DAILY School Group 1: Allegiant Group Grade Level 11

Teacher Learning Area Principles of Marketing

LESSON LOG
Teaching Dates and Time
Session 1
I. WEEKLY OBJECTIVES
The learner demonstrate an
A. Content Standards understanding of the value of customer
relation.
The learner shall be able to develop
B. Performance Standards program for customer service.
At the end of the lesson, the students
should be able to:
Week 4
Session 2
The learner demonstrate an
understanding of the value of
customer relation.
The learner shall be able to
develop program for customer
service.
At the end of the lesson, the
students should be able to:
Quarter 1
Session 3
The learner demonstrate an
understanding of the value of
customer relation.
The learner shall be able to
develop program for customer
service.
At the end of the lesson, the
students should be able to:
Session 4
The learner demonstrate
an understanding of the
value of customer relation.
The learner shall be able to
develop program for
customer service.
At the end of the lesson, the
students should be able to:

1. Define relationship marketing 1. Define the relationship 1. Explain the value of 1. Explain the value of
-Give the core concept of marketing customers customers.
relationship marketing. -Describe the six marketing -Give the three ways a -Differentiate the
C. Learning Competencies / Objectives -Enumerate the six marketing relationship strategies. company can establish types of value
Write the LC code for each relationship strategies. -Perform the different customer value to its -Categorize an item
marketing relationship customer base. according to its
strategies through a role- -Differentiate the three value.
play. ways a company can
establish a customer
value .

Customer Relationship Customer Relationship Customer Relationship

Customer Relationship
II. CONTENT ABM-PM11-Ic-d5 ABM-PM11-Ic-d6 ABM-PM11-Ic-d6
ABM-PM11-Ic-d5
-Six Relationship Marketing -Ways in Establishing Customer -Types of Value
-Relationship Marketing
Strategies Value
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide pages
2. Learner’s Mat
3. \erials pages
4. Textbook pages
Principles of Marketing by: Kotler Principles of Marketing by: Kotler Principles of Marketing by: Kotler Principles of Marketing by:
Kotler
 DAILY School Group 1: Allegiant Group Grade Level 11
Teacher Learning Area Principles of Marketing
LESSON LOG
Teaching Dates and Time Week 4 Quarter 1
Session 1 Session 2 Session 3 Session 4
5. Additional Materials from Learning
Resource (LR) portal
B. Other Learning Resources www.youtube.com
IV. PROCEDURES
A. Reviewing yesterday’s lesson or (3 minutes)Review of the past lesson on (3 minutes)Question and asnwer: (3 minutes)Review of the past Simple recall on Ways in
Presenting the new lesson contemporary marketing approaches. lesson on the six relationship Establishing Customer
Connect the lesson with learners’ prior
1. Enumerate the six marketing
knowledge. Explicitly teach to the learners relationship strategies. marketing strategies. Value.
how the new lesson connects to previous
lessons. Review and present new lessons in a
systematic manner.
B. Establishing a purpose for the lesson (5 minutes)Picture Analysis on market (5 minutes) (5 minutes) (3 minutes)
Motivate them to learn the new lesson. situations.
Encourage them to ask questions about the
Brainstorming on the different Video Presentation on value of Brainstorming on types of
new topic. This will help establish a reason for marketing strategies. customers. value.
learning the new lessons.
C. Presenting examples/ instances of the (5 minutes)Let the students give their (5 minutes)Let the students give (5 minutes)Ask the students (2 minutes)Ask a student
new lesson idea on the pictures displayed on the their idea on the customer about the video presented. about the psychological
Provide examples of the new lesson. Show
what the instances of the content and
walls. markets. meaning to a product.
competencies. This is where the concepts are
clarified.
(15 minutes)Powerpoint (15 minutes) Powerpoint (15 minutes) Powerpoint (15 minutes) Powerpoint
D. Discussing new concepts and practicing new
skills #1 presentation on relationship presentation on the six marketing presentation and discussion on presentation and
(Leads to Formative Assessment 1) marketing. relationship strategies. Customer Value. discussion on Types of
Discuss the concepts. Prepare good questions for Value.
this. Listen to the answers of learners to gauge if
they understood your presentation lesson. If not,
then reteach. If they have understood, then proceed
to deepening the lesson.

E. Discussing new concepts and practicing new skills #2 (15 minutes )Group Work: Give (15 minutes )Role-Play: Each (15 minutes)Group Work: (15 minutes)Group Work:
(Leads to Formative Assessment 2) a situation about relationship group will portray one of the six Let the students choose ways on Divide the class into three
Deepen the lesson with new ways to apply the learning. marketing and each group will marketing relationship strategies.
Pair, group and team work might be a good way to
how the product be delivered and and let them give different
help learners discuss the lesson among themselves.
portray/simulation. let them reposrt in front by group. examples on the three types
They can present their work to the class and this serves of value then present in
as the teachers’ way of assessing if the concepts are class.
solidifying and if their skills are developing.
 DAILY School Group 1: Allegiant Group Grade Level 11
Teacher Learning Area Principles of Marketing
LESSON LOG
Teaching Dates and Time Week 4 Quarter 1
Session 1 Session 2 Session 3 Session 4
F. Developing mastery (2 minutes)Question and (2 minutes)Question and Answer (2 minutes) (2 minutes)
(Leads to Formative Assessment 3)
answer portion on relationship -Among the strategies, which Question and Answer Question and Answer
Develop mastery through more individual work
marketing. would you like best as a strategy How is customer value delivered What is the difference
activities such as writing, creative ways of
representing learning, dramatizing, etc. Let children -Why do we say that and why? to the customer? between functional,
demonstrate their learning through assessable relationship marketing is a experimental and symbolic
activities such as quizzes, worksheets, seat work, and buyer friendly approach? value?
games. When the children demonstrate learning, then
proceed to the next step. Add activities as needed
until formative assessment shows that the learners are
confident in their knowledge and competencies.
G. Finding practical applications of concepts (3 minutes)If you are a seller, (3 minutes)If you are a company (3 minutes)Ask a student to give (3 minutes)Ask a student to
and skills in daily living what approach are you going owner, what approach are you his experiences on how he give a specific example of a
Develop appreciation and valuing for their learning by to use to sell your product? going to use? recieved goods and services from functional value.
bridging the lesson to daily living. This will establish
the school canteen.
relevance in the lesson.
H. Making generalizations and abstractions about (2 minutes)Let the students (2 minutes)Ask a student to wrap- (2 minutes)Let a student give the (2 minutes)Let a student
the lesson give the summary about the up the lesson. summary about the lesson. generalize the lesson.
Conclude the lesson by asking children good questions lesson.
that will help them crystallize their learning so they can
declare the knowledge and demonstrate their skills.
I. Evaluating learning (5 minutes)Formative (5 minutes)Formative (5 minutes) (5 minutes)
Assess whether the learning objectives have been met. assessment: assessment: Formative assessment: Formative Assessment:
Evaluation should tap into the three types of
objectives. 1. What is relationship 1. Describe the six relationship 1. Explain the three ways Categorized the following
marketing? marketing strategies. a company can establish items according to their
customer value to its values. (10 points)
customer base.

J. Additional activities for application or

remediation
Based on the formative assessments, provide children
with enrichment or remedial activities. Those who are
demonstrating difficulties with the lesson should be
given extra time by the teacher for additional
teaching.
V. REFLECTION
 DAILY School Group 1: Allegiant Group Grade Level 11
Teacher Learning Area Principles of Marketing
LESSON LOG
Teaching Dates and Time Week 4 Quarter 1
Session 1 Session 2 Session 3 Session 4
A. No. of learners who earned 80% on the formative 80% of the students has mastery of the lesson
assessment
B. No. of learners who require additional activities for
remediation.
C. Did the remedial lessons work? No. of learners who
have caught up with the lesson.
D. No. of learners who continue to require remediation
E. Which of my teaching strategies worked well? Why did
these work?
F. What difficulties did I encounter which my principal or
supervisor can help me solve?
G. What innovation or localized materials did I use/discover
which I wish to share with other teachers?