Questionnaire

 Who generally buys shoes for you? (Tick one)

1. Yourself
2. Parents
3. Children
4. Siblings
5. Husband
6. Others (please specify)...………………..……………….

 What key attributes do you look for in a shoe? (Tick one)

1. Comfort
2. Style
3. Durability
4. Quality
5. Economy
6. Others (please specify)...………………..……………….

 What was the source of the advertisement?

1. TV
2. Radio
3. Newspaper
4. Billboard
5. Others (please specify)...………………..……………….

 What is your monthly household income?

1. Less than 10,000

2. 10,001 to 20,000
3. 20,001 to 30,000
4. 30,001 to 40,000
5. 40,001 to 50,000
6. 50,001 and above
 Have you ever heard or tried shoes that provides massage to your feet and
cast a soothing spell?

1. Yes
2. No

 If new kind of shoes will be available in market that provides massage to

your feet and cast a soothing spell will you prefer to buy such kind of shoes?

1. Yes
2. No

 What price do you suggest for such kind of shoes?

1. 1500 to 2000
2. 2000 to 2500
3. 2500 to 3000
4. 3000 to 4000
5. Other (please specify)...………………..……………….

 A shoe that is very comfortable is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad

 A shoe that is very elegant and classy is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad

 A shoe that has a high heel is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad

 A shoe that has a variety of colors is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad
 ANALYSIS OF QUESTIONAIRE

50 questionnaires were got filled up from the general public. They provided
their independent opinion about our new product (Cutie Beauty Massage
Shoes) which we are going to manufacture. Here we have evaluated the
general public decision purely in the light of independent opinion by the
general public, as below:

 Who generally buys shoes for you?

1. Yourself 57%
2. Parents 19%
3. Children 7%
4. Siblings 13%
5. Spouse 4%
6. Others 0%

 What key attributes do you look for in a shoe?

1. Comfort 31%
2. Style 13%
3. Durability 15%
4. Quality 22%
5. Economy 19%
6. Others 0%

 What was the source of the advertisement?

1. TV 40%
2. Radio 2%
3. Newspaper 30%
4. Billboard 8%
5. Others 20%
 What is your monthly household income?

1. Less than 10,000 37%

2. 10,001 to 20,000 40%
3. 20,001 to 30,000 13%
4. 30,001 to 40,000 6%
5. 40,001 to 50,000 3%
6. 50,001 and above 1%

 Have you ever heard or tried shoes that provides massage to your feet and
cast a soothing spell?

1. Yes 0%
2. No 100%

 If new kind of shoes will be available in market that provides massage to

your feet and cast a soothing spell will you prefer to buy such kind of shoes?

1. Yes 86%
2. No 14%

 What price do you suggest for such kind of shoes?

1. 1500 to 2000 30%

2. 2000 to 2500 17%
3. 2500 to 3000 40%
4. 3000 to 4000 13%
5. Other 0%