Logo Design

Men started wearing belts in the 1920s, as trouser waists fell to a lower line. Before the
1920s, belts served mostly a decorative purpose, and were associated with the military.
Moreover, prior to that trousers did not even have belt loops.
This design is an inspiration taken from the precision of design and detailing done by the
finest craftsmen in this industry. The design interprets what the company wants to show forth
in their product via their logo.
The logo has 3 main colours
Kelly Green
Royal blue
Yellow
Each colour has its meaning in the design
Kelly Green – green has a strong association as a refreshing and peaceful color. Here it is to
evoke the emotion of reliability of the product.
Royal Blue – blue induces a strong emotion of calmness and conveys tranquillity. Royal
signifies that the product is a top notch piece which also promotes the emotion as a trust
between the company and the consumer.
Yellow – yellow is a compelling color that conveys youthful and fresh energy. This promotes
the product as “on trend” and very enthusiastic and is perceived as a happy color.
The company’s tagline _ A belt that boosts your confidence.