Professional Documents
Culture Documents
Mission
To create a company that specializes in creating stylish, designer, quality products for
new born, infants, toddlers and juniors that are affordable. At BNBG, our customers
are at the core of our business.
We succeed by knowing them and exceeding their expectations for quality and
service. We grow by drawing on the creativity, strengths and abilities of every
member of the BNBG Corporate team.
Timeless, yes, but with individuality and style. And, almost everything we sell is
made exclusively for you. We are and will always be a Company that make it’s
customers special and provides an unparallel shopping experience across every
category.
Our Belief
BNBG is a leading fashion specialty retailer offering compelling Clothes, Footwear
and Accessories for Infants, Toddlers and Juniors. Since, we’ve been committed to
providing our customers with the best possible service and to improve it every day.
This commitment has taken us from a Garments, Footwear and Accessories
manufacturer to the leading fashion specialty retailer, we are today.
We are proud to serve customers in All the States through our EBOs in India. We
believe that childhood is a celebration and the colorful prints and cute characters
we design are inspired by the joy and love children bring into our lives.
You can count on BNBG to take care of the little details so that you are free to focus
on what really matters: celebrating with your little one – and the hugs, cuddles,
giggles and babbles that light up your lives. We are committed to deliver value to
our stakeholders and to become the most respected specialty retailer in the world
by embracing and encouraging innovation in all that we do. We believe that
fashion is a business of optimism and in that spirit we continue to grow and evolve.
Sales Strategy
Production Retail
(COCO,COFO,MBO)
Production
Distribution
Online
Distribution
(Own & other portals)
Influencing Factors
Increased
Awareness
Increase in Double
online Income
Production
shopping
Kids Couples
Apparel
Growing
Organised
Market Peer
Pressure
Online (Own
retail& other
portals) Increasing
presence of
International
brands
Market Intelligence
Infants 0-1 Yr
300 Cr. (INR)
10%
Sub- Categories
: Sets
: Rompers
:T-Shirts & Shirts
: Jeans & Trousers
: Dungarees
: Shorts /Bermudas & Capris
: Leggings & Jeggings
: Dresses – Casual & Party wear
Categories catchment under Brand.
Brand Information Technology
Beanie Bugs is completely equipped with Microsoft Dynamics NAV 2016 for
it’s classified and end-to-end integrated process. NAV 16 is concurrent
Licensed for Production, Warehousing, Human Resources, Vendor
Management & Retail POS
Retail Store Prototype
Retail Store Prototype
Retail Store Prototype
Launch Ad on Baisakhi
Our Existing Stores