meaning of ‘Ayur’
is life, and ‘Veda’ means knowledge, so Ayurveda means ‘knowledge of the science of life’.

We offer perfectly crafted wellness treatments executed in nature’s lap.

A complete wellness center for your physical, emotional, mental and spiritual health in God’s
own country Kerala.

Ayurveda is an ancient knowledge that indicates the very measure of life.

The meaning of ‘Ayur’ is life, and ‘Veda’ means knowledge, so Ayurveda means ‘knowledge of
the science of life’.

Ayurveda was derived from the most cherished scripture of India, the Vedas.

Wayanad, the green paradise is nestled among the mountains of the Western Ghats, forming the
border world of the greener part of Kerala.

Clean and pristine, enchanting and hypnotizing, this land is filled with history and culture.

Located at a distance of 76 km. from the sea shores of Kozhikode, this verdant hill station is full
of plantations, forests, and wildlife.

These retreats are operated with the help of the local women and only female staff.

All woman staff is caring.

We are committed to giving you a homecoming experience so be open on your comfort and
discomfort on site.

As we are surrounded by nature we may some time encounter insects, we take utmost care on -
site and surrounding to provide all safe stay.

Tourist Visa is needed to visit India, the online tourist visa takes 72 hours.