E-Marketing It involves the applica/on of the principles of marke/ng in electronic media. It is also highly u/lized by the internet. Media such as: Email, Web browsing and etc E-Marketing o E-Marke/ng is the process in which a product is being marketed through the internet. o It also includes both direct response marke/ng and indirect by connec/ng consumer from seller. Features of E-Marketing o E-Marke/ng is ideal especially for small businesses due to the ff. features: o Cheaper than tradi/onal marke/ng o Accessible 24/7 o Allows Global Marke/ng o Allows you to sell products and services from anywhere E-marketing vs. Traditional Marketing E-marke(ng Tradi(onal Marke(ng • Interac/ve adver/sing • Consumer is only able to see the adver/sing • Less expensive form of • Tradi/onal methods are more marke/ng expensive • Able to connect globally • It u/lizes offline marke/ng tac/cs through online channels to print adver/sements, TV and Radio Ads, Direct mail and Show adver/sement Online Marketing Tools Online Marke/ng tools include websites, social media, and online adver/sing.
• U/liza/on of social media sites and applica/ons such as Facebook, Instagram and TwiUer has been the trend as of late. Online Marketing Tools Online Marketing Tools Examples of online adver/sing are what you see in websites, or Pop-ups during web browsing or an ad that plays through an app. E-Marketing Statistics E-Marketing Statistics • As of July 1, 2016 about 46.1% (3,424,971,237) of the total 7,432,663,275 es/mated global popula/on has been using the internet.
• The internet has become a very viable place for any sort of marke/ng. Purpose of E-Marketing • E-Marke/ng makes it convenient for the consumer to relate and enjoy the product • Almost everything today has a connec/on to the internet, TV, Smartphones, Computer, Refrigerators (Samsung and LG) and etc. Purpose of E-Marketing • Marke/ng becomes a click a way with E- Marke/ng. This makes marke/ng a lot more interac/ve. Limitations of E-Marketing • Scams • Oversea Laws and Regula/ons • Lacks the human factor in Marke/ng • Slow internet could make the wrong impression to the consumer. List of Prominent Websites that practices E-Marketing Outright i. Google vi. E-Bay ii. Yahoo vii. Amazon iii. Facebook viii. Alibaba iv. TwiUer ix. Aliexpress v. Instagram x. Lazada Conclusion • Online marke/ng has been a part of the system for how many years now, it will con/nue to grow and develop more and more in the following years • There will be an Increasing number of households u/lizing the internet and search engines in the following years. References List of references: • h"p://northcarolinadeportal.com/eMarke4ng/what-is- emarke4ng/ • h"p://www.internetlivestats.com/internet-users/ • h"ps://www.quicksprout.com/the-beginners-guide-to- online-marke4ng/ Thank you for your /me!