MODULE 1.

2
Roles of Technopreneurship
in job creation and in the
National economy

ROLE
PLAYING
Importance of
Technopreneurship
• Employment creation
• Local resources
• Decentralization and diversification
of business
• Promotion of technology
• Capital formation
• Promotion of an entrepreneurial
culture
 What is
Technopreneurship?
Technopreneurship Defined
High tech ventures in ICT, electronics,
internet, life sciences and biotech.
Service firms where technology is
critical to their mission, such as: e-Bay,
FEDEX, SMART money transfer, e-
learning
Technopreneurship is entrepreneurship
in the field of technology.
Entrepreneur &
Entrepreneurship Defined
Entrepreneurs - people who enter into
new and pioneering ventures.
- is whole-brained, meaning he/she uses
both the left brain (logical) and right
brain (creative).

Entrepreneurship – Starting up a new

business
Source: Federico Gonzalez, President PESO Inc.
Course Model - SEED

Self Mastery

Environment
Development Mastery
of Business
Plan
Enterprise
Mastery
Self- Mastery
Self-mastery passion comes from
knowing yourself.
Self-mastery brings passion. When
you know yourself, you know what
you want and do not want.

Source: Jay Bernardo III

 What is a self-mastered person?

A self-mastered person
does not need high IQ
does need high EQ and AQ
is naturally a/an:
performer – competitive and efficient
epicure – sensual and cheery
boss – takes charge and loves a good
fight
is whole-brained
has a personal vision and knows strengths
and weaknesses
Environment Mastery
Environment mastery is about
generating business ideas and seeking
opportunities out from his or her
environment through
serendipity walks
crises
trends
etc.
Source: Jay Bernardo III
 What is an environment-
mastered person?
An environment-mastered person
understands the industry he/she is in
sees the opportunities, not the problems
is on top of the situation instead of being
under the situation
is the organization/industry innovator and
strategist
Enterprise Mastery
Enterprise Mastery is how to run a
business
This pertains to the knowledge of the
different enterprise disciplines such as:
Creating the Business
Marketing Management
Operations Management
Financial Management
Risk Management Source: Jay Bernardo III
 What is an enterprise-
mastered person?

An enterprise-mastered person

understands and integrates the functions of

management (marketing, human resource,
operations, and finance)
understands and integrates the process of
management (planning, organizing, directing,
and controlling)
leads and inspires rather than manage
Development of
Business Plan

Development of a business plan covers:

writing the business plan
presenting and defending the
business plan
adding refinements to the presented
business plan
4 Types of Entrepreneurship
1. Incremental
• Routine business, modest novelty
Ex. (new coffee shop, new BPO)

2. Imitative
• Imitation of venture, same business
model and template
• Ex. new regional branch, franchised
operations
3. Rent-seeking
Business that utilizes standards,
regulations and laws to share in
value of enterprise
Ex. Coca Cola Export

4. Innovative
Business based on innovation
Ex. new memory chip
Characteristics of an
Entrepreneur
1. Hard Working
2. Self-Confident
3. Builds for the Future
4. Profit-Oriented
5. Goal-Oriented
6. Persistent
7. Copes with Failure
8. Responds to feedback
Characteristics of
Technopreneurship cont.
9. Demonstrates Initiative
10. Willing to Listen
11. Sets Own Standards
12. Copes with Uncertainty
13. Committed
14. Builds on Strengths
15. Reliable and Has Integrity
16. Risk-Taker
What makes an Entrepreneur
a Technopreneur
• A technology idea owner who ventures
to make his idea a commercial reality

• An entrepreneur who gets a technology

idea, finds an opportunity to make it a
commercial reality.
Differences between
Technopreneurship and
Entrepreneurship
Lets have a MATCHING GAME!!!

TECHNOPRENEUR ENTREPRENEUR
Some Technology Ventures
LOCAL
• SMART LINK – (Computer shop)
Dealing with computer hardware
and software, Repairs, Networking
and Computer ad LCD Rentals.
(OCW)
• LANE SYSTEM – Software Integration
Developer
NATIONAL
• NETOPIA – Internet Café
• YEHEY.COM – Internet Portal

INTERNATIONAL
• YOUTUBE - a video sharing website
Some Basic Facts
Businesses start from ideas, but ideas
alone do not make a business

Customers do not buy ideas, they buy

products/services;

Customers pay the price; value is what

they get

Source: Federico C. Gonzalez, President PESO Inc.

Some Basic Facts cont.
A marketable product may not result
in a viable business

A studied approach to planning the

business is needed.

Entrepreneurship is calculated risk-

taking, not foolhardiness.
Source: Federico C. Gonzalez, President PESO Inc.
Technopreneurship
Ecosystem
MODULE 2
 Warm Up Activity

Get 1 sheet of paper!

• Think of an task that each of you (or group)
would like to conduct or do (i.e. Cooking
viand, repairing your PC, constructing a
“bahay kubo”, etc) and write it in a paper
• Then, list down what you need to accomplish
the task.
• Present your identified task and requirements
(1-2 minutes per student/group)
 Introduction

• Many of the tasks, if not all, have pre-

requisites (i.e. money, materials,
personnel, etc)
• Similarly, for technopreneurial venture to
start, grow and succeed, it must also
have the required resources,
environment and support.
But, what are these
things?
Learning Objectives

At the end of this session/lecture, the

students should be able to –
• Enumerate the different actors/ players
for the technology ventures to prosper,
and
• define the roles of the different
actors/players in techno ventures
 Successful
technopreneurship
=

H E L F
Technopreneurship
Ecosystem
Human Laws &
Resourc
es Policies

Techno
Ventures

Environ Financia
l
ment Resource
s
Technopreneurship
Ecosystem

Human Resources Component

• Research - Thinker, Idea generator,
Innovator
• Developer - Implementor, technical
people
• Scanner and marketing people
• Financers
 Technopreneurship
Ecosystem
Environment Component
• Science parks, Incubation centers
• Academic Institutions, R & D Centers
• Internet access, Communication
• Communication and Other Support
Services
• Geographic accessibility
• Venture Mentoring Services/Support
Technopreneurship
Ecosystem

Laws and Policies

• Intellectual Property Rights Office
• Technology Licensing Office – facilitates
commercialization of inventions
• Legal Services
 Technopreneurship
Ecosystem

Financial Component
• VC and Investors
• Business Sector
• Funding Agencies
• Financial Services (i. e. Accounting)
Financial Resources Environment
VC, Investors, Science Parks,
Business Sector, Incubation Centers,
Funding Agencies Infrastructure, Comm
and other Support
Services

Technology
Venture

Human Resources
Academe, R & D Laws and Policies
Centers, technical Technology Licensing
personnel Office, IPR Office
Academe and Research Institutions
1. Ateneo de Davao University
2. Brokenshire College
3. Cor Jesu College
4. Davao Doctors College
5. Holy Child School of Davao
6. Jose Maria College
7. St. Mary’s College
8. Interface Computer College
9. University of Immaculate Concepcion
10.University of Mindanao
11.University of the Philippines Mindanao
12.University of Southeastern Philippines
Environment
Department of Science and Technology
Commission on Higher Education
PESO
Davao City Chambers of Commerce and
Industry
Science and Technology Park, Bago
Oshiro, Tugbok, Davao City
Brokenshire Learning Center
Academe (Colleges & Funding Agencies
Universities) Industries, Businesses,
LGUs, Private Sectors

DOST, DCCI, PAHRDF Incubation Centers &

Science Parks

Framework of Engagement or Collaboration

 Why
Technopreneurship?
Philippine Economy
•Population 84 M
•Population of working age?
–Approx 50% of popn = 16 years old and
below
•Employment
•GNP from large companies > 100
employees
•GNP from small companies, < 100
•Number of large companies 5%?
•95% are small companies?
Source: M.Barcelon, UPATBI
Economy, Exports ??
Philippines 84M $40B Electronics,
traditional goods
Thailand 60M $65B Tourism,
food/cars,
Malaysia 24M $90B electronics

Singapore 4M $120B
HK 7M $120B
Taiwan 22M $
Vietnam 65M $15B
Source: M.Barcelon, UPATBI
How?
Start the Ball Rolling
•Innovation
–Person gets an idea, active search, by
chance, present employment or
experience
•Triggering Event
–Career prospects
–Deliberate choice
•Implementation
•Growth
Source: M.Barcelon, UPATBI
Common Components

•Three crucial components for business:

– Excellent market opportunity
– Superb entrepreneur (and
management team)
– Resources needed to start the
company and make it grow

Source: M.Barcelon, UPATBI

1. Excellent market
opportunity
Customer Need
– “Can you give me the names of
prospective customers?”
– If you cannot give any names, you
only have an idea, not a market.
– Would-be entrepreneurs who are
unable to name customers are not
ready to start a business. They have
only found an idea and have not yet
identified a market need.
Source: M.Barcelon, UPATBI
1. Excellent market
opportunity
Timing
–Will the idea or window of opportunity
look brief, it could just be a fad?
–If the window is brief, the
entrepreneur will rush to open the
business, usually with inadequate
planning.
–Can lead to costly mistakes.

Source: M.Barcelon, UPATBI

2. The Technopreneur and
the Management Team
•Even with the right opportunity, the business will
be successful if led by a person with strong
entrepreneurial and management skills.
–Entrepreneurs should have experience in the same
industry or a similar one. Cannot go on OJT at the
same time.
–Ideal entrepreneur is one who has been a successful
entrepreneur in the same industry
–Have management experience, preferably with
responsibility for budgets, profit and loss, sales.

Source: M.Barcelon, UPATBI

3. Resources

•Entrepreneural frugality means:

–Low overhead
–High productivity
–Minimal ownership of capital assets

Source: M.Barcelon, UPATBI

 Personal savings 78.5%
Sources Bank loans 14.4
Family 12.9
of seed
Employees/partners 12.4
capital Friends 9
Venture Capital 6.3
Mortgaged property 4.0
Gov’t guaranteed loan 1.1
Other 3.3
Source: M.Barcelon, UPATBI
 The 9 Fs
• Founders – first class entrepreneur
• Focused – focus on niche markets, specialize
• Fast – decision making, implementation
• Flexible – open mind, respond to change
• Forever innovating
• Flat - organizations
• Frugal – low overhead, productivity high
• Friendly – to their customers, suppliers,
workers
• Fun – to be associated with an entrepreneur
company Source: M.Barcelon, UPATBI
 Thank you!

(c) 2006 UP Ayala TBI