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Feasibility-Study-Template - WPS PDF Convert
Feasibility-Study-Template - WPS PDF Convert
COMPANY NAME
Address
Business phone
Website URL
Email address
Logo
Tagline
A Feasibility Study
Presented to the
Senior High School
Technological Institute of the Philippines
by
(Last Name, First Name Middle Initials)
March 20__
TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES 2
SENIOR HIGH SCHOOL
TABLE OF CONTENTS
Page
1.0 Abstract
Appendices
8.1 Definition of Terms
8.2 References
8.3 Curriculum Vitae
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CHAPTER 1
ABSTRACT
EXECUTIVE SUMMARY
business idea, description of the business (What problems are you solving for
How much is the ideal overall capital needed by the business and who
CHAPTER 2
what its overall goal is, identifying the goal of its operations: what kind of
some point in the future, based on your goals and aspirations. A vision statement
captures, in writing, the essence of where you want to take your business, and
strictly measurable or tangible, with a longer time frame. While objectives are
purpose; target, must be measurable and tangible and with a shorter time frame.
Example Goal, I want to achieve success in the field of genetic research and do
company wants to sell its products and services. This group also includes specific
one part of the total market for a good or service. This information may come
ideal business location or strategic location and why you have chosen that
specific location.
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CHAPTER 3
diagram that shows the structure of an organization and the relationship and
relative ranks of its parts and positions or jobs. This gives a better view of the
knowledge. Also include the different job functions and responsibilities to give
the applicants a brief background and awareness on what job they will get
the company decides on what are the steps the applicant will follow to be finally
satisfied for the employees to do the specific job. This enables for the company
However be specific on how much do they get each payday. This may include the
actual salary level, what are the specific mandatory benefits and possible
do’s and don’ts of the business while maintaining a sense of balance in the
environment.
employee’s agreed upon signing and when they got hired. Therefore and
afterwards may also found here also this contemplated under labor code
standards.
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the opening of the business. This specifies each part like when and how long is
CHAPTER 4
Marketing Feasibility
segment of the target market whether the demographics are applicable to the
the product of the business sales over the industry’s specified period. This
Formula:
Ex:
Company A = Sales 200 200/500= .40 x 100 = 40% Market Share
Company B = Sales 300 300/500= .60 x 100 = 60% Market Share
Total Market Share = Sales 500
Or this can be translated in the amount by how much they sell the actual product
TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES 14
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identifies the pricing strategy you may use. The information from the survey can
and Threats (External Factors). This section also includes the main competitor of
This part identifies the External factors that affects the business in terms
This will validate the investors query about the marketability of the business.
TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES 15
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product, benefits, function, why is it sold in the market, and why the product is
important. This shows the unique selling proposition of the product comparing
to the competitors
Price
This part that the company will instate the market price of the product.
Including product price computation and why it should be the price of the said
Place
This part identifies the strategic location of the business. Including its five
meter radius to 10 meter radius of the business, and as why the company will be
established there.
Insert Map Location Provide Default and Satellite Mode. Encircle the 5 meter
Promotion
What type of promotion did the company utilize as it is Advertising,
Direct Marketing, and personal Selling etc. Give computation on how much will
Ex: NOTE *** this is not the actual amount search online for the exact rate.
TV commercial
When: 12:00 PM – 4:00PM time slot from March 2020 – April 2020
People
This part will explain the Primary target market of the company on how
Packaging
The company will explain the exterior image of the product and what
exact specs it does for the product. This is usually added in the production
feasibility
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Position
Identifies whether the 7Ps gain effectiveness and what part of it gain
remarks for the customer to remember the company’s product. Please utilized
Ex: Coca Cola = The beverage main marketing strategy is to create family
4.2.2 Branding
Company Name
Identify the company’s name, trademark and patent as to why it is the
name of the business. What inspires the owner to decide the name as such
stated.
Logo
Insert the created company’s/ product logo; explain the description and
Tag Line
This is where the company creates a memorable phrase for the brand to
customer can remember the company/ product by just hearing the tagline.
Branding Strategy
Identify what is the branding strategy used and the advantage and
CHAPTER 5
Production Feasibility
5.1 Company’s Business Model
This is where the company explains the overall view of the business as
preparation is done, process as identifies the step by step of making the actual
product and output which creates the quality control for of the business.
to produce, how long to create the certain product what particular tools or
held. When to start the production and to stop, orders the materials and delivers
finished products
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show in table as what Equipment and Raw Materials needed for the business
the company use and how much will be liquidated from the initial capital of the
business. What equipment and raw materials will be usable to the new business.
CHAPTER 6
Financial Feasibility
6.1 Start up Cost
6.2 Company’s 5 – year Projection
6.3 Income Statement
6.4 Statement of Cashflow
6.5 Owner’s Equity
CHAPTER 7
Socio Economic Feasibility
7.1 Contribution to Philippine Economy and Government
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Appendices
8.1 Definition of Terms
8.2 References
8.3 Curriculum Vitae