COOLER MASTER

LOGO GUIDE

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017

THE LOGO
Everything We Stand For

The Cooler Master logo is the

fundamental visual element that
represents the Cooler Master brand.

It should be treated and managed

as the most important element of
the entire brand identity.

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 2

LOGO
Slogan Lock-Up

To bring the spirit of the Cooler

Master brand to life, the slogan HORIZONTAL LOCK UP VERTICAL LOCK UP
“Make It Yours.“ has been
developed to aid communication. Slogan on the right. Slogan at the bottom.

When applying the logo and slogan

lock-up to a design, use the original
file provided by Cooler Master
headquarters and do not create
any new designs independently. x x/4

x/3
x/3

Slogan on the left.

x/4 x

x/3

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 3

LOGO
Color Usage

The Cooler Master logo color should

be maintained and presented BLACK LOGO INVERTED LOGO
consistently.

The examples on the right act

as a guide to apply the correct logo
color.

The Cooler Master logo will only

appear in black or white. The style
you choose will depend on the White background Black background
environment in which the logo
appears.

When used on physical products

the logo may be reproduced in
chromium, anodized silver, brushed
steel silver and powder coated
black finishes.
Pantone Cool Grey C3 Pantone Cool Grey C6 Pantone Cool Grey C6 Pantone Cool Grey C11

Pantone Cool Grey C11 Light image and material Pantone 2593 C Dark image and material
background background

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 4

LOGO
Minimum Size & Favicon

The Cooler Master logo color should

be maintained and presented MINIMUM SIZE FAVICON
consistently.

The examples on the right act as a coolermaster.com/

guide to apply the correct sizing in

order to control the readability and No registered ® symbol usage: 10mm 16 x 16px Example
recognition of the logo mark.

Slogan lock-up minimum size: 30mm 32 x 32px

Slogan lock-up minimum size: 15mm 64 x 64px

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 5

LOGO
Clear Space

To preserve the integrity and visual

impact of the Cooler Master logo, CLEAR SPACE CLEAR SPACE IN POSITIONING
always maintain adequate clear
x/3 x/3 x/3 x/3
space around it.
x/3 x/3 x/3
The clear space around the logo is
an integral part of its design, and
ensures the logo can be seen x x x
easily, unobscured by other logos,
symbols, imagery, graphics, or text. x/3 x/3

x/3 x/3 x/3

These rules apply to positioning Upper corner placement and minimum clear
around other printed elements, as x/3 space for the logo with slogan at the bottom.
well as for background field edges,
trims and rules.
x
x/3 x/3
The logo and typography build a
close relationship that is defined by x/3 x/3 x/3
proportions and size. The clearance
The minimum clear space defined for the Cooler
of 1/3 of the logo's height can be
Master logo is equal to ⅓ of the height of the logo. x x
applied for all typography lock ups.

x/3 x/3

Lower corner placement and minimum clear

space for the logo with slogan at the bottom.

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 6

LOGO
Clear Space With Typography Lock Up

To preserve the integrity and visual

impact of the Cooler Master logo, VERTICAL LOGO WITH TYPOGRAPHY PRIMARY LOCK UP
always maintain adequate clear space
around it.
x/3 x/3 x/3

MASTERLIQUID ML240R
The clear space with typography lock x/3
up is used on packaging where it is
beneficial to establish a direct product
and brand link and where spacing is x

With Freeform™ Modular System

restricted.

x/3
The divider thickness is defined by
x/3
dividing the single clearance square
(x3) by 9.
Divider thickness = (x/3)/9

The alternative lock up can be used

when space restrictions keep us from
using the primary lock up. VERTICAL LOGO WITH TYPOGRAPHY ALTERNATIVE LOCK UP

MASTERFAN MF
Note:
Use only the Cooler Master
logomark without slogan for
size referencing when aligning and
scaling the logo lock up on artwork.

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 7

LOGO
Clear Space With Typography Lock Up

To preserve the integrity and visual

impact of the Cooler Master logo, HORIZONTAL LOGO LOCK UP WITH TYPOGRAPHY LOCK UP
always maintain adequate clear space
around it.

The clear space with typography lock

up is used on packaging where it is x/3 x/3 x/3 x/3
beneficial to establish a direct product
and brand link and where spacing is
restricted.
x/3

The height of the 2 level typography

lock up equals the height of the logo.
x
The minimum clearance between the
logo and typography lock up equals
x/3. This clearance space can be x/3
enlarged as required by the designer.

MASTERLIQUID ML240R
min. x/3
Logo height and typography lock up
height must remain equal.

With Freeform™ Modular System

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 8

LOGO
Placement

Cooler Master logo placement Cooler Master logo placement with slogan at the bottom Cooler Master logo placement with slogan on the left and right

Center position can be occupied with both left and right logo
lock ups

Centered placement for the logo Centered placement for the logo
with slogan on the right with slogan on the left

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 9

LOGO
Do Not

Do not add an outline to the logo. Do not bleed out the logo. Do not put the logo on a busy Do not rotate the logo.
background.

There’s a spirit that binds us. We all

had it when we were kids — that
MAKE IT YOURS.
curiosity to know how and why
things work.

Do not violate the clear space around Do not outline the logo. Do not change the color of the logo. Do not change the style of the slogan
the logo. lock-up.

1 CONSISTENCY
2 CONTINUITY
3 CLARITY

Do not apply drop shadow effects on Do not use logo hexagon shape to Do not use the logo hexagon shape as Do not use the logo hexagon shape as
the logo. create backgrounds. a text frame for body copy. an image box.

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017 10

2017 © Cooler Master Corporation. All Rights Reserved. September, 2017