Professional Documents
Culture Documents
Background
Most businesses offer a wide variety of sales promotion and incentive arrangement to
boost sales volume and build customer loyalty. Customer loyalty incentive is widely accepted as
an effective marketing tool in a highly competitive environment and invest significantly in
getting and retaining customer. The incentives offered through sales promotions includes
convenience, store credit, prizes, or any other benefit that would entice the loyalty of a customer.
From an accounting perspective, how should businesses record these customer incentive
arrangements in its books of accounts to comply with Philippine Financial Reporting Standards
(PFRS)?
Traditionally, accounting was not a professional field populated with women. However,
the number of women pursuing accounting careers has grown significantly over the years and
women have become widespread throughout business organizations. Typically, accounting entails
long hours, travel, and a stressful business environment. For many women, family obligations and
the pressures of striving for acceptance in a traditionally male-dominated profession intensify these
negative factors. The accounting profession can be included among those occupations where
gender inequalities are prevailing. Culture, norms, organizational structure and societal mindsets
are the invisible forces that hinder women’s career advancement. The gender imbalance has
prevailed for centuries affecting women’s careers; and, the transformations of accounting
technologies, corporate structures, and the amalgamation of cultures have exacerbated gender
inequality. Women, however, have not been very successful in advancing in public accounting.
This study is directed toward identifying reasons for this lack of advancement of female public
accountants and recommend actions to be taken to eliminate these obstacles.