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1. Introduction
In the current economic context, featured by the competitive intensity and the acceleration
of technological change, the innovative capacity of firms is considered to be crucial for
current and future competitiveness (Messeni Petruzzelli et al., 2015; Soto-Acosta et al.,
2017). The most successful firms are believed to be those who can balance explorative and
exploitative innovation ambidextrously (Chang and Hughes, 2012). The notion of
ambidexterity has increasingly come to dominate theories on organizational adaptation,
organization design, organizational learning and technological innovation (Raisch and
Birkinshaw, 2008). Although it was first introduced by Duncan (1976), it is March’s (1991)
Received 1 October 2017
article that is frequently cited as the catalyst for the current interest in the concept. March Revised 30 December 2017
proposes that exploitation and exploration are two fundamentally different learning activities Accepted 7 January 2018
DOI 10.1108/JKM-10-2017-0448 © Emerald Publishing Limited, ISSN 1367-3270 j JOURNAL OF KNOWLEDGE MANAGEMENT j
between which firms divide their attention and resources. Given the inherent challenges of
maintaining a balance between the two activities, March (1991) claims that firms run the risk
of being mediocre at both. However, despite the challenges involved, March (1991)
believes that firms should pursue both types of activities.
To solve the paradox of ambidexterity recent research has presented a range of
organizational alternatives, such as:
n structural separation (Benner and Tushman, 2003; Puranam et al., 2006; Tushman
et al., 2010), which involves creating exploration-oriented units to work alongside
exploitation-oriented units;
n temporal separation (Puranam et al., 2006; Siggelkow and Levinthal, 2003), which
involves an organization switching back and forth over time between exploration and
exploitation;
n inter-organizational specialization (Hill and Birkinshaw, 2014; Lavie et al., 2010),
through which organizations engage in joint ventures, alliances, acquisitions or
outsourcing to complement the (typically exploitative) dominant modality of their
activities; and
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n shaping an organization context (Gibson and Birkinshaw, 2004; Gulati and Puranam,
2009) that supports individuals in making choices about dividing their time between
exploration and exploitation.
Structural, temporal and inter-organizational solutions are based on the assumption that
exploitative and explorative activities are absolutely incompatible (Chang and Hughes,
2012). However, the separation of conflicting innovation activities is not consistent with
recent research that suggests that both types of innovation can be developed
simultaneously within a single firm as long as firms are capable of creating a suitable
organizational context (O’Reilly and Tushman, 2008). Therefore, it is important to advance
the knowledge on the antecedents that motivate or prevent firms from establishing an
adequate organizational context for performing innovation in an ambidextrous fashion.
Although many studies have highlighted that being ambidextrous is more challenging for
small- and medium-sized enterprises (SMEs) than for their larger counterparts, the vast
majority of studies has been conducted in large companies. Because of greater resource
constrains, smaller firms are substantially different from larger firms in perusing innovation
ambidexterity (Cao et al., 2009; Ebben and Johnson, 2005). Thus, prescriptions for
ambidexterity in large firms could result either inappropriate or inconvenient when applied
to SMEs (Chang and Hughes, 2012). In this sense, researchers acknowledge that there is a
need for further research on the antecedents of innovation ambidexterity in the specific
context of SMEs. In addition, prior research has mainly analyzed the direct relationship
between ambidexterity and firm performance, with very few studies (e.g. Chang and
Hughes, 2012; He and Wong, 2004; Patel et al., 2013) analyzing contingent factors.
Consistent with Technology–Organization–Environment (TOE) framework, the objective of
this study is to assess the effect of technological, organizational and enviromental factors on
innovation ambidexterity and its influence on the performance of manufacturing SMEs as
well as if that relationship might be contingent on the environmental dynamism.
To address these issues, this paper develops and tests a research model by considering
literature that covers TOE antecedents, environmental moderators and performance
outcomes of organizational and innovation ambidexterity. The remainder of the article is
organized as follows: The next section presents the theoretical background and
hypotheses. Following that, the research methods drawing from a large sample of
manufacturing SMEs are described. Then, data analysis and results are presented. Finally,
the paper ends with a discussion of research findings, limitations and concluding remarks.
IT-supported
operaons
Environmental Dynamism
IT Capability
IT knowledge H1
and budget H5
H2
Innovaon Firm
KM Capability
Ambidexterity Performance
H4
H3
Explotave Exploratory Control Variables
• Firm age
Environmental innovaon innovaon
• Firm size
Dynamism • Industry
by itself is typically imitable and should not be considered by firms a source of competitive
advantage (Kmieciak et al., 2012; Popa et al., 2016; Soto-Acosta and Meroño-Cerdan,
2008; Yan Xin et al., 2014). However, the alignment of IT resources along with other critical
resources at the firms’ strategy could have positive outcomes (Chen et al., 2012;
Soto-Acosta and Meroño-Cerdan, 2008). For instance, some researchers argue that using
the proper IT solutions may enhance the speed of knowledge exploration and exploitation,
from individuals to organizational members (Chen et al., 2012; Sher and Lee, 2004). The
ability of firms to mobilize and deploy IT resources in combination with other resources and
capabilities is known as IT capability (Bharadwaj, 2000; Chen et al., 2012). IT capability is
expected to enhance data collection and processing to respond timely to market changes
and to identify new business opportunities (Chaudhuri et al., 2011). In the same vein, IT
capability may enhance the exploitation of capabilities for taking advantage of existing
market opportunities and exploration of new opportunities to meet the challenges of
emerging markets. Based on these arguments, the following hypothesis is proposed:
H1. IT capability is positively associated with innovation ambidexterity.
Besides technological factors, KM has been identified in literature as a key determinant of
innovation (Andreeva and Kianto, 2011; Marqués and Simo n, 2006). The Knowledge-Based
View (KBV) considers knowledge as the most strategic resource of a firm with potential to
generate sustained competitive advantage and superior corporate performance because it
is socially complex and, usually, difficult to imitate (Nickerson and Zenger, 2004;
Soto-Acosta and Cegarra-Navarro, 2016). The KBV is in reality an extension of the RBV,
which claims that resources possessed by a firm may be a source of competitive
advantage when they are valuable, rare, difficult to imitate and not substitutable by other
resources (Barney, 1991). Organizational ambidexterity emerges from the contradictory
knowledge processes of exploitation and exploration. Ambidextrous organizations excel at
exploiting existing knowledge and experiences to enable incremental innovation and at
exploring new knowledge to foster radical innovation (Andriopoulos and Lewis, 2009).
Although knowledge is a key resource with high strategic potential, firm must possess KM
capabilities to asses and respond rapidly to competitors’ actions (Cegarra-Navarro et al.,
2016; Del Giudice and Maggioni, 2014; Liao et al., 2011). Thus, firms that possess a greater
KM capability are expected to be more efficient in balancing explorative and exploitative
innovations in an ambidextrous manner. Building on these arguments, the following
hypothesis is formulated:
H2. KM capability is positively associated with innovation ambidexterity.
3. Method
3.1 Data and sample
The target population of our study is formed by manufacturing SMEs from Spain. Selected
companies will meet the following criteria: 20 employees < 250, turnover e50m; and a
Balance sheet total e43m. Previous studies on the subject have used SMEs with at least
20 employees for their research to ensure a minimum firm complexity (e.g. Carmeli and
Shteigman, 2010; Lubatkin et al., 2006; Simsek et al., 2005). The study used a sample of
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3,000 firms selected randomly from a list of 10,460 manufacturing SMEs with at least 20
employees included in the SABI (Sistema de Análisis de Balances Ibéricos) database. The
sample drawn was a random sample of companies from the respective sector population
with the objective of fulfilling strata with respect to business size and business subsectors.
In administering our survey, the questionnaire was assigned to senior and middle managers
whose primary responsibilities are related to strategic innovation activities of the firms.
Data were collected in two stages. First, a pilot study was performed and, following that, a
questionnaire was conducted. Fifteen SMEs were randomly selected from the SABI
database to perform the pilot study. Based on their responses and subsequent interviews
with participants in the pretest, minor modifications were made to the questionnaire.
Responses from the firms that participated in the pilot study were not included in the final
sample. The survey was administrated between May and June 2016 by using computer-
assisted telephone interviewing software. In total, a final data set of 429 valid cases was
obtained, yielding a response rate of 14.3 per cent, which was comparable to other studies
of similar scale. Data were examined for non-response bias by comparing the
characteristics of early and late participants in the study. The results of this comparison
revealed that non-response bias does not represent a threat for the results obtained and
their interpretation.
3.2 Measurement
Measurement items were selected on the basis of a careful literature review. The research
instrument was pretested with 15 different researchers and managers. Our primary
objective was to detect inadequate wording and facilitate the ease of administering the
instrument. The results from the pretest showed no particular bias. A description of the
constructs and the associated indicators is provided in the Appendix.
All the variables used in the study were operationalized using multi-item instruments
(seven-point Likert scales). Based on the scales developed by Tippins and Sohi (2003) and
Pérez-Lopez and Alegre (2012), a second-order construct was drew up to measure IT
Capability. Overall, ten items were adapted to measure the extent of use of IT to support
firm operations and the degree of IT expertise along two dimensions: IT-supported
operations; and IT knowledge and budget. KM capability was operationalized by using the
ten-item scale of Liao et al. (2011), which measured the extent of use of different KM
practices across functional boundaries. Based on previous work of Jansen et al. (2006), a
three-item scale was used to measure environmental dynamism. In measuring innovation
measurement model during CFA. This latent factor includes all indicators from all other
latent factors. This approach detects the variance common among all observed indicators.
The indicator loadings on this common latent factor are constrained to be equal to each
other to ensure that the unstandardized loadings will be equal. Squaring the
unstandardized loading (which for all indicators will be the same value) then gives the
per cent of common variance across all indicators in the model. The results of this test
showed that 21 per cent of the variance could be because of common method bias,
4. Results
This paper performs structural equation modeling to test the hypotheses, using AMOS 23.0
and maximum likelihood estimation techniques to test the research model. The fit of the
model is satisfactory ( x 2(501) = 948.595; RMSEA = 0.046; CFI = 0.95; IFI = 0.95; TLI =
0.94), suggesting that the nomological network of relations fits the data and the validity of
the measurement scales (Churchill, 1979).
Figure 2 shows the standardized path coefficients with their respective significant levels.
Hypotheses 1, 2 and 3 were confirmed (H1: 0.41, p < 0.01; H2: 0.19, p < 0.05; H3: 0.48,
p < 0.01). These results show that IT capability, KM capability and environmental dynamism
have a positive and significant influence on innovation ambidexterity. In addition,
Hypotheses 4 and 5 found support (H4: 0.53, p < 0.01; H5: 0.12, p < 0.05), indicating a
positive and significant relationship between innovation ambidexterity and firm performance
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Figure 2 Results
Figure 3 Two-way interaction effect of environ. dynamism and innov. ambidexterity on firm
performance
4.5
Firm performance
3.5 Moderator
3 Low Edynamism
2.5
High Edynamism
2
1.5
manner. Regarding the environmental context, a positive relationship was found between
environmental dynamism and innovation ambidexterity, which was the strongest factor in
our model. These findings provide empirical support for studies suggesting that dynamic
environments may push enterprises to engage in both exploitative and exploratory
innovations (Chang et al., 2011).
With respect to the consequences of innovation ambidexterity, the results suggest that
innovation ambidexterity contributes positively to firm performance in SMEs. This finding
confirms prior research, suggesting that achieving ambidexterity enables a firm to enhance
its performance and competitiveness (Cao et al., 2009). Thus, firms that are capable of
simultaneously pursuing exploitation and exploration are more likely to achieve superior
performance, as both activities are seen as critical to a firm’s sustainable competitive
advantage. In addition, the moderating effect of environmental dynamism on the
relationship between innovation ambidexterity and firm performance was analyzed. The
results show that environmental dynamism strengthens the positive effect of innovation
ambidexterity on firm performance. These findings partially support recent research, which
suggests that:
n adopting an exploratory innovation perspective is more efficient in dynamic
environments; while
n following an exploitative innovation approach is more suitable in less dynamic but more
competitive environments (Chang et al., 2011; Jansen et al., 2006).
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Independent variables
IT capability. In regard with ICT, to what extent do you agree with the following statements?
(1-7).
IT knowledge and budget.
n ITO1. Extent to which ICTs are used for procurement and inventory management
activities.
n ITO2. Extent to which ICTs are used for product design activities.
n KM1. Our company creates new knowledge for application across functional
boundaries.
n KM2. Our company creates operation systems for application across functional
boundaries.
n KM3. Our company creates managerial policies and processes for application across
functional boundaries.
n KM4. Our company engages in the process of distributing knowledge among
departments.
n KM5. Our company designs activities to facilitate knowledge sharing across functional
boundaries.
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Environmental dynamism. Regarding your firm, to what extent do you agree with the following
statements? (1-7).
Innovation ambidexterity. \Regarding your firm, to what extent do you agree with the following
statements? (1-7).
Exploitative innovation.
n ER1. Our firm accepts demands that go beyond our existing products and services.
n ER2. We invent new products and services.
n ER3. We experiment with new products and services in our market.
n ER4. We commercialize products and services that are completely new to our
company.
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