Seat No:______________ Enrollment No:______________

PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Summer 2016 - 17 Examination
Semester: 2 Date: 09/06/2017
Subject Code: 06200101 Time: 02:00 PM TO 05:00 PM
Subject Name: Management Information Systems Total Marks: 60
Instructions
1. Attempt all questions from each section.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Write section-A, section-B on separate answer sheets.
SECTION-A

Q.1 (a) MCQs (03)

1. Which of the following is NOT an objective of MIS?
a) Facilitate the decision-making process
b) Provide requisite information at each level of management
c) Support decision-making
d) recruit people for system
2. The most important attribute of information quality that a manager requires is:
a) relevance
b) media
c) presentation
d) timeliness
3. AI is the short form of
a) Artificial information
b) Artificial intelligence
c) Artificial integration
d) None of the above
Q.1 (b) Definition (03)
1. Extranet
2. TPS
3. Cross Selling
Q.2 In almost every industry you examine, you find that some firms do better than most others. Firms (08)
that do better than others are said to have a competitive advantage over others. They either have
access to special resources that others do not, or they are able to use commonly available
resources more efficiently – because of superior knowledge and information assets. They do
better in terms of revenue growth, profitability or productivity growth, which in turn gets
translated into higher stock market valuations. The most widely used model for understanding
competitive advantage is Michaels Porter’s competitive forces model. Describe the model that
shapes the fate of the firm and also the information systems strategies for dealing with
competitive forces.

Q.3 (a) Why are information systems so essential for running and managing a business today? (04)
Q.3 (b) List and describe the various types of collaboration and communication systems in an (03)
enterprise.
OR
Q.3 (a) How do customer relationship management systems help firms achieve customer intimacy? (04)

Q.3 (b) Write a short note on Supply Chain Management Systems. (03)
Q.4 “Intellectual property is considered to be intangible property created by individuals or (09)
corporations. It is subject to a variety of protections under three different legal traditions”. In light
of the above statement explain: trade secrets, copyright and patents.

Page 1 of 2
 SECTION –B

Q.1 (a) MCQs (03)

1. A denial of service attack:
a) Can erase an entire website
b) Does not have to occur over a network
c) Is an intentional attempt to overload a web server or website
d) All of the above
2. __________ is junk e-mail sent by an organization or individual to a mass audience of
Internet users who have expressed no interest in the product being marketed.
a) Trojan
b) Virus
c) Spam
d) Spyware
3. In a typical ................ network; application processing is shared between clients and one more
servers.
a) client server computing
b) cloud computing
c) mobile computing
d) data computing
Q.1 (b) Explain the concept (03)
1. DBMS
2. RFID
3. Digital Goods
Q.2 Once data have been captured and organized in data warehouses they are available for further (08)
analysis. A series of tools enables users to analyze these data to see new patterns, relationships
and insights that are useful for guiding decision making. Describe online analytical processing
and data mining as important tools for business intelligence.
Q.3 (a) What are the problems with traditional file environment? (04)
Q.3 (b) Describe the tools and technologies for protecting information systems. (03)
OR
Q.3 (a) Explain the types of Networks. (04)
Q.3 (b) Write a note on M-commerce. (03)
Q.4 Most commercial transactions still take place through traditional retail channels, rising numbers (09)
of consumers and businesses are using the Internet for electronic commerce. Describe the three
major electronic commerce categories.

Page 2 of 2