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Ch03 Managing Innovation Within Firms
Ch03 Managing Innovation Within Firms
Chapter 3
Managing
innovation
within firms
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 3.3
Figure 3.1 Managing the tension between the need for creativity and efficiency
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
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Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013