Professional Documents
Culture Documents
AMAAN KHAN
V-MART
Type Hypermarket
Founded 2002
Maiden store Ahmedabad
Industry Retail
Products Apparels, Non Apparels,
Department, Grocery store
Key People LALIT AGARWAL,
Madan Agarwal,
Hemant Agarwal
Punchline ‘Sabse sasta,Sabse Acha’
Retail Space 8.20 Thousand Sq Mtr
Advantage (tier II & tier III cities)
In the Year 2004 V-MART opened first store in capital city, New
Delhi. Further in 2006 V-MART crossed 1 lac sq.ft. retail space.
V-MART offer customers a great shopping experience each time they visit V-Mart store
by offering a vast range of products under one roof. Maintaining high standards in quality
and design, V-Mart offers fashion garments at down-to-earth prices and over a period of
time has emerged as the destination of choice for bargain hunters and the
fashionable alike.
V-MART primarily operate in tier II & tier III cities with the chain of “Value Retail”
departmental stores. Our stores cater to the needs of the entire family altogether by
offering apparels, general merchandise and kirana goods.
V-MART has 108 stores across 91 cities in 12 states and union territories, with a
total retail area of 8.82 Lac sq.ft (8.20 Thousand Sq Mtr.). V-MART stores are located
in prime states/cities such as Bihar, Chandigarh, Gujarat, Haryana, Jammu & Kashmir,
Madhya Pradesh, New Delhi, Punjab, Rajasthan, Uttarakhand and Uttar Pradesh. We
are amongst the pioneers in setting up modern ambience stores or large retail malls
across various small towns and cities like including Sultanpur,Faizabad,Ujjain,Motihari
and more.
PRODUCTs
• Apparels = Private Labels + other
• Non- Apparels= Other
• FMCG= Private + Other
Trying to increase the proportion of Private Labels
in FMCG
Toys &
Apparels Footwear Lifestyle
Games
Director Senior VP
Director CFO
procuremen Operation General
procurement
t-Apparel and Manager
-General
and private Marketing IT
Merchandise
labels
VP
Strategic Company
V-MART ORGANISATIONAL Planning and Secretary
STRUCTURE HR
EVENTS
• Company was incorporated as VARIN COMMERCIAL PRIVATE
2002 LIMITED
25
23
19
49
39
12
QUESTION 3:- On an average how
much amount of money do you spend
on a visit ?
30 below 500
25 500-1000
20 1000-1500
15 1500-2000
10 above 2000
5
0
QUESTION 4:- What kind of products
do you purchase from V-Mart ?
Chart Title
Apparels Non-Apparels Food Items Home Appliances.
43
35
16
6
QUESTION 5 :- How would you rate
the following attributes for V-Mart?
Chart Title
90
80
70
60
50
40
30
20
10
0
Ambience Display Location Layout of Store Billing Parking
store operating System area
hours
Very good good Average Poor Very Poor
QUESTION 6:-Are you aware about
various schemes of V-Mart on regular
Basis?
no of respondent
yes no
41%
59%
QUESTION 7:- What excites you most
for shopping at V-Mart ?
No. of respondents
61
18
12
3 4 2
More Branded Discounts Better Buy 1 get 1 Returns and
Variety products on custore free exchange
service
Findings
It is found that 31% of the people came to know about V-Mart through newspaper.
It is found that consumer attitude towards frequency of visit seems that 49% of majority
consumers prefer to visit the store Once in a week.
The analysis shows that 26% of people spend Rs. 1000-1500 on a visit at V-Mart
whereas 24% of respondents said that they spend BELOW 500, Only 17% of customers spend
above 2000 on a visit at V-Mart.
41% of the total number of respondents said that they are not aware of different
schemes provided by V-Mart and remaining 59% said that they are aware of different schemes.
Majority of respondent’s said that discount on ,buy 1 get 1 free and more variety offer
on products excites them most for shopping at V-Mart.
Mostly all the respondent are not satisfied with the parking facility available at V-MART
,Faizabad store.
Suggestion
Company should try to increase publicity in and around 0-10 kms of V-MART with the help of
different medias like local FM radio, print media, and posters especially when there are special
schemes for customers.
V-MART should introduce various schemes periodically, say once in forth nightly.
It is suggested that the company should adopt aggressive marketing campaigning and
advertising during times of seasonal bulk items like wheat, oil, ghee, spices etc. and provide fair
discounts on bulk purchase.
Making stalls in corporate mela’s like trade fair, maybe beneficial to create brand image of
its product
Company should provide regular training to their staff and aware him with the modern
technique of selling and customer dealing.