What’s Good?

Donuts, Ice Cream, Cupcakes and Popcorn

Table Contents
Mission 1

Values 2

Logo 3-4

M o o d b o a rd 5- 6

C a s ey Prof i le 7- 8

Th ad Prof i le 9 -10

M ag g i e Prof i le 11-1 2

G ri d 13

Typ e H i e rachy 14

I co n s 15-16

Ph otos 17-18

C o lo r s 19 -20

We b p ag e 2 1-22

St ati o n a r y 23-2 4

Pro duc t Packag i n g 25-2 6

S o u rces 27
 Mission
We a re a co m m itte d te a m of i n d ivi dual s w h o
a re fo cu s e d o n p rovi d i n g h i gh q ual it y s e r vi ces
fo r o u r cu s to m e r s . O u r t ale nte d te a m of b a ke r s
u s e th e i r m a ny s k i ll s to cre ate n ew a n d cre ative
tre at s to m a ke p ro duc t s th at a re truly de l i ci o u s .
O u r cu s to m e r s e r vi ce m e a n s a lot to u s a n d
we s h ow th at by c ate ri n g to o u r cu s to m e r s
va ri o u s d i et a r y res tri c ti o n s .

1
Values
community
We a re co m m itte d to add i n g value to o u r
co m m u n it y by s e r vi n g o u r cu s to m e r s with
th e b es t p ro duc t s .

adaptability
We a re co n s t a ntly ch a n gi n g o u r re ci p es a n d
tre at s to ke e p u p with tre n d s i n th e m a rketi n g
a n d th e s o ci al m e d i a wo rld .

positivity
We value o u r cu s to m e r s ex p e ri e n ces with u s !
S o, o u r s t af f m a ke a n ex tra e f fo r t to cre ate a
p os itive i n e nvi ro n m e nt th at all c a n e n j oy.

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 Logo Lock-up
O u r lo g o re p res e nt s th e p os itivit y a n d fu n th at
o u r p ro duc t s b ri n g to p e o p les’ l ives . O u r lo g o
lo ck- u p wa s cre ate d to add co h es h i o n b et we e n
th e lo g ot yp e a n d m a rk . A s fa r a s co lo r g o es , we
h ave n’ t s et a cle a r b ra n d co lo r.

3
What’s Good?

What’s Good?
4
 Moodboard

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To s h ows of f th e co lo r s a n d cre ativit y we h o p e to s h ow
th ro ug h o u r b ra n d , we’ ve cre ate d a m o o d b o a rd to s h ow
o u r vi s i o n . A s yo u c a n s e e, s we et tre at s a re o u r s p e ci al it y!
W ith th e s we etes t co lo r s ch e m e of p i n k , ye llow, b lue a n d
g re e n th i s m o o d b o a rd f it s o u r b ra n d co m p lete ly.

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Casey Lux
S E X : FE MALE
Motivations
AG E : 25
MARTIAL S TATUS: S I N G LE Friends 85%
O ccu p ati o n: E VE NT PL AN N E R Adventure 98%
LO CATI O N : O MAHA , N E
Family 68%

bio Social Media 92%

C a s ey Lu x i s lo o k i n g fo r h e r p l ace i n wo rld ,
n ot afra i d of adve ntu re a n d always re ady to
t a ke a cute s e lf i e. S h e e n j oys h os ti n g eve nt s Technology
at wo rk a n d e n g agi n g w ith h e r co m m u n it y.
Internet 88%
goals Software 73%
1 . G et m o re fo llowe r s o n s o ci al m e d i a . Mobile Apps 98%
2 . V i s it at le a s t 3 d i f fe re nt co u ntri es .
Social Networks 95%
3 . Fi n d a j o b th at allows m e to trave l .
4 . Fi n d ways to b e ac tive eve r yday.
5 . Tr y n ew a n d exciti n g fo o d s .

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Thad Grey
S E X : MALE
Motivations
AG E : 28
MARTIAL S TATUS: IT ’ S CO M PLI CATE D Friends 95%
O CCU PATI O N : YO UTU B E R Adventure 98%
LO CATI O N : O MAHA , N E
Food 88%

bio Youtube 100%

Th ad G rey i s a de d i c ate d Yo utu b e r wh o loves
te ch n o lo g y a n d e n j oyi n g th e s we ete r th i n g s
i n l i fe. H e al s o e n j oys s u p p o r ti n g h i s lo c al Technology
res traua nt s i n a n d a ro u n d th e O m a h a a re a .
Internet 97%
goals Software 99%
1. G et m o re s u bs cri b e r s o n Yo utu b e. Mobile Apps 94%
2. Trave l th e wo rld .
3. H a n g w ith my dudes we e kly. Social Networks 100%
4. Ch e ck- i n w ith th e fo l k s m o nth ly.
5. E at i ce cre a m da i ly!

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Maggie Green
S E X : FE MALE
AG E : 65
Motivations
MARTIAL S TATUS: WI D OW
Faith 72%
O CCU PATI O N : RE TI RE D
LO CATI O N : O MAHA , N E 95%
Community

bio Family 100%

M ag gi e G re e n i s a h i p g ra n d m a wh o loves Hoobies 62%

s p e n d i n g ti m e w ith h e r g ra n d k i d s , e ati n g
s we et s a n d g etti n g ac tive i n h e r co m m u n it y.

goals Technology
Internet 60%
1. G o o n vac ati o n w ith my g ra n d k i d s .
2. Vo lu nte e r at lo c al o rg a n iz ati o n s . Software 45%
3. Fi n d a h o b by.
4. G et m o re i nvlove d at my ch u rch . Mobile Apps 72%
5. G et a s we et tre at t w i ce a m o nth .
Social Networks 75%

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 Icons

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Donut Cupcake Ice Cream Popcorn

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primary secondary
C= 1 C= 36
M= 34 M= 0
Y= 35 Y= 8
K= 0 K= 0

C= 6 C= 38
M= 12 M= 0
Y= 88 Y= 50
K= 0 K= 0

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 Product Packaging

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 Cre ate d by: E ll i e M c C a r tn ey
D es i g n D i re c to r: M a rgi e Utes ch

Images so u rced f ro m Unsplas h.co m

Mock u ps so u rced f ro m Mock UpWorld.co m/ Gra phicbu rger.co m

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The End