Easily Persuade

1 Copyright © 2010 Chris Hutchison

Copyright © 2010
The author Chris Hutchison holds full copyright for this eBook and it’s
Recorded Version. This eBook cannot under any circumstances be
copied, electronically transferred in whole or in part.
All rights are retained by the author. Violation of this copyright will be
punished to the fullness extend of the law.


Table of Contents
The Need to Persuade……………………………………………… 4
Global Human Drives………………………………………………. 7

The Fundamental Needs
The Everyday Needs
The Deep Need for Bonding
The Craving to Be Great
Individual Needs……………………………………………………… 11
Studying Your Target………………………………………………. 13

The Slow Method
The Fast Method – Interrogator
Becoming Your Target
Persuade People to Like You…………………………………….. 19

Show a Genuine Interest
Highlight Positive Traits
Never Criticize
Psychic Influence From the Heart Center……………………. 25

Using the Heart Chakra to Influence Others
Persuade People to Your Way of Thinking……………………. 29
People Are Motivated by This…………………………………….. 33

Secret to Driving the Emotional Vehicle
The Covert Way to Persuade People

to Do What You Want……………………………………………….. 39
Conclusion……………………………………………………………… 46
Let Us Recap…

Chapter 1
The Need to Persuade

You cannot live a successful life without having great persuasive

skills. Your ability to get others to like you, retain long
rewarding relationships, make lots of money, secure a great job
or even sell to others are all based on your ability to effectively
persuade others.
Those who become good persuaders may become that through

trial and error. However there is nothing like those rare
individuals who make it their duty to learn the actual secrets of
effectively persuading others. Those are the individuals whose
lives seem to be on a winning steak no matter what they do.
They tend to have a leadership quality without ever applying
force or strain. They can always get others to help them when
they are in need.
Perhaps you have also seen the value of persuading others and
realized the edge that it will give you in your life. It does not
matter if all you want is to have better relationships in life or if
your goal is to achieve great riches, persuasion is the key.
Your life will start to change the moment you begin to practice
these persuasion techniques that so few people know. Just
imagine for a moment that by the end of this course not only will

you be able to persuade others to like you, you will also be able
to positively influence others to take the action that you want.
Using powerful psychological triggers you will know just what

buttons to push to get others to eagerly do what you want. And,
what’s even more exciting is that you will never have to resort to
the normal patters that everyone else takes. You will certainly
stand out from all others. You will never have to beg, force,
criticize, hound or belittle anyone to get them to do what you
want.
Can you see just how exciting life could be by learning these
powerful secrets?
Before you go any further try to remember a time in your past

when you really wanted someone to take action on some matter.
Did you try very hard to win them over? Did you beg and plead?
What then was the result then?
The key to persuading anyone is to never force, beg or belittle in

the hopes of embarrassing the other to take action. Would you
like to know the key to becoming a master persuader? This
secret key is the foundation to persuading anyone. The moment
you truly grasp this understanding it will immediately open up a
new awareness for you.
The real secret of persuasion is to be skilled enough to place a

burning desire inside of another. That desire must literally
expand into an all consuming fire that the other becomes eager
and excited to take action. In such a case there is no resistance

what so ever. The one being persuaded will eagerly do for you
what you desire. The way to create such a burning desire is to
give people what they really want.
With that said there is a concise and covert method to achieving

this. There are secret methods to giving people what they want
while motivating them to take the action that you want. It is a
step by step formula that must be understood and practiced. It
is only through practice that you gain the true skill to master
persuasion and achieve outstanding results.

Chapter 2
Global Human Drives
Before you can learn the secrets to easily persuading anyone you
must first understand the human psyche. By understanding the
human mind and disposition you can better influence another by
using what already drives and motivates them.
All human beings are driven by basic fundamental needs and

those needs determine how a person will act, what they are
willing to do or not do. The everyday existence of a human being
is controlled by their basic needs. If there is not a need there is
no action. Everything we do from getting up in the morning to
go to a job that we may or may not like, to how we spend our free
time is based on fulfilling one of those basic fundamental needs.
So in order to first become a master of persuasion in all areas

and with all people you must know the fundamental needs and
wants that drive all human beings. These driving needs are such
an integral part of the human experience that people will do
absolutely anything to have those needs met.
When those basic needs are not met people will often go through
sever states of depression and unrest until they get what they
want.

Knowing what those needs are will give you an understanding of
how to work with people based on the needs which drive them.
• The Fundamental Needs
Here is a list of the needs which drives others:
The need for money, food & shelter
The need for good health
The need for sexual fulfillment
The need to be loved
The need to be part of a group of likeminded people
The need to stand out and feel great or special
• The Basic Needs
These needs dominate a person’s life. Before a person can move

into the various categories they must pass certain needs. For
example the need for money, food and shelter are basic survival
needs. People who exist in those states could not effectively
bond with others as they are still consumed with the idea and
pursuit of fulfilling those basic needs. A person who struggles
with getting money to eat or to pay for their shelter won’t be
occupied with thoughts of creating friendships. There is very
little place for socializing or creating larger communities.
However once those basic needs for food, money and shelter are
met, then they move on to the next level of human needs.

• The Deep Need for Bonding
Once all the other basic needs such as food, money and shelter
are attained most people will do anything to be accepted and
part of a well supported group of likeminded people.
This happens to be the most common stage where most everyone

spends a great deal of their time. That is why dating sites and
forums are so important. People are always on the lookout to
find others who share their interest. The need to bond with
others who share similar values and support who a person really
is at a deeper level is craved deeply by everyone. It is enough to
drive many people to do whatever they can to fulfill this burning
need for company and connection. A person’s entire mental
balance can be severely thrown off when they are not with others
who mirror their deeper ideals and beliefs.
Have you heard others say that they can be very lonely even
among many people? This need to identify with others who
share our thoughts and ideas is essential to the overall wellbeing
of another. Try to recall a time in your life when you did not fit
in with those around you, or even a time where you may have felt
a bit lonely. Can anything be more painful than loneliness?

• The Craving to Be Great
The moment a person’s need to belong to a group is met the next

driving need is the desire to stand out from the group and
everyone else. This is demonstrated in a person’s need to be
special and great. Ultimately people crave deeply the desire to
be seen as special and unique. This feeling of uniqueness sets
them apart and beyond everyone else and persons who crave this
will do whatever they can to achieve and sustain this feeling of
greater than, special or unique.
They will seek out others who will feed them those ideas. There
is nothing more stimulating to a person who wants to stand out
than to be told by another that they are great. They will keep
that person by their side as that person feeds their need for
greatness.
At first everyone strives for sameness and belonging but as soon

as that connection has been made the individual struggles for his
own separate identity.

Chapter 3
Individual Needs
People are driven by their needs in every waking moment.
Besides the general human needs each individual has his or her
own personal needs which fall into the general category. An
important element to persuasion is to understand what the
individual needs of a person really are. No two people are alike,
so no two people can be treated identically. As stated in the
previous section people are only driven to action based on their
needs. If there is not a need there is no action. And, you cannot
effectively persuade another until you discover what their needs
are.
When a person has a deep need it consumes their every waking

moment. That need, can become their greatest suffering. And
they will do just about anything to fix this need until it is fulfilled
and replaced by another need.
Someone who has a need for money cannot be persuaded to buy

an emerald ring. That person’s basic need may be driven to
create a shelter or to buy food to eat. While you may not be able
to persuade them to purchase an emerald ring you could
persuade them to do something else.
The individual needs are countless. People are driven everyday

by the pursuit of beauty for example. Whether it is a man trying

hard to cure his bald spot, a woman obsessed with getting Botox
or the countless number of people who spend thousands every
year on plastic surgery to look good. All these individual needs,
based on a person to person basis, have their roots in the need to
fit in to our desired group and our need to be loved.
People try very hard to fit into the group that they want to
belong to and that is often preceded by self examination. A
person will try their hardest to fit into the group by striving to be
the best in order to be accepted by the group.
There are communities where people try to out rank each other
with the best cars and the best homes and the best vacations. All
of this will be done even if it eventually leads many to file for
bankruptcy.
A man or woman looking to find their ideal partner, will be

driven to spend lots of money recreating themselves in order to
be an ideal or a perfect version of themselves. The need for
perfection will consume their every waking moment, until they
achieve what they imagine to be a suitable look to attract the
partner that they want. Again this behavior falls into the human
need to be loved, the need for sexual gratification and the need
to belong.

Chapter 4
Studying Your Target
In order to persuade others, you have to know your target and
you must know what your target wants. To believe that you can
effectively persuade someone without knowing who they are
would be foolish.
Remember from the previous section when I said that people are
only driven by their wants and needs? In order to lead someone
you have to know what their need is. You can only effectively
persuade someone by giving them what they want. If this seems
vague at first you will soon understand it all.
With that said you can get what you need quickly. It does not
always have to take days or even hours to get the key elements
to influence another but it certainly does take certain methods.
• The Slow Method
People love to tell you all about themselves and when a person is
in a desperate state of need they won’t hesitate to tell you what
those needs are. It’s quite easy because more often people are
consumed with thoughts of their needs. Those obsessive
thoughts often lead to severe depression. Naturally there are

degrees to this and each and everyone will react to their needs
differently based on how deeply they are affected.
When a person cannot seem to contain their worries, fears and

troubles about their needs then they have probably endured this
lack for quite some time. In such a case that person is now in
desperate mode.
Even though people complain excessively about what is

bothering them, those who they are complaining to don’t register
those complaints because the listener is probably consumed with
his or her own desperate needs as well.
Think of how many times you were with a friend who went on
and on about their problems. You may have listened for the first
five minutes but where did your mind go for the rest of time after
that? Sometimes a person’s complaining might only make you
think of your own worries and before you know it they are talking
and you are only pretending to listen but your mind is on your
own worries.
You can see this playing out when people are talking. The other
person is only waiting for a moment for the talker to shut up or a
pause in the conversation so he can interject his own story. Then
the moment he pauses the other person interjects the rest of his
story. It’s pure madness but it’s a common pattern in lots of
conversations. People aren’t listening to who you are or what
you are saying, they are only waiting to be heard.

A good persuader listens and takes mental or physical notes.
You have to pay acute attention and get as much detail about
what is affecting the person you want to persuade.
• The Interrogator
Although it is not very hard to discover what a person’s needs

are it can still be challenging to clearly identify the degree and
quality of those needs. In this case it’s necessary to be more
direct in order to discover who that person really is. One way to
get to the heart of any individual is to lead them through a series
of questions.
Questions force people to go inside of their heard, it forces them

to think. A great deal of the time a person may have a concern
about something they want to add or change in their life, but that
person may still not be really clear about it until someone gets
them to open up.
As an interrogator you have not only decided to ask a series of

questions that lead to a deeper understanding of the other
person; but you have also made up your mind to listen. This is
not about you. You must show a genuine interest in the other
person.
When you apply the interrogative process not only will you be
discovering who the other person is, they themselves may be
uncovering their own inner hidden nature. One of the biggest
faults of human beings is that they don’t take enough time to

examine their lives or their deeper thoughts. So by leading them
through a journey of their inner mind a whole world will be
revealed.
You can start by asking questions which seem obvious. Don’t be

a drill sergeant. Instead, be a friend who has a genuine interest.
Be one who is non-judgmental. The moment a person feels that
you are being critical of who they are they will shut down and
put up a wall. However when you show a genuine interest for
who they are they will be more than willing to share, in fact they
will tell you more than you need to know.
Start with questions that pertain to their needs. Think of the

interrogative process like a tree. Envision in your mind that your
initial inquire is as light as leaves and as you go deeper imagine
those as the many branches on the tree. Then those branches
lead to the stem and then the root of the tree which is who that
person really is.
• Becoming Your Target

The secret of effective persuasion has a concise formula. And
any missing ingredient would make an ineffective formula. The
following process is what flour is to cake making. The ability to
go inside of your target is crucial. You will realize the
tremendous level of power and leverage you will gain over
anyone by applying the following technique. It does not matter if
your desire is to influence your present partner or to acquire
wealth or creating a cult following this technique is the catalyst
to real persuasion.

Step one: get into a quiet place where you will not be disturbed
for several minutes.
Step two: get centered. You can do this by following your

breathing for several minutes. Don’t alter your breath, just
watch the flow of oxygen as it enters your nostrils. Fill your
abdomen then exhales through your nostrils again. It’s a circular
motion that will clear your mind and move you into the ideal
state of psychic awareness. Do this at least 10 full cycles.
Step three: once you are really centered and you are immersed
in the rhythm of your breath begin with the following. Using
your imagination, place your consciousness inside of your target.
Pretend that you are genuinely able to go inside of your target
and become them.
Step four: Pretend that you are your target. How does your
target see the immediate world around them? How does your
target’s needs affect how they see life? How does your target
relate to others? What does your target deeply want? What are
they willing to do to get what they want? What are their
weaknesses and concerns? How does your target see you? How
can you be an effective solution to your target?
Step five: Experience everyday life from your target’s point of

view. Trace your targets day from the time they get up as they
go off to work and interact with the world around them until they
return home.
Can you now see more clearly who you are dealing with? This
can bring a whole level of understanding. What you do with this
information is up to your character and personal morals. You
can severely manipulate a person with this knowledge or you can
bring empathy to the situation. All human beings need a great

deal of understanding and non judgment. Use this information to
positively influence others to a higher way of being.

Chapter 5
Persuade People to Like You
With so much strife among people you would think it were really
impossible for people to get along. This really isn’t so. If you
truly have the desire to get along with others and to be liked you
will find the following techniques will change your relationships
with others. People will not only like you they will seek you out.
They will prefer your company to others. And, when you can get
people to like you, your ability to persuade them is already half
done.
It is very easy to persuade another once you have gotten them to

think favorably of you. In order to get someone to like you, there
must be a level of trust. Trust is something which builds up over
time or if you know how to persuade others you can create that
level of trust and likability very fast. Once a person has created
trust in you their filters of resistance are down and they will
easily agree to whatever you tell them or present to them.
I am sure at this point you don’t want to go the long and hard
route, you want to build quick trust and likability in everyone you
meet. In this case there are 3 key elements to persuade others
to really like you.

• Show a Genuine Interest
Instead of trying to get others to be interested in you, place the

focus on the other person. Become genuinely interested in the
likes and dislikes of the other person. Get to know their story.
When you show an interest in others you are fulfilling the need
that many people have and that is the need to being loved as well
as the need to be received and understood by someone else.
Most people really crave this.
Few people show an interest in others because most people are

tied up in their own worries and needs that they very rarely
devote any time to the interest of others; unless that other
person shares in the same worries as they do. In this case they
will spend time swapping sad stories with each other. What is
more common is that while one person is sharing their story the
other person is rarely ever listening they are just eagerly
awaiting the time when they can interject and tell their woes. So
in essence no one is listening to anyone. People just want to be
heard.
Show an interest in others my taking note of the things that they

care about. Create a mental note and remember to bring it up
again. One girl had been busy swapping stories with a guy she
recently met. During the conversation she casually told him that
she just loved fortune cookies because they always seemed to be
on target with answering whatever concerns she had in her
mind. She also told him that she absolutely loved Dolphins and
had a special spiritual affinity for them.

One day to her amazement, he sent her a box filled with fortune
cookies and several beautiful pieces of art with, you guessed it
Dolphins! Can you imagine the impact that guy had on the girl?
Those gestures while simple build a strong impact and

immediately create good feelings. If someone is willing to recall
such small details imagine how attentive they must be. How can
you not want to please a person like this? This guy has used a
very powerful persuasive technique. Subconsciously it would
make it very hard for that girl to say no to him if he needed
anything.
When someone has extended a gesture of kindness, especially as

unexpected this creates a subconscious dept…a feeling that we
should somehow obliged to extend the same level of kindness or
greater.
• Highlight Positive Traits
People will quickly criticize a thing that they don’t like and say
nothing for the thing that they do like. How many relationships
have gone sour because each partner spent more time
complaining and criticizing the small things which irritated
them? Yet on the other had there may have been numerous
things that their partner did right yet there was not one word of
support.

Highlight people’s positive traits as often as you can. Everyone
has a list of positive qualities. If you took the time to examine
your friends, your coworkers, your family members and your
spouse you will see that every single person has a list of good
qualities. There are many positives to each person. But, do you
know that many people live their whole life without anyone ever
telling them how good they are? Imagine how sad and
underappreciated many people feel about themselves. Yet most
people know all too well the judgment and criticism that others
launch at them all the time.
It’s the rare individual who will make the effort to highlight the
good in others. When you make a habit of complementing others
they will naturally feel very good about themselves when they
are with you. People crave this feeling. They will light up and
feel wonderful when they are with you because you are the one
who generates this feeling inside of them, they will genuinely
associate their good feelings with you.
Here is one technique to apply in easily persuading those you

already know to like you. Make a list of everyone you come in
contact with, whether they be family members, co-workers or
your spouse. On a separate piece of paper list each person and
beneath that person’s name list at least seven positive qualities
that person possesses. Take the time to examine those qualities
before moving on.
Now that you have your list you must make it your duty to
genuinely complement each person with at least one of those
positive qualities. The idea of this technique is to do it as often
as you can. Find a way to interject that compliment into a

conversation as often as you can. You can say something such
as, “You know Mary I was noticing how well you do X. I really
love that quality because few people do it the way you do.”
A complement fed by a reason is far more believable and

substantial. Remember to always add the why. Complement and
then add the reason why you felt the way you do. A person will
remember the compliment and when it backed by a positive
explanation it will trigger more positive feelings inside of them.
They will also remember it for many days or even years to come.
• Never Criticize
If you want to kill any chances of positively persuading another

then criticizing them will surely do that. When you criticize
another their defensive walls go up to protect themselves. You
immediately kill any trust that could have been built. Instead of
criticizing others for their beliefs or their actions try to imagine
what you would do if you were in their situation. It’s very easy
for us to assume that we know what a person is going through
from the outside but to place yourself inside of that person’s
situation and see the world the way they see it will give you a
better understanding.
If someone expresses a point that you don’t particularly agree

with don’t show judgment instead say something like, “If I were
you I would do the same thing.” This really isn’t insincere after
all if you were that other person with their experiences you
would probably take the same action they did.


Chapter 6
Psychic Influence From the
Heart Center
Our minds are powerful instruments to transmit thought
frequencies. Your mind literally broadcast thoughts charged
with intense feeling out to any target. This works just like radio
frequencies. Have you ever wondered how those radio
frequencies travel with such an impact to your home? Have you
ever taken the time to think of how a wireless phone is able to
connect you to the source of your call?
We take these things for granted but they are all part of a system
of invisible energetic wave frequencies. These frequencies may
be invisible to the human eye but powerful in their ability to
interact with and influence their target.
Everyday your personal thought waves are in contact with others

and they are interacting as well as influencing the way people
think and feel about you. Why not use this powerful
understanding to build unity and excitement in the minds of
others towards you.
Here is a powerful technique. This technique is tremendously

powerful. Damaged relationships have been mended after
following this practice. Relationships on the verge of breaking

up were repaired. Naturally if you are in a bad relationship
which has gone through many years of being induced with lots of
volatile or negative thought frequencies, it’s going to take a lot of
work on your part to neutralize those old patterns that you have
saturated the other with. It takes doing this daily for several
weeks or months.
• Using the Heart Chakra to Influence Others
Step one – Using the exercise in the previous section, make a

list of at least 7 positive qualities possessed by the person whom
you wish to influence to like you.
Step two – Get into a quiet state where you will not be disturbed
for twenty to thirty minutes. Then place your hand on your
heart.
Step three – breath slow rhythmic breaths. Following the in

and out flow of your breathing, don’t try to alter your breath
simply follow it. This awareness of your breathing will connect
you to your psychic center where you will connect with your
psychic mind for massive effect.
Step four – Place your hand on your heart. Recall the list of
positive qualities you have written for the person you want to
positively influence with the feeling of love. Start with the first
quality on the list and repeat it over and over as if you are
sending those positive thought out to the other. You may want to
say something such as, “I love the way you do, then fill in the

blank…or I love this about you.” Whatever positive thoughts you
can achieve allow yourself to do that. Repeat each statement
over and over again at least ten times. Get into a rhythm with
the statements. If you have 5 statements then you should be able
to repeat a total of 50 statements repeating each statement a
total of ten times.
Step five – Using the power of your imagination. Envision a

steady stream of pink light flowing from your heart center out to
your target’s heart. Excite your emotions with positive thoughts
and feelings. As you repeat those statements allow that energy
to flow out towards your target. Your emotions of love are what
equate to the frequency interacting with your target. This will
trigger their positive feelings towards you.
The only way to know the value of this exercise is to actually

practice it. The key to it are the statements done with the
increased feelings, as you deliberately direct the flow of energy
from your heart center out towards your target. The longer you
hold this meditation the stronger the energy coming into target
with the other will be; they will feel stronger feelings and
sensations of acceptance and love towards you.
This exercise is not limited to relationships alone. It can be used

in your office space it can also be used in business to further
influence your potential customers to take action. Using the
exercises found in the following section along with this exercise
can produce outstanding influence over the feelings of others
towards you.


Chapter 7
Persuade People to Your Way
of Thinking
Do you have an idea or a belief that you would like to get
someone else to understand and support but it all seems very
hard? First you must know that people hold very steadily to their
belief systems and guard their beliefs with their life.
You may not have thought of this before but the belief creates
the man. People choose beliefs and concepts that make them
feel safe and comfortable in order to function in the world. Most
of a person’s concepts and beliefs are based on their own
personal experiences. Trying to convince a person of something
that they have not seen nor experienced, is often a bit
challenging.
When a person is introduced to a new belief or concept about life

they immediately put up resistance. The average person can
only relate to life based on their own personal belief system
which is based on what they have experienced from life. They
are often incapable of understanding someone else’s belief. The
idea is, if I have never experienced it, if it is untrue for me then it
is not true to begin with.

When a person meets with a new concept they weight it with
their own concept and if it does not match with their own they
tune it out as wrong.
People are always matching new information with what they

have already agreed on in their own personal life. If what they
have just encountered matches with that they already know or
believe then they are very accepting of the new information.
However if the new information is entirely different, it does not
matter if it is good information people will tune it out.
On the other hand, if that new information has a few points

which match with what they already know and believe they will
be open to receiving the other parts that maybe entirely new or
different.
The human mind is always seeking what is familiar in order to

create a match. If there is no match a wall goes up. This is
happening all the time in every way that you may not even
realize this. Ten separate people may walk down the same road,
and each and every one of those ten people will see the things
that they are already familiar with, yet their mind will have the
tendency of filtering out anything else that is completely
unfamiliar to them.
How then would you persuade a person to your way of thinking

without them getting angry or putting up major resistance?
Start by knowing in full detail the idea you want to present them
with them. Secondly, know very clearly what the other person
already believes.

This part is crucial. Take a bit of time to examine what the
similarities are between what you want to introduce to the other
person and what they already believe. You will certainly need to
take some time to meditate on the shared similarities between
what they already believe and the new ideas you want to
introduce them too.
In order to persuade them to the new concept, start with their

present belief on the matter. Engage them in what they already
believe. Start a conversation going, and then begin to share the
similarities of the new concept into the conversation.
Let us imagine that you are speaking with someone who has a
very strong Christian based belief but you are interested in an
alternative religion such as Buddhism. If you suddenly sprung
up and gave your thoughts on Buddhism, the other person would
tell you all the reasons why Buddhism was not the religion for
them, or even why it is not a good religion.
However in order to persuade them to your way of thinking you

would start off the conversation on the topic of Christianity. As
the other person moved deeper into the conversation you could
then say something such as, “You know I realized that although
Buddhism is a different religion to Christianity there are so many
similarities. Did you know that the base concept of love and
tolerance is the same as Christianity? Were you aware that
Buddhism also supports all the commandments found in
Christianity?”

You can continue like this by becoming even more specific.
Without forcing the other to accept your way of thinking keep
sharing the similarities. Slowly they will begin to accept the
similarities for themselves. You never have to insist on anything.
By introducing the similarities they will gradually begin to
incorporate the concepts you are trying to get them to accept.
In an argument you may want to first show the other how similar
their point is to your point. Explain to them how the two of you
already agree and are actually addressing the same concerns in
a unique way. Be specific by pointing out the things that they
have said that you agree with before introducing the new point.
By doing this you remove the resistance and open the other
person up to taking on your point of view.
Simply hearing the words, “I agree with you,” or “I understand

the point you are trying to make,” puts the other person at ease
and makes them more open to what you have to say from that
point forward.

Chapter 8
People Are Motivated by
This…
People are not driven by logic people are driven by emotions.
And the greatest emotional motivator is the fear of pain. The
fear of pain is often a greater motivator than the reward that
could be achieved if action were taken.
Did you get that last part? Let’s repeat this part all over again.
People are so overcome by fear of pain and suffering that this
alone will motivate them to take action, even action that may be
illogical. Fear of suffering is a greater driving force than
pleasure. We live in a fear based world. Fear drives people
more than pleasure in most cases. Using a person’s fear of pain
and suffering makes for an easy way of manipulating a person to
take action.
The pain I am referring to is not necessarily a physical pain.

Pain can be emotional, or it can be psychological.
Returning to the psychology of human needs you will notice that

underlining all need is fear. People experience great pain and
suffering when their needs are not met. There is no greater pain
than being lonely hence the human need for love or a support
group. The pain of not having proper food and shelter or money

to supply this is another source of pain that can keep many
people awake all night.
Ill health or the fear of dying is again one of the most troubling
sources of fear that will drive the human need to live, which will
cause a person to do almost anything.
So as you can see all need even the individual needs which seem
superficial are linked to a person’s deeply rooted fear.
A man reaching the age of retirement and realizing that he has

no retirement funds, no saving and no family to support him will
go through intense psychological suffering. The fear that
without money he will be unable to maintain a spouse or live out
his retirement in comfort can cause him debilitating fear. The
fear can be so great that it can cause him incredible mental
instability.
Those penetrating fears will motivate that man to do whatever he

can to create a source of income that will allow him to live as he
wants. One of the highest suicide rates beyond the teenage
years are those who are facing retirement.
A man or woman who has just broken up with their partner will
go through an intense grieving process that will mirror the
grieving process of losing another to death.
The emotional pain becomes so sever and frightening they will

do all they can to alleviate the emotional pain by any means

necessary. It will force that person to do anything to get that
partner back, although, they are fully aware that the ex is no
good for them. And, if they cannot get the partner to return they
may grab the next person they meet only to get over the intense
pain of being alone and the pain of feeling unloved.
People who are afraid of the possibility of dying will do just about
anything to prevent the possibility of death. They will do all that
they can to secure good health and a good living so they can
ward off illness which would lead to death.
When a person comes face to face with the possibility of ill health
or dying the fear is enough to drive them to do some very
irrational things. This isn’t to say that many of the alternative
methods of healing are not valid but there are some absolutely
bazaar practices that actually harm others that are too grave
even to mention here.
You can use fear to motivate people into positive action. It’s
done all the time in the news as well as with advertisements for
various businesses.
The next time you sit down to watch your favorite show pay
attention all the advertisements. The best examples are the long
infomercials. They spend a great portion of the earlier part
showing you all the horrors that have happened to a person who
does not have their product, and then this is followed by the
miraculous soothing away of the problem after the product has
been purchased.

Please also note that for obvious reasons this vigorous technique
is not always necessary to use or if used you can tailor it to
moderate levels. Building fear in another can cause adverse
reactions, such as panic, depression and so forth. Be certain to
follow up with the solution. Never ever leave another hanging in
a state of despair. The energy you create in others will either
bless you or curse you. Besides, people love others who can not
only show them the dangers or possible fears that could occur,
but they will love you more for showing them a solution to those
problems. They will literally associate you as the savior to their
worries and fears.
So how can you take advantage of the human tendencies of fear

to produce the desires that you want? By using the following
steps:
• Secret to Driving the Emotional Vehicle
Step one - Take some time for contemplation. By meditating on

this first, ideas will come to your mind that would not have come
before. Show them what they will lose if no action is taken
Step two – Can you amplify what they may loose with as much
emotion as you can? Can you find at least 5-7 horrible possible
outcomes if no action is taken?
Step three – Hold that person in that state for several long
minutes. Keep talking about the horrible possibilities for a while.

As you do allow the feeling of fear to become strong and built up
in their mind.
Step four – Watch their reaction, you know when they are
hooked if and when they begin to feed the fear with their own
possible worries and thoughts. They will begin to agree with you
and fill in the story for themselves.
Step five – Present them with the solution. That solution should
be what they want and what will alleviate their pain, fear and
worry. The solution should be an obvious solution and one that is
very helpful. Just as you created a lot of emotional fear, create
just as much emotional relief and excitement for the solution.
It is extremely important that you make them aware that there is

a relief to their suffering or distress if they take a particular
action.
Amplify the solutions and don’t stop until their emotions shift
from a fear based emotional level to a hopeful and excited and
relieved emotional level. This excited, relieved emotional state
will be backed up by the fear they previously experienced and
they will be very relieved to take the action that you want them
to take.
Spend a day studying the commercials that appear during your

favorite shows. Infomercials are best. As you study them you
will gain even more insight into the method of using fear to drive
positive actions.


Chapter 9
The Covert Way to Persuade People
to Do Exactly What You Want
Are you ready for more covert ways to persuade others to do

what you want without them protesting or even realizing that
you will greatly benefit from their actions?
Another way to motivate another to take action is to match what

you want to what they want. The method here is to do it in such
a way that you don’t emphasize what you want at all. What you
want will run in the background as you emphasis the benefits
that the other will achieve for taking the action that you want.
You have to amplify the benefits which they will receive which
should be numerous. You must also paint a clear picture of those
benefits in the mind of the other until they are so excited that
they cannot resist taking action, in which case the action will be
one which benefits you.
There is a popular saying that states, ‘One should bait the hook
to suit the fish.’ This is where it is important to know the needs
of a person you want to influence. No two people are the same,
and each must be baited with what will drive him to take action.
A mother who wants to persuade her young son to eat more

vegetables tried in numerous ways to get him to eat healthy but
to no avail. Her son had already been thin compared to his other

friends. It was something he spoke about endlessly because it
really troubled him. The others were stronger and because of
their size they were often taken much more seriously. This really
affected his self esteem in the group. Naturally he really had the
desire to become fuller.
One day the mother saw her cue. She said to him, “You know
you are so thin because you eat too many French fries and
chicken nuggets and way too many sweets. Do you know that if
you eat a large plait full of delicious broccoli and spinach with
real chicken or beef you will actually become stronger and
bigger?” Whether this would make him as big as he wanted did
not matter. All that mattered was that she never had to tell him
twice to make him willing to eat more healthy choices as she had
planned.
Often we go on job interviews and focus all our attention on what

the company can do for us. One way to create a winning
interview and get offers is to flood the interviewer with the
benefits you can bring.
Before going on the interview take some time to apply the

exercise in, “Becoming your target.” Use your imagination to
sense what sort of employee the interviewer would want for such
a position. Make a note of it, resonate with those needs, and
then present them at your interview as the qualities you will
bring to the job. Be graphic with as much detail. How can
someone say no to someone who is a match for what they are
already looking for?

There is no greater place of difficulty than trying to persuade
your partner to take out the trash or do some of the things that
they may not be willing at first to do. Nagging and begging very
rarely ever work. It may work for that immediate moment but
because the person is not motivated they will return to the
previous behavior patterns.
In one case this one young woman really wanted to take a

vacation which her boyfriend saw as just unnecessary at the
time. To him money was an issue he was just not willing to part
with but in her case she needed to take the time off which she
did. While preparing for her trip, she did all that she could to
beg him to put his money worries aside and take the trip but he
resisted. “I don’t want to be alone,” she said. He still did not
bother. “It will be so much more fun having you there,” she
begged, and still he ignored.
After she had left for her trip she realized that she had made
everything about that trip about her. Basically she tried to
convince him about how much fun she was going to have and
how much money she was going to spend to make herself happy.
She even tried to convince him to come along to make her happy.
When it occurred to her what she had done she saw a new way to
convince him. Her boyfriend had recently bought a brand new
camera. He absolutely loved photography and he was always
looking for new exciting sceneries to capture. In addition to that
he had joined a new photographers group where the members
shared some of the amazing photographs they had taken. He
had recently complained that many of his pictures were lacking

that wow factor because it was still quite cold and drab where he
was at that time of the year.
She realized that this was going to be her source of persuasion.

While already on her trip she called him. “I am having a
wonderful time she said. I just cannot believe how amazingly
scenic this place is, it looks like a photographers dream.
Someone could spend all day capturing loads of wonderful
images and still not run out of scenes to take pictures off. As a
matter of fact I met a photographer and his wife and the images
they took were breath taking postcard quality images. Well, it
would not take an expert photographer to take award winning
images in this place.”
This was the essence of her persuasion and as she painted even
brighter images of what he would benefit from coming, she made
sure to no longer ask him to come or even talk about her needs.
Instead she seemed happy without him she was simply painting
images and a story in his mind that supports what he wanted.
Naturally, he started to think of the monthly photography

competitions that he and his group had and how much he so
wanted to win; but did not feel very inspired to go out in his cold
Detroit town which left him uninspired.
The idea of all the great images he could take with his new
camera. The much needed vacation that he really could do with
plus all the fun his girlfriend seemed to be having as she met
new people he decided that he could afford a mini break after all.
By the next day he was on his way to meet her in the Islands.

The covert way of persuasion is to match what you desire to the
needs and wants of others. This takes thought, it takes some
time to contemplate upon how what you want can be linked to
what the other person wants. Remember to become your target
by shifting your awareness inside of the one you want to
persuade. Become them, know what will drive and excite them
to take action, and then match it to what you want.
• 3 Things You Need to Know
There are 3 things you need to know about the average person.
The average person cannot easily use their imagination.
The first thing is that most people’s imaginations are taken up by

whomever or whatever is more dominant in their lives, the
television is a good example of what persuades people, your
boss, your spouse, whatever group you are a part of.
Because most people do not use their imagination they leave

their minds open to the constant influence of those who are more
mentally driven. Even the most educated people in the world are
being heavily influenced. What is education really but a
systematic programming of information into your subconscious
mind which you must memorize and memorize again, then recap
in a few test.

The second thing you must know is that most people do not know
how to imagine a solution to their problems. It is like a car
whose wheel has being stuck in the mud. People can replay the
problem again and again and again without ever using their
imagination to find a solution.
The third thing you must know is that people want to be led; they
want a solution to the problem that they cannot solve. The first
chance that a valid or what seems like a valid solution presents
itself 99.99% of people will accept it and be happy.
The way to create a valid solution is to paint a detailed picture

for the other. Fill in the picture with details. The more details
that you are able to give to the other person in the form of
examples that excite them, the more you woo them in. Create a
new full story to replace the old story. Add dimensions to the
story and make sure to add high emotions.
• How to Create the Right Mental Picture
Step One - You must set aside some quiet time alone where you
will not be disturbed.
Step Two - Get into a deeply relaxed state of mind by following

your breath for a few moments. This is crucial because as you
follow your breathing this will lead your mind into a clearer more
intuitive state where all answers and details will present
themselves that you may not have access to otherwise.

Step Three - Now ask yourself, “What do I really want? In what
way do I really want it? Now ask yourself who your target would
be if you don’t already know.
Step Four - Then ask yourself, “How do I tie in what I want to

what they want? As you find the details to this answer focus on
the details of what they want. Flood your mind with what they
want. It is no longer about you. Remind yourself that what you
want will come by first giving the other person what they want.
Step Five - Can you see, feel, smell or taste what they want? As
you use your imagination create a full picture of their wants and
their needs. See them fulfilling their wants and what it would
take to make them feel content. Can you come up with at least 7
benefits to having them achieve their goals? Doing that, will fill
you with a greater understanding that you can later use to
motivate them into action. As you create the details write them
all down. Remember that people need to be stimulated with a lot
of positive details that support what they want and need in order
to take action.
Step Six – Using the power of your mind see yourself talking to
them about what they will achieve. Still using the power of your
imagination, see them agreeing to it and getting very excited
with the exact points that you are presenting to them. Keep
yourself in that meditative state with them for as long as you can
as you do see them growing increasingly excited by your ideas.
Step Seven – Now it is time for you to present your points and
ideas to them physically. Talk to them as you hold them in that
place by talking about the positive benefits they could gain.
Remember it is all about them and very little to do with what you
want at this point. The longer you entertain the ideas and
benefits with them their mind will become convinced, their
resistance drops and they will soon no longer need you to tell
them anything. They will begin to paint the picture for

themselves and then take the action that you already conspired
for them to take.
Step Eight - Finally in the end encourage them to take action.

Of course that comes after you have engaged all of their senses
with the desires to fulfill their needs. In many cases you may
never ever have to tell them to take action because if you were
convincing enough to hold them emotionally, mentally in the
throes of excitement for the benefits they will achieve, then you
have done your job. But, if they seem to stall then they need a
gentle push. At this point they cannot say no anyway. You have
already effectively persuaded them.
Eight powerful steps to get what you want! The number eight is
a powerful and divine symbol of giving and receiving. Add value
and value will return to you. This value obviously is based on a
perception and a person’s needs yours and theirs. There is no
need or level of persuasion that is too great or too small.

Conclusion
The ability to persuade others in love or business is a great skill
for anyone to have. True success depends on persuasion. A true
persuader cannot help but have a great, fantastic life because he
understand that true persuasion is about creating a symbiotic
relationship with others, he is never ever a parasite.
In a symbiotic relationship both parties benefit from the

situation. However in a parasitic relationship one person is
always taking always gaining leaving the other person feeling
used and abused.
Although the idea of persuasion may seem very manipulative it

all greatly depends on how you are choosing to look at it.
Whether you know it or not everyone to some degree is trying to
persuade each other.
Men and woman are persuading each other to perceive each

other favorability or to remain in the relationships. Your boss is
on a daily quest to persuade you and other employees to do
whatever it takes to run the business. If you are a parent you are
always trying to persuade your children to do what is best for
their wellbeing.
The problem is that few people know the secrets of effective

persuasion. Now that you are armed with the secrets you must
practice and practice again. Like everything good persuasion is
a skill that must be perfected with practice.

• Let us Recap With Some of the Essential
Points
• You can only effectively persuade others by giving them

what they want.
• Human beings are driven by their needs. Every single

moment of the day we are moved by our needs. The entire
system on planet Earth is comprised of action based on
needs.
• In order to persuade anyone you must know what needs are

driving them at the moment. You must know which need is
controlling their thoughts at the present time.
• Creating a non judgmental atmosphere is one of the first

states to effectively persuading others.
• When a person feels loved and accepted they will be open to

any suggestions that you make and your ability to persuade
them becomes very easy.
• You can psychically influence what others feel about you by

broadcasting positive thought waves towards them.

• To introduce a new idea to another show them what is
common between what they already believe and the new
concept you want them to accept.
• People are driven by fear much more than they are driven
by pleasure. Use fear to drive others to positive results.
• The covert way to getting others to do what you want is to

give them more of what they want without putting too much
emphasis on what you do want.
Now you are equipped with the skills to persuade anyone. By

applying the techniques consciously, you will increase your
persuasion skills until they become a very natural part of who
you are. Don’t wait for a special opportunity to apply these
methods. Instead get creative, imagine different scenarios and
what you would do to enthusiastically persuade others to your
desired outcome.

Easily Persuade

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Easily Persuade

Uploaded by

Copyright:

Available Formats

Global Human Drives………………………………………………. 7

Studying Your Target………………………………………………. 13

Persuade People to Like You…………………………………….. 19

Psychic Influence From the Heart Center……………………. 25

Persuade People to Your Way of Thinking……………………. 29

People Are Motivated by This…………………………………….. 33

The Covert Way to Persuade People

You cannot live a successful life without having great persuasive

Those who become good persuaders may become that through

Using powerful psychological triggers you will know just what

Before you go any further try to remember a time in your past

The key to persuading anyone is to never force, beg or belittle in

The real secret of persuasion is to be skilled enough to place a

With that said there is a concise and covert method to achieving

All human beings are driven by basic fundamental needs and

So in order to first become a master of persuasion in all areas

• The Fundamental Needs

Here is a list of the needs which drives others:

The need for money, food & shelter

The need for good health

The need for sexual fulfillment

The need to be loved

The need to be part of a group of likeminded people

The need to stand out and feel great or special

• The Basic Needs

These needs dominate a person’s life. Before a person can move

This happens to be the most common stage where most everyone

The moment a person’s need to belong to a group is met the next

At first everyone strives for sameness and belonging but as soon

When a person has a deep need it consumes their every waking

Someone who has a need for money cannot be persuaded to buy

The individual needs are countless. People are driven everyday

A man or woman looking to find their ideal partner, will be

• The Slow Method

When a person cannot seem to contain their worries, fears and

Even though people complain excessively about what is

Although it is not very hard to discover what a person’s needs

Questions force people to go inside of their heard, it forces them

As an interrogator you have not only decided to ask a series of

You can start by asking questions which seem obvious. Don’t be

Start with questions that pertain to their needs. Think of the

• Becoming Your Target

Step two: get centered. You can do this by following your

Step five: Experience everyday life from your target’s point of

It is very easy to persuade another once you have gotten them to

Instead of trying to get others to be interested in you, place the

Few people show an interest in others because most people are

Show an interest in others my taking note of the things that they

Those gestures while simple build a strong impact and

When someone has extended a gesture of kindness, especially as

• Highlight Positive Traits

Here is one technique to apply in easily persuading those you

A complement fed by a reason is far more believable and

If you want to kill any chances of positively persuading another

If someone expresses a point that you don’t particularly agree

Everyday your personal thought waves are in contact with others

Here is a powerful technique. This technique is tremendously

• Using the Heart Chakra to Influence Others

Step one – Using the exercise in the previous section, make a

Step three – breath slow rhythmic breaths. Following the in

Step five – Using the power of your imagination. Envision a

The only way to know the value of this exercise is to actually

This exercise is not limited to relationships alone. It can be used

When a person is introduced to a new belief or concept about life