Fashion Spread Production Plan

Product
This will be a fashion spread for my Revolution magazine.
Theme
My theme will be Animal Prints and animals patterned fashion style.
Locations
My first location will be Latchford Locks so that the Manchester ship canal will be in
the background therefore my setting/background will stand out and make my
photograph more eye grabbing.
My second location will be set in a field with bright green grass and preferably bright
flowers to emphasis my theme of animal print. Using this location links to my theme
because of animals ‘habitats’ and a lot of animals live in fields and grassy areas.
My third location will have a tree trunk in shot so that my model blends in with the
animal theme.
My fourth location will be a place that contains a rock, I will have my model sit, lay or
stand on the rock.

Photoshoot and Fashion Spread Production Schedule

Photograph Date Time Materials Equipment Personnel

(Props, (Cast and
Costume Crew)
and
Planning
materials)
Outfit 1 01/02/20 12:00pm Snake Skin DSLR Camera Abi
Photograph top Tripod Greenway &
Snake Skin Spare Battery Eleni Petras
Bucket Hat
Outfit 2 01/02/20 12:00pm Leopard DSLR Camera Abi
Photograph pattern top Tripod Greenway &
Spare Battery Eleni Petras
Outfit 3 02/02/20 Tiger top DSLR Camera Abi
Photograph 12:00pm Tripod Greenway &
Spare Battery Eleni Petras
Outfit 4 02/02/20 12:00pm Leopard DSLR Camera Abi
Photograph outfit Tripod Greenway &
Spare Battery Eleni Petras
Contingency 03/02/20 4:00pm All of the DSLR Camera\ Abi
Photographs onwards above Tripod Greenway &
Spare Battery Eleni Petras
Reviewing Photographs

Photographs Date for reviewing and selecting images

Outfit 1 Photograph 6th-14th February

Outfit 2 Photograph 6th - 14th February
Outfit 3 Photograph 6th-14th February
Outfit 4 Photograph 6th-14th February
Contingency Photograph 6th-14th February

Post Production

Magazine Page Date Time Materials Equipment

Fashion 6/02/20 14:30 – 15:30 Photographs Computer
Spread Cover lines Photoshop
6/02/20 14:30 – 15:30 Photographs Computer
Cover lines Photoshop
7/02/20 09:00 – 10:00 Photographs Computer
Cover lines Photoshop
7/02/20 09:00 – 10:00 Photographs Computer
Cover lines Photoshop

Budget

DSLR Camera: £549.00

Canon EOS 250D DSLR Camera

Tripod: £49.99
Manfrotto Compact Camera Tripod
PC: £137.00

Adobe Premiere: £25.00/per month

Total Price: £760.99

Contingency Plans

If something happens to go wrong on the days of shooting I will organize a

couple set dates that I have as backup. Therefore, if my model fails to show up
or the weather doesn’t go as planned I can use my back up days to shoot.
If my model lets me down I will make sure to have a backup model who will
model for my on my backup date.
If my camera battery dies I will bring a spare fully charged battery.
I will not copy anybody else’s work, or use anyone else’s title or standfirst
ideas.
The photos I will be using will be my photos and my photos only that have
been photographed by myself.
I will make sure none of outfits or pictures aren’t offensive in any way and that
there is no nudity.
I will also be careful and make sure my title and standfirst is not offensive in
any way.

Relevant legal and ethical issues

LEGAL AND ETHICAL CONSTRAINTS

Copyright, Designs and Patents Act 1988

The law gives the creators of literary, dramatic, musical, artistic works, sound
recordings, broadcasts, films and typographical arrangement of published editions,
rights to control the ways in which their material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing,
renting and lending copies to the public.

This is a CIVIL law not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a fine or
jail sentence.
Instead, the person who owns the copyright has to sue the person they believe has
broken the law. The case is then heard in a civil court and if the person is found guilty
of breaking copyright law then they will have to pay damages to the owner of the
copyright. The amount of damages is set by the court.

Types of work protected

Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents,
leaflets, newsletters and articles etc.

Dramatic
Plays, dance etc.
Musical
Recordings and score.
Artistic
Photography, painting, sculptures, architecture, technical drawings/diagrams, maps,
logos.
Typographical arrangement of published editions
Magazines, periodicals, etc.
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
Video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering
literary works to include computer programs.

Duration of copyright

For literary, dramatic, musical or artistic works: 70 years from the end of the calendar
year in which the last remaining author of the work dies.
If the author is unknown, copyright will last for 70 years from end of the calendar year
in which the work was created, although if it is made available to the public during
that time, by publication, authorised performance, broadcast, exhibition etc, then the
duration will be 70 years from the end of the year that the work was first made
available.
Sound Recordings: 50 years from the end of the calendar year in which the work was
created or, if the work is released within that time, 70 years from the end of the
calendar year in which the work was first released.
Films: 70 years from the end of the calendar year in which the last principal director,
author or composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of
creation, or if made available to the public in that time, 70 years from the end of the
year the film was first made available.
Typographical arrangement of published editions: 25 years from the end of the
calendar year in which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in
which the broadcast was made.

Application: For this law I will have to know what copyrights

protect and know what isn’t protected. In my magazine fashion
spread I will not use anyone else’s photos and the all the images I
use will be ones taken by myself.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in wider
society.
It is against the law to discriminate against anyone because of:

Age
Being or becoming a transsexual person
Being married or in a civil partnership
Being pregnant or on maternity leave
Disability
Race including colour, nationality, ethnic or national origin
Religion/belief or lack of religion/belief
Sex
Sexual orientation

This is a CRIMINAL law.

Therefore, anyone who is considered to be breaking the law could be arrested. It
would result in a criminal trial which if found guilty could result in a fine or jail
sentence.
Application: This will apply to y magazine fashion spread as I need
to make sure no bad language or swearing is used. I need to make
my photographs eye grabbing. My fashion spread will not judge
anyone regarding their appearance, religion or sex.

Intellectual property
What intellectual property is…
Having the right type of intellectual property protection helps you to stop people
stealing or copying:
the names of your products or brands
your inventions
the design or look of your products
things you write, make or produce

Copyright, patents, designs and trademarks are all types of intellectual property
protection. You get some types of protection automatically, others you have to apply
for.

You own intellectual property if you:

created it (and it meets the requirements for copyright, a patent or a design
bought intellectual property rights from the creator or a previous owner
have a brand that could be a trade mark e.g. a well-known product name

If you believe anyone has stolen or copied your property you would sue them in civil
court.

Application: I have no right to steal any content or photographs

from any other fashion spreads and nobody will be allowed to use
any of my content.

Intellectual Property
Types of protection
The type of protection you can get depends on what you’ve created. You get some
types of protection automatically, others you have to apply for.
 Automatic protection

Protection you have to apply for

Obscene Publications Act 1959

For the purposes of this Act an article shall be deemed to be obscene if its effect or
(where the article comprises two or more distinct items) the effect of any one of its
items is, if taken as a whole, such as to tend to deprave and corrupt persons who are
likely, having regard to all relevant circumstances, to read, see or hear the matter
contained or embodied in it.
In this Act ‘article’ means any description of article containing or embodying matter to
be read or looked at or both, any sound record and any film or other record of a
picture or pictures.

This is a criminal law.

Application: In m photoshoot I will not offend anybody by using

violence or nudity in my photographs. I will also make sure my
standfirst and title doesn’t contain any bad language or swearing or
anything that may offend someone.
 Trespass
This is a civil law.
Trespass to land consists of any unjustifiable intrusion by a person upon the land in
possession of another.
Civil trespass is actionable in the courts.

Application: In order to avoid trespassing I will have to get a

release form so that I have permission to shoot and take my
photographs in specific places and locations.

Privacy
The introduction of the Human Rights Act 1998 incorporated into English law the
European Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your home
and your correspondence (letters, telephone calls and emails, for example).

Privacy Law is a law which deals with the use of people’s personal information and
making sure they aren't intruded upon. These laws make sure people can't have their
information wrongly used without permission.

The effect this has on radio:

This means that they can't tell the listeners people’s full names or any private details
they don't want revealed. For example, if a viewer calls in but they don't want their
name to be revealed then they can't say it.

The effect this has on television:

This is also basically the same as radio, they can't use people’s full names without
their consent. This also means that if they take footage of someone they need to get
that person’s permission before they air it on television.
Anyone who believes their right has been broken can make a civil claim in the courts
against those they believe have invaded their privacy.
When applying the legal principles, the court will balance the claimant's right to
privacy against the right to freedom of expression.
If the claimant is proved to be correct this could result in an injunction banning
publication of information; damages; and return or destruction of the material gained
from the intrusion.

Application: To follow this law I will not release any personal

details about my model. I have also uploaded a Model Release
Form on my blogger however I have left it blank to avoid breaking
this law as anyone has access to my blog via the internet.

Defamation Act 2013

This Act reformed defamation law on issues of the right to freedom of expression and
the protection of reputation. It also comprised a response to perceptions that the law
as it stood was giving rise to libel tourism and other inappropriate claims.
The Act changed existing criteria for a successful claim, by requiring claimants to
show actual or probable serious harm (which, in the case of for-profit bodies, is
restricted to serious financial loss), before suing for defamation in England or Wales.
It also enhanced existing defences, by introducing a defence for website operators
hosting user-generated content (provided they comply with a procedure to enable the
complainant to resolve disputes directly with the author of the material concerned or
otherwise remove it), and introducing new statutory defences of truth, honest opinion,
and "publication on a matter of public interest “.

LIBEL
A written, published false statement that is damaging to a person's reputation.

SLANDER
Making a false spoken statement damaging to a person's reputation.

Defamation is a civil law and so you would need to sue someone who you believe has
damaged your reputation.
Application: This applies to me and my magazine fashion spread as
I will have to make sure I don’t ruin my model or anyone’s
reputation by using offensive words on my fashion spread
photographs. I will also make sure I don’t slip up with my words on
the standfirst and mis match anything as it could change the whole
idea of my spread.

Ethical Constraints
Rather than legal constraints, ethical issues are based on judgement. They are what
society considers as morally acceptable.

If something is seen as ethically wrong than it is first investigated to see if it is

breaking any laws. However, if it is not in violation of any of these laws then it comes
under ethical issues.

This means that no law has been broken, however the public may see it as offensive
or controversial. Many ethical concerns are raised by groups of specific people.
These groups may find the publication offensive, due to how the minority are
represented.

Application: In order to follow this rule, I will be sure to check my

title, standfirst and any text on my fashion spreads is politically
correct and that there’s no attacking words used. For example, if I
was going to use religion in my piece I would research into whether
certain things I want to include is respectful and inappropriate.

Ethical concerns which come into media production are things such as:
Protecting under 18s
Representation of age, gender, race, disability, sexuality and religion
Using off the record information
The power to influence public opinion
Interviewing vulnerable people or children
Anything that could cause offence or harm
Presenting an individual or their views as being representative of an entire
group or people
 Running premium rate phone lines
Using hidden microphones
Making a product which offends or insults a viewer/listener/user
Falsifying information