Investor Presentation

Advanced Info Service Plc.

August 2019

Ticker: ADVANC (SET)

AVIFY (ADR)
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 AIS: Digital Life Service Provider
Lead and digitally transform in Grow stronger in Partner to offer differentiated
“Mobile” “Fixed broadband” “Digital service/platform”
Mobile revenue market share Subscriber market share Focused on five key areas
(market size of approx. 8.7mn)
29%
48% 34%
1Q19 16%
1Q19 Mobile
23% Enterprise money
9%
41%
2Q19 breakdown Video IoT
Bt32.9bn prepaid postpaid
Source: Operators’ reports
3% Others 3% Other
24% 21% 5th year of operation in 2019 platforms
Voice 45%

73% Non- 79% covering 57 key cities out of • Insurance

voice • Game
52% 77 provinces • Advertising

Mobile revenue subs % to mobile expect to cover 7mn homes

41.5mn revenue passed out of total 21.5m
households
Digital life service provider with convergence products

Mark leadership in mobile data
• Nationwide 4G/3G/2G coverage
with focus on network quality
• Competitive in retaining both
revenue and subscriber scale
Expand access and convergence
to homes
• Leverage existing nationwide fibre
infrastructure
• Defensive value to core mobile
business
Pursue long-term growth with
integrated services
• Emphasize partnership &
ecosystem
• Leverage the large sub base and
telecom infrastructure

2
 2Q19 Overview: Mobile saw improvement while FBB
continued strong growth
Core service revenue: grew 5.8%
• Revenue +5.3% YoY, +4.3% QoQ following discontinuation of fixed-
YoY driven by improvement in mobile
Mobile speed U/L plans
• Postpaid subs gained 250k vs -276k in prepaid with data
+5.8%
consumption of 11.5 GB/month
35,394
(Bt mn)
33,464 1,103 • Robust revenue growth of +26% YoY, +7.1% QoQ driven by 60.4k
Others -1.1% 1,380 net addition
1,115 +26% FBB
1,094 • Focused on FMC and maintain 1mn subs target supported by AIS
FBB shops, Telewiz, and AIS Call Center to ensure quality

Mobile
Enterprise:
+5.3% 32,911
31,256 • Maintained high-single digit growth for FY19, supported by end-
Digital to-end product proposition combined with CSL
services Consumer:
• Continued building engagement platforms in video, mobile
money, IoT, and partner platforms
2Q18 2Q19

EBITDA and margin: grew 4% YoY supported by revenue growth Net profit: continued improving trend

45.0%* 44.2%* Norm.

(Bt mn) +2.9%
• +7.6% YoY and +4% 8,234
Network QoQ from mobile & FBB
8,005
+4% Norm.
(Bt mn) OPEX expansion
19,753 (excl. TOT)
18,998

• +25% YoY and +14%

SG&A QoQ from brand and 2Q18 2Q19
handset campaigns
• +2.9% YoY and +8.1% QoQ following
2Q18 2Q19 EBITDA expansion, despite rising D&A

*Show performance after normalizing Bt636mn (before tax) of legal severance compensation in 2Q19 3
 2Q19 & 1H19 Financial Highlights (Pre-TFRS15)

Pre-TFRS 15
Bt mn 2Q18 1Q19 2Q19 %YoY %QoQ 1H18 1H19 %YoY
Mobile revenue 31,256 31,555 32,911 ▲5.3% ▲4.3% 62,464 64,466 ▲3.2%

FBB revenue 1,094 1,288 1,380 ▲26% ▲7.1% 2,107 2,669 ▲27%

Other revenues 1,115 1,119 1,103 ▼1.1% ▼1.4% 2,041 2,221 ▲8.8%

Core service revenue 33,464 33,962 35,394 ▲5.8% ▲4.2% 66,612 69,356 ▲4.1%

IC and equipment rental 2,845 2,995 2,841 Flat ▼5.2% 4,263 5,836 ▲37%

Service revenue 36,309 36,957 38,235 ▲5.3% ▲3.5% 70,875 75,192 ▲6.1%

SIM and device sales 5,919 6,867 6,453 ▲9.0% ▼6.0% 12,287 13,320 ▲8.4%

Total revenue 42,228 43,824 44,688 ▲5.8% ▲2.0% 83,161 88,512 ▲6.4%

Cost of service (19,202) (19,817) (20,170) ▲5.0% ▲1.8% (36,483) (39,987) ▲9.6%

SG&A (6,197) (6,786) (7,706) ▲24% ▲14% (12,533) (14,492) ▲16%

EBITDA* 18,998 18,906 19,117 ▲0.6% ▲1.1% 37,904 38,023 Flat

EBIT* 10,673 10,059 10,065 ▼5.7% Flat 21,499 20,124 ▼6.4%

NPAT* 8,005 7,615 7,725 ▼3.5% ▲1.5% 16,042 15,340 ▼4.4%

Sales margin -3.0% -4.2% -4.0% ▼100bps ▲20bps -2.0% -4.1% ▼210bps

EBITDA margin* 45.0% 43.1% 42.8% ▼220bps ▼30bps 45.6% 43.0% ▼260bps

EBIT margin* 25.3% 23.0% 22.5% ▼280bps ▼50bps 25.9% 22.7% ▼320bps

NPAT margin* 19.0% 17.4% 17.3% ▼170bps ▼10bps 19.3% 17.3% ▼200bps

*Included one-time expense of Bt636mn (before tax) for legal severance provision in 2Q19. See page 10 for normalization
4
FY19 Pre-TFRS 15 Guidance (maintained)

FY19 guided items Guidance Rationale

Core service revenue Mid-single digit • Mobile: stay competitive in maintaining business scale
growth driven by 4G and penetration in growing segments
• FBB: deploy FMC (Fixed- Mobile Convergence) targeting
1mn subscribers milestone
• Enterprise: gain share in mobile airtime and EDS while
growing in Cloud/DC/ICT managed services

EBITDA margin Stable from last year • Allocate sufficient capital to retain and expand scale in
(43.4% in FY18) respective businesses
• Optimize OPEX, offset with cost to support network growth
in all businesses
Budgeted CAPEX Bt20-25bn, of which • Focus on 4G capacity expansion incorporating 5G-
(excludes spectrum Bt4-5bn allocated for compatible architecture
payment) FBB • Expand last miles to serve 1mn FBB customers

Dividend policy Minimum 70% payout • Preserve financial health and flexibility for future growth
ratio

5
Mobile: Revenue grew with price adjustment

Revenue improved from price adjustment 4G penetration continued uptrend

Mobile revenue (Bt bn)

4G Penetration on total base
+3.2% YoY
+5.3% YoY
+4.3% QoQ 64.5 57% 59% 63% 66%
54%
62.5
32.9 +4.1%
31.3 31.6 QoQ
Net subscriber addition (‘000)
ARPU
improvement
Prepaid Postpaid
2Q18 1Q19 2Q19 1H18 1H19
360 347
206 354 250

192 175 -32

Acquired 700MHz to strengthen network leadership -161 -276

2100MHz, 900MHz, 2Q18 3Q18 4Q18 1Q19 2Q19

30MHz 20MHz

700MHz License • Maintained strong postpaid growth driven by

120MHz customer demand to convert from prepaid to
20MHz
2100MHz 1800MHz,
(with TOT), *Starting from postpaid and handset campaigns.
40MHz
30MHz October 2020
• Prepaid softened due to seasonal churns of one-
under current operation time segmented SIMs.

• With 700MHz, total bandwidth equals 140MHz, largest in

the industry.
• 700MHz inherits a wide-coverage characteristic which will
support coverage in 5G and efficient investment in 4G.

6
Network quality remained superior

OOKLA Throughput Speed Test Internal Drive Test Customer Perception

Awarded AIS the Fastest NW for 4 years Inline with external test Remained most preferred

Operator 2
4G Coverage

99.4% 99.5% 99.6% 99.6% 99.7% 99.5% 45% 44% 45%

100%
99% Operator 2

98%
Operator 3
97%

Operator 3
4Q18 1Q19 2Q19
>2.5Mbps
% of customers conducted the survey
<2.5Mbps
(Mar - May 2019) selecting AIS Brand as a preference
4G %Good Quality on LINE app

100% 99.6% 99.6% 99.6% 99.6% 99.6% 99.6%

99% Operator 2
In 2018, had
98% Operator 3
15 million samples 97%
2 million unique devices
Outnumbering and more reliable

7
FBB: Continued both revenue and subscriber momentum

Remained double-digit revenue growth Focused on quality acquisition

Fixed broadband revenue (Bt mn) ARPU (Bt/month) Beginning Net addition (‘000)
subscriber (‘000)
610 855
573 574 563 558 795
731 60
677 65
1,212 1,288 1,380 +26% YoY 623 54
1,094 1,117 53
+7.1% QoQ
52
731 795
623 677
572

2Q18 3Q18 4Q18 1Q19 2Q19

2Q18 3Q18 4Q18 1Q19 2Q19
• Maintained strong revenue growth while ARPU
dropped 1% QoQ as part of FMC revenue is allocated • Gained 60.4k subscribers in 2Q19, focusing
to mobile segment on footprints in 57 key cities

Continued to increase value via FMC

• Focused on cross-selling to existing

ARPU 20% higher
Power4 Maxx PACKAGE mobile customers
than blended ARPU
Max speed • Leverage AIS shops, Telewiz, and AIS
FMC, 29% mobile SIM Call Center to support quality
Bt699 50/20Mbps 5GB*
acquisition
Bt799 100/50Mbps 10GB*

Non-FMC, 71% Bt999 300/100Mbps 15GB*

Of 855k subscribers *Throttled speed: 128kbps

8
Digital service: Expanded strategic digital services for
both enterprise and consumer
Enterprise: Repositioned to be #1 service provider Strengthened engaging consumer platforms

• Maintained target to achieve high-single digit growth 1 Video

in FY19 for enterprise segment
AIS PLAY PLAYBOX WEBSITE

• Rebranded CSL aiming to become #1 end-to-end ICT 2mn active users • Available on mobile, FBB and
service provider (Jun-19)
website

6.0mn
Focusing on data center & cloud
solutions, managed services,
and system integration 5.2 Registered, but not active
2 Mobile money
Active
0.8
Mar-19
• Partnered to explore and expand IoT use cases in • Continued to drive subscriber
selected verticals acquisition

• Awarded Thailand’s IoT • Established an insurance

3 Insurance broker company to be a point
Solutions Provider for
of online insurance sale
2019

4 Advertisement • Targeted advertisement on

partner’s websites
• Motor insurance

• Cooperated with business

5 Games partners to drive the eSports
industry and further monetize

9
Profit rose from both revenue and cost improvement

EBITDA

(Bt mn) +0.3% YoY

(Bt bn)
+0.6% YoY (+4% YoY)* (+2% YoY)*
+0.3% YoY 2,744
+1.1% QoQ (+4.5% YoY)* (+2% YoY)* 37,904 133 38,023 (38,659)*
19.1 (19.8)* 37.9 38.0 (38.7)* 521 1,938 299
19.0
18.9

EBITDA Core Cost of SGA Net Others EBITDA

2Q18 1Q19 2Q19 1H18 1H19 1H18 service service sale 1H19
revenue

• EBITDA growth was contributed by higher revenue offset by higher network OPEX and SG&A

EBITDA margin Net profit

Reported (Bt bn)

Normalized
-3.5% YoY (+2.9% YoY)* -4.4% YoY
+1.5% QoQ (+8.1% QoQ)* (-1.2% YoY)*
44.2%* 43.7%* 16.0
45.6% 8.0 15.3 (15.8)*
45.0% 7.6 7.7 (8.2)*
43.1% 42.8% 43.0%

FY19 guidance: Stable from 2Q18 1Q19 2Q19 1H18 1H19

last year (43.4% in FY18)

2Q18 1Q19 2Q19 1H18 1H19 • 1H19 net profit slightly dropped due to D&A from 4G/FBB
expansion and 1800MHz license acquired in Sep-18.

*Show performance after normalizing Bt636mn (before tax) of legal severance provision in 2Q19

10
Maintained financial flexibility for future growth

Balance Sheet 1H19 Cash flow

(Bt bn) (Bt bn) Cash increase Cash decrease
others A/P
goodwill spectrum
license Operating Investing Financing Net cash
spectrum 3 19 38
payable
license 38.0
107 68
Assets Liabilities
11.7 9.8
223 9.4
B/S 3.4 1.6 2.1
288 0.1
2Q19 interest-
97

cash flow
Operating

Income
tax paid

Finance cost
CAPEX
Cash
bearing

Dividend paid
Others

Repayment of
borrowings

Cash
increased
debt
129 Equity
PPE
Stable
18 11 25
65
39
19
others
retained earnings
A/R cash others
Operating cash flow in 1H19 was sufficient to fund
both CAPEX, debt repayment, and dividend.
1.1x 1.5x Investing cash flow was Bt9.4bn while FY19 budgeted
CAPEX is maintained at Bt20-25bn
Net debt to EBITDA Interest bearing debt
to Equity Average finance costs = 3.1% p.a.
• Maintained investment grade credit ratings
• Fitch: national rating AA+ (THA), outlook stable
0.6x 51% • S&P: BBB+, outlook stable
Current ratio Return on Equity

11
License payment and debt repayment schedule
900MHz payment term extended

Spectrum license payment schedule Debt repayment Schedule

1800x20MHz license payment

900x10MHz license payment
30% • All in THB currency
700x10MHz license payment
• S&P rating: BBB+
Bt97bn • Avg. cost of debt = 3.1% p.a.
(Bt bn) 70%
26.6
3.1 The payment for 900MHz is Float rate Fixed rate
extended to 2025
(Bt bn)
12.5 9.4
21.7 14.8 13.9 13.4 14.7
3.1 per year
12.5
4.0 8.3 9.8
7.6 7.6 1.8 6.0
per year
4.0 3.4 0.8
1.8 1.8 1.8 1.8
2019 2020 2021 2022-2025 2026-2029
2H19 2020 2021 2022 2023 2024 2025 2026 2027 2028

Total of Bt87bn toward 2030 Total of Bt97bn toward 2028

12
APPENDIX

13
Mobile: Data usage grew more reasonably

Subscribers (mn) postpaid prepaid ARPU (Bt/sub/month) postpaid prepaid blended

573 561 571 564 571 529 537

32.3 32.6 33.0 33.0 32.7
259 254 255 253 263 246 256
184 179 176 174 182 174 182
7.8 8.0 8.2 8.5 8.8

2Q18 3Q18 4Q18 1Q19 2Q19 1Q19 2Q19

(TFRS15) (TFRS15)

Net addition (‘000)

VOU (GB/data sub/month)
360 347 354 250
206 192 175
14.0 14.4 15.1
12.7 11.5
10.9 9.210.1 9.8 10.9 10.311.4 10.1
-32 8.2 8.9
-161 -276

2Q18 3Q18 4Q18 1Q19 2Q19 2Q18 3Q18 4Q18 1Q19 2Q19

• Mobile subscribers was at 41.5mn, slightly • Blended ARPU improved to Bt263, from price
decreasing 26k QoQ from lower prepaid base. adjustment from unlimited data plans into volume-
based plans.
• Postpaid subscribers grew 250k QoQ,
underpinned by prepaid-to-postpaid conversion • Blended VOU softly increased to 11.5 GB after
and attractive handset campaigns. unlimited data plans discontinued.
• Prepaid subscribers decreased 276k QoQ,
mainly from seasonal churns of one-time
segmented SIMs.

14
2Q19 & 1H19 Revenue Breakdown

Mobile revenue Fixed broadband revenue Other revenues

(Bt bn) (Bt bn) (Bt bn)
+3.2% YoY +27% YoY +8.8% YoY
+5.3% YoY +26% YoY
64.5 2.7 -1.1% YoY
+4.3% QoQ 62.5 +7.1% QoQ 2.2
2.1 -1.4% QoQ 2.0
32.9
31.3 31.6 1.3 1.4 1.1 1.1 1.1
1.1

2Q18 1Q19 2Q19 1H18 1H19 2Q18 1Q19 2Q19 1H18 1H19 2Q18 1Q19 2Q19 1H18 1H19

• Driven by improved data pricing, • Expanded subscriber base to 855k, • 1H19, underpinned by improving
resulted in increase in ARPU. adding 60.4k in the quarter sales in telecom & ICT services as
well as CSL’s revenue consolidated

IC and equipment rental Net Sales & margin

(Bt bn) (Bt mn) % sales margin

-0.2% YoY +37% YoY -3.0% -4.2% -4.0% -2.0%

-4.1%
-5.2% QoQ 5.8
3.0 4.3
2.8 2.8
-249
-179
-291 -256 -547
2Q18 1Q19 2Q19 1H18 1H19 1H18 1H19
2Q18 1Q19 2Q19

• Flat YoY. QoQ, declined from lower • Continued handset campaigns

equipment rental.

15
 2Q19 & 1H19 Cost Breakdown

Regulatory fee D&A Network OPEX

(Bt bn) % to core service revenue (Bt bn) (Bt bn)
+9.1% YoY +19% YoY
+8.8% YoY +6.4% YoY
-0.3% YoY 17.6 14.7
+4.5% YoY +2.4% QoQ -0.7% QoQ
2.9 2.9 16.1 12.3
+4.2% QoQ 7.4 7.3
8.7 8.9
1.5 8.2 6.9
1.4 1.4
4.2% 4.1% 4.1% 4.3%
4.1%

2Q18 1Q19 2Q19 1H18 1H19 2Q18 1Q19 2Q19 1H18 1H19 2Q18 1Q19 2Q19 1H18 1H19

• Increased following higher • Increased from 4G network and • Excluding TOT, 1H19 network OPEX
service revenue. fixed broadband investment would increase 8.8% YoY, mainly
from higher utilities for expanding 4G

Marketing expense Administrative & others

(Bt bn) % to total revenue (Bt bn)

+26% YoY +20% YoY +13% YoY

+24% YoY
+4.9% QoQ 5.3 9.2
+19% QoQ
4.4 8.1
2.6 2.7
2.2 5.0
4.0 4.2
5.1% 5.9% 6.1% 5.3% 6.0%

2Q18 1Q19 2Q19 1H18 1H19 2Q18 1Q19 2Q19 1H18 1H19

• Increased from advertisement, • Increased mainly from the one-

handset campaigns as well as the time provision on legal severance
low-base spending in 1H18. of Bt602mn

16
2Q19 & 1H19 Financial Highlights (Post-TFRS15)

Post-TFRS 15
Bt mn 1Q19 2Q19 %QoQ 1H19
Mobile revenue 30,678 32,042 ▲4.4% 62,720

FBB revenue 1,288 1,380 ▲7.1% 2,669

Other revenues 1,078 1,083 ▲0.4% 2,161

Core service revenue 33,044 34,505 ▲4.4% 67,549

IC and equipment rental 2,995 2,841 ▼5.2% 5,836

Service revenue 36,039 37,346 ▲3.6% 73,385

SIM and device sales 7,222 6,736 ▼6.7% 13,958

Total revenue 43,262 44,081 ▲1.9% 87,343

Cost of service (19,817) (20,170) ▲1.8% (39,987)

SG&A (6,262) (7,047) ▲13% (13,309)

EBITDA 18,868 19,169 ▲1.6% 38,037

EBIT 10,021 10,118 ▲0.1% 20,124

NPAT 7,570 7,754 ▲2.4% 15,324

Sales margin 0.9% 0.4% ▼50bps -4.1%

EBITDA margin 43.6% 43.5% ▼10bps 43.5%

EBIT margin 23.2% 23.0% ▼20bps 23.1%

NPAT margin 17.5% 17.6% ▲10bps 17.5%

17
Impact from TFRS 15 adoption

Subsidy Contract Type I Subsidy Contract Type II

• Subsidy booked in marketing expense is capitalized as contract • Subsidy booked as negative device margin requires a re-
asset and amortized against service revenue over the contract allocate between service and device revenues by fair values
• Results in lower service revenue and lower marketing expense • Results in lower service revenue and higher device sale

Pre-TFRS 15 Post-TFRS 15 Pre-TFRS 15 Post-TFRS 15

Service revenue Service revenue Service revenue Service revenue

Subsidy Device sale

Device sale (under marketing expense) Device sale

Re-allocate
Device sale by fair values
Subsidies under
Amortized
negative device
against service margin
revenue over
contract period
Device cost Device cost
Device cost Device cost
Subsidy
(under marketing expense) Contract asset

Net impact between Pre-TFRS 15 and Post-TFRS 15 for 1H19

Profit and Loss Balance Sheet Cash Flow

Service Device SG&A Contract DTA Retained Cash flow

revenue sale asset earnings

-1,807mn +638mn -1,149mn +1,675mn -335mn +1,340mn No impact

18
 FY19 Outlook

Mobile: Maintain leadership and stay competitive

to retain scale
Mobile

Revenue Market Share Trend

49.6% 48.6% 48.3% • Retain business scale in both

26.6% 25.9% 27.6% subscriber and revenue
• Optimize and digitize operation
23.8% 25.4% 24.2%

2016 2017 2018

FBB
Branding Offering Network Customer
Investment Management

• Aim to be the brand • Gain fair share in • Ensure effective • Revamp points and
for digital prepaid via use of spectrum privileges
population segmentation and and future-proof • Implement predictive
postpaid via CVM investment models
Digital
Service

19
5G: More spreading investment outlook

CAPEX and technology cycle 5G investment

Bt bn
#MHz
GSMA’s Global Mobile CAPEX
(excl. spectrum) as % of mobile revenue
4G Coverage 100
60
90
3G Capacity 4G Capacity 2.6GHz
3.5GHz 80 18% 18%
50 26-28GHz 17% 17%
3G Coverage 70
14%
40 60

50
30 2000-2005 2005-2010 2010-2015 2015-2020 2020-2025
40

20 30
Dependent on
20
10 5G use cases and Whether 2G, 3G or 4G, the industry has
expect to spread out 10 kept investing 16–18% of its revenue in
mobile networks – a trend expected to
0 0
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 continue in the 5G era.

• Ensure spectrum leadership and efficient investment

20
 FY19 Outlook

FBB: Focus on FMC to win homes

Mobile
FMC
Mobile Fixed Mobile
Convergence • 2019 target: 1mn subscribers
FBB • Move to ARPH (average
CVM
Customer Value
revenue per household)
Management

Investment Growth strategies

FBB • Investment of Bt4-5bn per annum • Deploy FMC and CVM to drive customer
Drive by our Allocated base and total customer value
• 70% oftoinvestment
capabilities CAPEX tooccurs when
Bt4-5bn • Cross sell with targeted mobile subscriber
customer
capture request to
70% lastconnect in 2019
base
demand miles
• Target to drive revenue and • Acquisition focus in selected segments
profitability growth over mid to long and targeted area
term
• Utilize strength of pull channels to gain
quality subscribers
• Ensure end-to-end service quality

Digital
Service

21
 FY19 Outlook

Digital Service: New strategic offerings in both

consumer and enterprise
Mobile

Consumer Enterprise
: Leverage and enhance customer base via partner : Integrated services of Telecom-ICT-Digital
platform
Telco Mobile
services
Game Insurance Data network

ICT Products Digital

services service
Mobile wallet Video s
Cloud IoT
FBB 41M
DC/ICT Solutions Cyber security
customers

+ Others
AWN+CSL Capabilities Partners
Advertisement Other related
services
+
Drive quick learning curve

Digital
Service

22
Mobile price plans: Gearing toward full-speed plans

Postpaid: Full 4G speed Prepaid: The ONE SIM

Call all Required

Monthly Total internet Throttled Bundle
speed networks Enjoy Free Top-up
Fee (Bt) (mins) (Bt)
299 1GB 100 150
399 4GB 150 (Voice:
Bt1.4/sec
499 9GB 128kbps 200
1GB for Unlimited Unlimited
599 14GB 250 6 months Data: YouTube WiFi
AIS PLAY
1 month Free 1GB)
and JOOX
699 18GB 300
899 28GB 384kbps 400
1 month Prepaid: SIM2Fly
1,099 650
1,299 850 Required
Unlimited Unlimited - PUBG M
1,599 1,200 & ROV Top-up Bundle
12 months 3 months (Bt)
1,999 2,000
399 6GB of data for 8 days in Asia & Australia
899 6GB of data for 15 days globally
• Attract new data users and encourage higher ARPU
subscriptions through premium VDO contents 2,799 15GB of data for 1 year globally
• Serve high-end heavy data users with real unlimited max
*Voice call: Bt6/minute for all packages
speed experience
• Offer various segmented SIMs to cater
different needs
• Leverage bundling services to encourage
recurring top-up

23
Updated: Aug-19
Mobile: Prepaid package
Main package Data add-on package
First Activation Bt50 Period Data Price(Bt)
THE ONE SIM
Daily
750MB/2Mbps Data 24h 2GB 35
Refill at
2GB/7d
least 24h 8GB + AIS Wi-Fi 89
1GB
Bt150
(12m) Weekly
30d
5d 2GB 99

7d 2.5GB / 512kbps 89
SUPER SOCIAL SIM First Activation Bt50
7d Unlimited (6am-6pm) 99

7d 2.5GB / 1Mbps 120

Refill at 1Mbps/30d
least Data 7d 8GB + AIS Wi-Fi 199
Bt150 2GB/7d
(12m) 30d Monthly
30d 1GB 199

Call rate: Bt0.014/s - Bt1 at first minute 30d Unlimited (6am-6pm) 299

Add-on package for entertainment

• AIS PLAY MOVIES • Entertainment Non-Stop
• Bt199/m • Bt19/d, 512kbps

or or

• AIS PLAY Maomao

• Bt59/30d
• iflix • 7Bt/d

24
Updated: Aug-19
 AIS Fibre: Competitive price plans targeting pure internet,
game and FMC customers
Home Broadband eSports Power4 MAXX
• Basic pure internet pack for • Target gamers by • Offer FMC including fibre broadband,
early broadband adopters separating network between mobile data, premium content, and
including ADSL users Gaming and Internet Super WiFi

Updated: Aug-19

25
 FBB: Market pricing
AIS TRUE
Price Data speed Mobile Call/Data Complementary Price Data speed Mobile Call/Data Complementary
499 50/20 Mbps - - 599 50/20 Mbps 5 GB -
599 100/100 Mbps - - 799 100/50 Mbps 10 GB Enjoy HD
FMC 699 50/20 Mbps 5GB AIS Play 6m 899 200/50 Mbps 60min, 10GB True ID 12m
790 100/100 Mbps - eSport package 999 200/50 Mbps 300min, 15G -
FMC 799 100/50 Mbps 10GB AIS Play 6m 999 300/100 Mbps 60min, 10GB True ID 12m
799 200/100 Mbps - - 1,599 1000/100 Mbps 300min, 20GB True ID 12m
890 200/200 Mbps - eSport package 1,999 200/100 Mbps 10GB Gold HD
990 300/300 Mbps - eSport package 2,399 200/100 Mbps 10GB Platinum HD
FMC 999 300/100 Mbps 15GB AIS Play 6m 2,999 1000/500 Mbps - Platinum HD
FMC 1,299 300/100 Mbps 100min, 30GB AIS Play 6m, 2,999 1000/500 Mbps 200min, 35GB -
Netflix 3m
3,999 1000/500 Mbps 200min, 50GB Platinum HD
Get 3 numbers
3BB TOT
Price Data speed Price Data speed
590 100/100 Mbps 590 100/100 Mbps
700 200/200 Mbps 700 200/200 Mbps
900 300/300 Mbps 900 300/300 Mbps
1,200 500/500 Mbps 1,200 500/500 Mbps
1,590 1000/100 Mbps 1,590 1000/500 Mbps
2,999 1000/500 Mbps

Source: operator’s website, as of Aug 2019 26

 Mobile market share by subscribers

Total subscriber (mn)

92 96 90 90 92
75 83 83
25% 25%
25% 23% 27% 30% 32%
25% Operator 3
30% 29% 27%
32% 31% 25% 23%
31% Operator 2
45% 46% 46% 46% 45% 45% AIS
44% 43%

2011 2012 2013 2014 2015

* 2016 2017 2018

Postpaid subscriber (mn) Prepaid subscriber (mn)

81 83
74 68 73 70 70
22 68 24%
20 25%
24%
18 21% 25%
35% 25% 29% 30%
14 35% 29%
11 13 34% 32%
30%
27%
7.4 9.1 33% 31% 31% 24% 23%
31% 28% 28%
23% 29% 29%
29% 31% 30%
31% 32% 45% 47% 48% 48% 47% 47%
32% 37% 37% 44% 43%
39% 39% 38% 37%
45% 41%

2011 2012 2013 2014 2015 2016 2017 2018 2011 2012 2013 2014 2015* 2016 2017 2018

* In 2015, sub base of the industry was affected by the adjustment of prepaid sub reporting to reflect only active ones. The decrease in sub base also
caused by NBTC’s announcement requiring prepaid sub to register their SIMs. The SIMs that failed to register by the deadline were terminated.
27
 Digital content: More varieties and exclusivities

Introduced content packages to attract customers with different preferences e.g. sports, family,
movies at more affordable prices on both AIS PLAY and AIS PLAYBOX.

Mobile
PLAY PREMIUM PLAY MOVIES PLAY SERIES PLAY NEWS
Access to all HBO, CINEMAX, WARNER, BLUEANT HEADLINE
exclusive content WARNER, BLUEANT NEWS, CNN
Bt299/month Bt199/month Bt99month or Bt99month or
Bt5/day Bt5/day

Fixed broadband

Ultimate Ultimate World class Thrilling

entertainment movies & series cartoons sports matches
in all forms Bt399month Bt299month Bt199month
Bt599/month
28
Updated: -19
Continued highly-recognized in brand and customer
engagement
Ranked World’s Strongest Telecoms Brand Most retweeted hashtags in 2018

• Awarded “World’ Strongest

Telecoms Brand” by Brand Finance
with a brand strength index (BSI) • Received “2018 Most engaged brands
score of 90.0 out of 100, highest in in Thailand” from Twitter
300 most valuable telecoms brands Mark #1
in brand Engaged with digital users
on social media
• Measured by the leadership
Investment
efficacy of a brand’s
performance:
Equity
• Marketing investment
• Stakeholder equity
Performance • Business performance

• The only brand in the industry globally to post • Best Brand Performance on Social Media,
a AAA+ rating Social Media Platform and Media Campaigns
by Thailand Zocial Awards 2019

29
Distribution Channel Structure

AIS Branded Shop Telewiz: exclusive branded AIS Buddy

(run by both AIS and partners) shop by partner
150+ Shops 430+ Shops 1,100+ Shops

Exclusive Partner Traditional Channel Electronic Distribution Channel

650+ Shops 19K+ Shops 400K + Points

Modern Channel

3,000+ Shops

30
 Historical profitability and CAPEX trend

Industry AIS
EBITDA margin

45% 44% 46% 45%

36% 32%
42%
32%
42%
33% 33% 32%
40% 36% 36%43%

2011 2012 2013 2014 2015 2016 2017 2018

Industry AIS
NPAT margin

24% 24% 24% 25% 20%

14%18% 14% 19% 18%
13% 9% 13% 9% 8% 6%

2011 2012 2013 2014 2015 2016 2017 2018

AIS’ CAPEX to service revenue ex. IC AIS’ CAPEX (Bt bn)

41% 32%
24% 28% 27%
CAPEX

9% 15%
6%
48
41
10 28 33 32
6 20
2011 2012 2013 2014 2015 2016 2017 2018

Source: company data

31
Contact us
IR website: http://investor.ais.co.th
Email: investor@ais.co.th
Tel: +662 029 5014

Disclaimers
Some statements made in this material are forward-looking statements with the relevant assumptions, which are subject to various risks and uncertainties. These include
statements with respect to our corporate plans, strategies and beliefs and other statements that are not historical facts. These statements can be identified by the use of
forward-looking terminology such as “may”, “will”, “expect”, “anticipate”, “intend”, “estimate”, “continue” “plan” or other similar words.
The statements are based on our management’s assumptions and beliefs in light of the information currently available to us. These assumptions involve risks and
uncertainties which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Please note that the company and executives/staff do not control and cannot guarantee the relevance,
timeliness, or accuracy of these statements.
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