A

SUMMER TRAINING PROJECT REPORT

ON

“A STUDY ON DEVELOPMENT OF TECHNOLOGY AND

ONLINE SERVICES IN THE FIELD OF INVESTMENT”

Submitted to
I.K.GUJRAL PUNJAB TECHNICAL UNIVERSITY
JALANDHAR

In partial fulfillment of the requirement for the

award of the degree of
Master of business administration

Submitted by Project Guide

Baljit kaur Mr. Sachin Sharma

1811313 Unit manager

Session (2018-2020)
APEEJAY INSTITUTE OF MANAGEMENT TECHNICAL
CAMPUS
JALANDHAR
CERTIFICATE
 DECLARATION

This is to certify that the project report entitiled “A STUDY ON DEVELOPMENT OF

TECHNOLOGY AND ONLINE SERVICES IN THE FIELD OF INVESTMENT” is a bonafide
piece of work conducted under the supervision of NJ Investment Pvt. Ltd. No part of this work has
been submitted for any other degree of any university. The data sources have been duly acknowledged.

Date:
 ACKNOWLEDGEMENT

Through this acknowledgment, I express my sincere gratitude towards all those people who have
helped me in the preparation of this project, which has been a learning experience.

I take the opportunity, while presenting this project report and to express my deep gratitude to all those
who afford their valuable help and time to help me to complete the “summer Training” successfully. A
number of people provided me their assistance, encouragement, and enthusiasm. Without them this
project report would not have been possible.

I appreciate the co-operation of Mr. Chetnya Sharma (Branch Manager), Mr. Sachin Sharma (Unit
Manger) and other employees of department for taking out precious time from their busy schedule
providing me with information which has helped me to understand the concept of the operations
management and helped for my report.

I am immensely thankful to Dr.Rajesh bagga (Director,APJIMTC) & my guiding faculty Mrs. Shruti
Juneja and all faculty members for showing me right directions, guidance & suggestions to complete my
project.
 EXECUTIVE SUMMARY

The project titled “A STUDY DEVELOPMENT OF TECHNOLOGY AND ONLINE SERVICES

IN THE FIELD OF INVESTMENT” being carried out for NJ INDIA INVESTS PVT. LTD.

Today an investor is interested in online trading platform, whether he invests directly in the market
or indirectly through online trading.

NJ also aims to provide online trading service to targeted business environments globally, online
service provide by NJ through lower price and better performances.
This dynamic change has taken place because of a number of reasons. With globalization and the
growing competition in the investments opportunity available. He would have to make guided and
rational decisions on whether he gets an acceptable on online trading platform,

If he needs to switch to another fund online services of NJ helps investors. In order to achieve such
an end the investor has to understand the basis of appropriate preference measurement for the
online trading, and acquire the basic knowledge of the different online platform. Only then would he
be in a position to judge correctly whether his online is performing well or not, and make the right
decision.

This project is under taken help of online trading and has been carried out with the objective of
awareness of online trading platform.
The methodology for carrying out the project was very simple that is through primary and
secondary data obtained through various mediums like , the Internet, Business magazines,
Newspaper, journal, etc. the analysis of online trading platform has been done with respect to its
various parameters.
I hope NJ INDIA INVEST PVT. LTD, Jetalpur, Vadodara will recognize this as well as take more
references from this project report.
 TABLE OF CONTENTS

Certificate by Guide I
Preface Ii
Acknowledgments iii
CHAPTER NO. CHAPTER TITLE PAGE NO.
1 Introduction
1.1 Introduction to the Project Undertaken
1.2 Objectives of the Project Undertaken
2 Company and Industry Profile
3 Activities/Tasks Undertaken During Summer
Training
4 Challenges Faced in Performing the
Activities/Tasks
5 Knowledge and Skills Required to Perform the
Activities/Tasks
6 Learning from the Summer Training
Bibliography
Appendix/ Supportive Documents (if any)
A. ----------------
B. ----------------
C. ----------------
 INTRODUCTION
1.1 INTRODUCTION TO THE PROJECT

INTRODUCTION TO MUTUAL FUND AND ITS VARIOUS ASPECTS.

Mutual fund is a trust that pools the savings of a number of investors who share a common
financial goal. This pool of money is invested in accordance with a stated objective. The joint
ownership of the fund is thus “Mutual”, i.e. the fund belongs to all investors. The money thus
collected is then invested in capital market instruments such as shares, debentures and other
securities. The income earned through these investments and the capital appreciations realized
are shared by its unit holders in proportion the number of units owned by them. Thus a Mutual
Fund is the most suitable investment for the common man as it offers an opportunity to invest in
a diversified, professionally managed basket of securities at a relatively low cost. A Mutual
Fund is an investment tool that allows small investors access to a well-diversified portfolio of
equities, bonds and other securities. Each shareholder participates in the gain or loss of the fund.
Units are issued and can be redeemed as needed. The funds Net Asset value (NAV) is
determined each day.

Investments in securities are spread across a wide cross-section of industries and sectors and
thus the risk is reduced. Diversification reduces the risk because all stocks may not move in the
same direction in the same proportion at the same time. Mutual fund issues units to the investors
in accordance with quantum of money invested by them. Investors of mutual funds are known as
unit holders.
When an investor subscribes for the units of a mutual fund, he becomes part owner of the assets
of the fund in the same proportion as his contribution amount put up with the corpus (the total
amount of the fund). Mutual Fund investor is also known as a mutual fund shareholder or a unit
holder.
Any change in the value of the investments made into capital market instruments (such as
shares, debentures etc) is reflected in the Net Asset Value (NAV) of the scheme. NAV is
defined as the market value of the Mutual Fund scheme's assets net of its liabilities. NAV of a
scheme is calculated by dividing the market value of scheme's assets by the total number of
units issued to the investors.

ADVANTAGES OF MUTUAL FUND

 Portfolio Diversification
 Professional management
 Reduction / Diversification of Risk
 Liquidity
 Flexibility & Convenience
 Reduction in Transaction cost
 Safety of regulated environment
 Choice of schemes
 Transparency

DISADVANTAGE OF MUTUAL FUND

 No control over Cost in the Hands of an Investor

 No tailor-made Portfolios
 Managing a Portfolio Funds
 Difficulty in selecting a Suitable Fund Scheme

HISTORY OF THE INDIAN MUTUAL FUND INDUSTRY

The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at
the initiative of the Government of India and Reserve Bank. Though the growth was slow, but it
accelerated from the year 1987 when non-UTI players entered the Industry.

In the past decade, Indian mutual fund industry had seen a dramatic improvement, both qualities
wise as well as quantity wise. Before, the monopoly of the market had seen an ending phase; the
Assets Under Management (AUM) was Rs67 billion. The private sector entry to the fund family
raised the Aum to Rs. 470 billion in March 1993 and till April 2004; it reached the height if Rs.
1540 billion.

The Mutual Fund Industry is obviously growing at a tremendous space with the mutual fund
industry can be broadly put into four phases according to the development of the sector. Each
phase is briefly described as under.

First Phase – 1964-87

Unit Trust of India (UTI) was established on 1963 by an Act of Parliament by the Reserve Bank
of India and functioned under the Regulatory and administrative control of the Reserve Bank of
India. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India
(IDBI) took over the regulatory and administrative control in place of RBI. The first scheme
launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700 crores of assets
under management.

Second Phase – 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks
and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India
(GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987 followed
by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank
Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC
established its mutual fund in June 1989 while GIC had set up its mutual fund in December
1990.At the end of 1993, the mutual fund industry had assets under management of Rs.47,004
crores.

Third Phase – 1993-2003 (Entry of Private Sector Funds)

1993 was the year in which the first Mutual Fund Regulations came into being, under which all
mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer
(now merged with Franklin Templeton) was the first private sector mutual fund registered in
July 1993.

The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual
Fund) Regulations 1996. As at the end of January 2003, there were 33 mutual funds with total
assets of Rs. 1,21,805 crores.

Fourth Phase – since February 2003

In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated
into two separate entities. One is the Specified Undertaking of the Unit Trust of India with
assets under management of Rs.29,835 crores as at the end of January 2003, representing
broadly, the assets of US 64 scheme, assured return and certain other schemes

The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered
with SEBI and functions under the Mutual Fund Regulations. consolidation and growth. As at
 the end of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores
under 421 schemes.

CATEGORIES OF MUTUAL FUND:

Mutual funds can be classified as follow :

 Based on their structure:

 Open-ended funds: Investors can buy and sell the units from the fund, at any point of time.
 Close-ended funds: These funds raise money from investors only once. Therefore, after the offer
period, fresh investments can not be made into the fund. If the fund is listed on a stocks exchange
 the units can be traded like stocks (E.g., Morgan Stanley Growth Fund). Recently, most of the
New Fund Offers of close-ended funds provided liquidity window on a periodic basis such as
monthly or weekly. Redemption of units can be made during specified intervals. Therefore, such
funds have relatively low liquidity.

 Based on their investment objective:

 Equity funds: These funds invest in equities and equity related instruments. With
fluctuating share prices, such funds show volatile performance, even losses. However, short
term fluctuations in the market, generally smoothens out in the long term, thereby offering
higher returns at relatively lower volatility. At the same time, such funds can yield great
capital appreciation as, historically, equities have outperformed all asset classes in the long
term. Hence, investment in equity funds should be considered for a period of at least 3-5
years. It can be further classified as:

i) Index funds- In this case a key stock market index, like BSE Sensex or Nifty is tracked.
Their portfolio mirrors the benchmark index both in terms of composition and individual stock
weightages.

ii) Equity diversified funds- 100% of the capital is invested in equities spreading across
different sectors and stocks.

iii|) Dividend yield funds- it is similar to the equity diversified funds except that they invest in
companies offering high dividend yields.

iv) Thematic funds- Invest 100% of the assets in sectors which are related through some theme.
e.g. -An infrastructure fund invests in power, construction, cements sectors etc.

v) Sector funds- Invest 100% of the capital in a specific sector. e.g. - A banking sector fund
will invest in banking stocks.

vi) ELSS- Equity Linked Saving Scheme provides tax benefit to the investors.

 Balanced fund: Their investment portfolio includes both debt and equity. As a result, on the
risk-return ladder, they fall between equity and debt funds. Balanced funds are the ideal
mutual funds vehicle for investors who prefer spreading their risk across various
instruments. Following are balanced funds classes:
i) Debt-oriented funds -Investment below 65% in equities.

ii) Equity-oriented funds -Invest at least 65% in equities, remaining in debt.

 Debt fund: They invest only in debt instruments, and are a good option for investors averse
to idea of taking risk associated with equities. Therefore, they invest exclusively in fixed-
income instruments like bonds, debentures, Government of India securities; and money
market instruments such as certificates of deposit (CD), commercial paper (CP) and call
money. Put your money into any of these debt funds depending on your investment horizon
and needs.

i) Liquid funds- These funds invest 100% in money market instruments, a large portion being
invested in call money market.

ii) Gilt funds ST- They invest 100% of their portfolio in government securities of and T-bills.

iii) Floating rate funds - Invest in short-term debt papers. Floaters invest in debt instruments
which have variable coupon rate.

iv) Arbitrage fund- They generate income through arbitrage opportunities due to mis-pricing
between cash market and derivatives market. Funds are allocated to equities, derivatives and
money markets. Higher proportion (around 75%) is put in money markets, in the absence of
arbitrage opportunities.

v) Gilt funds LT- They invest 100% of their portfolio in long-term government securities.

vi) Income funds LT- Typically, such funds invest a major portion of the portfolio in long-term
debt papers.

vii) MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and an exposure of
10%-30% to equities.

viii) FMPs- fixed monthly plans invest in debt papers whose maturity is in line with that of the
fund.
 INVESTMENT STRATEGIES

1. Systematic Investment Plan: under this a fixed sum is invested each month on a fixed date
of a month. Payment is made through post dated cheques or direct debit facilities. The investor
gets fewer units when the NAV is high and more units when the NAV is low. This is called as
the benefit of Rupee Cost Averaging (RCA)

2. Systematic Transfer Plan: under this an investor invest in debt oriented fund and give
instructions to transfer a fixed sum, at a fixed interval, to an equity scheme of the same mutual
fund.

3. Systematic Withdrawal Plan: if someone wishes to withdraw from a mutual fund then he
can withdraw a fixed amount each month.

RISK V/S. RETURN:

ONLINE TRADING PLATFORM

Before getting in to the online trading we should know some things about the internet, e- commerce
and etc.

1. What is Internet?

Internet is a worldwide, self-governed network connecting several other smaller networks and millions
of computers and persons, to mega sources of information. This technology shrinks vast distances,
accelerating the pace of business reforms and revolutionizing the way companies are managed. It
allows direct, ubiquitous links to anyone anywhere and anytime to build up interactive relationships.

A combination of time and space, called the Internet promises to bring unprecedented changes in our
lives and business. Internet or net is an inter-connection of computer communication networks
spanning the entire globe, crossing all geographical boundaries. It has re-defined the methods of
communication, work study, education, business, leisure, health, trade, banking, commerce and what
not it is virtually changing everything and we are living in dot.com age. Net being an interactive two
way medium, through various websites, enables participation by individuals in business to business
and business to consumer commerce, visit to shopping arcades, games, etc. in cyber space even the
information can be copied, downloaded and retransmitted.

The use of Internet has grown 2000 percent in last decade and is currently growing at 10 percent per
month. In India, growth of Internet is of recent times. It is expected to bring changes in every functional
area of business activity including management and financial services. In offers stock trading at a
lower cost. Internet can change the nature and capacity of stock broking business in India.
2. E-COMMERCE

Electronic commerce is associated with buying and selling over computer communication networks. It
helps conduct traditional commerce through new way of transferring and processing of information.
Information is electronically transferred from computer to computer in an automated way. E-
commerce refers to the paperless exchange of business information using electronic data inter change,
electronic technologies. It not only automates manual processes and paper transactions but also helps
organization move to a fully electronic environment and change the way they operated.

RADING INTERFACE

PC’s and networking attempts to introduce banks of the tools and technologies required for electronic
commerce. The computers are either workstations of individual office works or serves where large
databases and information reside. Network connects both categories of computers; the various
operating systems are the most basis program within a computer. It manages the resources of the
computer system in a fair and efficient manner.
Now we can enter in to the concept known as online trading.

In the past, investors had no option but to contact their broker to get real time access to market data. The
net brings data to the investor on line and net broking enables him to trade on a click of mouse. Now
information has become easily accessible to both retail as well as big invest

Historic development

Transactions have traditionally been handled manually, between brokers or counterparties. However,
starting in the 1970s, a greater portion of transactions have migrated to electronic trading platforms.
These may include electronic communication networks, alternative trading systems, "dark pools" and
others.

The first electronic trading platforms were typically associated with stock exchanges and allowed
brokers to place orders remotely using private dedicated networks and dumb terminals. Early systems
would not always provide live streaming prices and instead allowed brokers or clients to place an order
which would be confirmed some time later; these were known as 'request for quote' based systems.
Trading systems evolved to allow for live streaming prices and near instant execution of orders as well
as using the internet as the underlying network meaning that location became much less relevant.
Some electronic trading platforms have built in scripting tools and even APIs allowing traders to
develop automatic or algorithmic trading systems and robots.

The client graphical user interface of the electronic trading platforms can be used to trade currencies,
equities, futures, or options and are also sometimes called trading turrets (though this may be a misuse
of the term, as some refer to the specialized PBX phones used by traders).

During the development and proliferation of trading platforms saw the setting up of dedicated online
trading, which were electronic online venues with a choice of many electronic trading platforms rather
than being restricted to one institution's offering once investors learn to research online, they will
demand more market Electronic communication network
An electronic communication network (ECN)

ECN is a type of computerized forum or network that facilitates the trading of financial products outside
traditional stock exchanges. An ECN is generally an electronic system that widely disseminates orders
entered by market makers to third parties and permits the orders to be executed against in whole or in
part. The primary products that are traded on ECNs are stocks and currencies.

ECNs are generally passive computer-driven networks that internally match limit orders and charge a
very small per share transaction fee (often a fraction of a cent per share).

The first ECN, Instinet, was created in 1969. ECNs increase competition among trading firms by
lowering transaction costs, giving clients full access to their order books, and offering order matching
outside of traditional exchange hours.[citation needed] ECNs are sometimes also referred to as
alternative trading systems or alternative trading network.

To trade with an ECN, one must be a subscriber or have account with a broker that provides direct
access trading. ECN subscribers the ECN via a custom computer terminal or network protocols. .

The ECN will post unmatched orders on the system for other subscribers to view. Generally, the buyer
and seller are anonymous, with the trade execution reports listing the ECN as the party.

Some ECN brokers may offer additional features to subscribers such as negotiation, reserve size, and
pegging, and may have access to the entire ECN book (as opposed to the "top of the book") that real-
time market data regarding depth of trading interest.
Best trading platform in India

With the new trading platforms coming to India, Indian traders and investor have a choice to choose
the best trading platform which matches their needs. Before deciding on the trading platform, the
trader should be very clear about their needs and if the system they are buying will fulfill their needs.
Just to give you some example. For some technical traders charting is the most important feature in the
platform while for some it may be market calls or bulk order facility.

One of the main trading platforms available in India is the Next Generation Equity trading system by
Omnisys. This is the platform which is provided by most of the discount broker in India. The platform
provides a solid support for day trading and can be customized as per the needs of the traders.

The other trading platform widely available in India is broker. This is much more focused on doing
technical analysis than trading. To use this you have to take data subscription and link it to broker.
There are many companies which provide this data for EOD but if you want it by minute or by sec you
have to pay for it. The software by itself provides very lots of technical analysis tools and this can be
integrated with your brokerage account so that you can trade directly using this. Intermediate ease of
use.
Client Services

Welcome to experience the joy and comfort of being a part of a Comprehensive wealth management
platform.

Being associated with an NJ Wealth Partner can help customers to access products and solutions that
are unmatched and customised to match your wealth management needs. With rich experience,
expertise and years of continued focus on development of processes & systems, NJ Wealth has
managed to build operational, delivery and service quality standards that are unmatched in the
industry. NJ Customer Care, a service used by NJ Wealth Partners helps resolve customer queries and
compliant with great efficiency. The customers indirectly benefit greatly with this excellence in
services.

In addition, the tangible services on offer to all the customers of NJ Wealth Partners are:

NJ Client Desk

NJ Client Desk offers customers of NJ Wealth Partners a comprehensive online desk, which
consolidates entire wealth/portfolio information for an entire family/group. It keeps the customers
informed of their portfolio, anytime anywhere, and empowers them to take smart investment decisions.

The customers get access to virtually all financial and non-financial products to manage their portfolio.
Transactions through NJ are automatically updated and there is a wide of choice of consolidated and
product wise reports available. NJ Partners can also create multiple customised groups for specific
portfolio management need of their customers.

Note: Financial products includes mutual funds, equities, PMS, insurance(life, non-life), fixed income
products (company/ bank FD, bonds, debentures, small saving schemes (PPF, NSS, postal schemes).
Non-financial products includes physical assets (real estate, bullion) and private assets (equity, debt).
 NJ Trading Account & Demat Account

The customers of NJ Wealth Partners can benefit immensely from the NJ Trading Account & Demat
Account (TADA) service, which helps avoid the hassles & worries of doing physical transactions.

NJ TADA offers convenience in making transactions in the most simple, accurate, time and cost
effective manner in multiple modes. The service removes operational dependency on the Partner to
access products execute transactions in mutual funds and Exchange Traded Funds (ETFs).

A customer holding an NJ trading account and NJ Demat account avails the following modes of
transaction…

Online desk transact (transact from NJ Trading Account) Call

& Transact (transact on phone)
Offline /Physical instruction

NJ Advantages the following are the reasons, which we believe enable NJ Wealth offer added
advantage to associated NJ Partners and their customers
.
REQUIREMENTS FOR ONLINE TRADING
For investors

 Installation of a computer with required specification

 Telephone connection

 Registration for on-line trading with broker

 A bank account

 Depository account

 Compliance with SEBI guidelines for net trading

The following should be produce to get a Demat account and online trading account:

As identity, proof &address proof produce the following things:

 Voter ID card

 Driving license

 PAN card

 Ration card

 Bank pass book

 Cancel cheque
TECHNOLOGY

Offline services

A person who holds older mutual fund investments that were not purchased online can also request these
companies to make the investments online. For this, he will need to fill up a request form for change of
distributor. Say, you had invested in funds through your FINANCIAL DISRTIBUTOR and now want to join
one of these online platforms. Until now, there was your financial distributor and has been earning
commissions on your investments. Post transfer, the online platforms will be your new distributors.

Once you come on board, these providers also carry out services such as TADA account, which would
require you to sign documents and courier them. If your TADA account has turned dormant, these platforms
can de-link it to your investments and help add a new one. These services are also offered free of costs.

Online services
This platforms also have their research in place to help customer, take informed decisions though each one
may do it differently. One of the tools, SIP, profiles investors by asking them few questions. It then,
recommends funds in each category that they can invest in to build their portfolio.

All of these platforms also do risk assessment of customers. The recommendations can be tailored to their
profile and/or goals. If someone is still confused, some such as also have the facility whereby investor can call
up an advisor to take suggestions.

The key to their business of an online platform is convenience and speed. You can view consolidated portfolio
at the click of a button. Some keep a separate account for each family member. People look at the
investments of all the members in one page rather than going to each account and finding out the investment
performance. These service providers also have mobile apps, especially for Android operating system, that
lets users monitor their investments on phone.
ADVANTAGES OF ONLINE TRADING

Online trading has made it possible for anyone to have easy and efficient access to more reports and charts
than it was previously possible if one went to any brokers' office. Thus, we have access to a lot more
information online to self teaches our brokers.

Online trading has let opportunity for smaller organizations to compete with multinational organizations
since is no longer a legit issue. Being online does not identify the size of any particular organization, therefore,
this additional power to the runner up.

Online trading has allowed companies to locate themselves where they want, as physical location is not an
issue anymore. Companies can establish themselves according to their gains and losses, for instance where
tax (sales and value added taxes) is best suited to them.

Online trading gives control to individuals and they can exercise it over accounts thus comprehend what is
going on when they trade. It is like going back to school and re-educating oneself on how to trade online.
Individuals’ benefit by saving comparatively a lot more when trading online as the cost per trade is less.

Individuals can invest in a variety of products, unlike earlier when people bought bonds, mutual funds, and
stock for long-term basis and sat on them. Now they can invest in stocks, stock and index options mutual
funds, individual, government, and even insurance. Online trading has made it possible for one fid
investment options that were not available on a regular basis like offbeat net stocks eccentric unique things
and trading in global market.
INVESTORS REASONS TO TRADE ONLINE

They have control over their accounts can make their own decisions and don’t have to give reasons for their
actions. They are independent.

They have a reason to participate in the market and learn about it.

 It is interesting, cheap, easy, fast, and convenient.

 A lot of information is online so they can keep up-to-date with what is happening in the trading world.

 It is the interest of the small investors because rates will be available immediately across the country
and execution will be immediate.

 It will give investors a greater choice and better realization.

 The immediate impact will be competition and benefits will accrue to the investors.
 It will lead to brokerage commissions going down and brokers striving to increase business afloat.

 Investors will now go to place, which have better trading conditions and also members to offer them
better facilities.

 They have access to numerous tools to invest, and can create their own portfolio.
DISADVANTAGES OF ONLINE TRADING

 When network crashes, there will be problems and delays due to a large arrival of rapid online trading
criteria.

 Individuals are restricted to first-hand financial guidance. This simply means that the individual is
himself / herself alone to.

 A tax (sales tax and value added tax) evaluation becomes an issue, especially when you are trading
internationally. And further Goods and service tax (GST).

 Chances are that one has no idea which one is dealing with on the other end, so it is advisable to gather
all the possible information about the party one is dealing with. In short, do the home work and be
prepared.

 Online trading has left individuals open too much information. This is harmful since it leaves
brokerages wide open to sensitive data.

 The study also shows that smart investment is better than fast investment. Simply put speed should be
considered to be a major factor would lead any online trader to think they know the market.

 Individuals think that they are trading with the market directly and know what they are doing, but the
truth is that even through technology has taken over the basic rules of trading are the same. It seems
that the middleman has been removed, but that is not so. When the individuals click on the mouse, his
trade goes through a broker. The commissions online pertain to the intermediary.

 There is a need for more effective communication links over the Internet and the ability of the server
to deal with a large volume of visitors.
1.2 OBJECTIVE OF THE STUDY

 To find out what are the various online services provided to investors with the advent of technology.

 To find out customer perception regarding online platforms.

 To know which online trading services are used more by the investors of NJ India Invest.

 To find out reasons individuals give for using online trading services.

Client Services being associated with an NJ Wealth Partner (Financial Advisors) can help customers to access
products and solutions that are unmatched and customized to match your wealth management needs. With
rich experience, expertise and years of continued focus on development of processes & systems, NJ Wealth
has managed to build operational, delivery and service quality standards that are unmatched in the industry.
The study deals with adoption of online trading by investors.
2. COMPANY PROFILE

NAME OF COMPANY: NJ India Invest Pvt. Ltd.

HEAD OFFICE : Udhna, Surat, Gujarat (India).

BRANCH ADDRESS : SCO 208; 209 sector 34 A ,Chandigarh

(160022)

WEBSITE: www.njwealth.in
NJ Group is a leading player in the Indian financial services industry known for its' strong distribution
capabilities. The journey of NJ began in 1994 with the establishment of NJ India Invest Pvt. Ltd., the flagship
company, to cater to investor needs in the financial services industry.

Today, the NJ Wealth Distributor Network, earlier known as the NJ Funds Network, started in 2003 is
among the largest networks of financial products distributor in India.

Over the years, NJ Group has diversified into other businesses and today has the presence in businesses
ranging from financial products distributor network, asset management, real estate, insurance broking,
training & development and technology.

NJ Group is based out of Surat in Gujarat (India) and has presence in 124* locations in India and has over
1,600+* employees.

NJ India Invest Pvt. Ltd. is one of the leading advisors and distributors of financial products and services in
India. Established in year 1994, NJ has over a decade of rich exposure in financial investments space and
portfolio advisory services. From a humble beginning, NJ over the years has evolved out to be a
professionally managed, quality conscious and customer focused financial / investment advisory &
distribution firm.

NJ prides in being a professionally managed, quality focused and customer centric organization. The
strength of NJ lies in the strong domain knowledge in investment consultancy and the delivery of sustainable
value to clients with support from cutting-edge technology platform, developed in- house by NJ.

At NJ we believe in:

Having single window, multiple solutions that are integrated for simplicity and sapience Making
innovations, accessions, value-additions, a constant process

Providing customers with solutions for tomorrow which will keep them above the curve, today NJ had over
INR 43,000* Crores of mutual fund assets under advice with a wide.
Presence in over 100+ locations in 21 states in India. The numbers are reflections of the trust, commitment
and value that NJ shares with its clients.

At NJ, we continue to innovate, enrich our intellect, and ask critical questions. We challenge our own
processes and systems on constant basis to emerge more convinced. At NJ, we continue to expand the scope
and depth of our offerings, making apt use of technological support.

VISION & MISSION

VISION

To be the leader in our field of business through,

Total Customer Satisfaction

Commitment to Excellence

Determination to Succeed with strict adherence to compliance

Successful Wealth Creation of our Customers

MISSION

Ensure creation of the desired value for our customers, employees and associates, through constant
improvement, innovation and commitment to service & quality. To provide solutions which meet
expectations and maintain high professional & ethical standards along with the adherence to the service
commitments.

PHILOSOPHY

At NJ our service and investing philosophy inspire and shape the thoughts, beliefs, attitude, actions and
decisions of our employees. If NJ would resemble a body, our philosophy would Service philosophy: Our
primary measure of success is customer satisfaction....
We are committed to provide our customers with continuous, long-term improvements and value- additions
to meet the needs in an exceptional way. In our efforts to consistently deliver the best service possible to our
customers, all employees of NJ will make every effort to:

Think of the customer first, take responsibility, and make prompt service to the customer a priority

Deliver upon the commitments & promises made on time

Anticipate, visualize, understand, meet our customer need

Bring energy, passion & excellence in everything we do Investing philosophy

We aim to provide Need –based solutions for long-term wealth creation

Clients want Need –based solutions, which fits them

Long term wealth creation is simple and straight

Asset-Allocation is the ideal & the best way for the Long term wealth creation.

Educating and disclosing all the important facets which the customer need to be aware of, is
important.

The solution must be unbiased, measurable and flexible.

NJ Fundz Network has been playing a pioneering role in India in providing independent
advisors/advisory firms with integrated, comprehensive and practical business solutions for ensuring
continuous growth & continuity of business. It provides the financial advisors and the institutions that
serve them with insights, strategies and tools to help them significantly grow their businesses.

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 Technolo
gy
Support

Research Sales
Desk Support
360 0

Wealth
Advisory
Support
Marketin
g Custome r
Support
Supp ort

Training
Support

With the 360° Advisory platform, NJ has managed to successfully transform the business of many
advisory / distribution houses, bringing them on equal footing or even better than the toughest
competitors in the industry in the concerned domain. With a vast experience & strong delivery
mechanism, we at NJ Fundz Network, help & ensure transformation and the exploitation of the
opportunities available.

NJ India is the first in the Indian Mutual Fund Industry to offer a complete business platform to
advisors. With this philosophy, NJ India tries to offer all possible products, services and support
which an advisor would need in his business.

The support functions are generally in the following areas:

 Single interaction point for all Products Sales and Services

 Sales Support for Client Acquisition and Client Activation
 Marketing Support through NJ Bizmall for branding
 Best Technological Support related to Business MIS Reports
 Online Portfolio Valuation Reports for clients
 Customer Care Support for solving Queries
 Training on all Financial Products and Selling Skills
 Online Investment trading facility for clients
 Dedicated Relationship Manager to help develop business
With this comprehensive supporting platform, the NJ Funds Partners stays ahead of the curve in each
respect compared to other Advisors/competitors in the market.

Asset Management Services

NJ has ventured in asset management business with NJ Advisory Services Pvt. Ltd., a group
company, launching its discretionary PMS products. At the heart of NJ Advisory Services is the idea
to provide customers with solutions that give them the freedom from active management of
investments while having an assurance that we would be doing so in the best possible manner. The
PMS products currently offered are aimed at meeting investor's need for successful long-term wealth
creation by following strategies that control risk and optimize returns in a mutual fund portfolio. NJ
Advisory Services leverages upon with its rich experience in portfolio management with in-depth
knowledge & expertise in mutual funds. The decisions on the mutual fund portfolio also combine
results of time tested proprietary research models, extensive due-diligence of fund houses, interactions
with fund managers & internal risk controls.

NJ MARS (Mutual Fund Automated Portfolio Rebalancing Scheme)

Every investor while investing wishes to maximise his returns while minimising his risk. Asset
allocation and Superior scheme selection are time tested proven ways for doing the same. But it is
seen that for an investor to manage his asset allocation and select superior schemes is extremely tough
and difficult to execute due to operational reasons. MARS tries to overcome this issue for investor
whereby they can manage their asset allocation and invest in better performing schemes by the click
of a button and maximise their returns. It gives a wide array of portfolios to choose from to the
investor based on his risk appetite and periodically triggers portfolio rebalancing based on deviations
from the asset allocation of the model portfolio.

Insurance Broking

NJ Insurance Brokers Pvt. Ltd., a licensed insurance broker by IRDA, seeks to provide customers
with comprehensive solutions catering to their insurance needs. At the heart of NJ Insurance is the
strong vision for continued financial well-being for customers - individuals and families, regardless of
any circumstances. The key is to offer 'right' advice which is unbiased and customer centric and
encompasses the right risk to insure, the right coverage, the right product and at the right time. NJ
Insurance leverages from the rich experience of NJ group in financial planning and investment
management for customers. NJ Insurance Brokers has appointed Certified Insurance Advisors (CIAs)
who work with customers in identifying, fulfilling & managing their insurance needs. NJ offers a
comprehensive basket of products both in life & non-life insurance space and makes exhaustive use of
technology to deliver great value to customers.

Real Estate

NJ seeks to partner with stake-holders in realty programs and deliver the desired value. With strong
philosophy for sustainability and preservation, NJ offers end to end solutions in realty program
management of varying sizes.

Global Wealth Advisory

With global wealth advisory business, NJ seeks to leverage the rich Indian experience in providing
advisory platform and financial products distribution support to entities in global markets. The idea is
to bring to the client a choice of global opportunities through an empowered network of advisors.

Information Technology

Technology has been a key enabler for success in NJ’s journey. With rich experience, in- house
expertise and a dedicated team, NJ has created tested solutions of excellence over the years.

Training and Development

The NJ Gurukul is a venture aimed at providing valuable training & education support to the young,
emerging talent pool in India. Started in year 2007, NJ Gurukul offers a very wide range of training
programs across India in all major cities. NJ Gurukul is a vision that aspires to nurture the young
talent in India and to transform them into individuals with knowledge & skills for employment and
enterprise with special focus on the financial advisors community. NJ Gurukul has an
institutionalised, process driven approach to training with focus on delivering uniformity in quality &
content. The NJ Gurukul has a Board of Trainers with over 35 well qualified, professional trainers
empanelled across India for delivering training programs. Within a short time, NJ Gurukul has trained
over 30,000 participants in over 50 locations across India. It is an authorised Education Provider (EP)
with FPSB India to deliver training for the prestigious Certified Financial Planner - CFPCM
Certification. NJ Gurukul is also amongst the largest trainers of Mutual Fund Distributors in India.
Key Training Programs:

• Mutual Fund Distributors Certification by NISM for prospective NJ Wealth Advisors

• Certified Financial Planner (CFPCM) Certification by FPSB India
MANAGEMENT

The management at NJ brings together a team of people with wide experience and knowledge in the
financial services domain. The management provides direction and guidance to the whole organization.

The customer first philosophy in deeply ingrained in the management at NJ. The aim of the management is to
bring the best to the customer in terms of-

Range of products and services offered Quality customer Service

All the key members of the organization put in great focus on the processes & systems under the diverse
functions of business.
3. PRODUCT PROFILE

The following is broadly the product basket available to NJ Wealth Partner on eligibility/registration basis.
The NJ Wealth Distributors can engage in active distribution of the following products to their clientele
through NJ:

1. Mutual Funds

NJ has tie-ups with all Asset Management Companies (AMCs) and all mutual funds schemes are part of the
product basket. Eligible Partners can offer any mutual fund scheme to their client from day one of their
association with NJ. The customers have a single window access to any mutual fund product/scheme they
would like to access.

2. Capital Market – Direct Equity & ETFs

NJ is a SEBI registered member for NSE & BSE and capital markets. Clients of NJ Demat & Trading Account
service have access to capital market products of direct equity stocks and Exchange Traded Funds (ETFs). One
can undertake transaction online or through Call & Transact facility.

3. Fixed Income

NJ has also entered into tie-ups with leading companies / institutions for distribution of fixed income
products, namely Non-Convertible Debentures, Infrastructure / RBI Bonds, Company Deposits, etc. The
availability of fixed income products in addition to mutual funds, makes the product basket even more
attractive.

4. Portfolio Management Services (PMS)

NJ has its own PMS offerings with NJ Advisory Services Pvt. Ltd., a group company, being a PMS provider.
The existing strategies have mutual funds as the underlying, one of very few in the industry. In addition to this,
PMS products by other leading PMS providers also regularly form a part of the product basket with Partners.
Clients can subscribe to the PMS products of NJ / other providers through their Partners. Access to NJ PMS
products are exclusively available for NJ Partners only.

5. Real Estate
In addition to the investment products, NJ Partners and clients also have access to the real estate properties
across India. NJ regularly enters into tie-ups with leading developers in India for distribution of their
products.
3. ACTIVITIES AND TASKS UNDERTAKEN
DURING SUMMER TRAINING

 Recruitment

NJ India works through a network of Partners wherein they deal only in B2B business
model and no client interaction takes place. As of March 2017, NJ India has a partner
base of over 25,000+ with more than INR 40,000 crores of AUM and bringing in a pool
of 1,200,000+ customers. Therefore, recruitment refers to identification of potential
Financial/ Wealth planners and enrolling them as partners in the organisation after proper
screening.

Partners are those sales forces who lead in the market and sell the folios of all the AMC’s
associated with NJ India. For the recruitment of purpose task involved is calling
potential financial advisors and persuading them for this business opportunity.

Apart from the advantages to Partners of being associated with NJ India there are certain
advantages to the ultimate client of being getting associated indirectly to NJ India
through their advisors. Being associated with an NJ Wealth Partner can help customers to
access products and solutions that are unmatched and customised to match your wealth
management needs. With rich experience, expertise and years of continued focus on
development of processes & systems, NJ Wealth has managed to build operational,
delivery and service quality standards that are unmatched in the industry. NJ Customer
Care, a service used by NJ Wealth Partners helps resolve customer queries and
complaints with great efficiency. The customers indirectly benefit greatly with this
excellence in services. In addition, the tangible services on offer to all the customers of
NJ Wealth Partners are:

1. NJ Client Desk – Complete Family Wealth management solution

NJ Client Desk offers customers of NJ Wealth Partners a comprehensive online desk,

which consolidates entire wealth/portfolio information for an entire family/group. It
keeps the customers informed of their portfolio, anytime and anywhere, and empowers
them to take smart investment decisions.
 The customers get access to virtually all financial and non-financial products to
manage their portfolio. Transactions through NJ are automatically updated and there is
a wide choice of consolidated and product wise reports. NJ Partners can also create
multiple customised groups for specific portfolio management need of their customers.

2. NJ PARTNER DESK

Today, the need for a comprehensive financial products distributor is more than ever. The
focus on quality distribution practice, high service standards, customer centric approach and
single window solutions is felt hard. The need of a trusted, professsional financial products
distributor is high. The search ends with an NJ Wealth Distributor, also popularly known as
an NJ Partner.
The NJ Partner, is at the heart of the comprehensive distribution platform used by the
Partner to get access to multiple financial products and many value-added services. As a
customer of NJ Partner, you can enjoy exclusive access to this rich products and services
basket.
As part of the NJ Wealth Distributors , NJ Partner enjoys access to a rich basket of financial
& investment products, including mutual funds, direct equity, ETFs, fixed income products,
PMS and real estate properties,a very strong,cutting edge technology driven business
service. NJ wealth partners are provided with partner desk from where they can operate and
access data , transactions and all other necessary functions of their clients.
 3. NJ Trading and Demat Account

The customers of NJ Wealth Partners can benefit immensely from the NJ Trading
Account & Demat Account (TADA) service, which helps avoid the hassles & worries
of doing physical transactions. NJ TADA offers convenience in making transactions in
the most simple, accurate and cost effective manner. The service removes operational
dependency on the Partner to access products and execute transactions.

With so many benefits to both the Wealth Partners and their clients of getting associated to
NJ India, Recruitment becomes the most important part for the life of NJ India. It not only
includes identifying existing advisors who deal in the Mutual funds, but many Insurance
agents who still are sceptical of putting their clients money in the Mutual fund industry.
The leads of interested candidates are generated over time through Walk-ins, tele-calling
on the financial advisors data and through multiple websites. The leads so generated are
explained the benefits of Mutual Funds as a financial avenue and the benefits of becoming
a partner with NJ India. This happens through a process called BOP, Business
Opportunity Planning, wherein the leads are called on a specific day to the office premises
and explained in detail the offerings and policies of NJ India. This BOP happens once in a
week on a pre decided date and entails no cost for the visitors. The candidates so
interested, undergo a Psychometric test, which is the first stage in the enrolment process.
After clearing of the test, candidate is required to pay a one-time fee of INR 10,000 which
includes its AMFI exam and ARN (AMFI Registration Number) fees of INR 5,000 and
the balance towards the marketing material support such as hand-outs to demonstrate to
the ultimate clients.

Recruitment exercise through BOP forms the core business for NJ India.

 E-Wealth Account Registration

It includes persuading the already registered Wealth Partners in the organisation to go the
online mode rather than going for the Physical application mode.

This platform came into being after the Financial Crisis of 2008, wherein NJ India was
faced with thousands of physical applications in a day to invest in a particular fund. With
limited resources at hand, it became really difficult for the company to deal with all the
applications at a fast pace. From there, the company has started this journey to go the
digital way, whereby the investment or redemption from any fund or financial instrument
can be made from anywhere and at anytime. For not so technology driven clients, even
the wealth partners have the authority to make transactions on their behalf.

Some benefits of the E-Wealth account –

1. Ease and Flexibility - NJ E-Wealth account is a single window access to numerous

prominent Mutual Funds of India. Client can choose from a wide range of Funds
(Schemes) in Debt, Balanced and Equity categories offered by these Mutual Funds.
With its multi-bank, multi-investor structure, NJ E-Wealth account offers unique
flexibilities never seen before in online investments.

2. Complete Privacy and High security - NJ E-Wealth account is build on strong

technology platform and implements dual authentication to make online transactions
highly safe.

3. Extensive Investment Reports - NJ E-Wealth account offers very insightful set of

reports which are ready updated and can be accessed online from anywhere. These
reports help you stay up to date about your investments, on the go.

After explaining the benefits of the account and how slowly the business is going the
online way, partners would ask their clients to open the demat with NJ India and the work
included registration of the same on the website after obtaining the relevant documents
i.e. Address and Identity Proof.
 REQUIRED DUCUMENTS AND DETAILS FOR E WEALTH ACCOUNT

 PAN CARD

 ADHAAR CARD

 CANCELLED CHEQUE or BANK PASSBOOK

 NOMINEE DETAILS (if any)

 OCCUPATION AND INCOME RANGE

 PLACE OF BIRTH

 MOBILE NUMBER and E MAIL (for verification purpose)

 PASSPORT SIZE PHOTOGRAPH (for in person verification)

For the very first step we need to fill applicants PAN number date of birth and mobile and email
 id. Once the client gets registerd on e wealth account he/she will receive a verification link on
mobile and email. Client needs to click on that link to verify the same.

 KYC REQUIREMENTS

If you are a first-time investor in mutual funds, you need to comply with the Know Your Customer
(KYC) norms. This is a one-time process that every mutual fund investor needs to do, to be able to
invest in mutual funds. KYC norms are mandated by the Prevention of Money Laundering Act
(PMLA), to track the legality of funds used for investments. Money laundering refers to converting
money that is earned through illegal ways into legal money by passing it through various banking
channels. This makes it difficult for authorities to track the ‘dirty money’ to its illegal origins. There
are three ways you can complete your KYC process.

KYC compliance is a prerequisite for investments in mutual funds. Investors are required to fulfill
KYC requirements with a KRA (KYC registration agency) once and this is applicable to all
investments across funds. KYC formalities can now be completed online, a hassle-free and quicker
approach to investing. E-KYC is based on the Aadhaar number.
E- wealth account provides hassle free adhaar based e-kyc where we have to upload XML file of
the customer for the purpose of completing kyc requirement of the customer.
Procedure to download KYC FILE of the customer:
For this open UIDAI official website.
In this official site we can download paperless e-kyc. For this we need adhaar number of the person
who is new investor in the market. Adhaar must be linked with the mobile number because an OTP
is sent to the registered mobile number. The same needs to be entered on the screen along with pin
code.
You can also complete your KYC formalities by visiting an AMC office or to any registrar's
(CAMS/Karvy, and so on) point of sale or to any independent financial advisor.
Take KYC application form, fill it and submit it along hard copies of required documents.But with
the availability of online services it becomes so easy to complete KYC requirements. We need not
to submit any physical form to AMC or fund house.so In this way technology is contributing
towards making every task and requirement hassle free and without wasting our time.

 Next step is to fulfill further requirements of the form

Other additional details required

 Bank details

 Contact details

 Income and occupation details

 Nominee details

documents need to be uploaded

 Cancelled cheque

 PAN card

 Signature

IPV (IN PERSON VERIFICATION)

In-person verification (IPV), mandated by Sebi in 2011, is a part of the KYC process used to
establish the identity of the person. IPV is the physical verification of the information provided in
the KYC form done by the AMC or broker's employee to establish its authenticity.

 Operations

Operation department forms the spine of any organisation. At NJ India, operations team
looks after all the physical investment/ redemption needs of the partner and uploads all
the physical data on NJ server for any future verification.

Apart from Recruitment and E-Wealth Account registration through electronic form, this
project also includes working with the operations department for work such as bank
mandate registration, TADA (Trading account and Demat account) form registration
through physical application mode, initiating Mutual fund investment and redemption
request made through physical mode. Many wealth partners still operate on the physical
platform mode, and also in this era of online theft and fraud there is a growing need for a
good record keeping exercise. Therefore, operations team forms the backbone for NJ
India and is the most important department for the firm.
4. Challenges faced in performing the activities
and tasks

With more use of online services and ease of maintaing investment accounts of the customers, NJ
investment and its advisors are persuading its clients to use online aaps and to open TADA accounts
termed as e-wealth account but old customer who are registered with NJ in physical mode
generally resist to open e- wealth account.

So the main challenge faced during e wealth account registeration and recruitment are:

TECHNICAL PROBLEMS:

 Software update:
Technical problems such as hardware failures or software bugs make it difficult or
impossible to perform a desired action. Continouse changes and upgradations in the
software, employee desk and partner desk make it extremely difficult to complete the
desired tasks.

 NSDL portal issues:

NSDL website was also under maintainance that poses a problem of final otp verification.
National Securities Depository Limited (NSDL) is a financial organization created to hold
securities such as bonds, shares etc. in the form of physical or non-physical certificates i.e.
in dematerialized format.

OTHER ISSUES

 Customer perception and lack of trust:

E wealth registration is a lenthy process and needs a lot of information as mentioned in

chapter 3. But because of client perception of fraud through online transactions and lack of
trust they generally resist to provide necessary information.They also recieve link on their
mobile number and e-mail for verificationwhich they need to share with NJ but they
consider this as sensitive information and do not share which create challenge to fill the
 pendomg form and the account done

 Not familiar with uing mobile applications

People who are above the age of 45 years are no much aware of using mobile applications
and generally resist to came up and use online platform.they donot have knowledge how to
operate applications and hence delays the process.sometimes they refuse to open TADA
accounts.

 Problems with new customers:

For the new cutomers who are not KYC compliant need to upload paperless e-kyc which
was downloaded from UIDAI official site.for which they receive otp on their mobile number
linked with adhaar. In case adhaar number is not linked with mobile number it further delay
the process.
5. Knowledge and Skills required in performing the activities

Technical skills

 Software proficiency:

Today, nearly every job requires a basic understanding of computers, and many jobs involve
intermediate to advanced computer skills. This can include knowledge of specific software,
applications or devices. Software skills help you to efficiently use computer programs and
applications. There are some software skills that employers may consider as prerequisites to
employment. Employers may not include some software skills on job posts under the assumption
they are universally understood. For example, many employers may believe all applicants have a
basic knowledge of word processing programs, like Microsoft Word.

 Data analysis:
Data analysis is a process of inspecting, cleansing, transforming and modeling data with the goal of
discovering useful information, informing conclusions and supporting decision-making.

 Project management:

Project management skills are required to complete the project within provided time and
resources.The process typically includes:

 Planning the project from conception to implementation

 Mapping out a timeline

 Troubleshooting any issues

 Delivering (and often maintaining) the end product or service

Soft skills

 Communication skills:

Communication is the heart of every organisation. Everything you do in the workplace results from
communication. Therefore good reading, writing, speaking and listening skills are essential if tasks
are going to be completed and goals achieved. From a business standpoint, all transactions result
from communication. Good communication skills are essential to allow others and yourself to
understand information more accurately and quickly. In contrast, poor communication skills lead to
frequent misunderstanding and frustration.

 Interpersonal skills:

Interpersonal skills are the qualities and behaviors a person uses to interact with others properly. In
the business domain, the term refers to an employee's ability to work well with others while
performing their job. Interpersonal skills range from communication and listening to attitude and
deportment. Strong interpersonal skills are a prerequisite for many positions in an organization.

 Conflict resolution:

When you have to deal with customers,sometimes conflict is bound to happen due to different
perception levels. We’ve all been there—an irate customer screaming into your phone or turning
purple in front of the counter. And whether it’s your fault or not, knowing how to reach customer
conflict resolution is imperative skill one need to maintain consistency.

 Work ethics:

A work ethic is a set of moral principles an employee uses in his or her job and it encompasses
many of these traits: reliability/dependability, dedication, productivity, cooperation, character,
integrity, sense of responsibility, emphasis on quality, discipline, teamwork, professionalism. These
ethics are required to complete the responsibilities given and to achieve goals.

Managerial skills

 Time management:

It is essential to do the right thing at the right time. Time management is one important skill
required to achieve goals.for a disciplined corporate life time management plays a vital role.
 Problem solving skills:
A lot of the work in problem solving involves understanding what the underlying issues of the
problem really are- not the symptoms. Dealing with a customer complaint may be seen as a problem
that needs to be solved, and its almost certainly a good idea to do so. The employee dealing with
complaint should be asking what has caused the customer to complain in the first place, if the cause
of the complaint can be eliminated then problem is solved.
6. Learnings from the internship

The internship at “NJ India Invest Pvt Ltd’ gave me an immense learning regarding
mutual funds as a perfect avenue for financial investment. Each individual wants to save,
either for his/her retirement or for some other purpose (a house, dream car, children
education, marriage, etc.). Therefore, it becomes important for him to save and invest.
And investment shall be such that it earns a return over and above the inflation rate. Any
sum that merely beats or is equal to the inflation rate is not investment. Mutual funds,
thus, becomes the best avenue for such an individual, wherein money earns money. MFs
have schemes for each type of investor, whether he is risk taker or risk averse, short term
or long term investor. Apart from being tax free except few, they have shown returns of
around 12-15% over the 5-15 year period in addition to making money for the broker.

My perception has completely changed regarding investment avenues. Previously, I used

to think that it will take a lot of research and analysis to invest in stock markets, since I
will have to analyze individual stocks and would have to see that how many returns they
have generated over the years, and how they are going to perform in the future
considering the financials. This internship has taught me a lot about mutual funds and
how they completely remove your stress of keep tracking the stock market through
professional management service that it offers. Further, it offers diversification and has a
product for each type of investor based on his investment objectives and risk profile.

Also, a thumb rule I learnt:

Your investment percentage in equity should be 100 – Your current age. If my current
age is 25 years, then as per the above rule 75% of my money should be invested in equity
and the rest 25% should be in debt. This indirectly indicates the risk that I can take, as the
age increases the investment should be more in debt oriented products and less in equity
oriented products.

Further, I was able to apply some of the academic learnings from my course to the project
given. Time management became the most important skill that I practised. Further,
presentation skills became the most important part during recruitment exercise, through
which I was able to gauge attention of a number of advisors and persuade them
 effectively.

 Gain insight into the working environment and understanding the culture of the firm.

 Gain an understanding of the process used by the firm to examine the investment goals of
the client.
 Gain insight into security analysis methods used by the firm.
 Learn to use the proprietary software used by the firm to analyze the investment needs of
the client.
 Gain an understanding of the investment databases used by the investment firm.
 Gain knowledge about the various investment products offered by the firm.
 Develop skills needed in communicating with customers and professionals regarding their
investment accounts and business opportunity.
 Understand the various rules and regulations pertaining to the sales of the investment
products.
Bibliography