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INTRODUCTION
INTRODUCTION
During our class brainstorming, we discussed what products to introduce, We suggested and voted on
what kind of products we are going to sell. We decided on products that will attain the student needs
during their busy times or rush hours. we also wanted to sell products that are affordable and will make
the student's tasks easier but the said products are only available only during regular days and class
hours. The group leader wants to make our business much more catchy and will benefit everyone and
not only the students, so we decided to resell a product that is unique,trendy and affordable to
everyone sabonatural offers a product that is convenient to everyone that you can use in school and
own homes. Sabonatural decided that Siena College of Taytay will be their location for business. There
are many potential costumers such as Students,Staff and Parents. It is likewise very convenient for the
said customers to buy from Sabonatural they go there almost everyweek.
The group members persue this concept because they wanted to bring joy for the customers and give
them a unique and quality products.
The enterprise delivery system includes input, process, output, marketing and desired outcomes. For the
input it includes the contributions and restocking of product.
For the process part it includes costing or pricing of product done by business owners and finding
location to set up the store.
After bainstorming of the business owners theyve come up with a proper flow of the budget to avoid
bankruptcy. The marketing strategy used is Social Media since it can make the product more accessible
to the costumers.
Gain profit
Satisfy costumers
More demands
Core competency
The product that SaboNatural offered are more convenient and affordable. It is made of quality
materials. This product can be use to make your skin smooth, healthy and glowing in just a budget
friendly price.
Enterprise delivery system
Input
Contribution
Buying of supplies
Process
Finding location
Output
Marketing
Positioning
Product
Packaging
Place
Promotion
Price
Desired outcomes
Gain profit
Satisfy costumers
More demands
nterprise strategy and enterprise delivery system
Direct competitors:
Silka
Dove
Safeguard
Bioderm
Kojie san
Price range
Php 19-166
Php 56-160
Php 24 - 200
Php 24 - 288.13
Location
Las pinas
Makati
Greenhills
Kasambagan, Cebu
Makati
Indirect competitors
Vaseline
Nivea
Olay
Price range:
Php 12 - 800
Location
Taguig
Pasay
Ayala