Matrix of Related Studies

KEYWORDS
AUTHOR Market Market Growth Bakeshop
Opportunities Strategies
Klaus Menrad Market and
marketing of
functional food
in Europe
Kalyan Importance of
Sengupta, Atish appropriate
Chattopadhyay marketing
strategies for
sustainability of
small businesses
in a developing
country: Case of
bakery chains of
Kalkota, India
Vani R. Food
Henderson, Advertising in
Bridget Kelly the age of
Obesity: Content
Analysis of food
advertising on
general market
and African
American
Television
Karen M. Jetter, The availability
Diana L. and Cost of
Cassady Healthier Food
 Items
X.Cleanthous, Breads in the
A-M., current
Mackintosh and Australian
S. Anderson market: sodium
and fiber content
report
Steve How to market
Brachmann your product to
bakeries
S. Kiumarsi, Marketing
Jayamaran, K., strategies to
Salmi Mohd, improve the
Asra Varastegani sales of bakery
products of
small-medium
enterprise(SME)
Malaysia
The Philippine Philippine pastry
Star business grows
Woods, M., The Philippine
Thornsburry, S. bakery sector
Amy A. Uy A good rise:
What the future
holds for the
Philippine
baking industry
Robert Azuayi Internationalization
Strategies for
Global Companies:
A Case Study of
Arla Foods,
Denmark
Rosella Nicolini Market potential,
and Lionel productivity and
Artige foreign direct
investment: Some
evidence from
three casestudies

Johan Klaesson, Accessibility and

Johan P Larsson MarketPotential

and Therese Analysis

Norman

HANOVER Trends in Higher

RESEARCH Education
Marketing,
Recruitment, and
Technology

Oscar Roberto The

Burzynski, internationalization
Alexandre Reis of the software
Graeml , Zandra market:
Balbinot Opportunities and
challenges for
brazilian
companies
Rafaelita M. Assessing
Aldaba Competition in
Philippine Markets
Susan D. Marketing
Ramirez , Strategies of
Elizabeth A. Selected Business
Amurao , Renato Establishments in
T. Mercado the City of Tarlac
Maria Fay Marketing Systems
Rola-Rubzen, Fe for Small
Gabunada and Livestock in the
Ria Mesorado Philippines: The
Case of Western
Leyte
Woods,M. The philippine
Thornsbury, S. bakery sector.
Erica Reeve, Implementation
Anne Marie Tho lessons for
w, Colin Bell, school food
Katrin Engelhard policies and
t, Ella Cecilia marketing
Gamolo-Nalipon restrictions in
guit, John Juliard the Philippines:
Go and Gary a qualitative
Sacks policy analysis

Gerald Watts Ansoff’s

Matrix, pain
and gain:
Growth
strategies and
adaptive
learning among
small food
producers
Liz Doherty Making and
measuring
“good” HR
practice in an
SME: the case
of a Yorkshire
 bakery
Determinants
Keith Glancey of growth and
profitability in
small
entrepreneurial
firms
Nola International
Hewitt-Dundas, Small Business
Stephen Roper Journal:
Researching
Entrepreneursh
ip
Matthew Dobbs Small business
R.T. Hamilton growth: recent
evidence and
new directions

Growth
Chad Perry Strategies for
Small Firms:
Principles and
Case Studies
Utz Weitzel Growth and
Innovation
Strategies In
Global
Competition
New venture
SangmoonPark strategies in a
and developing
Zong-TaeBae country:
Identifying a
 typology and
examining
growth patterns
through case
studies
Choice of
Noor Fadhiha Business Aims
Mokhtar and Strategies
by Small
Business
Enterprises in
Developing
Countries

Mehdi Dehghan, Evaluation of

Hojatollah growth and
Jafaryan, Javad survival rate of
Sahandi, Hadi Artemia
Jamali, Hossein parthenogeneti
Adineh, and ca feed with
Moein Faramarzi micro algae
(Isochrysis
galbana and
Chlorella
vulgaris) and
bakery yeast
(Saccharomyce
s cerevisiae)
Succesfully- A
Pei-Ning Huang, study of one
Tzong-Ru Taiwan bakeshop
(Jiun-Shen)
and Lee, Pekka
Kess
Thanpitcha Study of the
Trakolsap and Bread and Bakery
Yoshikazu business
Takagi
S. Kiumarsi, Marketing
Jayaraman, K., strategies to
Salmi Mohd Isa improve the sales
and 2Asra of bakery
Varastegani products of
small-medium
enterprise

Moslehpour, Bakery Product

Aulia, and Perception
Masarie

Pierre Gélinas Effect of wheat

and variety, farming
site, and bread‐
Carole M.
baking on total
McKinnon
phenolics

Matrix of Related Literature

Keywords
Market Market Growth Bakeshop
Opportuni Strategies
ties
Robert M. This study
Doolan examines
specialized
food
ingredients for
application in
the food
processing and
food
manufacturing
industries that
include bakery
ingredients.
Javier This paper
Martinez-Mo objective is to
nzo, Jose discuss some
Albors, P. of the new
Garcia-Sego trends in
via bread, bakery
and pastry
products
according with
different
market
observers.
Jamal Abdul This research
Nassir provides
Shaari, evidence on
Haslan Ottot, the importance
Mohammad of
Farhan investigating
Kermin consumer
behavior in
understanding
 factors
influencing
their choice in
choosing
bread which
will be a good
marketing and
also business
strategy.
Linette The purpose
Berntsson, of this thesis is
Henri to investigate
Kovanen markets and
deliver a
business
model tool for
the company
that they could
use when
entering new
markets.
Aleksander Describes an
Maric, original
Slavko methodology
Arsovski of measuring
customer
satisfaction
bakery
products as
well as the
quality
objectives of
the
 organization.
Brian Smith ‘’Strong
marketing
strategies are
clearly
important to
the
effectiveness
of an
organisation
and so the
effectiveness
of marketing
strategy
making
processes is an
important
consideration
for both
academics and
practitioners.’’
Oriana Gava, This paper
Francesca will
Galli, Fabio, investigate the
Bartolini, scientific
Gianluca literature
Brunori focusing on
the
contribution of
supply chain
on economic,
social, health,
environmental
 and ethical
performance.

Anna-Liisa The research

Murros hypothesis is
based on that
people have
strong
variations of
values, tastes,
habits and
preferences,
large part of
which is due
to and affected
by national
culture.
Xavier The aim of
Gellynck, this study is to
Koen investigate
Dewettinck consumer’s
quality
perception of
breads
towards
sensory,
health and
nutrition
attributes.
Seyed This study
Habibollah was conducted
Mosavi to address
these
problems in
the most
important food
of Iranian
people
“bread” by
developing a
spatial supply
chain model.
Sema ''Assessm
Sakarya, ent of the
Molly emerging
Eckman and market
Karen H. with the
Hyllegard criteria
introduce
d revealed
growth
and
Sourcing
opportunit
ies that
might
otherwise
have been
overlooke
d.''

Kurt J. ''The aim

Miesenbock is to
compile,
systematis
e and
compare
all those
empirical
studies on
the export
behaviour
of small
and
medium-s
ized firms
to provide
a useful
basis for
further
research.
Kornelia ''In
Lazanyi western
countries
more and
more
percentag
e of the
populatio
n enters
into
tertiary
education
On both
national
 and
individual
level
positive
conseque
nces of
this
tendency
are
numerous
-; such as
increased
level of
qualificati
on(s) and
higher
level of
foreign
language
proficienc
y.''
Lotta Maijala ''Market
orientatio
n
developed
towards
market
knowledg
e
competen
ce by
processin
g the
 market
informati
on within
their
organizati
ons. For
this,
inter-func
tional
knowledg
e sharing
and
constant
innovatio
n were
essential.''

Holly ''“Technol
Paquette ogy
related
developm
ents such
as the rise
of
powerful
search
engines,
advanced
mobile
devices
and
interfaces,
peer-to-pe
 er
communi
cation
vehicles,
and online
social
networks
have
extended
marketers
’ ability to
reach
shoppers
through
new touch
points”

Louella D. “This
Desiderio (trend)
shows the
potential
of
growing
the
business
by going
online,”
Linda ''Rather
Shonesy and than
Robert D. dwelling
Gulbro on the
mountain
of
 confusing
data that
has
been
compiled,
as to why
small
businesse
s fail, this
article
seeks to
look at the
research
that has
been
placed
before us
regarding
what it
takes to
succeed in
the small
business
arena.''

Louisse '’Online
Villanueva activity
Concha and has
Jossa reached
Kristine Cruz an
Sole unprecede
nted rise
owing to
 the
popularity
of social
networkin
g sites
and the
easier
accessibili
ty to
computers
and the
internet
for more
people.
As such,
and with
more
methods
of
interactiv
e and
efficient
advertisin
g
available
online.''
Adobo ''while the
Magazine general
advertisin
g market
is
softening,
online
 advertisin
g is on
track to
surpass
both
newspape
r and TV
advertisin
g in 2013.
''
Jenni ''This
Korhonen work
presents
the
findings
of the
market This paper
OttoAnderse analysis examines to
n and based on what extent
LowSuat the the
Kheam literature resource-bas
reviewed, ed theory
interview can be used
findings to predict
and other
observatio growth
ns made strategies
during the than
process diversificati
from an on. Based
outsider on an
perspectiv exploratory
e.'' study from
 an export
growth
strategy
context, the
resource-bas
ed theory
seems to be
able to
identify
firms with
growth
ambitions
and to some
degree to
predict the
intended
growth
strategy of
the firm.
The general
observations
Farooq Haq, of this
Ho Yin original
Wong and study were
John Jackson that the high
involvement
spiritual
tourists
could be
further
targeted by
emphasising
market
 penetration
and product
developmen
t strategies
This paper
looks
Alan critically at
Morrison and the history,
Robin mainly from
Wensley public
sources1, of
the
developmen
t of the
Market
Share/Mark
et Growth
matrix by
the Boston
Consulting
Group and
its
popularizati
on in both
the
practitioner
and
academic
domains.
 This study
focuses on
Syed Fida the
Hussain importance
Shah, Tahira of growth
Nazir, Khalid models,
Zaman growth
strategies,
role of
knowledge
managemen
t system in
the
formulation
of effective
strategy for
the
enterprises
following
growth.
The article
examines
Ian Vickers, the
and strategies by
Fergus Lyon which
environment
ally-motivat
ed social
enterprises
seek to scale
up their
positive
impacts,
 drawing on
a theoretical
understandi
ng of the
role of
entrepreneur
ial agency
in
transitions
to a more
sustainable
economy
and society.
The purpose
Saad Alaaraj of this paper
Zainal is to identify
Abidin and
Mohamed compare the
and effect of
Ummi Salwa external
Ahmad growth
Bustamam strategies on
the
organization
al
performance
of
companies
and to
examine the
mediating
role of
inter-organi
 zational
trust
between
growth
strategies
and
organization
al
performance
.
This article
Richard explores
Lynch profitable
international
growth
strategies
when
markets are
mature
through a
two‐stage
study of
companies
in the food
and drink
industry.
The
Shirley research
Baaba question of
Amoako the paper
was
therefore to
identify the
 challenges
and
shortfalls
posing as a
threat to the
survival and
growth of
locally
established
businesses
in the
context of
Ghana.
This paper
will first
describe
Gonzalo M. relevant
Jurado economic
growth
models,
focusing on
the variables
of interest to
them, the
goals, the
instruments,
and how the
variables
change or
move over
time until
they reach
that stage of
 developmen
t
pertinent to
current
purposes
This is an
attempt to
DaniRodrik derive
broad,
strategic
lessons from
the diverse
experience
with
economic
growth in
last fifty
years. The
paper
revolves
around two
key
arguments.
One is that
neoclassical
economic
analysis is a
lot more
flexible than
its
practitioners
in the policy
domain
 have
generally
given it
credit.
Gry Agnete this study explores the role
Alsos, Sara of the entrepreneurial
Carter & household in the process of
Elisabet business development and
Ljunggren growth, the ways in which
household characteristics
and dynamics influence
business growth strategy
decisions
OttoAnderse This paper examines to
n what extent the
Low Suat resource-based theory can
Kheam be used to predict other
growth strategies than
diversification.
Syed Fida This focuses on the
Hussain importance of growth
Shah models, growth strategies,
Tahira Nazir role of knowledge
management system in the
formulation of effective
strategy for the enterprises
following growth.
The purpose of this study
Gustavo was to understand the
Quiroga behavior of bakery
Souki consumers as well as their
Luiz Rodrigo purchase decision process.
Viviane
Costa Reis
and
Luiz Rodrigo
Cunha
Moura

The thermal degradation of

Numanoglu, deoxynivalenol (DON) was
E determined at isothermal
Gökmen, V baking conditions within the
Uygun, U temperature range of 100–
and 250°C, using a crust-like
Koksel, H model, which was prepared
with naturally contaminated
maize flour.
According to Flores,
Kamuning Bakery’s breads,
The Manila biscuits and cakes are
Times described as “artisanal,”
because they are hand-made
by artisan bakers whom he
retained upon taking over.
A representative list of the
books and journals
Margaret P. specifically related to the
Hilligan and literature of milling and
Myrtle J. baking is given; and, since
Krause so large a part of the
literature is found in other
sources, a secondary list of
periodicals frequently
repeated in bibliographies is
also considered.