Assignment

Digital Marketing
Name-Ankit Rath, Sec-B, Roll-05
Analysis of Advertisement of A & B

Conversion Rate of Ad A
2.5
2.255853798
2.023047375 2.059496568
2
1.575931232 1.630291875
1.444788442 1.399580126
1.5

0.5

0
1 2 3 4 5 6 7

The above diagram represents the conversion rate of Ad A. It is found that on Monday conversion rate
of Ad A is highest and on Saturday Ad A conversion rate is the lowest.

Conversion Rate of Ad B
3.5 3.324119611
3.044037977
3
2.535586039 2.46198319
2.5
2.163713849 2.24649513 2.130656582
2

1.5

0.5

0
1 2 3 4 5 6 7

The above diagram represents the conversion rate of Ad B. It is found that on Monday conversion rate
of Ad B is highest and on Saturday Ad B conversion rate is the lowest.
 Visibility of Ad A
54728
51749 51690
48089
44456
38389
35993
310313250332034
27571 2837327249
20424
16000
12305
5422 46074817 7396
3120 3045
744 746

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Hour Ad A

The above graph shows the highest visibility of Advertise A. In the Afternoon 01.00 PM to 02.00 PM the
ad shows most and in morning 04.00 AM to 05.00 AM it shows least times.

Visibility of Ad B

1183507
1164947
1102657 1081442
1064130

944888

817456
804324 792464
742621 738810
734643
700615

585350

407747 395002

192539
120682 127282
116307
57776 83487
2338032645

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Hour Ad B

The above graph shows the highest visibility of Advertise A. In the Afternoon 12.00PM to 1 P.M the ad
shows most and in morning 04.00 A.M to 05.00 A.M it shows least time.
 Converted customer of Ad A Hour wise
50 46 45
45
40 35 36
35 32
30 30 29
28
30
24
25 20 19
20 15
13
15
7 8
10
5 1 2
0 0 0 0 0 0
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Ad A

The diagram shows in which hour how many customers converted from Advertise A. The highest
number of customers converted in the hour of 03.00 PM to 04.00 PM and only 1 customer converted in
12 A.M to 7 A.M in the whole week.

Converted customer of Ad B Hour wise

1400
12511279
1200 1140 1111
1092
992 959
1000
818 853 843 843
782
800
675
582
600
449
400 337

200 102 114

62 39 27
11 16 46
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

The diagram shows in which hour how many customers converted from Advertise B. The highest
number of customers converted in the hour of 03.00 PM to 04.00 PM and lowest number of customers
converted in the hour of 4.00 A.M to 5 A.M.