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OPEN UNIVERSITY SYSTEM

PR CAMPAIGN PLAN FOR POLYTECHNIC UNIVERSITY OF THE

PHILIPPINES - NPU

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LITA, JOCELYN

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CORPORATE COMMUNICATION AND SOCIAL RESPONSIBILITY

FINAL REQUIREMENT

I. TITLE PR CAMPAIGN PLAN FOR POLYTECHNIC UNIVERSITY OF THE

PHILIPPINES - NPU

II. SITUATIONAL LAST SEPTEMBER 4, A LETTER BY THE PHILIPPINE PRESIDENT

ANALYSIS ADDRESSED TO BOTH HOUSES OF CONGRESS VETOED THE BILL
SEEKING THE DECLARATION OF THE POLYTECHNIC UNIVERSITY
OF THE PHILIPPINES (PUP) AS A “NATIONAL UNIVERSITY” – A
NATIONAL POLYTECHNIC UNIVERSITY, TO BE SPECIFIC.

SUCH DECLARATION IS NO MERE LABELING. THE PUP

ADMINISTRATION, WITH THE SUPPORT OF OTHER SECTORS IN
THE PUP COMMUNITY, HAS LOBBIED FOR IT BECAUSE IT WOULD
MEAN VERY REAL SUPPORT FOR THE UNIVERSITY AS A WHOLE.

THUS FAR, THERE ARE ONLY TWO NATIONAL UNIVERSITIES BY

LAW: THE UNIVERSITY OF THE PHILIPPINES (UP) AND THE
MINDANAO STATE UNIVERSITY (MSU).i

WITH THIS, A HUGE AMOUNT OF FINANCIAL SUPPORT (X10)

WHICH IS EXPECTED TO DOWNLOAD INTO THE ACCOUNT OF THE
UNIVERSITY, AN ESTIMATED OF SEVENTY THOUSAND STUDENTS
WILL BENEFITS AND MORE CLASSROOM AND FACILITY
EXPANSION WILL BE FUNDED.

III. OBJECTIVES THE MAIN OBJECTIVE OF THIS PR CAMPAIGN IS TO HELP PEOPLE

ESPECIALLY THOSE WHOSE IN POWER TO ENLIGHTEN
THEMSELVES IN THE DECLARATION OF THE POLYTECHNIC
UNIVERSITY OF THE PHILIPPINES (PUP) AS A “NATIONAL
UNIVERSITY” – A NATIONAL POLYTECHNIC UNIVERSITY.

IV. RATIONALE POLYTECHNIC UNIVERSITY OF THE PHILIPPINES HAS BEEN FIRM

TO ITS MISSION AND VISION AS AN ACADEMIC INSTITUTION IN
THE LIVES OF THE LESS-PRIVILEDGED YOUTH THROUGH
EDUCATION. IT HAS ALSO DEMONSTRATED ITS RESPONSIVENESS
TO THE SOCIO-ECONOMIC DEMANDS OF THE COUNTRY.

PUP IS ELIGIBLE FOR NATIONAL POLYTECHNIC UNIVERSITY (NPU)

STATUS BECAUSE IT PRODUCES A GREAT NUMBER OF QUALITY
STUDENT AND SUCCESSFUL ALUMNI, LARGE NUMBERS OF
GRADUATING PROFESSIONALS ANNUALLY AND PUP HAS BEEN A
CONSISTENT CHOICE ON TOP COMPANIES.

BY GRANTING PUP INTO A NATIONAL UNIVERSITY, PUP WILL

CONTINUE THE LEGACY OF BRINGING ITSELF NEARER TO THE
LESS PRIVILEGED AND MARGINALIZED SECTORS OF OUR

PR CAMPAIGN PLAN FOR POLYTECHNIC UNIVERSITY OF THE PHILIPPINES - NPU Page 1

 SOCIETY. IT WILL ALSO HELP PUP TO ALLOCATE AND USE THE
RESOURCES FOR A BETTER QUALITY OF EDUCATION. AS THE PUP
HYMN STATES "GAGAMITIN ANG KARUNUNGAN, MULA SA IYO,
PARA SA BAYAN".

V. PR STRATEGIES PUBLIC RELATIONS

THE DEPARTMENT WHICH IS RESPONSIBLE FOR COMMUNICATING

NEWS AND STORY ANGLES TO PRODUCE EARNED MEDIA.

GIVEN THAT OUR MODERN WORLD INVOLVES TECHNOLOGY AND

THE WIDE USE OF SOCIAL MEDIA, ONE EFFECTIVE WAY TO
PROMOTE PUP BEING LABELED AS NPU IS TO HAVE PARTNERSHIP
WITH FAMOUS INFLUENCERS OR BLOGGERS TO WRITE A POST
THAT WOULD STRENGTHEN THE CAMPAIGN TO DESIGNATE THE
SAID UNIVERSITY AS A “NATIONAL POLYTECHNIC UNIVERSITY”.

IT IS THE ORGANIZATION RESPONSIBLE FOR FOR STABLISHING

VALUABLE REALATIONSHIPS L, BUILDING AWARENESS AND
COMMUNICATING NEWS TO PUBLIC. WE KNOW THAT THE
POPULATION OF VLOGGERS & YOUTUBERS IN OUR COUNTRY IS
GROWING, WE CAN COLLABORATE WITH THEM AND WASK THEM
TO WRITE A POST OR UPLOAD A VLOG THAT WILL PROMOTE OUR
DEAR PUP AS NU.

SOCIAL MEDIA RELATIONS

THIS IS ALL ABOUT BUILDING RELATIONSHIPS WITH REPORTERS

AND EDITORS AND SECURING FAVORABLE COVERAGE.

IN ORDER TO BE SUCCESSFUL, WE MUST BUILD A RELATIONSHIP

WITH THE CORRECT CONTACT PERSON FOR EACH RELEVANT
NEWS OUTLET TO ENSURE THAT OUR CAMPAIGN IS PORTRAYED
WELL IN THE MEDIA.

WE CAN ASK ASSISTANCE FROM THE ALUMNI OF PUP WHO ARE

NOW KNOWN MEDIA PERSONALITIES OR JOURNALISTS WHO ARE
PROFESSORS OF THE SAID UNIVERSITY AS WELL (EXAMPLE:
STEVE DAILISAN, RICKY ROSALES, RUTH CABAL, ALEXES JOSEPH
RUBIA BENDIJO , TED FAILON, JAIME A. FLORCRUZ, “LOVE” BELLA
AÑOVER, MARC LOGAN, MAAN MACAPAGAL, SATURNINO
CUNANAN OCAMPO AND SO ON)

IT IS CONSIDERED A TACTIC OR A CHANNEL TO PROMOTE. WE

KNOE THAT ALMOST EVERYONE USES DIFFERENT KINDS OF
SOCIAL MEDIA ACCOUNTS SUCH AS FACEBOOK, TWITTER,
INSTAGRAM FOR COMMUNICATION.WE CAN USE THOSE SOCIAL
MEDIA TO PROMOTE PUP AS NATIONAL UNIVERSITY. WE CAN
POST OR SHARE SOME OF THE GOOD THINGS THAT PUP HAS
DONE TO US, SUCH AS THOSE POOR PEOPLE WHO COMPLETED
THEIR STUDIES THROUGH PUP WHO ARE NOW SUCCESSFUL IN

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 LIFE. WE CAN ALSO CREATE FB PAGE THAT SHOWCASING THE
THE GOALS, THE ORGANIZATIONAL CHARITY, AND ALL THOSE
ACTIVITIES OF PUP CONCERNING NEEDY YOUNG PEOPLE.

MEDIA RELATIONS

THIS IS ALL ABOUT BUILDING RELATIONSHIPS WITH REPORTERS,

AND EDITORS AND SECURING FAVORABLE COVERAGE. MOST
OFTEN THIS INVOLVED COLD PITCHING, DISTRIBUTING PRESS
RELEASES AND CONNECTING ON SOCIAL MEDIA. SINCE OUR
UNIVERSITY IS WELL KNOWN TODAY FOR HAVING POPULAR
NEWS CASTERS AND JOURNALISTS AS A PROFESSORS WE CAN
ASK THEM TO HELP US PUBLICIZE AND PROMOTE PROMOTE PUP
LABELED AS NU.

COMMUNITY RELATIONS

COLLABORATING WITH COMMUNITY ACTIVITIES IS A GOOD WAY

TO PROMOTE. EXAMPLE OF THIS ACTIVITY IS TO HAVE A CHARITY
WORKS IN COMMUNITY SUCH AS FEEDING PROGRAM, DONATING
EDUCATIONAL ITEMS OR COMMUNITY SERVICE IN ONE
COMMUNITY.

VI. DOERS/EXPECTED HOUSE BILL 9023 AND SENATE BILL 2124 AN ACT AMENDING
OUTPUTS/OUTCOMES PRESIDENTIAL DECREE NUMBERED 1341, OTHERWISE KNOWN AS
“THE CHARTER OF THE POLYTECHNIC UNIVERSITY OF THE
PHILIPPINES,” SEEKS TO STRENGTHEN THE CHARTER OF THE
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES (PUP) BY
DECLARING IT AS THE NATIONAL POLYTECHNIC UNIVERSITY
(NPU) TO CONTINUOUSLY GIVE QUALITY YET AFFORDABLE
EDUCATION TO POOR BUT DESERVING STUDENTS. A LOT OF
PEOPLE, IN A POSITION OR SIMPLE, BELIEVE THAT THIS BILL WILL
BE A GREAT OPPORTUNITY NOT ONLY FOR THE CAMPUS ITSELF
BUT FOR ALL THE STUDENTS AND PARENTS WHO ARE
DESERVING TO BE PART OF THE QUALITY EDUCATION GIVEN BY
THE CAMPUS.

DOERS/CONTRIBUTORS:

THE BILL IS PRINCIPALLY AUTHORED BY REPRESENTATIVE

WINSTON “WINNIE” CASTELO (2ND DISTRICT, QUEZON CITY) AND
PAOLO EVERARDO JAVIER (LONE DISTRICT, ANTIQUE). THEY AIM
TO STRENGTHEN THE PUP TO GUIDE AND SUPPORT OTHER
POLYTECHNIC STATE UNIVERSITIES AND COLLEGES (SUCS) IN
DEVELOPING PROFESSIONAL COURSES AND OTHER TECHNICAL
PROGRAMS.

THE BILL IS ALSO AUTHORED BY REPS. JOSE “PINGPING” TEJADA,

HENRY ONG, EUGENE MICHAEL DE VERA, MARIA LOURDES
ACOSTA-ALBA, DIVINA GRACE YU, PETER JOHN CALDERON,
WILFREDO CAMINERO, GABRIEL BORDADO JR, GREG GASATAYA,
PEDRO ACHARON JR., ALBERTO UNGAB, CECILIA LEONILA

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 CHAVEZ, CELESTINA “CHIQUI” ROA-PUNO, GLORIA LABADLABAD,
MANUEL ZUBIRI, SALVADOR BELARO JR.,RON SALO, JOHN
MARVIN “YUL SERVO” NIETO, BENHUR LOPEZ JR.,ALLEN JESSE
MANGAOANG, MARVEY MARINO, JOAQUIN CHIPECO, ROZZANO
RUFINO BIAZON, CARLITO MARQUEZ, ROGELIO ESPINA, ERIC
OLIVAREZ, BAYANI FERNANDO, EMMANUEL MADRONA, ELISA
“OLGA” KHO, CARLOS ROMAN UYBARRETA, ARLENE ARCILLAS,
ARIEL “KA AYIK” CASILAO, FRANCE CASTRO, JOSE “LITO” ATIENZA,
ANN HOFER, ROLANDO ANDAYA JR., ESTRELLITA SUANSING,
MARIA CARMEN ZAMORA, LIANDA BOLILIA, JOSEPH STEPHEN
PADUANO, LORD ALLAN JAY VELASCO, MA.LUCILLE NAVA,M.D.,
RENATO “KUYA JOJO” UNICO, AND EVELYN MELLANA.
ALSO IN THIS BILL, THE PRESIDENT OF PUP HAS A BIG PART AND
RESPONSIBILITIES IN ACHIEVING OF WHAT AND HOW THE BILL TO
BE ESTABLISHED. AMONG THE DUTIES AND POWERS OF THE NPU
PRESIDENT ARE THE FOLLOWING:

1. PROVIDE PROGRESSIVE AND DYNAMIC, ETHICAL, AND

INTELLECTUAL AND ADMINISTRATIVE LEADERSHIP IN THE
UNIVERSITY AS ITS CHIEF EXECUTIVE OFFICER ; 2) SERVE
AS THE HEAD OF THE UNIVERSITY FACULTIES AND OF
ANY BRANCH THEREOF;
2. HAVE GENERAL SUPERVISION OVER ALL ACADEMIC,
BUSINESS AND FINANCIAL OPERATIONS OF THE
UNIVERSITY;
3. PROMULGATE AND ENFORCE GENERAL POLICIES
AFFECTING ANY UNIT OF THE UNIVERSITY AND TAKE
SUCH ACTIONS WHICH IN ONE’S JUDGEMENT ARE
NECESSARY FOR THE PROTECTION OF PROPERTY AND
GENERAL INTEREST OF THE UNIVERSITY, ITS STUDENTS
AND PERSONNEL AND THE OPERATION OF THE
UNIVERSITY AS A WHOLE;
4. INFORM THE BOARD ON ALL MATTERS RELATING TO THE
OPERATION AND WELFARE OF THE UNIVERSITY; AND
5. JOIN IN THE EXECUTION OF ALL CONTRACTS, DEEDS, AND
INSTRUMENTS FOR THE PROPER CONDUCT OF THE
BUSINESS OF THE UNIVERSITY, AND EXERCISE SUCH
OTHER POWERS AS MAY BE SPECIFICALLY AUTHORIZED
BY THE BOARD OF REGENTS AMONG OTHERS.

EXPECTED OUTPUT:

FOUNDED IN 1904, POLYTECHNIC UNIVERSITY OF THE

PHILIPPINES HAS MORE THAN 20 CAMPUSES SERVING 70,000
STUDENTS, MAKING IT AS THE LARGEST STATE UNIVERSITY IN
THE PHILIPPINES IN TERMS OF STUDENT POPULATION. THE MAIN
BRANCH WAS LOCATED AT STA. MESA, MANILA. PUP HAD
PRODUCED COMPETENT AND FULLY-EQUIPPED GRADUATES THAT
SERVES LOCALLY AND INTERNATIONAL.
THE BILL WILL PROVIDES THAT THE NPU UNIVERSITY SYSTEM
SHALL BE COMPOSED OF THE PUP'S EXISTING REGULAR
CAMPUSES AND OTHER CAMPUSES THAT MAY BE ESTABLISHED.

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 CURRICULAR OFFERINGS BY THE NPU SHALL INCLUDE
UNDERGRADUATE AND GRADUATE PROGRAMS IN VARIOUS
FIELDS OF STUDY AND NON-TRADITIONAL COURSES. IN ADDITION
THE NPU SHALL OFFER OTHER PROGRAMS IN THE POLYTECHNIC
AREAS IN LIGHT OF ITS PURPOSE AS A NATIONAL POLYTECHNIC
UNIVERSITY.

THE NPU SHALL ENJOY INSTITUTIONAL AND FISCAL AUTONOMY

AND SHALL BE TREATED IN A MANNER CONSISTENT WITH ITS
INSTITUTIONAL REQUIREMENTS.

THE NPU SHALL ALSO EXCLUSIVELY DETERMINE ITS TEACHING,

RESEARCH AND EXTENSION THRUSTS, PLANS, POLICIES,
PROGRAMS AND STANDARDS IN LINE WITH NATIONAL GOALS
AND PRIORITIES. WITH THIS, THE NPU SHALL RECOMMEND ITS
ANNUAL BUDGET TO THE PRESIDENT OF THE PHILIPPINES AND
CONGRESS.

THE NPU SHALL PRIMARILY PROVIDE HIGHER OCCUPATIONAL,

TECHNICAL AND PROFESSIONAL INSTRUCTION AND TRAINING IN
THE FIELDS OF ENGINEERING AND ARCHITECTURE, APPLIED
SCIENCES, ACCOUNTANCY, LAW, EDUCATION, BUSINESS AND
MANAGEMENT, AND SHALL PROMOTE APPLIED RESEARCH,
ADVANCE STUDIES, AND PROGRESSIVE LEADERSHIP IN THESE
FIELDS.

THE NPU SHALL IMPLEMENT PROGRAMS DESIGNED TO ADDRESS

PRESSING SOCIAL NEEDS BY RENDERING SERVICES TO
INDIVIDUALS AND COMMUNITIES AND EMPOWERING THE
CITIZENRY FOR SUSTAINABLE DEVELOPMENT.

THE BILL ALSO PROVIDES THAT THE NPU SHALL HAVE THE RIGHT
AND RESPONSIBILITY TO EXERCISE ACADEMIC FREEDOM. IT
SHALL LIKEWISE BE A POLYTECHNIC UNIVERSITY OF
INTERNATIONAL CHARACTER AND SHALL HAVE INTERNATIONAL
LINKAGES AND INTERNATIONALLY-RECOGNIZED CURRICULA.

WITH THIS, THOUSANDS OF STUDENTS AND PARENTS WILL BE

BENEFITED. ALSO, HUNDREDS OF EMPLOYEES WILL BE GIVEN
ENOUGH COMPENSATION FOR THE BEST SERVICES THEY WILL
PROVIDE FOR THE QUALITY EDUCATION NEEDED BY THE
STUDENTS. AND BELIEVING THAT QUALITY EDUCATION WILL
UPGRADE THE COUNTRY’S STATE AND STATUS POLITICALLY,
SOCIALLY, AND ECONOMICALLY.

VII. LOGISTICS IN THIS CAMPAIGN, LOGISTICS IS BADLY NEEDED FOR US TO BE

ABLE TO REACH THE TARGET – THE REALITY OF THE VISION OF
THE 1ST POLYTECHNIC UNIVERSITY IN THE COUNTRY TO BE A
NATIONAL POLYTECHNIC UNIVERSITY. WE NEED PEOPLE AND
TIME FOR THIS. FINANCES IS ALSO A NECESSITY WHICH PLAYS
ALSO ONE OF THE MAJOR ROLES IN THIS PROJECT.

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 HERE ARE THE RECOMMENDED ACTIVITIES OF OUR GROUP FOR
US TO HELP EVERYONE TO ACHIEVE THE TARGET:

1. SOCIAL MEDIA CAMPAIGN

NO OF MEMBERS : 7
DURATION : 30 DAYS CAMPAIGN
SCHEDULE : DAILY
AMOUNT ALLOTED : FACEBOOK ADS PAYMENT (
P10,000.00)

FACEBOOK IS THE MOST FAMOUS AND EASY TO USE SOCIAL

NETWORKING SITES NOWADAYS. IT IS FREE AND EVEN LOW
INCOME INDIVIDUAL IS USING IT. PUP STUDENTS ARE VERY
CREATIVE IN MAKING DIGITAL ABSTRACT AND POSTERS AND WE
CAN USE THEM TO MAKE ONE FOR THEIR BELOVED UNIVERSITY.
WE MAY UPLOAD IT ON FACEBOOK. THROUGH THIS, SOFT-
HEARTED NATIONAL OFFICIALS MAY SAW THIS AND IT’LL BE THE
REASON TO THEIR SUPPORT TO THE CAMPAIGN.

2. PUBLIC RELATIONS (SYMPOSIUMS)

NO OF PARTICIPANTS : 100-300 STUDENTS

DURATION : 1-2 HOURS
SCHEDULE : TWICE A MONTH
AMOUNT ALLOTED : SNACKS (P 5,000.00)

ANOTHER SUGGESTION IS THAT WE WILL BE CONDUCTING A

SYMPOSIUM IN DIFFERENT FACILITIES LOCATED IN PUP CAMPUS
TO BE ATTENDED BY STUDENTS. WE WILL BE INVITING MEDIA
PRACTITIONERS AND DIFFERENT ORGANIZATIONS SO THAT THEIR
SENTIMENTS AND SUGGESTIONS WILL BE VOICED OUT.

3. MEDIA RELATION (SOCIAL INFLUENCER)

NO OF PARTICIPANTS : 1-5
DURATION : 30 DAYS CAMPAIGN
SCHEDULE : NOT STATED (UNEXPECTED)
AMOUNT ALLOTED : NONE

PUP FOSTERS AND MOLDS DIFFERENT SOCIAL

INFLUENCER WHO INFLUENCED THE GENERAL PUBLIC. IT
INCLUDES ARTIST AND VIRAL PERSONALITIES. THROUGH THIS,
THEY CAN BE USED AS CAMPAIGNERS TO PROMOTE THE
TRANSITION OF THE UNIVERSITY’S STATUS.

OVERALL, IF THESE WERE BE CONDUCTED IN THE RIGHT TIME

AND PLACE WITH THIS MINIMAL COST, WE CAN ACHIEVE OUR
GOAL TO HELP THE PEOPLE BEHIND THIS CAMPAIGN IN
CHANGING THE STATUS OF THE UNIVERSITY.

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VIII. MONITORING AND IN ORDER TO HAVE THIS A REALITY, IT IS ALSO DETERMINED
EVALUATION THAT WE SHOULD RESOLVE THE PROBLEM BEFORE IT ARISES.
1. RISING COST AND UNEXPECTED EXPENSES – WE SHOULD
HAVE CONTINGECY PLAN FOR THERE WILL BE A
POSSIBLE MOMENT WHEREIN YOU CANNOT CONTROL
THE EXPENSES MOST ESPECIALLY IF IT IS NOT INCLUDED
IN THE BUDGET PROPOSAL.
2. TECHNOLOGICAL CHALLENGES – IN TERMS OF INTERNET
DIFFICULTIES AND UNAVAILABILITY OF IT EQUIPMENTS
TO BE USED.

TO SUM UP, THIS PR CAMPAIGN MAY BE ALITTLE HELP TO THE

PEOPLE WHO ARE REALY PUSHING PHE PROPOSED CONVERSION
OF THE UNIVERSITY. THIS JUST CAN BE HELP IN TERMS OF
INFORMATION DESIMINATION OF THE QUALITIES AND
QUALIFICATION OF THE UNIVERSITY WHICH MAY BE POSSESSED
TO BE A NATIONAL UNIVERSITY. THIS ALSO AIMS TO RELEASE
THE EXPRESSION OR FEELING OF STUDENTS WHO ARE CARING
FOR THE SAKE OF THE UNIVERSITY.

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https://www.rappler.com/views/imho/240101-bill-national-polytechnic-university

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