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Relationship of Liking and Soc
Relationship of Liking and Soc
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RIBS
26,2
Relationship of liking and social
exchange to supervisor-directed
organizational citizenship
232 behavior in the Arabian Gulf
Received 24 October 2013 Unnikammu Moideenkutty
Revised 19 March 2014
22 March 2014 Management Department, Sultan Qaboos University, Al Khod, Oman, and
28 April 2014
19 May 2014 Stuart Schmidt
Accepted 1 June 2014
Human Resource Administration Department, Temple University,
Philadelphia, Pennsylvania, USA
Abstract
Purpose – The purpose of this paper was to explore the relationship among liking, social exchange
and supervisor-directed organizational citizenship behavior (OCB).
Design/methodology/approach – Employees and their supervisors were surveyed to obtain data
from 202 subordinates and 33 supervisors.
Findings – Results indicated that liking is positively related to social exchange and
supervisor-directed OCB. Contrary to expectations, social exchange did not partially mediate the
relationship between liking and citizenship.
Research limitations/implications – A limitation of the study is that it was correlational. The lack
of support for mediating effect of social exchange suggests the need for further research with data
collected from different sources.
Practical implications – Liking has positive effects on both social exchange relationship and
supervisor-directed OCB. Trust is an important element of social exchange. Liking may be an
independent source of influence on supervisor-directed OCB.
Social implications – Liking, an affective variable, may be an important influence in organizational
behavior. It represents positive organizational behavior which is currently generating significant
scholarly attention.
Originality/value – This study was conducted in the Sultanate of Oman, an Arabian Gulf country. To
the authors’ knowledge, this is the first such study done in the region. In this study, the authors include
trust as a representative of the quality of relationship between supervisor and subordinates. Unlike
leader–member exchange (LMX), trust has rarely been related to liking in previous studies. Study tests
for social exchange (including supervisory trust) as a mediator of the relationship between liking and
supervisor-directed OCB.
Keywords Oman, Social exchange, Liking
Supervisor-directed organizational citizenship behaviour
Paper type Research paper
Methods
Data collection
We collected survey data from supervisors and their subordinates in several
organizations in the Sultanate of Oman including a government export promotion
agency, a computer services company, an engineering services company, a ceramic tiles
manufacturer, a bank, a construction company, the staff training, stores and
engineering departments of a university and the administrative office of a large hospital.
Our survey instrument consisted of two sections, one section to be completed by
subordinates and the other to be completed by their supervisors. In most cases, we
administered the survey to the employees in groups and immediately collected the
completed forms. The subordinates were asked to give the supervisor section of the
survey to their supervisors. These surveys were collected from a designated person in
the organization after being completed. In some cases, the subordinates requested
additional time to complete the survey. In these cases, both the subordinate and the
supervisor sections of the survey were collected later from the designated person in the
organization. The two sections of the survey were matched using the common serial
number.
RIBS A total of 228 surveys were administered, and 202 subordinate and 172 supervisor
26,2 surveys were returned giving response rates of 88.6 and 75.44 per cent, respectively. The
172 supervisor surveys were completed by 33 different supervisors giving an average of
5.2 ratings per supervisor (range 1 to 16). The subordinate survey form contained items
assessing LMX and trust. The supervisor survey form contained items measuring liking
and supervisor-directed OCB.
236
Sample
The subordinate sample consisted of 37.58 per cent women. The average tenure was 8.2
years (SD ⫽ 5.6). The educational level of 40.7 per cent of the subordinates was
bachelor’s degree or higher, and 84.7 per cent of them had worked under their supervisor
for at least 7 months. Most of them (83.3 per cent) were between the ages of 21 and 40
years. Government employees comprised 39.68 per cent of the sample and private sector
employees 33.33 per cent, with the rest reporting their industry as “other”. Clerical/
administrative employees comprised 37.5 per cent of the sample, sales 10.25 per cent,
production/technical 14.1 per cent and the rest reported their job category as “other”.
The supervisory sample consisted of 17.5 per cent women. The educational level of
72.35 per cent of the supervisors was bachelor’s degree or higher, and 90.9 per cent were
between the ages of 31 and 50 years. The average period that a supervisor had
supervised his or her subordinate was 34.3 months (SD ⫽ 21).
Measures
Social exchange relationship. We used two variables to measure social exchange
relationship with supervisor: LMX and trust. LMX was measured with four items from
the seven-item scale reported by Scandura and Graen (1984). We selected the four items
that referred to the quality of the working relationship with the supervisor. The
responses for this scale ranged from “strongly disagree” (1) to “strongly agree” (7). Trust
was measured with the three-item scale developed by Roberts and O’Reilly (1974). The
responses were very low trust (1) to very high trust (7). We subjected the LMX and trust
scales to factor analysis (principal components with Varimax rotation). This analysis
resulted in the items measuring both LMX and trust loading on a single factor (Table I).
We therefore combined these two scales into a single scale of social exchange
relationship with supervisor. The reliability of this scale was 0.868.
Organizational citizenship behavior. We used the seven-item OCB-supervisor scale
reported by Masterson et al. (2000) to measure supervisor-directed OCB. We used this
scale because the Masterson et al. (2000) study indicates that social exchange
relationship with supervisor is related to behaviors directed toward the supervisor. The
responses for this scale ranged from “never true” (1) to “always true” (5). The reliability
of this scale was 0.875.
Liking. Liking was measured with three items taken from Wayne and Ferris (1990).
We used this scale because Wayne and Ferris used it to measure liking as an antecedent
of social exchange. A sample items was, “I like this employee very much.” The responses
to this scale were “strongly disagree” (1) to “strongly agree” (7). The reliability of this
scale was 0.837.
Analysis
Liking and supervisor-directed OCB were reported by supervisors. To test the
discriminant validity of these two scales, the items representing these scales were
Quality of relationship
Relationship
Item with supervisor of liking and
social
1. How free do you feel to discuss with your supervisor the problems and
difficulties in your job without jeopardizing your position or having it exchange
held against you? 0.766
2. Supervisors at times must take decisions that seem to be against the
interests of subordinates. When this happens to you as a subordinate,
237
how much trust do you have that the supervisor’s decision was
justified by other considerations? 0.729
3. To what extent do you have trust and confidence in your supervisor
regarding his or her general fairness? 0.700
4. I usually know where I stand with my supervisor 0.750
5. My working relationship with my supervisor is effective 0.729
6. My supervisor understands my problems and needs 0.788
7. My supervisor recognizes my potential 0.799
Eigenvalue 3.962
% variance explained 56.592
Table I.
Notes: Principal component analysis with Varimax rotation (n ⫽ 202); bold data shown in Table are Factor analysis of
factor loadings LMX and trust scales
subjected to factor analysis (principal components with Promax rotation). The results of
this analysis are shown in Table II. The items loaded on two separate factors
representing supervisor-directed OCB and liking, respectively, providing support for
the discriminant validity of these scales. Summary statistics and correlations are shown
in Table III. From Table III, it is clear that liking is positively related to social exchange
relationship (LMX-trust) and supervisor-directed OCB. We tested the mediation
hypothesis using structural equation modeling with AMOS 4 (Arbuckle and Wothke,
Results
The fit indexes for the measurement model (2/df ⫽ 1.2595, normed fit index (NFI) ⫽
0.997, relative fit index (RFI) ⫽ 0.991, comparative fit index (CFI) ⫽ 0.999 and root mean
square error of approximation (RMSEA) ⫽ 0.039) indicates that the model fits the data
adequately (Figure 1). The factor loadings of the indicators on their respective latent
variables were all above 0.5. According to Baron and Kenny (1986), mediation is possible
only when the independent variable (liking) has a significant relationship to both the
mediator (social exchange) and the dependent variable (supervisor-directed OCB). In
addition, when the dependent variable is regressed simultaneously on both the
independent variable and the mediator, the mediator should remain significant, while
the effect of the independent variable either becomes less (partial mediation) or
disappears (full mediation). The partial mediation hypothesis was tested by specifying
two structural models. The first structural model had paths from liking to social
exchange and to supervisor-directed OCB. The fit statistics for this model (2/df ⫽
1.1558, NFI ⫽ 0.997, RFI ⫽ 0.992, CFI ⫽ 0.999 and RMSEA ⫽ 0.030) indicated that the
model fit the data adequately. The regression weights for liking on both social exchange
and supervisor-directed OCB were significant at the 0.01 level. This result provides
support for H1a and H1b. We tested partial mediation by adding a path from social
exchange to supervisor-directed OCB in the above model as shown in Figure 2. The fit
indices for this structural model and the measurement model are identical because
the relationships represented in both models are identical. This is because the
Supervisor-directed
Variables Mean SD Liking Social exchange OCB
Notes: ** p ⬍ 0.01; reliabilities are on the diagonal in parentheses; means and standard deviations of
Table III. OCB have been transformed to a five-point scale and those of Liking and LMX-Trust have been
Summary statistics transformed to a seven-point scale; correlations reported are from the structural equations modeling
and correlations analysis
e4 e5 Relationship
of liking and
Trust LMX
social
e1 Liking 1
exchange
e2 Liking 2 Liking
Social
Exchange
Supervisor-
Directed
OCB 1 e6 239
OCB
OCB 2 e7
e3 Liking 3
Figure 1.
Measurement model
e4 e5
e6
Trust LMX
OCB 1
0.423**
e1 Liking 1 0.011
(3.921)
(0.122)
Social
Exchange
e2 Liking 2 Liking Supervisor-directed
OCB
e3 Liking 3 0.656**
(5.971)
OCB 2
e7
Discussion
The purpose of this study was to explore the relationships among liking, social
exchange and supervisor-directed OCB in a sample of supervisor-subordinate dyads
from the Sultanate of Oman. Based on previous research, we predicted that liking would
RIBS be positively related to social exchange relationship and supervisor-directed OCB. We
26,2 also expected social exchange relationship to partially mediate the relationship between
liking and supervisor-directed OCB. We used high-quality LMX and trust to represent
social exchange relationship with the supervisor. As indicated earlier, LMX and trust
loaded on a single factor, and therefore, these two variables were combined into a single
social exchange relationship variable.
240 In line with previous research, we found that liking was positively related to social
exchange relationship with supervisor and supervisor-directed OCB. However, the data
did not support our contention that social exchange relationship with the supervisor
would partially mediate the relationship between liking and supervisor-directed OCB.
Wayne et al. (1997) found empirical support for a model with LMX as a mediator of
the relationship between liking and OCB. In the light of this finding, our results are
unexpected. However, our measure of social exchange included supervisory trust, while
in the above study, only LMX was used to represent social exchange with the
supervisor. In addition, our measure of citizenship included only OCB directed toward
the supervisor. In the Wayne et al. (1997) study, the measure of citizenship included OCB
directed toward the supervisor, co-workers and the organization. One possible
explanation for our results is that liking and social exchange are reciprocally related.
This view is congruent with the argument of Cropanzano and Mitchell (2005) that
positive affect can be both a result and a resource for social exchange.
We measured both liking and supervisor-directed OCB from the same source
(supervisor). Even though factor analysis indicated that liking and supervisor-directed
OCB are separate constructs, the correlation between these two constructs is relatively
high (r ⫽ 0.660). The correlation between liking and OCB in the Wayne et al. (1997) study
was somewhat lower (r ⫽ 0.46). It is possible that the absence of mediating effect of
social exchange relationship is an artifact of the common source of measurement of
liking and supervisor-directed OCB. On the other hand, it may simply indicate that
liking is a potent source of influence in supervisor-directed OCB. Future research
designs where liking and supervisor-directed OCB are measured from different sources
can help to clarify this issue.
An important strength of this study is that the data were collected from the Sultanate
of Oman. Oman is part of the Arabian Gulf region which is an economically and
demographically important part of the world with unique labor market conditions that
has been relatively ignored by management researchers.
In addition, we collected data from both supervisors and subordinates. As social
exchange data were collected from subordinates and liking data from supervisors, the
relationship between these two variables is uncontaminated by common method bias.
As indicated earlier, items measuring high-quality LMX and trust loaded on a single
factor. We therefore used a combined high-quality LMX-trust variable to measure social
exchange relationship. As a result, we were unable to examine the independent effect of
trust in the relationship between liking and supervisor-directed OCB. Further research
is needed to more clearly discriminate between trust and high-quality LMX. In this
study, we looked at the relationship among liking, social exchange and
supervisor-directed OCB. An interesting form of organizational citizenship is
challenge-oriented OCB (Mackenzie et al., 2011). According to these researchers,
challenge-oriented OCB has a U-shaped relationship to unit-level performance. It is
likely that social exchange will moderate the relationship between challenge-oriented
OCB and unit-level performance. Future research could examine the effect of social Relationship
exchange relationship on challenge-oriented OCB. A further avenue for future research of liking and
is to examine the relationship of supervisor-directed OCB to unit-level performance
(Podsakoff et al., 2013).
social
An important limitation of the study is that it is correlational, and therefore, no causal exchange
claims can be made for the relationship found among the variables.
The results of the study seem to indicate that affective variables (liking) and 241
cognitive variables (social exchange) may have independent relationships with
organizational behavior. This is interesting because it seems to indicate that there are
multiple paths to influence the same organizational behavior (supervisor-directed OCB).
Additionally, positive affect seems to be a potent source of influence available to
supervisors. This is a significant finding because as indicated earlier, liking is a
relatively less researched variable. It is therefore worthwhile to examine the
relationships of liking to other dependent variable of interest in organizational behavior,
for example in-role performance, lateness, absenteeism and turnover.
The results of the study have practical implications. First, it appears that the positive
consequences of liking on social exchange and OCB are transferable to the Arabian Gulf
countries. Supervisors in the Arabian Gulf need to be aware that when they develop
liking for their employees, it may have positive effects on both social exchange
relationship and supervisor-directed OCB. Second, this study also shows that liking is
related to an expanded perspective on social exchange relationship with the supervisor
which includes trust in addition to LMX. Trust in turn has positive implications for
employee behaviors and attitudes. Supervisors need to realize that in addition to
high-quality LMX, liking is also related to supervisory trust.
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Corresponding author
Unnikammu Moideenkutty can be contacted at: umoideen@gmail.com
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